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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 1 (2025)" : 25 Documents clear
Strategy To Increase Fruit Chips Production Using the Line Balancing Method Hakim, Oneilla Salsa Olga Nur; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The competition in food industry amid the raw material scarcity nowadays has urged operational managers to design more efficient production processes. Gapura, an SME in Batu City, is a home industry that produces five variants of fruit chips in several package sizes. Its production process is still hampered by unspecified layout arrangements, which prevents the attainment of maximum production line efficiency. the objective of this research is to identify the groupings of working elements and the efficiency of the fruit chips production in Gapura. Here line balancing method was used to analyze the production efficiency. The data of this quantitative descriptive study was harvested from observations, interviews, and documentation on the related object. This study finds that the production process in the enterprise has not applied the line balancing concept. In fact, the application of this method can reduce balance delay by 15.7% and increase line efficiency by 15.7%.
The Effect of Providing Structured Work Training Programmes and Satisfactory Compensation on Employee Performance in The Production Division Nurhidayat, Fajar; Jazuli, A. Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research was conducted because there is a phenomenon that occurs, namely a de-crease in employee performance, especially in the production division. The purpose of this study was to test and determine the effect of job training and compensation on the per-formance of production division employees. This type of research is included in the type of explanatory research or research that explains the causal relationship between several var-iables through hypothesis testing with quantitative analysis methods. This study has a population of 70 respondents with a sample size of 70 respondents with a sampling tech-nique that is saturated sample. The test tool used to test this research tool is multiple linear regression analysis supported by validity test, reliability test, classical assumption test and hypothesis testing with the help of the SPSS version 25.0 programme. Based on the results of the study, it can be concluded that the job training variable has a significant and posi-tive effect on employee performance partially, then the compensation variable has a sig-nificant and positive effect on employee performance partially. And the variable relation-ship between job training and compensation together can significantly and positively af-fect employee performance variables.
Break-Even Point Analysis and Sales Planning for Financial Strategy Optimization Azra, Afifah; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.02

Abstract

Purpose – The objectives of this research are to analyze a break-even point and to design earnings plan and sales plan for more effective sales and production.   Design/methodology/approach – The object of this quantitative case study is ASA, a school uniform and ready-to-wear clothing manufacturing company located in Payakumbuh City of West Sumatra. The data was harvested via observations, interviews, and document studies and was processed using time-series analysis, trend analysis, and BEP analysis.  Findings – This study finds that ASA was successful in selling above its break-point in 2018, 2019, 2022, and 2023. The company could meet its earnings plan and sales plan in 2022 and 2023. Originality/value – The practical implementation of this study is that the company's management must always consider and analyze its break-even point to make sure that the business strategies it applies remain relevant with its financial objectives. The company is also suggested to run anticipative plans in case the occurrence of abnormal conditions in order to ensure its sustainability and stability.
Reassessing Productivity in the Digital Age: The Impact of Social Media Addiction and Job Stress Gunawan, Nadia Khairani; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.09

Abstract

Purpose – This research departs from the high usage of social media among Generation Z in Indonesia. The objective of this research is to identify the effects of social media addiction and job stress on the work productivity of Generation Z.  Design/methodology/approach – This quantitative explanatory study involved 239 Generation Z employees across Indonesia, selected using a convenience sampling method. Data were collected using Likert-scaled questionnaires and analyzed with PLS-SEM in SmartPLS 3.0 to assess the measurement model, structural model, and overall model fit. Findings – The results show that social media addiction has a significant negative effect on work productivity, while job stress does not have a significant direct impact. Interestingly, mild stress conditions are perceived by respondents as a motivational factor that can enhance productivity. Originality/value – This study provides new empirical evidence on the influence of social media addiction and job stress on the productivity of Generation Z employees in Indonesia. It offers a generational and contextual perspective from a developing country, highlighting how digital behavior and workplace dynamics shape modern employee performance.
Exploring Business Opportunities in a Growing Local Food Market: A Strategic Planning Approach Dermawan, Mahdi Raihan; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The interest and demand of the market in food industry, especially seblak, in Malang City keep growing. Therefore, a comprehensive business planning for the establishment of Warung Seblak Sundakita is an effective way to plan developmental strategies in response to the increasing interests, variations, and uniqueness of food industry. The main objective of this business planning study is to analyze the prospect of establishing Warung Seblak Sundakita using a qualitative research and library research. The validity of the data was assessed using observations in business analysis, interview results, and document studies. The results of the analysis performed in this research provide the foundation for the strategic planning in all aspects of business that will be used to survive and face the competition. Based on the analysis result, Warung Seblak Sundakita has high potentials to compete in seblak market in Malang City. Here key aspects such as product development, marketing strategy, operational design, managerial design, and development strategy encompassing product innovation and market expansion are prioritized. This business planning study serves as a guideline and practical supporter to the optimization of business aspects and the attainment of sustainable business growth in Malang City
The Influence of Work Environment, Work Discipline, and Work Stress on Employee Performance Rahakbauw, Nindi Graciosa; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The urgency of this research lies in the importance of understanding factors influencing employ-ee performance in a competitive industry, particularly to enhance productivity at PT Waleta Asia Jaya Salatiga. This study aims to identify the influence of work environment, work discipline, and work stress on employee performance. This explanatory quantitative research method was used to examine the relationships and interactions among these variables through hypothesis testing. Data were collected through a Likert-scale questionnaire distributed to employees of PT Waleta Asia Jaya Salatiga, with purposive sampling techniques and a total sample of 176 re-spondents. Analysis was conducted using multiple linear regression with SPSS version 29 soft-ware. The findings indicate that work environment (X1) and work discipline (X2) have a positive and significant effect on employee performance (Y), while work stress (X3) has a negative and significant impact on performance. The Adjusted R Squared value of 0.622 suggests that work environment, work discipline, and work stress contribute 62.2% to employee performance, while the remaining 37.7% is influenced by other factors outside this research model. This study offers novelty by integrating these variables together in this sector and practical implications for com-panies to enhance performance through more effective management of work environment and employee stress.
Work Motivation and Workplace Environment as Determinants of Employee Satisfaction: A Quantitative Approach Sasongko, Totok Aris; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to identify whether physical workplace environment and work motivation positively influence the job satisfaction of employees at CV Hages Jaya Barokah. This quantitative study employs non-parametrical statistics through Kendall correlation analysis and Mann-Whitney test. Using saturated sampling, all 44 employees of CV Hages Jaya Barokah were included as the respondents. Validity and reliability tests were utilized to assess all research variable items. The data processing in SPSS version 25 resulted in that (1) non-physical workplace environment (X1) partially has positive and significant effects on job satisfaction (Y) with the sig. value of 0.000 < 0.05, (2) that work motivation (X2) partially has positive and significant impacts on job satisfaction (Y) with the sig. value of 0.001 < 0.05, and (3) that physical workplace environment and work motivation simultaneously have significant influences on job satisfaction with the sig. value of 0.000 < 0.05. This study implies that job satisfaction is affected and can be enhanced by non-physical workplace environment and work motivation.
Balancing Profit and Planet: The Impact of Green Marketing on Brand Performance Amanda, Gia; Rofiq, Ainur
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.07

Abstract

Purpose – The growing consumer awareness of environmental issues has driven companies to adopt more environmentally responsible business strategies. This research aims to describe the implementation of green marketing strategies by Curcuma Plus, a well-known children’s multivitamin brand, and assess their impact on the brand’s sustainability.  Design/methodology/approach – The data for this qualitative descriptive study were collected through interviews, observations, and document analysis.      Findings – The findings indicate that Curcuma Plus has achieved a "greener" status by balancing business interests with environmental commitments through a "shaded green" approach. Although the green market segment remains relatively small, Curcuma Plus has successfully differentiated itself by enhancing its green attributes, notably its high-quality products. Furthermore, green initiatives have been incorporated into the four elements of the marketing mix. That are product, price, place, and promotion. Despite the ongoing challenges, implementing these strategies enabled the brand to strengthened its market position and added value, reflected in improved consumer loyalty, enhanced brand image, and expanded market share. This research provides practical insight for companies to adopt comprehensive green marketing strategies. Originality/value – This study applies conjoint analysis to identify priority product attributes for ice cream and boba drinks, offering new insights into how flavor, topping, packaging, and price combinations influence consumer preferences in a specific market context.
Product Development Priorities in Modest Fashion: Insights from Kano Model Analysis Oktaviani, Devi Nurmifta; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to provide recommendations for improving Muslimah dress products using the Kano model and product quality approach. The research method used is quantitative with a survey method, and data collection is conducted using a questionnaire with a five-point Kano evaluation scale consisting of 10 functional questions and 10 dysfunctional questions based on 10 attributes. The population in this study includes all buyers within the last 6 months, totaling 250 people. The sample selection uses random sampling techniques, with the sample size calculated using the Slovin formula, resulting in 154 respondents. Instrument validity and reliability testing were performed. The analysis technique used is the Kano model. The research results show that four attributes fall into the One-dimensional category: the latest dress models, unique and attractive designs, a wide variety of dress models, and high-quality stitching. Meanwhile, the other six attributes fall into the Indifferent category: basic aesthetic standards, comfortable and durable fabric materials, unique and classy materials, high-quality fabric materials, neat and good stitching, and detailed and fine stitching. Based on the Kano satisfaction graph, One-dimensional attributes should be prioritized to develop the Muslimah fashion business of Nym Collection.
Formulating Business Strategies Using SWOT and QSPM: A Qualitative Approach to Overcoming Market and Management Challenges Illiyuni, Faridha; Moko, Wahdiyat
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.06

Abstract

Purpose – The issues faced by the Petunia Project include hindered business development due to market competition, internal management issues, and sales instability. Against this background, the research is conducted to formulate business strategies by identifying internal and external factors of the Petunia Project. This study aims to analyze the formulation of business strategies for the Petunia Project.  Design/methodology/approach – The research method employed is qualitative descriptive. The analytical tools used in this study include IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM (Quantitative Strategic Planning Matrix).       Findings – The results of this study indicate that the priority strategy that can be applied by the Petunia Project to develop its business is to utilize promotional service features on e-commerce platforms such as Live, Event Sale, Vouchers, and Free Shipping to attract potential customers. Originality/value – This study provides originality by integrating IFE, EFE, SWOT, IE Matrix, and QSPM in a single analytical framework to generate data-driven strategic priorities for a medium-scale fashion MSME, an approach that remains limited in existing literature. The research adds value by offering a comprehensive and quantifiable evaluation of strategic alternatives specifically tailored to the competitive digital marketplace in which local fashion brands operate. Furthermore, the findings contribute practical insights for MSMEs in the creative economy sector seeking to strengthen business sustainability through evidence-based strategy formulation.

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