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May Roni,
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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 269 Documents
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PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA: PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA Elba, Riskina Agustin; Efendi, Nur; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aimed to find out the effect of leadership on work productivity of Bank Bukopin KCULampung employees , to find out the effect of work environment on work productivity of Bank BukopinKCU Lampung enployees, and also to know the effect of leadership and work environment on workproductivity of Bank Bukopin KCU Lampung employees. Also, this study applied quantitative research.Furthermore, this study was conducted from January to April 2023. The population and sample of studyare 47 Bank Bukopin KCU Lampung employees. Moreover, primary and secondary data were used inthis study. The data were collected by distributing the questionnaire to the employees. Then, it wasanalyzed by using multiple linear regression analysis. Based on the result of research, it can beconcluded that leadership and work environment have positive and significant impacts on employees’work productivity by 54,0% and it was impacted by other factors not examined in this study such asmotivation, discipline, competence, and others.
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE: PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE najah, khoirun; A . Efendi, A . Efendi; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of store atmosphere on buying interest at Lotte Grosir Lampung during the post-covid-19 pandemic. The sampling technique in this study was non-probability sampling with accidental sampling technique with a sample of 110 respondents. The data collection technique was obtained through distributing questionnaires which were distributed via Google forms to social media via direct messages, through field observations conducted from 16 September to 25 October 2021 and also obtained through documentation. Data analysis in this study used descriptive analysis and simple linear regression analysis. Based on the results of research and data analysis, it shows that store atmosphere has a positive and significant effect on purchase intention with an R square value of 0.685 or 68.5%.
PENGARUH KETIDAKADILAN ORGANISASI TERHADAP PERILAKU KERJA KONTRAPRODUKTIF PADA PEKERJA MILENIAL DI INDONESIA: PENGARUH KETIDAKADILAN ORGANISASI TERHADAP PERILAKU KERJA KONTRAPRODUKTIF PADA PEKERJA MILENIAL DI INDONESIA Putri, Reinisa Afrida; Wulandari, Jeni; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims aims to determine the effects of person-organization fit and employeerelations on counterproductive work behavior among millennial employees in Indonesia. Thisresearch uses the quantitative approach with explanatory research type. The sample in thisstudy were millennial employees in Indonesia who had taken counterproductive workbehavior as many as 385 respondents, which was carried out using non-probability samplingtechnique. Data were obtained from questionnaires distributed online using Likert scale.Data processing in this study used descriptive analysis and simple linear regression. Theresults of this study indicate that there is an influence of organizational injustice oncounterproductive work behavior of millennial workers in Indonesia and there is also asimultaneous influence of organizational injustice on counterproductive work behavior ofmillennial workers in Indonesia.
DAMPAK PENGGUANAAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG: DAMPAK PENGGUANAAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG Rizal, Ade; Damayanti, Damayanti; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

In the world of business competition, purchasing decisions become one of the important factors that must be considered by business players. In a technology-driven world today, social networking sites have become a pathway through which retailers can expand their marketing to a wider range of consumers. This research aims to determine the influential of digital marketing on consumer purchasing decisions of coffee shops in Bandar Lampung. The population of the study is the consumers of coffee shops in Bandar Lampung. This study uses explanatory research with a quantitative approach. The population of this research is the consumers of coffee shops in Bandar Lampung. The sampling technique used is accidental sampling and nonprobability sampling method with a sample size of 100 respondents. Data was collected using a questionnaire. The analysis techniques used include validity test, reliability test, simple linear regression, t-test, and R2 test using SPSS 26.0 as the tools. The results of this research indicate that the digital marketing variable has a significant influential on consumer purchasing decisions of coffee shops in Bandar Lampung.
PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung): PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung) Yana, Komang Niko; Sugiono, Arif; Saptiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the influence of branding strategy and customer satisfaction on customer loyalty in purchasing products at Mister Geprek 3 Unila in Bandar Lampung. The independent variables used in this study are Branding Strategy (X1), Customer Satisfaction (X2), and Customer Loyalty (X3). The type of this research is explanatory with a quantitative approach. The population in this study were customers of Mister Geprek 3 Unila. The data were obtained from a questionnaire using a Likert scale, which was distributed by Google Form to WhatsApp social media by the WhatsApp group and personal chat. The sample in this study amounted to 385 respondents who were taken using a purposive sampling technique. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that branding strategy and customer satisfaction simultaneously have a significant effect on customer loyalty at Mister Geprek 3 Unila in Bandar Lampung, with R Square value of 0.666, or 66.6%. While the parsially results show that branding strategy and customer satisfaction variables have a significant influence on customer loyalty, Mister Geprek 3 Unila in Bandar Lampung.
DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG: DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG Ramadon, Mufti; Agung, Maulana; Septiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The large number of graduates are not channeled into the fields or expertise that they already have, there are limitations in finding job vacancy information for fresh graduate students so that an application or system is needed that can recommend them in selecting job vacancies to be taken. This research aims to find out the degree of effectiveness of jobstreet websites as a job search portal to the information needs of fresh graduation students in Bandar Lampung. The variables used are website effectiveness (X) as independent variable and information needs (Y) as the dependent variable, this type of research is exploratory research with a quantitative approach to its research object is a fresh graduate student in Bandar Lampung. Data were collected using a questionnaire with a sample of 100 respondents. It is descriptively analyzed using the SPSS version 26 program. The partial test result between the jobstreet website effectiveness variable and the information needs variable was a significance value of 0 0.001 with a t-count of t t-table of 13,310 > 1,661 so that it could be interpreted that there was a positive and significant effect between jobstreet website effectiveness and information needs. The regression coefficient is 0.189 which means that every 1% increase in website effectiveness (X) will increase the information requirement (Y) will increase by 0.189. The effectiveness calculation results show that the jobstreet website is considered to be very effective in meeting the user's information needs with an effectiveness score of 87%.
ANALISIS KINERJA KARYAWAN DITINJAU DARI MOTIVASI, KOMUNIKASI, DAN KEPUASAN KERJA: ANALISIS KINERJA KARYAWAN DITINJAU DARI MOTIVASI, KOMUNIKASI, DAN KEPUASAN KERJA Desiyanti, Widya Puspitarani; Wulandari, Jeni; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of motivation, communication, and job satisfaction on employee performance of the transportation and warehousing sector companies in Bandar Lampung. This kind of study uses a quantitative, explanatory methodology. The population in this study were non-managerial employees of the transportation and warehousing sector company in Bandar Lampung, using a sampling technique, namely a saturated sample of 89 respondents. Data obtained by questionnaire using a Likert scale. Methods of data analysis in this study using descriptive analysis and multiple regression analysis. The results of this study indicate that partially and simultaneously motivation, communication, and job satisfaction have a significant effect on employee performance. Intrinsic motivation is the highest rated indicator. Thus, maintaining good intrinsic motivation for employees, can strengthen the sense of maintaining employee performance. The adjusted R square value of 0.584 means that 58.4% means that the independent variables of motivation, communication and job satisfaction affect employee performance while 41.6% are influenced by other variables not researched in this study.
ANALISIS PERBANDINGAN ALTMAN Z-SCORE, SPRINGATE S-SCORE DAN ZMIJEWSKI X-SCORE DALAM MENDETEKSI POTENSI KEBANGKRUTAN: ANALISIS PERBANDINGAN ALTMAN Z-SCORE, SPRINGATE S-SCORE DAN ZMIJEWSKI X-SCORE DALAM MENDETEKSI POTENSI KEBANGKRUTAN Pratiwi, Khofifah Dwi; Damayanti, Damayanti; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to find the most accurate predictive model for detecting potential bankruptcy in basic industrial and chemical manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period by comparing three models namely the Altman Z-Score, Springate S-Score, and Zmijewski X-score. Samples were taken using a purposive sampling technique and a sample of 26 companies was obtained. Data is taken through financial reports published by the company. Comparisons were made by conducting a One Way ANOVA test and analyzing the level of accuracy and error in each model prediction. The results showed that there were significant differences in the results between the Altman Z-Score, Springate S-Score, and Zmijewski X-Score models and based on the level of accuracy and error resulted that the Springate S-Score model had the highest accuracy rate of 96,15% and the the lowest error of 3,85%. So that the most accurate prediction model for detecting potential bankruptcy in basic sector and chemical manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2021 period is the Springate S-Score.
PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA): PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Yulita, Retno; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND: ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND Asri, Lc Hsia; Agung, Maulana; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRACT Product placement in movies or dramas is shown as part of the storyline so that the audience can indirectly see the product, brand or logo that appears. The appearance of a product in a movie/drama is an effort to raise brand awareness, which is the ability of consumers to remember a brand in a certain category. This study aims to determine the product placement and brand awareness of Kopiko candy that appears in the Korean drama Blind. The method in this research uses descriptive qualitative research method. Based on the research results, it is known that Kopiko appeared in the Korean drama Blind 2 twice. This research shows that Blind drama involves visual dimension, auditory dimension and plot connection. Product placement becomes a means of communication between Kopiko and the audience by indirectly conveying messages. The indicators met on brand awareness are at the brand recall stage where consumers understand the category of Kopiko candy. The level of brand awareness owned by informants has reached the Top Of Mind level.

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