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Muh Fahrurrozi
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Jalan Raya Pendidikan Dames, Dames Damai Kecamatan Suralaga Kabupaten Lombok Timur Nusa Tenggara Barat Indonesia
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Journal of Management, Entrepreneurship and Tourism
Published by Sumber Belajar Sejahtera
ISSN : -     EISSN : 30249899     DOI : https://doi.org/10.61277/jmet.v2i1.20
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management Entrepreneurship and Tourism (JMET) is a high-quality open-access peer-reviewed research journal. providing a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge in the form of high-quality empirical and theoretical research papers, and case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship, and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, Hospitality, MICE, Tourism planning, Sport tourism, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research,
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 53 Documents
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Customer Satisfaction Analysis At Zun Motor East Lombok Workshop Adam Semedhi Permana; Muh.Fahrurrozi; Isfi Sholihah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.37

Abstract

This study aims to determine the effect of Service Quality, Price Perception and Facilities on Consumer Satisfaction in Zun Motor East Lombok workshop. This research is a type of associative research using primary data collected through questionnaires and interviews. Then the data were processed using descriptive statistical analysis techniques, classical assumption tests, multiple linear regression, and hypothesis tests (t table and f table) with the help of SPSS 22. The population of this study was all customers who visited the Zun Motor East Lombok workshop, with only 50 people taking as research samples. The results of this research hypothesis test show that there is a positive and significant influence given by Service Quality, Price Perception and Facilities on Consumer Satisfaction. Next, in the coefficient of determination test, data results of 21.1% were obtained which can be explained by digital literacy and entrepreneur behavior. While the remaining 78.9% can be explained by the influence of other variables not studied by the authors.
The Influence of Creativity, Price And Product Quality On Consumer Satisfaction in The Bamboo Weaving Craft Business in Loyok Village Nurlaili, Nurlaili; Fahrurrozi, Muh.; Zain, Rohaeniyah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.38

Abstract

This research aims to examine the effect of creativity (X1), price (X2) and product quality (X3) partially and simultaneously on consumer satisfaction in the Bamboo woven craft business in Loyok village. This study used a quantitative approach with 90 research subjects. The data collection techniques and instruments used are observation, questionnaires (questionnaires) and documentation. The data from this study were tested using classical assumption tests, multiple linear regression analysis, t tests (partial) and f tests (simultaneous), as for the analytical techniques used, namely quantitative descriptive. The results of this study showed that the creativity variable had a positive and significant effect as much as 0.038, price had a positive and significant effect as much as 0.000 and product quality had a positive and significant effect as much as 0.000. Thus, it can be stated that partially the independent variable affects consumer satisfaction in the bamboo weaving craft business in Loyok Village, because the significant value is < 0.05. The independent variable simultaneously had a positive and significant influence on the dependent variable with a significant value of 0.000, so it was proven that simultaneously the variables of creativity, price and product quality affected consumer satisfaction in the bamboo woven craft business in Loyok Village with a strong influence of 61% while 39% was influenced by other variables outside this study.
The Effect Of Use Of Electronic Card (Edu Smart Amanah) on Modern Retail, Consumptive Behavior of Students, Students of Modern Salaf Islamic Boarding School Thohir Yasin Delah, Laila Himni; Rizqiwati, Baiq Yuliana; Aini, Qurratul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.39

Abstract

This research aims To find out the effect of the use of electronic cards on modern retail, the consumptive behavior of students, students of the at Thoir Yasin's Modern Salaf Islamic Boarding School. Partially and simultaneously. The method used is a quantitative method. The study subjects were 61 people. The data collection techniques and instruments used were pe questionnaire , and interviews. The data from this study were tested using the classical assumption test, multiple linear regression t test  and f test  . The results of the study show: 1) partially the variable use of electronic cards (X1) towards modern retail (Y1), the results of the t count are 3.368 > T table 2.001. So it can be assumed that there is a partial influence of the electronic card variable X1 on Y1 of modern retail. 2) partially the variable use of electronic cards (X1) on consumptive behavior (Y2), the value of t count is 4.726 > T table is 2.001. So it can be said that there is a partial influence of the electronic card variable (X1) on consumer behavior (Y2). 3) Simultaneous use of electronic cards (X1) on modern retail (Y1), consumptive behavior (Y2), calculated F value of 6.072 > F table 3.15. So it can be concluded that there is a simultaneous (together) effect of the X1 electronic card variable on modern retail (Y1), consumptive behavior (Y2) of Islamic students, students of the takmili class at the modern salaf Islamic boarding school thohir yasin lendang jackfruit.  
The Dynamics of Financial Management of The Village in Sugian Village Sambelia District East Lombok Hapizah, Hidayatul; Juaini, Muhammad; Mispandi, Mispandi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.53

Abstract

This research aims to figure out how the dynamics carried out by the village government in managing the allocation of village funds (ADD) are formed both at the level of refinancing, implementation, and accountability. This research uses qualitative methods. The data in this study was obtained through observations, interviews, and documentation. The data is then analyzed by reducing it, presenting it, and drawing conclusions. As for the results of this study, it shows that the Sugian village government manages the village budget, which includes the village fund allocation (ADD), well and makes changes at every level.During the planning phase of the village government, Sugian made changes by holding the Musyawarah Plan (MUSREN) with the invitation of various parties, such as the village government, the village forestry agency (BPD), religious figures, public figures, youth, and corals. In the statement, the village government provided detailed information on the amount of funds received, the sources of the funds, and the plans for the use of those funds. As for the form of change in the implementation stage, which is to install banners and create a website that informs about the activities financed by the village fund allocation, As for changes in the level of responsibility, it is to make some reports, such as accountability letters (SPJ), receipts, payment order letters, invoices, activity reports, and photos of activities. The reports are submitted to the BPD, the PMD, and the Inspectorate.
Strategies With A Wask Cake Trade in The Way of Fighting Online Shop Rivalities in Sikur Village Aini, Siska Hidayatul; Susilawati, Susilawati; Mispandi, Mispandi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.58

Abstract

Strategy is, in fact, planning and managing to a goal. It is also understood as a process of determining a summit leader's plan that focuses on the long-term goals of the organization, accompanied by the elaboration of a way of achieving a specific goal or to face competition. The objective of this research is to find out where wet cake traders are in the midst of online shop competition and to know what strategies the wet cookie traders in Sikur Village use in the face of online store competition. This research uses qualitative methods. The subject of the study is 10 wet pie dealers in Sikur Village. The data in this study is obtained through three methods observation, interview, and documentation. The results of this study are analyzed by reducing data, presenting data and drawing conclusions. The results of this study show that; 1) The situation of wet cake merchants in Sikur Village experienced a slight decline in buyers caused by the presence of a new trading system i.e. trading through online shops. The presence of this new trading system has strengthened the competition between traders, and it has been coupled with advances in society that have made conventional trade abandoned.  As a result, the income of most wet cake traders in Sikur Village has fallen. 2) Most wet cake dealers in Sikur Village have a special strategy to survive. The strategy used is product quality improvement strategy, price strategy, service strategy and promotion strategy.
Implementation of East Lombok Flourishing Program (Renternir Through Interest Free Credit) at MSMEs Tiara, Ade; Juani, Muhammad; Mispandi, Mispandi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.66

Abstract

Implementation is the process of putting a plan, decision, or policy into action. Implementation also includes a number of actions, such as planning, preparing resources, organizing leadership, and implementing an action or decision. This research aims to find out how the implementation of the Lotim Program improves the development of MSMES  in the Selong district and what obstacles there are to its implementation. The research used in this study is descriptive research with a qualitative approach. The data submitted is then analyzed by reducing the data, presenting the data, and drawing conclusions. The research is based on the theory of Edward III, who uses four factors as a reference for the research: resource, communication, bureaucracy, and attitude. The results of the research implementation of the Lotim development program at MSMES  in the Selong district showed that the implementation of this Lotim development program has been sufficiently good but not fully successful. The recipients of this Growth Lotim program feel that it has been very helpful in developing their venture. The obstacles to the implementation of this program are more likely than the people who are difficult to gather, and the communication and monitoring carried out by the program implementing authorities have not been performed optimally. In this case, the monitoring is performed after the people are declared to accept the Lombok Timur Developing Program.
The The Influence of The Electronic Word of Mouth (E-Wom) Dimension in Instagram on Purchasing Decisions At Kedai Ice Kepal in Mataram Asmawati, Asmawati; Ridho, M. Zainul; Amrullah, Amrullah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.67

Abstract

This study aimed at assessing the impact of Electronic Word of Mouth aspects on purchasing decisions at Kedai Ice Kepal. The study utilized purposive sampling in collecting data. The sample size for this study consisted of 100 participants who were active users of Instagram platform and had previously followed the @Ice_Kepal_Mataram Instagram account and made a purchase at the Kedai Ice Kepal. According to the finding, at a significance level of 5%, the intensity dimensions have a favorable impact on purchase decisions. However, this impact is not statistically significant, as indicated by a significant value of 0.933, which is bigger than the threshold of 0.05. The content dimension has a favorable effect on purchase decisions, although this effect is not statistically significant. This is supported by the significance value of 0.103, which is bigger than the threshold of 0.05. The positive valence dimension exerts a positive and statistically significant impact on purchasing decisions, as indicated by a significant value of 0.000, which is below the threshold of 0.05. The negative valence dimension has a favorable effect on purchase decisions, although this effect is not statistically significant. This is supported by a significant value of 0.813, which is bigger than the threshold of 0.05. The test findings for the coefficient of determination (R2) indicate a value of 0.435, which corresponds to 43.5%. The independent variable has a 43.5% impact on the dependent variable, whereas the remaining portion is influenced by other variables that were not considered in this study.
Exploration of The Potential of Suwangi Tourism Village Through Swot Analysis in East Lombok Regency, Indonesia Junaidi, Muhammad Adi; Rochmi, Evilia; Ramli, Muhammad; Mawalina, Mawalina; Firmansyah, Kukuh; Sari, Mira
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.68

Abstract

Suwangi Village is one of the villages located in Sakra District, East Lombok Regency. Suwangi Village is trying to pioneer a tourism village through natural, cultural, artificial, and special interest tourism. Therefore, to develop the potential of Suwangi village, a strategy is needed to make a tourism village that can continue to grow and attract the attention of tourists to visit. This research uses qualitative descriptive methods and uses Strenght, Weakness, Opportunity and Threat Analysis so that the strengths and weaknesses of the village can be recognized and to see the opportunities and threats faced to pioneer Suwangi Village into a tourist village. Based on the results obtained, several aspects that become the strength of Suwangi village's tourist attraction include natural beauty that is still natural, a fairly large area, has relics that are considered sacred and preserved until now. In addition, public awareness and understanding of the management and development of tourist destinations is still limited, becoming a weakness of the management of this tourist village. It can also be known opportunities and threats such as natural disasters, public perceptions that have not been educated about tourism tend to think negatively to be an obstacle to tourism development, and security is still not good. Although it still has some shortcomings, the potential tourist attraction of Suwangi village is quite adequate as a competitive tourist village.
Increasing Human Resource Capacity in The Development of Limbungan Traditional Villages and Perigi Villages, East Lombok District Ferdianto, Jujuk; Hizmi, Surayyal; Supardi, Supardi; Wahim, Isdar; Syahrihudin, Syahrihudin; Darsa, Lalu Hari; Juanda, Juanda
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.69

Abstract

Limbungan Traditional Village is located in Perigi Village with traditional potential that can be introduced as one of the tourist attractions in the village. Apart from that, there are many potential tourist attractions whose potential the people in Perigi village have not yet realized. The main obstacle in this village is the absence of special human resources focused on developing and managing the area as a tourist attraction, even though the East Lombok Regency government has designated Perigi village, especially the Limbungan Traditional Village, for tourism development. Therefore, the Lombok Poltekpar Service Team designed a human resource development program consisting of preparation stages, baseline study, coordination, coaching and mentoring, monitoring and evaluation. Based on the activities carried out, there are around 25 active young people who have been formed to develop Perigi village and Limbungan Traditional Village as tourist attractions. The provisions that have been obtained from increasing human resource capacity include the ability to prepare tour packages, story telling and basic services to guests. It is hoped that this activity to increase human resource capacity can be the first step for the village government and community to develop their village into a tourist attraction and provide awareness or sustainable benefits in the tourism sector.
Building Customer Loyalty Through Customer Satisfaction Influenced by Social Media Marketing, Service Quality and Experiential Marketing Carlianti, Ice; Syahyunan, Syahyunan; Fauzan Azhmy, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.84

Abstract

This research aimed to investigate the impact of social media marketing, service quality, and experience-based marketing on consumer satisfaction and loyalty in the hospitality industry, specifically at Villa Kembali in Seminyak, Bali. The study involved 161 guests selected as respondents using the accidental sampling method and the Slovin formula. Data was collected through questionnaires and analyzed using the PLS-SEM approach. The results revealed that customer loyalty can be fostered through customer satisfaction and effective marketing strategies via social media or creating memorable guest experiences. On the other hand, customer satisfaction can be influenced by providing high-quality service, unique experiences, and utilizing social media for marketing purposes. The study also highlighted the importance of service quality in building and retaining customer loyalty. These findings can be valuable for the management of Villa Kembali in formulating strategies to enhance customer satisfaction and loyalty through social media promotions and top-notch services, as well as creating unforgettable experiences for their guests.

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