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May Roni,
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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 269 Documents
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PENGARUH VARIAN RETURN, VOLUME PERDAGANGAN SAHAM, BID-ASK SPREAD DAN UKURAN PERUSAHAAN TERHADAP HARGA SAHAM YANG TERCATAT DALAM INDEKS LQ-45 PERIODE 2016-2019: PENGARUH VARIAN RETURN, VOLUME PERDAGANGAN SAHAM, BID-ASK SPREAD DAN UKURAN PERUSAHAAN TERHADAP HARGA SAHAM YANG TERCATAT DALAM INDEKS LQ-45 PERIODE 2016-2019 Gustyas, Ovindha; suripto, suripto; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The purpose of this study is to see how much return variance, stock trading volume, bid-ask spread, and company size affect stock prices in the LQ-45 index from 2016 to 2019. Explanatory research with a quantitative approach is used in this type of study. Companies included in the LQ-45 stock index listed on the Indonesia Stock Exchange for the 2016- 2019 period make up the study's population. Purposive sampling was used in this study, with a sample size of 25 . According to the research, trading volume and company size have a partial significant on stock prices, while return variance and bid-ask spread have a negligible significant. Return variance, trading volume, bid-ask spread, and company size all have a positive and significant effect on stock prices at the same time. These findings suggest that the return variance, trading volume, bid-ask spread, and company size all contribute to the stock price.
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO): PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO) Hizrani, Hizrani; Bakti, Dadang Karya; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determinate how much the effect of job satisfaction, organizational commitment and leadership style on organizational citizenship behavior. This study uses quantitative approach and takes sample by using purposive sampling technique. The sample consist of 72 employees of PT Siger Jaya Sentosa. The method of analysis use partial or statistical t and simultan or f test. The type of data used in this research was primary and secondary data. The result of this research show that job satisfaction has a positive effect on organizational citizenship behavior, organizational commitment has a positive effect on organizational citizenship behavior and leadershi style has a negative effect on organizational citizeship behavior also simultaneously job satisfaction, organizational commitment and leadership style have an effect of 34,3% on organizational citizenship behavior.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG): PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG) Pratama, Wayan Agus; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Social media marketing is a form of online advertising that uses the cultural context of social communities including social networks, virtual worlds, social news sites, and social opinion sharing sites to meet communication goals. Social media marketing carried out by a business can influence a person's thinking which will have an impact on the thoughts of others more broadly before making a purchase decision. The demand for increasingly quality products makes companies engaged in their fields to improve the quality of their products to improve the brand image of their products, so that consumers make their religiosity a guide for making purchasing decisions. The research conducted is the influence of social media marketing, brand image and religiosity on the decision to buy Balinese traditional clothing (study of visitors and followers of the Laksmi_Kebayabali Instagram account in Bandar Lampung) with the aim of knowing the effect of social media marketing, brand image, and religiosity on decisions. purchase of Balinese traditional clothing at Laksmi Kebaya. The type of research used is explanatory research with a quantitative approach. The population in this study were followers and visitors of Laksmi Kebaya Instagram in Bandar Lampung. Sampling technique using accidental sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of the partial test show that the three dependent variables, namely social media marketing, brand image and religiosity, have an effect on purchasing decisions for Balinese traditional clothing on Instagram Laksmi_kebayabali. Simultaneously shows that social media marketing, brand image and religiosity affect the purchasing decision of Balinese traditional clothing on Instagram Laksmi_kebayabali with a medium value, which is 51.9%. Keywords: Social media marketing, Brand Image, Religiosity and Purchase decision.
ANALISIS SWOT STRATEGI BERSAING LAYANAN TRANSPORTASI ONLINE Ramadhan, Alvian; Maulana Agung Pratama; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.214

Abstract

Penelitian ini bertujuan untuk mengetahui faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) perusahaan sebagai pertimbangan dalam menentukan strategi perusahaan, serta merumuskan alternatif strategi bersaing yang efektif untuk diterapkan pada perusahaan dalam menghadapi persaingan. Dalam penelitian ini menggunakan metode kualitatifdengan pengambilan data melalui teknik observasi, wawancara, dan dokumentasi. Kemudian data yang diperoleh diolah untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman perusahaan dengan menggunakan analisis SWOT. Hasil dari penelitian ini adalah (1) memperluas jaringan usaha untuk memperoleh investor yang dapat membantu memajukan bisnis transportasi online UStreet. (2) mempertahankan harga dengan harga terjangkau adalah strategi yang harus dipertahankan oleh UStreet. (3) mobilitas masyarakat yang setiap waktunya terus meningkat, setiap orang membutuhkan transportasi dalam berbagai kegiatannya mendorong kebutuhan dan transportasi online merupakan sebuah alternatif untuk mempelancar aktivitas sehari-hari. Perusahaan harus melakukan usaha untuk menarik minat konsumen menggunakan atau membeli jasanya.
Pengaruh Bauran pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pantai Kerang Mas Kabupaten Lampung Timur Suprayogi, Rahmat; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the magnitude of the influence of product, price, place, promotion, people, process, and physical evidence on the decision to visit tourists visiting the Kerang Mas Beach Tourism object, East Lampung district. This type of research is an explanation with a quantitative approach. The population in this study were tourists who visited the Kerang Mas Beach tourist attraction. The sampling technique used purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The data analysis of this research used multiple linear regression statistical analysis. The results of the study explain partially. product, price, place, promotion, people, and physical evidence have a positive and significant effect on the decision to visit. Simultaneously, product, price, place, promotion, people, process, and physical evidence of the decision to visit. The implication of this research is that the manager of Kerang Mas Beach increases promotions in order to increase the number of tourists who come. The manager of Kerang Mas Beach must also improve, add existing supporting facilities so that visitors are more comfortable in making their visit.
PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (SURVEI PADA KONSUMEN ALFAMART DI KECAMATAN KEMILING BANDAR LAMPUNG) Salsabila, Assyifa; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of retail mix on consumer purchasing decision on Alfamart Kemiling. The research applies the explanatory with quantitative approach. The population in this study were customer of Alfamart. The sampling technique in this study is non probability sampling with purposive sampling method with sample of 100 respondents. The data were obtained from questionnaire through likert scale. Data analysis using multiple linear regression with used SPSS version 25 program. The result of this study showed variable location, customer service and communication mix has significant effect but variable of product has negative effect on customer purchasing decision.Variable of pricing and store design & display has not effect on consumer purchasing decision.
ANALISIS PENERIMAAN PENGGUNA PRODUK E-MONEY GOPAY TERHADAP MINAT MENGGUNAKAN GO-PAY DI BANDAR LAMPUNG Ismail, Taufik; Sugiono, Arif; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

As an effort to realize the goal of Indonesia's cashless national movement, it is to support and develop electronic money as a non-cash payment instrument. One of the non-cash payment instruments is e-Money Go-Pay. This study aims to analyze the user acceptance of e-Money products on the intention to use Go-Pay in Bandar Lampung. The variables analyzed are based on the TAM (Technology Acceptenance Model) theory, including perceptions of usefulness and perceived ease of use, as well as other supporting variables, namely security perceptions that affect intention to use Go-Pay e-Money services. This type of research is explanatory with a quantitative approach. The sampling technique used incidental sampling with a sample of 100 respondents. Data analysis in this study used multiple linear regression analysis. The results of the study explain that, partially, the perception of usefulness, the perception ease of use, and the perception of security have a significant effect on the intention to use Go-Pay in Bandar Lampung. Simultaneous test results show that perceived usefulness, perceived ease of use, and perceived security have an effect on intention to use Go-Pay in Bandar Lampung.
KEPUTUSAN MAHASISWA DALAM MELAKUKAN PEMBELIAN MELALUI APLIKASI SHOPEE Wandita, Fransiska Helen; Wardianto, K Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Digitalization in business creates a new paradigm in the buying decision process. Consumer decisions are no longer limited to product quality and price as described by Tjiptono (2008). The online consumer purchasing decision model for students in this study is strongly influenced by sales promotion, online customer reviews, and customer trust where when this variable forms the level of determination it reaches 68. This study was conducted on 100 student respondents using the Shopee application which was taken using the purposive sampling method. based on the number of purchases in a month and has an income of less than 2 million rupiah. The results of this study explain that the online purchase stage is carried out when the respondent has reviewed and compared the promotions available in the marketplace. Then the final stage is to rank the available product options based on the highest level of confidence.
PRICE EARNING RATIO, PRICE CASH FLOW RATIO, PRICE SALES RATIO DAN UKURAN PERUSAHAAN TERHADAP RETURN SAHAM (STUDI PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2017-2020) Prayoga, Dany; Suripto, Suripto; Harori, M Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of Price Earning Ratio, Price Cash Flor Ratio, Price Sales Ratio and Company Size on Stock Returns in Banking Companies listed on the IDX. The data in this study is secondary data which includes stock price data, earnings per share, operating cash flow, number of outstanding shares, cash flow per share, asset sales, total assets and stock prices of 9 banking companies listed on the IDX for the 2017-2020 period. . The sample in this study amounted to 47 samples taken using purposive sampling technique. In this study, the data were analyzed using multiple regression with the results showing that simultaneously Price Earning Ratio, Price Cash Flow Ratio, Price Sales Ratio and Company Size had a significant effect on Stock Return with an R Square value of 27.7%. Meanwhile, partially shows that the variable Price Earning Ratio, Price Sales Ratio and Company Size does not have a significant effect and for the variable Price Cash Flow Ratio has a significant effect on Stock Return.
ANALISIS PERBANDINGAN TINGKAT KESEHATAN BANK DENGAN MENGGUNAKAN PENDEKATAN RGEC (RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNINGS, AND CAPITAL) STUDI PADA 4 BANK BUMN DI INDONESIA TAHUN 2019-2021 Ginting, Nela Patricia; Damayanti, Damayanti; Destalia, Mediya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the soundness of 4 state-owned banks in 2019-2021 based on the RGEC (Risk Profile, Good Corporate Governance, Earnings, and Capital) method. This type of research is descriptive research and the data collection method used in this research is the documentation method. The data analysis technique used in this research is the analysis of bank health by assessing the RGEC aspects, the Risk Profile factor through the NPL and LDR ratios, the Good Corporate Governance factor, the Earning factor through the ROA and NIM ratios, the Capital factor through the CAR ratio. The results show that in 2019-2021 bank health based on the Risk Profile aspect gets a healthy predicate, based on the GCG factor it gets a very good predicate, based on the Earnings aspect it gets a very healthy predicate, based on the Capital aspect it gets a very healthy predicate. the overall soundness of the bank in 2019-2021 received a very healthy predicate.

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