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Journal of Management, Entrepreneurship and Tourism
Published by Sumber Belajar Sejahtera
ISSN : -     EISSN : 30249899     DOI : https://doi.org/10.61277/jmet.v2i1.20
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management Entrepreneurship and Tourism (JMET) is a high-quality open-access peer-reviewed research journal. providing a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge in the form of high-quality empirical and theoretical research papers, and case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship, and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, Hospitality, MICE, Tourism planning, Sport tourism, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research,
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 53 Documents
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Transformation of Consumer Buying Interest After The Pandemic Covid-19 Pandemic in Shopee E-Commerce Azzahra, Naoera Aliya; Elsa Mahardika; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.172

Abstract

Digital marketing has become an essential strategy for influencing consumer purchasing decisions in the digital era. Technological and internet advancements have transformed how companies interact with consumers, enabling wider reach through platforms like social media, websites, and e-commerce. Besides enhancing brand awareness, digital marketing influences consumer preferences and behavior by offering personalized and tailored experiences. This study examines the impact of price, social media usage, and location on consumer buying interest on the Shopee platform. Using a quantitative method, data were collected through electronic questionnaires from 100 respondents and analyzed using SmartPLS with multiple linear regression. The results reveal that price significantly and positively influences buying interest (coefficient: 0.503, t-statistic: 6.234, P-value: 0.000). Social media usage, however, shows a positive but insignificant effect (coefficient: 0.138, t-statistic: 1.404, P-value: 0.164). Location also demonstrates a significant positive effect on purchase intention (coefficient: 0.316, t-statistic: 3.634, P-value: 0.000). The study concludes that price and location are critical factors in shaping consumer purchasing decisions on e-commerce platforms, particularly in the post-pandemic context. These findings underscore the importance of competitive pricing and convenient delivery as key drivers of purchase intention, providing valuable insights for businesses to refine their marketing strategies and adapt to evolving consumer preferences.
The Effect of Coronavirus Pandemic on Tourism Industry in West Nusa Tenggara, Case Study: Travel Bureau Kencana, Nimas
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.178

Abstract

The world appeared to end in 2020 due to a remarkable Covid-19 pandemic. When COVID-19 arrived, it had an impact on every aspect of life, but particularly on the economy. This research discusses the effect of Coronavirus on the tourism industry in West Nusa Tenggara Province, Indonesia, which focus on travel bureau. This research aims to study the effect of Coronavirus on travel bureau’s activity and company’s revenue. in collaboration with ASITA, Association of The Indonesian Tours and Travel Agencies, this  research qualified as descriptive research using mixed methods conveyed in grounded theory with the questionnaires and interviews as data collection methods. Results indicate that the travel bureau's revenue and package sales are significantly impacted by the coronavirus outbreak.  However, this study also discovered that government assistance, including economic aid and intense program initiatives, is not equal.
Analysis of the Influence of Dental and Oral Health Services on BPJS Patient Satisfaction at Kaliwungu Kendal Health Center Budhi Kismiaryani, Erna; Fauzan Azhmy, Muhammad; Pasaribu, Fajar
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.184

Abstract

The Kaliwungu Kendal Community Health Center provides comprehensive dental services with competent dental professionals. However, the service is still not optimal due to several patient complaints, such as waiting to see the dentist, waiting even after the dentist has arrived, not receiving immediate attention, a limited number of visits, etc. Creating quality services will undoubtedly lead to satisfaction among health service users. This study aims to determine the quality of service toward the satisfaction of BPJS patients at the Kaliwungu Kendal Community Health Center. The method used in this research is a quantitative analytical survey method with a cross-sectional study design. Data was collected with a sample size of 80 BPJS patients selected through sampling. The variables used in this study include the independent variable, service quality (X), and patient satisfaction (Y) as the dependent variable. The statistical analysis used in this study included a chi-square test and logistic regression. The results of the study show that all variables in the quality of dental and oral health service, including physical appearance, reliability, responsiveness, assurance, and empathy, have a positive and significant effect on patient satisfaction at the Dental Polyclinic of the Kaliwungu Kendal Community Health Center, with a p-value < 0.05. The tangible dimension has the most dominant effect, with a significant influence (exp(B)OR 18.259), followed by empathy (exp(B)OR 11.102), reliability (exp(B)OR 7.627), and assurance (exp(B)OR 5.091). However, responsiveness obtained the lowest satisfaction percentage compared to the other dimensions, with a value of (exp (B) OR 4.474).
The Role of Human Resource Development in Improving Employee Performance at PT. Ray Developer Ray, Qonita; Fauzan Azhmy, Muhammad; Saskia, Saskia
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.185

Abstract

This study explores the role of human resource development in enhancing employee performance at PT Ray Developer. Human resource development (HRD) is a crucial factor in improving employee productivity and effectiveness and achieving organizational goals. The research employs a qualitative approach with a survey method involving employees of PT Ray Developer as respondents. Data collection methods include a questionnaire designed to measure various aspects of HRD, such as training, career development programs, and performance evaluation, and their impact on employee performance. Data analysis indicates that the HRD programs implemented at PT Ray Developer significantly improve employee performance. Relevant training and structured career development programs have enhanced employee motivation, skills, and competencies, improving work outcomes and efficiency. The findings provide insights into investing in HRD to boost organizational performance. Recommendations include refining training programs to be more specific and developing more apparent career paths to support sustainable employee growth. This research also contributes to understanding the relationship between HRD and employee performance, offering guidance for other companies in designing effective HRD strategies.
Stakeholder Collaboration through the Pentahelix Model in the Tetebatu Nature Fest 2024 Event Walid Sugandi, Yogi Birrul; Adi Junaidi, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.186

Abstract

The Tetebatu Nature Fest 2024 is the inaugural event aimed at branding Tetebatu Village, East Lombok, as an international nature tourism destination. This study seeks to analyze the role of the pentahelix model, which involves the government, academia, businesses, communities, and media in the implementation of this event. Additionally, it aims to identify challenges and strategic solutions to enhance stakeholder collaboration effectiveness. A qualitative approach was employed, utilizing interviews, observations, and document analysis. The findings indicate that the pentahelix collaboration positively contributes to tourism promotion, local community empowerment, and cultural preservation. However, challenges such as lack of stakeholder coordination and resource limitations need to be addressed. This study concludes that strengthening coordination, fostering active community involvement, and diversifying promotional strategies are essential. The research provides significant contributions to the development of collaborative-based tourism to establish a sustainable tourism destination
The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles Tsabitah, Sahlaa; Perdana, Muhammad Aditya; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.173

Abstract

TikTok, Instagram, and Twitter have great potential in increasing brand awareness and user engagement, especially among the younger generation. Research shows that interactive and engaging content on TikTok and Instagram tends to be more effective in attracting attention than platforms like Facebook. This study aims to evaluate the influence of using TikTok, Instagram, and Twitter on consumer purchasing decisions for Gacoan Noodle products. While social media is now an important tool in digital marketing, its effectiveness in directly influencing consumer purchasing decisions still needs to be fully understood. This study used a quantitative approach with a Partial Least Square (PLS) model to measure the relationship between variables. The sample consisted of social media users exposed to Mie Gacoan content across the three platforms, with data obtained through an online survey. The validity and reliability analysis results revealed that only the TikTok, Instagram, and Twitter variables met the criteria with an AVE value of more than 0.50. In contrast, the purchase decision variable did not meet these conditions. The results showed that the influence of the three social media platforms on purchasing decisions for Gacoan Noodles was not significant. TikTok has a coefficient of 0.236 with a p-value of 0.299, Instagram 0.166 with a p-value of 0.342, and Twitter 0.217 with a p-value of 0.361. All p-values are more significant than the significance threshold of 0.05. Thus, this study concludes that the three platforms are more effective in raising brand awareness than driving direct purchase decisions.
Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions Muhamad Novreysa; Aura Puspaningrum; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.174

Abstract

In today's ever-evolving digital age, social media platforms like TikTok have become a powerful tool to influence purchasing decisions, especially among Gen Z. TikTok provides interactive features such as live streaming, promotions, and short videos, effectively capturing the audience's attention with engaging and accessible content. Skincare businesses utilize these features to increase brand awareness, boost engagement, and motivate consumers to purchase. This study aims to determine the significant influence between live streaming, short videos, and marketing on consumer purchasing decisions on the TikTok application. The method used is a quantitative method with a sample size of 100 respondents through a questionnaire survey, and this data was analyzed using the SmartPLS application. The results showed that all variables have an Average Variance Extracted (AVE) value above 0.50, which means the validity is quite good. In addition, Cronbach's Alpha value of more than 0.70 indicates that all variables are highly reliable. R-Square analysis shows that 78.6% of purchasing decisions are influenced by the variables studied. From the hypothesis test, it was found that promotions and short videos have a significant influence on purchasing decisions, while live streaming does not have a significant influence. These findings provide important guidance for marketers crafting more effective digital marketing strategies on TikTok.
Digital Marketing’s Big Potential on Tiktok Platform: Users, Audiences, And Social Media Competitions Karunia, Putra; Dewi Rahmawati Cahyaningrum; Erna Apriani
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.175

Abstract

This Research aims to know the enormous potential of digital marketing on the TikTok platform, which is now growing as one of the most popular with a high amount of users and audiences, understand the characteristics of the users, and evaluate the other social media competitors. This Research used a quantitative approach with a survey to get data from 100 TikTok users, which included variables such as users, audiences, and social media competitions. Data were collected through an online questionnaire and analyzed with SmartPLS. Various generations have a strong interest in TikTok; Tiktok has a strong appeal to multiple generations, with short, interactive video content and a personalization algorithm that is effective in increasing user engagement. TikTok is also able to attract brands with more targeted marketing potential. By focusing on creativity and virality of content, TikTok competes with other platforms such as Instagram, YouTube, and X. This Research implies that TiResearch is the most effective platform for innovative digital marketing campaigns targeting a broad audience. The results show that the audience is important in increasing marketing effectiveness. On the other hand, the user variable shows a very significant influence on digital marketing effectiveness. In addition, the level of competition between social media platforms also affects the success of TikTok's digital
Analysis of The Effectiveness of Cloud-Based Operations Management in Digital SMES Febriana, Widia; Yoga Sumadewa, I Nyoman; Anggriani, Rini; Zahrah, Zahrah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.198

Abstract

The rapid development of digital technology has encouraged Micro, Small and Medium Enterprises (MSMEs) to adopt cloud-based operation management systems. This study aims to analyze the effectiveness of cloud technology implementation in supporting the operational activities of digital-based MSMEs, especially in the aspects of work efficiency, decision making, and adaptation to market changes. The method used is a qualitative approach with case studies on several MSMEs that have implemented cloud systems in their operational management. Data were collected through in-depth interviews, direct observation, and documentation of operational activities. The results show that the use of cloud-based systems has a positive impact on increasing operational efficiency, data transparency, and flexibility in resource management. In addition, MSMEs that utilize this technology tend to be more adaptive to market dynamics and faster in responding to customer needs. However, there are also some challenges, such as limited digital literacy and dependence on a stable internet connection. In conclusion, cloud-based operation management is an effective solution for digital-based MSMEs, although a sustainable mentoring and training strategy is needed for optimal and sustainable implementation
Community Empowerment Strategies in Developing Sustainable Marine Tourism at Kahona Beach Amrullah, Amrullah; Adi Junaidi, Muhammad; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.205

Abstract

This study aims to formulate strategic directions for sustainable marine tourism development at Kahona Beach, located in Sekaroh Village, Jerowaru District, East Lombok, by emphasizing community empowerment and digital innovation. Employing a descriptive qualitative approach with a case study design, the research targeted key tourism stakeholders in the village. The study population included local tourism operators, community leaders, youth organizations, and village residents. Six informants were selected purposively based on their direct involvement and knowledge. Data were collected through participatory observation, in-depth interviews, documentation review, and visual data analysis. Thematic analysis using Braun and Clarke’s six-phase model was applied, complemented by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to explore strategic development potential. Findings revealed that Kahona Beach possesses strong ecological and cultural assets, such as healthy coral reefs and vibrant traditions, which support its potential as a marine ecotourism destination. However, internal challenges include underdeveloped infrastructure, limited digital marketing, and low community engagement. External threats involve privatization of coastal access and ecological degradation, yet opportunities are present through rural tourism programs, digital technologies, and increasing demand for nature-based travel. The study recommends the establishment of inclusive tourism institutions, digital training for local youth, and participatory strategies for environmental and cultural preservation. These findings contribute to the discourse on community-based marine tourism and offer practical insights for local governments and policymakers seeking sustainable and inclusive destination governance.

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