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Andri Putra Kesmawan
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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 60 Documents
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Langkah Terdepan untuk Keberlangsungan Hidup: Studi tentang Keberlanjutan Pengusaha Usaha Mikro, Kecil dan Menengah Sundari, Sri; Kusuma, Ahmad Ahsin; CNAWP, Rizal Perlambang; Kurniawan, Bagus Putu Yudhia; Mahanani, Retno Sari; Lestari, Datik
Journal of Business Management Vol. 2 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i1.21

Abstract

Keberhasilan suatu negara bergantung pada pengusaha yang memproduksi barang dan memberikan lebih banyak kesempatan kerja bagi para pengangguran. Oleh karena itu, kelangsungan hidup wirausaha penting bagi kelangsungan hidup bangsa. Saat ini, usaha mikro, kecil dan menengah (UMKM) menempati posisi penting dalam pembangunan ekonomi. Oleh karena itu, penelitian ini berupaya mengidentifikasi karakteristik yang dibutuhkan UMKM untuk keberlanjutan. Hasil penelitian menunjukkan bahwa inovasi dan pengambilan risiko, pengenalan peluang, toleransi, pengelolaan keuangan, dan efikasi diri manajerial merupakan karakteristik penting untuk kelangsungan hidup.
The Resilience of MSMEs During COVID-19 Pandemic: An Analysis Using Philip Kotler's Approach Azhar, Neng Zulfa; Rahayu, Meilia Sri
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.22

Abstract

This study explores the impact of the Covid-19 pandemic on the business continuity of micro, small, and medium-sized enterprises (MSMEs), specifically within the food sector. The research adopts a case study approach, analyzing how Bittersweet strategically used advertising during the crisis. The findings highlight the crucial role of advertising techniques in influencing consumer behavior, showing how effective promotional strategies can lead to sustained business growth during difficult times. By aligning promotional activities with changing consumer needs, Bittersweet strengthened its marketing efforts, enhancing customer loyalty and brand visibility. It suggests that MSMEs should focus on leveraging digital platforms to reach broader audiences and enhance customer engagement, especially during uncertain times. The success of Bittersweet demonstrates the potential for MSMEs to not only survive but thrive through strategic marketing adaptation, ensuring long-term resilience in the face of future challenges.
An investigation of investors' exposure towards stock market and preferred investment avenues: A study in Krishna District Madanu, Bala Swamy; Nagaraj, K V
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.23

Abstract

Money is an important component of living in the current era. People must invest their money to solve future difficulties. Investment is a commitment of funds set aside from current expenses in anticipation of future gains. Savings are invested in assets based on an individual's knowledge of numerous investment options, risk tolerance, and expected return. Every human being must take the vital step of investing hard-earned money. Investors can put their money into a variety of investment vehicles. Each of these investment ideas carries a distinct level of risk and potential return. Investors anticipate bigger returns with less risks. Financial consultants and advisors give a wide range of suggestions to investors in this field. However, every investor faces a difficult task when putting together an appropriate portfolio. The investing possibilities cover both financial instruments and other assets. Investor attitudes may vary throughout time and from person to person. Additionally, investors' investment objectives will vary.
Investment Awareness and Behavioral Perception towards Selection of Investment Avenues among Teaching Professionals in Andhra Pradesh State Madanu, Bala Swamy; Nagaraj, K V
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.24

Abstract

Teachers can save well and invest wisely to have a fantastic retirement plan, even though they work in a noble profession with modest pay. This blog will cover risk management strategies, investment plans, and the moral and social obligations associated with investing. If you are a teacher intending to begin your investment adventure, have recently begun your teaching career, or an experienced teacher wanting to begin an investment, this guide will assist you in investing your hard-earned money effectively to get decent returns. The goal of this study is to comprehend how teaching professionals save, invest, and make their choices. The characteristics of investment planning, factors influencing investment preferences, the mindset of teaching professionals when choosing an investment avenue, and their desire for their savings to be invested in the safest and most liquid manner are just a few of the many facets of savings and investment behavior and selection. However, each person's choice differs based on their tolerance for risk. Their investment objectives likewise vary, ranging from financial stability to supplementary income. This research seeks to identify the reasons responsible for increased investment activity among young professionals. The current study investigated the investing behavior of teaching profession investors using a structured survey, and this study examines the behavioral aspects impacting investment among teaching professionals.
Praktik Keberlanjutan di Teaching Factory Agribisnis: Perspektif Model Bisnis Galushasti, Andarula; Anggraeni, Rifqi Dwi; Amarullah, Dudi
Journal of Business Management Vol. 2 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i1.25

Abstract

Keberlanjutan dalam agribisnis semakin dipandang penting mengingat tantangan lingkungan global, masalah ketahanan pangan, dan harapan pemangku kepentingan yang terus berkembang. Konsep Teaching Factory (TF) di bidang agribisnis semakin populer sebagai model untuk mengintegrasikan pendidikan dengan industri untuk meningkatkan praktik pertanian berkelanjutan dan inovasi bisnis. Makalah ini mengeksplorasi titik temu antara praktik keberlanjutan dan model bisnis di Teaching Factory, khususnya dalam pengaturan agribisnis pasca-2022. Dengan menggunakan lensa model bisnis, kami memeriksa bagaimana keberlanjutan tertanam dalam TF, dan kami menilai tantangan dan peluang untuk menyelaraskan tujuan ekonomi, lingkungan, dan sosial dalam pendidikan agribisnis. Melalui studi kasus, yang didukung oleh penelitian terbaru, kami menyoroti model-model yang menunjukkan manfaat dan keterbatasan dari praktik-praktik berkelanjutan. Temuan kami berkontribusi pada wacana yang berkembang tentang peran TF dalam mendorong agribisnis berkelanjutan dan menawarkan implikasi praktis bagi para pendidik, pembuat kebijakan, dan praktisi industri.
Innovation Ecosystems for Teaching Factory Agribusiness: A Strategic Framework Mahanani, Retno Sari; Prasetyo, Hari; Kurniawan, Bagus Putu Yudhia; Suranto, Dwi Djoko
Journal of Business Management Vol. 2 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i1.26

Abstract

This study investigates innovation ecosystems within Teaching Factory Agribusiness, addressing the critical gap in the literature regarding the absence of a strategic framework to enhance innovation and sustainability in agribusiness education. Using a grounded theory methodology, we conducted in-depth interviews with 20–30 participants, including educators, industry stakeholders, and policymakers, to gain insights into collaboration, resource sharing, and continuous learning dynamics. The results clarify four thematic areas; (1) Collaboration and Partnerships, (2) Resource Mobilization and Sharing, (3) Policy and Institutional Support, and (4) Continuous Learning and Adaptation. The above threads weave together into a framework to make agribusiness education explicit in the functioning of innovation ecosystems. The findings have significance for policy-makers, educationists, and industry personnel involved in improving the quality of agribusiness innovation. Future research directions can be a framework, especially regarding the benefits of innovation, and collaboration through technological facilities.
Product Development and Innovation at Catfish Nugget (Study on Gumuk Bago Hill, Nogosari Rambipuji Village Maulidiyah, Fany; Tri Cahyaningrum, Deltaningtyas
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.28

Abstract

Gumuk Bago Hamlet in Nogosari Village, Rambipuji District, Jember Regency, has natural potential that has not been utilized optimally, such as empty land and river flows only used for irrigation. Researchers introduced the Smart Aquaponic system, integrating the cultivation of catfish and kale plants with IoT technology. Apart from training residents in managing aquaponic products, innovations are being made by processing catfish into nuggets rich in nutrients, which have great potential on the market. This research analyzes the development and innovation strategy for catfish nugget products. Data was collected through interviews, observation, and documentation. The research results show that marketing strategies include improving quality, expanding distribution, and promotions with more attractive packaging designs. The manufacturing process is carried out traditionally without preservatives, however, innovation continues to be developed in the form of flavors and product variants to attract new consumers and maintain market share. In conclusion, the product innovation and marketing strategy succeeded in increasing product adoption and keeping sales growth of catfish nuggets in the local market.
Transformational Leadership and Turnover Intention in the Context of SMEs: Mediating Role of Work Engagement and Job Satisfaction Thahrim, Muhammad; Amarullah, Dudi; Damayanti, Ririn
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.29

Abstract

Employee turnover has become a problem for many business owners because it affects the sustainability of the business. This research was intended to explore the role of transformational leadership in determining SME employee turnover intention with job satisfaction and work engagement as mediators. Using purposive sampling, two hundred twenty-seven responses were obtained by distributing questionnaires to SME employees. The PLS-SEM application was used to analyze the collected data. The results revealed that transformational leadership positively affects work engagement and job satisfaction. On the other hand, transformational leadership negatively affects turnover intention. In addition, the results also reveal that work engagement and job satisfaction negatively affect turnover intention. Furthermore, work engagement and job satisfaction also intercede the impact of transformational leadership on turnover intention. This research provides essential implications for managing human resources owned by SMEs.
Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Hakim, Lukman; Pinandita, Candra Pramula
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.31

Abstract

This study examines the effectiveness of various alternative statistical approaches in testing the null hypothesis's significance to improve marketing research's reliability. Conventional methods such as p-value are often misunderstood and have limitations in interpreting the results of the analysis. Therefore, this study compares several alternative approaches, including Bayesian inference, bootstrap resampling, and false discovery rate, to improve the validity and repeatability of marketing research results. By using a simulation-based quantitative approach and a survey of marketing academics and practitioners, the findings of this study show that alternative methods can provide more informative results than conventional techniques. The implications of this study contribute to strengthening marketing research methodologies to be more accurate and reliable.
PhD Study and Research in Chartered Management Shaukat, Iqbal
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.27

Abstract

Chartered management qualification is essential in this age of management globalization. As chartered managers, we study the different streams of management. As chartered managers, we study the buying and selling material and the economic order quantity of material management. As the chartered manager, we study all the aspects of material management related to production and operation management. As chartered managers, we study operation management in detail and study cases. In the chartered manager we can learn about the utilization of resources under the principles of operation management, in operation management we study the best location of resources and their utilization according to the needs. In chartered management, we study quality control and project management.

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