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Pasundan Community Service Development
Published by Universitas Pasundan
ISSN : -     EISSN : 29885221     DOI : 10.56457
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Pasundan Community Service Development is a journal of community service published by the Doctoral Program in Social Sciences, at Pasundan University. This journal features studies in the field of community service. The focus of this journal is on all activities related to community service.
Arjuna Subject : Umum - Umum
Articles 27 Documents
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Oligarchy In The Discourse On Poverty In The State Of Terengganu Darul Iman Malaysia Syafhendry, Syafhendry; Setiawan, Rizky; Hakim, Arif Rahman; Salman, Ali; Lestari, Marianan Tri; Josinta, Josinta
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.204

Abstract

Oligarchy of power in government systems in the world has become a discourse and discussion among academics, researchers, practitioners and the public. Variants of oligarchy always mutate in each era of leadership, providing a strong influence on the running of government. Along with the increasing complexity of problems in administering government in the current era of global disruption, this has led to a shift in power orientation. The concept of a state of the people by the people and for the people, which is a reflection of democracy, is currently undergoing a shift. Investors collaborate with very dominant political elites in controlling the government. Groups that have political and economic power unite in circles of power or better known as oligarchy. The aim of this community service is to describe explicitly and comprehensively the concept of Michel Foucault's thought from a philosophical perspective. This goal is achieved by explaining the background and several main points of Michel Foucault's work on discourse, especially in his work including the main ideas, views and reasoning of his empiricalism through existing ideas of discourse by looking at the phenomena of oligarchy and poverty. Alleviating poverty in Malaysia is a government priority. One of the poverty alleviation policies is the implementation of e-government in alleviating poverty through the e-Kasih system. Extreme poverty in Malaysia as of March 15 2023 reached 123,243 heads of families. Efforts that have been made to resolve this problem include the People's Income Initiative (IPR) and Rahmah Cash Donations (STR) to 400 thousand people who are included in vulnerable groups. The locus of international service activities that will be carried out in the state of Malaysia is Terengganu. Terengganu, or in full Terengganu Darul Iman, is one of the states of Malaysia. It is hoped that by implementing this discourse concept, it can provide solutions or solutions to efforts to eradicate poverty in the oligarchic political system, especially in the State of Terengganu Darul Iman, Malaysia. The aim of implementing this PKM activity is to provide outreach and education regarding the concept of discourse in efforts to eradicate poverty in the State of Terengganu Darul Iman, Malaysia, in line with the National Research Master Plan 2017 - 2045 in the social sector and the Master Plan for Research and Community Service at Riau Islamic University 2021-2025 in the social sector with the alleviation of poverty.
Strengthening Synergy Of Mangrove Ecosystem Management Based On Blue Carbon Ecosystem In Setiu Wetland Terengganu Darul Iman Malaysia Hakim, Arif Rahman; Sulaiman, Sabri Bin; Zulherawan, M.; Fadillah, M. Arsya; Azmi, M. Alga Viqky
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.207

Abstract

Blue carbon ecosystems (Mangroves, Seagrass and Brackish Swamps) have a relatively small area compared to the ocean and other ecosystems. Coastal areas that are transitional between land and sea ecosystems are areas that are vulnerable to various types of changes, both on land and at sea. The mangrove ecosystem is one of the ecosystems in coastal areas that plays an important role in the sustainability of life for biota that live in coastal areas. The mangrove ecosystem has various very complex functions both ecologically and economically and socially. Management of the mangrove ecosystem in Setiu Wetland Terengganu Malaysia with an area of ??1,574 ha which is currently known as the Setiu Wetland State Park is managed by a group of local volunteers. Management also collaborates with government agencies, non-governmental organizations and higher education institutions that have transformed the Setiu wetland area over the past two decades. The existence of mangroves is encouraged to become a conservation area along the coastline filled with fishing villages along the coastline. Improved management continues to be pursued to preserve the park's biodiversity and highlight its tourism attractions according to the Setiu District Regional Plan 2035.
Empowerment Of PKK Group Members In West Labuh Baru Village, Pekanbaru City Joesyiana, Kiki; Yuzalmi, Nanik; Basriani, Agustin; Susanti, Desi; Wahyuni, Sri
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.208

Abstract

The empowerment of PKK (Family Welfare Empowerment) members of Labuh Baru Barat sub-district aims to improve the abilities and roles of PKK members in many fields, such as education, economy, health and environment, so that PKK members of Labuh Baru Barat sub-district are expected to provide benefits and play an active role in building and improving the quality of society in their environment. In order to fully support community development, members of the empowerment and family welfare (PKK) driving group of Labuh Baru Barat sub-district can form a capable strategy to create a society that is both efficient and prosperous. As an organization that focuses on family welfare, members of the PKK Labuh Baru Barat group play an important role in improving the quality of life of the community through various superior programs that they have. Members of the PKK group of Labuh Baru Barat sub-district have collaborated with the village government and community institutions to make development programs a success, one of which is collaborating with community service partners from the team of lecturers from the Faculty of Economics and Business, Persada Bunda Indonesia University. Members of the PKK group of Labuh Baru Barat sub-district are also strategic partners in empowering women and families through skills training, health seminars, and other social activities. PKK often collaborates with various agencies such as the Health Service, Education Service, and Community and Village Empowerment Service (PMD). This collaboration ensures that the programs run are in line with government policies and the needs of the local community. As the vanguard in family empowerment, PKK has a major contribution in creating a healthy, prosperous, and independent society. However, maintaining all these activities is not easy. However, with the support of all parties, it is hoped that members of the PKK group in Labuh Baru Barat sub-district can continue to innovate to increase their role in sustainable development.
Strengthening the Human Resource Capacity of MSME Actors in Bojongsari Village through Managerial Skills Training and Business Digitalization Sunarsi, Denok; Sudaryana, Yayan; Supratikta, Hadi; Fernando, Louis; Firmansyah, Tantan
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.209

Abstract

This community service aims to strengthen the capacity of human resources of micro, small, and medium enterprise (MSME) actors in Bojongsari Village through training in managerial skills and business digitalization. MSME actors in this area often face various challenges, both in terms of limited managerial capabilities, such as financial management and business planning, as well as in terms of technology, particularly related to marketing and digital business management. This activity was carried out using a combination of lectures, hands-on practice, and discussions involving 30 local MSME actors. The topics covered include the basics of business management, such as business planning, financial management, and digital marketing strategies through social media platforms and e-commerce. The results of this activity showed an improvement in participants' managerial skills, reflected in their ability to create more structured business plans and manage their business finances more effectively. Additionally, the application of business digitalization has started to take shape, with participants now having social media accounts and utilizing online platforms to market their products. However, challenges still exist, especially in terms of limited access to technology and a lack of understanding in digital data analysis. Therefore, further training is necessary to ensure that MSME actors can maximize the use of technology. With this training, it is hoped that MSMEs in Bojongsari Village can develop more competitively in the increasingly digital market.
Strengthening Digital Marketing Capacity For Msmes In Cileungsi To Accelerate Business Growth Eryandi, Eryandi; Eliza, Eliza; Budiarti, Erna; Simbolon, Merintan Berliana; Haryadi, Rofiq Noorman
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.211

Abstract

Digital marketing has become a crucial aspect in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of globalization and digitalization. This article aims to discuss the efforts in strengthening the digital marketing capacity of MSMEs in Cileungsi, which plays a key role in accelerating their business growth. Various digital marketing strategies, such as the use of social media, search engine optimization (SEO), and digital advertising, have proven effective in expanding market reach and increasing the visibility of MSME products. However, many MSMEs in Cileungsi still face challenges related to limited technological knowledge and budget constraints. Therefore, training and mentoring on how to utilize the appropriate digital platforms and relevant marketing tools are essential to overcoming these obstacles. This article also highlights the importance of using data analytics to measure the effectiveness of digital marketing campaigns and build better customer relationships through digitalization. With strengthened digital marketing capacity, MSMEs in Cileungsi are expected to tap into broader market potential, improve competitiveness, and accelerate their business growth sustainably.
Training On Calculation Of Salon Service Costs For People With Physical Disabilities Prihastuti, Asepma Hygi; Ramadhani, Suci; Wahyuni, Sri; Adriyani, Annesa; Zainal, Rahmi
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.220

Abstract

Poverty and economic vulnerability are still significant issues, especially for groups of people with physical disabilities who experience physical limitations. The Riau Province Empowerment of People with Physical Disabilities UPT in Pekanbaru responded to this condition by providing various skills training, one of which is make-up and salon. Training in calculating the cost of salon services as a crucial element for people with physical disabilities who are engaged in this field. This training is relevant because: 1) Increases economic independence and social inclusion by opening up entrepreneurial paths amidst limited access to formal employment and reducing dependency; 2) Utilizes the potential of the stable and flexible salon industry market in Pekanbaru, especially through the home-based business model; 3) Ensures business sustainability through an essential understanding of cost to avoid losses, optimize profits, and facilitate financial planning and management; and 4) Supports local government programs in empowering MSMEs with disabilities. The training methods used are inclusive and adaptive, including interactive face-to-face sessions with visual demonstrations and group discussions, practical approaches through simulations and case studies, as well as guidance and mentoring. The expected outcomes of this training include increased knowledge of cost components and costing methods, business decision making, and increased independence and self-confidence to become entrepreneurs. This training is a strategic investment that equips people with physical disabilities in Pekanbaru to build profitable and sustainable salon businesses, while also encouraging broader social inclusion.
PKM Workshop And Graphic Design Photography Exhibition For Students Yodiansyah, Hefri; Jummaulana, Harry; Salim, Ermairel; Sartika, Sartika
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.221

Abstract

The rapid development of digital technology has encouraged the importance of mastering visual communication skills among the younger generation, especially students. Photography and graphic design are now strategic media in conveying messages, building images, and expressing ideas creatively and communicatively. In response to this need, this Community Service (PkM) activity was held with the main aim of improving student competence in the fields of photography and graphic design through the implementation of workshops and exhibitions of visual works. This activity involved students from UIN Suska Riau and Universitas Islam Riau, and presented speakers from professional circles to provide technical training related to photography techniques, vector-based graphic design principles, color utilization, visual composition, and the use of design software such as Adobe Photoshop and Canva. In addition to training, this activity also presented an exhibition of student work as a form of appreciation and space for public expression of the participants' creativity. Evaluation of the results of the activity showed that 92% of participants experienced significant improvements in technical skills and self-confidence. Some participants even started building digital portfolios and expanding networks with creative communities online. This program not only has an impact on improving individual abilities, but also strengthens the synergy between the academic world and the creative industry in creating an applicable, collaborative, and sustainable learning ecosystem. Thus, this activity is expected to become a model for student development based on practical and actual skills in the creative economy era.

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