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INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 308 Documents
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Pengaruh Risiko Perusahaan Terhadap Nilai Perusahaan (Studi pada Perusahaan Subsektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Tahun 2014-2018) Puspitasari, Ayu; Damayanti, Damayanti; Harori, Muhammad Iqbal
Jurnal Kompetitif Bisnis Vol. 2 No. 1 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of corporate risk, which consists of business risk, financial risk, and market risk variables on firm value in consumer goods industry sub-sector companies listed on the Indonesia Stock Exchange in 2014-2018. The analytical method used in this study is multiple regression analysis of panel data models using the E-viwes 11 analysis tool. The data used in this study are secondary data consisting of annual financial reports and stock prices for the years 2014-2018 for each research variable. . The results of this study indicate that partially the market risk variable has a positive and significant effect on the firm value variable. Meanwhile, partially the business risk and financial risk variables have a positive and insignificant influence on the firm value variable. Furthermore, simultaneously it shows that the variables business risk, financial risk and market risk have a positive and significant influence on the variable firm value.
ANALISIS FAKTOR KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN KUALITAS INFORMASI DALAM MEMENGARUHI PERILAKU BERBELANJA ONLINE MENGGUNAKAN SHOPEE Mardiana, Dika; Ali, Suprihatin; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to analyze the factors that influence Lampung University students to shop online using Shopee's E-Commerce. The research design is a qualitative case study using interviews, observation and documentation as data collection techniques. Interviews were conducted openly, semi-structured, and not in a formal setting to ten informants, eight of whom were consumers/buyers and two other informants were sellers/sellers using Shopee users. The data collected in this study was then reduced by grouping important data related to the research objectives. The results of the analysis show that in influencing online shopping behavior using Shopee, trust factors include address clarity, clarity of products sold, online store honesty in providing product information, and providing security guarantees in transactions, it is known that consumer trust in the Shopee online site is an important part and integral in purchasing decision making efforts. Shopee is able to provide convenience by creating features that can make it easier for consumers to search, select, and pay for products to be purchased. The product information submitted is not a guarantee for consumers in making online purchasing decisions using Shopee.
Analisis Kepuasan Petani Sebagai Mitra Kerja Pengelola Daun Talas Beneng Alternatif Pengganti Tembakau Berdasarkan Pola Kemitraan Usaha (Studi Kasus PT. Santy Abadi Mandiri) Oktavia, Nanda Resti Nur; Pratama, Maulana Agung
Jurnal Kompetitif Bisnis Vol. 2 No. 1 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to identify and analyze the pattern of partnership and the satisfaction of farmers who partner with PT. Santy Abadi Mandiri. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results showed that the partnership pattern of PT. Santy Abadi Mandiri and partner farmers run a partnership using the plasma core partnership pattern, according to the following characteristics: the core company provides guidance to the partner group, buys crops from the partner group, the partner group cultivates from start to harvest, the core company and partner groups have rights and obligations. In addition, partner farmers are satisfied that they have collaborated with PT. Santy Abadi Mandiri, partner farmer satisfaction includes profits which are divided into 3 supporting factors, namely coaching, production facilities and cooperation contracts. The company provides the best service to partner farmers. The partnership carried out between the core company and the partner group is in accordance with the cooperation contract that has been made together.
IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING PADA PELAYANAN KELUHAN PELANGGAN PT. PLN (PERSERO) Vahlepy, Donna; Wardianto, Kussuyatmono Bagus
Jurnal Kompetitif Bisnis Vol. 2 No. 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Every company wants to expand its current business unit. Paying attention to the customer loyalty factor is one of the actions that can be taken to improve the business unit. At PT. PLN (Persero) Way Halim Customer Service Unit, intends to analyze and then show the effect of trust, company commitment, communication, and conflict handling on customer loyalty. Informants in this study found 8 people, which is a descriptive study with a qualitative approach. The results of the study show that (1) the Trust Indicator provides good service quality, timeliness, and integration. (2) Commitment indicators provide service guarantees in accordance with the level of service to customers. (3) Communication indicators can provide convenience for customers to obtain information through various media such as call center 123 and the PLN mobile application. (4) In an effort to increase customer loyalty, the company PT. PLN (Persero) Way Halim Customer Service Unit is concerned with issues of trust, company commitment, communication, and conflict handling because all these aspects have an impact on customer loyalty.
PENGARUH KUALITAS PRODUK, HARGA, BRAND IMAGE DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MS GLOW Ratuliu, Novika Jesya; Pratama, Maulana Agung; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine how much influence quality product, price, brand image and celebrity endorser on consumer purchasing decisions. This type of research explanatory research with quantitative research methods. The data this research is a primary data that collected by using questionnaire and distributed via google form that shared via direct message on social media. The samples in this research amounted to 100 respondents that taken by using purposive sampling techniques. The data in this study were analyzed using multiple linear regression analysis with the SPSS 25.0 tool. The results of this study indicate that variable quality product partially no significant effect on purchasing decision, and variable price, brand image and celebrity endorser partially significant effect on purchasing decision. While the results are simultaneously variable quality product, price, brand image and celebrity endorser significant effect on purchasing decision with value R Square of 0,754 or 75,4%.
FAKTOR PRODUCT QUALITY DAN FOOD SAFETY TERHADAP LOYALITAS KONSUMEN PADA RESTORAN JEPANG Nazwa, Chika Salsabila; Pratama, Maulana Agung; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 2 No. 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to find out how much influence product quality and food safety have on consumer loyalty in Japanese, restaurants, which in this research is Ichiban Sushi, outlet Bandar Lampung. In this research, two independent factors were, used as the main variables, namely Product Quality (X,) and Food Safety (X) and one dependent variable, namely Consumer Loyalty (Y). This research uses an explanatory research method with a quantitative approach. The population that is the subject of this research is consumers of Ichiban Sushi, outlet Bandar Lampung. Data was obtained from distributing questionnaires with a Likert scale. The sampling method used in this research was accidental sampling with a total of 100 respondents. Data were, analyzed using the multiple. linear regression method using SPSS for Windows version 25 software. Based on the research results, it shows that there, is a significant influence, between product quality and food safety on consumer loyalty with a greater influence on product quality with varied menu aspects and aspects. The lowest is the completeness of the dishes on the table. The suggestion in this research is that companies should focus more, on improving product quality through the performance, of the services provided, such as more quickly completing dishes on tables that are, almost finished or even incomplete.
STRATEGI PEMASARAN: UPAYA PT. PERUSAHAAN GAS NEGARA TBK AREA LAMPUNG DALAM MENINGKATKAN VOLUME PENJUALAN PELANGGAN RUMAH TANGGA Sari, Murni; Pratama, Maulana Agung; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to find out how PGN Lampung Area will implement its marketing plan to increase the sales volume of the natural gas network development program for household customers. This research uses qualitative techniques and is a descriptive research project. The data collection methods chosen in this research include interviews, observation, documentation and literature study. This research utilizes source triangulation techniques in data validity techniques and interactive data analysis techniques are used in data analysis. This research focuses on the 7P marketing mix which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The STP approach is also the main emphasis of this research. Based on the research results, PGN Lampung Area uses marketing strategies, including providing high quality products at competitive prices with similar products, running promotional media, installing pipe networks in several potential locations, competent human resources in their fields, and having efficient service procedures. Has the advantage of complete facilities and infrastructure. The marketing strategy implemented by PGN Lampung Area was able to significantly increase the sales volume of the household gas network program, thereby adding value to the company's contribution to meeting the community's energy needs. This is made possible by the results of Segmenting, Targeting and Positioning (STP) analysis. Findings It is hoped that this research will serve as a guide for businesses wishing to improve the effectiveness of the marketing tactics they use to identify the best actions to increase sales volume and strengthen their position in the industry. Keywords : Marketing Strategy, Natural Gas, Sales Volume, Household Gas Networks.
FACTORS THAT INFLUENCE PURCHASING DECISIONS ON LUXCRIME COSMETIC PRODUCTS: FACTORS THAT INFLUENCE PURCHASING DECISIONS ON LUXCRIME COSMETIC PRODUCTS Tamara, Munir; Hartono, Hartono; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The purpose of this study was to determine the influence of viral marketing and reference groups on purchasing decisions for Luxcrime products. The type of research is Explanatory Research with a quantitative approach. This research uses the Purposive Sampling method with sample calculation using the Slovin formula, thus obtaining 100 respondents. The data analysis technique uses multiple regression analysis with the IBM 25 program test tool. Based on the F test (simultaneous) shows that viral marketing and reference groups together have simultaneous influence on purchasing decisions. Partially, it shows that the viral marketing variable has a significant effect and has a positive relationship on purchasing decisions and the reference group variable has a significant effect and has a positive relationship on purchasing decisions.
STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
ANALISIS PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENGGUNAAN MEDIA SOSIAL OLEH STAKEHOLDER PARIWISATA KOPI RIGIS LAMPUNG BARAT Ningtias, Fina Agus Suci; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 2 No. 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the magnitude of the influence of the application of the technology acceptance model (TAM) on the use of social media by tourism stakeholders of Kopi Rigis Lampung Barat with critical mass variables, capability to use social media perceived ease of use, perceived usefulness, behavior to use, and actual system usage conditions. This type of research is explanatory research, with a sample of 100 respondents. The data analysis technique used is quantitative analysis using the application of the technology acceptance model (TAM) and structural equation test based on variance Partial Least Square (PLS) with the SmartPLS test. The results showed that critical mass had no significant effect on perceived ease of use, critical mass had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived ease of use had a significant effect on behavior to use, perceived ease of use had a significant effect on the real conditions of using the system, perceived usefulness had no significant effect on behavior to use, perceived usefulness had a significant effect on real conditions of using the system, and behavior to use had a significant effect on real conditions of using the system. Key Words: Technology Acceptance Model, Social Media, Tourist

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