cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Andry B
Contact Email
altinrisetpublishing@gmail.com
Phone
+6283865806343
Journal Mail Official
altinrisetpublishing@gmail.com
Editorial Address
Jl. S Supriadi Gg Masjid 33, Sukun, Kota Malang. Provinsi Jawa Timur, 65147
Location
Kota malang,
Jawa timur
INDONESIA
Toplama
Published by PT Altin Riset Publishing
ISSN : -     EISSN : 30252652     DOI : https://doi.org/10.61397/tla.v1i
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal Toplama: Communication and Community Engagement" is a scientific journal published under the auspices of PT Altin Riset Publishing. This journal has an E-ISSN: 3025-2652 and is published periodically in September, January, and May. The journal publishes articles in two languages, namely Indonesian and English, with a focus on the fields of communication, social sciences, and community engagement. The main objective of this journal is to provide a platform for researchers, practitioners, and academics to share knowledge and research findings related to topics relevant to communication and community engagement, using quantitative, qualitative, and participatory action research (PAR), ABCD, and other methods.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 17 Documents
 1   2 
Search results for , issue "Vol. 2 No. 1 (2024): TOPLAMA" : 17 Documents clear
ECONOMIC EMPOWERMENT THROUGH COLLABORATION AND BUSINESS INNOVATION IN IMBI VILLAGE, JAYAPURA Mas'ud, Marwah; Ditilebit, Nobertha
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.195

Abstract

This study aims to empower the economy of the community in Kelurahan Imbi, Jayapura, through collaboration and business innovation using the Participatory Action Research (PAR) method. The PAR approach involves active community participation in every stage of the research, from problem identification to solution implementation and evaluation. Problem identification was carried out through focus group discussions and in-depth interviews, revealing various challenges such as limited access to capital, low levels of education and skills, poor infrastructure, and a lack of collaboration among stakeholders. Based on these findings, an action plan was formulated, including business financing programs, skills training and business mentoring, infrastructure improvements, and strengthening collaboration. The program implementation was conducted with active community involvement. The research results showed an increase in business actors' access to capital through low-interest loan schemes and savings and loan cooperatives. Training and business mentoring successfully enhanced community knowledge and skills, and encouraged product innovation and digital marketing. Infrastructure improvements increased mobility and market access, while the collaborative forum among stakeholders strengthened synergy and the effectiveness of economic empowerment programs. In conclusion, the PAR approach is effective in empowering the economy of the Kelurahan Imbi community, creating targeted and sustainable solutions, and building community capacity to develop local economic potential. This success underscores the importance of community participation and stakeholder collaboration in creating sustainable socio-economic change.
ORGANIZATIONAL CULTURE TRANSFORMATION IN DEVELOPING DIGITAL COMMUNICATION STRATEGIES AT ALFAGIFT COMPANY Nababan, Fanny Agustina; Girsang, Lasmery RM
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.205

Abstract

This research aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this research, namely due to factors developing communication strategies and changes towards digitalization. This research is descriptive qualitative research using direct observation methods and in-depth interviews in Alfagift. This research uses phenomenological research with the Kurt Lewin Model (unfreezing, changing, and refreezing), and based on the results of this research it shows that the unfreezing process is a process of acceptance of the transformation that will be carried out in an organizational culture by all its members, then in the transformation process to its implementation is carried out by all members of the organization by carrying out their duties and obligations and being ambitious about the change process, and the last is the process of refreezing or mixing/merging attitudes and behavior towards the new culture. Therefore, the role of management is very important to provide support for every process of transformation that occurs carried out to increase the chances of success in creating a new organizational culture towards digitalization.
EFFORTS TO IMPROVE COMMUNITY LITERACY THROUGH THE PORT NUMBAY READING CORNER PROGRAM IN FANAMO VILLAGE, EASTERN MIMIKA DISTRICT, MIMIKA REGENCY, PAPUA PROVINCE Farawowan, Fauziah F; Hartati, Yuniar Sri; Mas'ud, Marwah; Lerebulan, Mey Mony; Golam, Mohamad Yusuf
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.206

Abstract

This study aims to evaluate the impact of the Pojok Baca program in Kampung Fanamo on improving community literacy, particularly among children and teenagers. The research method used includes the establishment of Pojok Baca as a literacy center, training for managers and the community, and the integration of technology to expand access to information. Data were collected from various sources, including visitors to Pojok Baca, teachers, and local community leaders, to obtain a comprehensive overview of the program's effectiveness. The results indicate that the Pojok Baca program successfully achieved its primary objectives of increasing reading interest and literacy skills within the community. The increase in the number of visitors and book borrowings, as well as reports from local teachers, show significant improvements in the reading and writing skills of children involved in this program. Additionally, the formation of an active literacy community indicates that the program has also successfully encouraged social engagement and collaboration among residents. Although the program faced several challenges, such as limited infrastructure and logistics, the participatory approach involving the community in every stage of the program's implementation proved effective in overcoming these obstacles. In conclusion, this study demonstrates that with appropriate support and a participatory approach, literacy programs like Pojok Baca can have a significant positive impact on improving literacy in remote areas and empowering communities to actively participate in social change.
IMPLEMENTATION OF EFFECTIVE COMMUNICATION IN HEALTH EDUCATION ACTIVITIES FOR NON-COMMUNICABLE DISEASES TO ACHIEVE SUSTAINABLE DEVELOPMENT GOALS (SDGs) Evert, Daniel Paulus; Suriaatmadja, Steffi Rifasa Tohir
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.217

Abstract

The world has a dream of achieving a prosperous society. This dream is encapsulated in the Sustainable Development Goals. One of the points included is Good Health and Well-being. A healthy society will lead to a developed and progressive nation. One of the obstacles to global health is non-communicable diseases. These diseases, which are among the leading causes of death worldwide, can be addressed early through prevention programs.  One such proven effective prevention program is health education. Health education is a form of communication to the community as a health effort. To achieve success, certain techniques are needed in the delivery process.  This study uses a qualitative method with a descriptive approach.  Data collection techniques were carried out through interviews and observations, while the data analysis techniques were data reduction, data modeling (data display), and concluding. The results of this study show that there are attitudes of Respect, Empathy, Audibility, Clarity, and humility (REACH) in the communication of general practitioners towards participants in health education activities conducted by Klinik Pratama Nuhato Antapani Bandung.
IMPROVING LITERACY IN THE DIGITAL AGE: UNLEASHING CRITICAL THINKING POTENTIAL Prasastiningtyas, Widyapuri; Ubaidillah, Ahmad Zulfahmi; Aprianti, Ine; Nurfadilah, Lucy
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.218

Abstract

The study also found that literacy education in schools and families plays an important role in shaping individuals' critical thinking skills. Learning that involves relevant digital media and content tailored to individual needs, as well as approaches that encourage critical reflection and dialogue, can improve literacy in the digital age and critical thinking skills.  Theoretical foundations that support the relationship between literacy in the digital age and critical thinking skills are explored to provide a deeper understanding of the role of literacy in the digital age.  The research method used is a qualitative approach involving two groups of research subjects, namely high school students and university students. Data collection was conducted through in-depth interviews and surveys to obtain their views and perceptions related to literacy and critical thinking in the digital era. The results showed that increasing literacy in the digital era significantly contributed to the development of critical thinking potential in individuals. Research subjects who have higher literacy levels tend to be better able to critically analyze information, identify fake news, and critically evaluate information sources. They also have a higher awareness of the dangers of misleading information and are better able to sort out relevant information.
DIGITAL MARKETING COMMUNICATION STRATEGY ON THE USE OF INSTAGRAM SOCIAL MEDIA BY BASO ACI GANTENG Cahyati, Witri; Priadi, Muhammad Dadi; Putra, Dwi Kurniawan Riyadi; Irawati, Dwi Sandra
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.219

Abstract

The use of Instagram social media in implementing product promotion and sales strategies can provide significant convenience for business people. Baso Aci Ganteng uses the Instagram social media account @basoaciganteng as the main promotional media in marketing their products. The purpose of this study is to understand why Baso Aci Ganteng chose Instagram as a digital marketing communication strategy and to determine the advantages gained when using Instagram as a medium for digital marketing communication strategies. This study uses a qualitative research method approach with a case study approach.  Data collection techniques include interviews,  observations,  and documentation studies.  The research obtains data sources directly from business people,  where the key informants are the business owners themselves and other main business actors as primary data sources. Based on the results of the research, the researcher concludes that Baso Aci Ganteng practices digital marketing communication strategies online through Instagram, which connects to a wider reach of consumers and thus increases sales.
ENTREPRENEURS' POLITICAL COMMUNICATION STRATEGIES IN REGIONAL HEAD ELECTIONS Pratiwi, Endah
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.220

Abstract

The aim of this research was to determine the role of political branding and personal branding in the choice of regional heads. This research used a qualitative approach. This type of research was qualitative descriptive research. Data collection methods using interviews, documentation techniques. The research results showed that political branding during the regional election campaign is formed through self-identification, namely character, abilities, values, political products, ideas, positioning, namely constituent segmentation, personality, key political messages, interpretation. Personal branding in supporting his candidacy to become deputy mayor is explained by appearance, leadership style, visibility and personality. The reason for entrepreneurs' strategies with political branding and personal branding during the campaign period is because branding strategies provide symbolic value in terms of identification, meaning, value, benefits, promises and differentiation of a political product. Political branding and personal branding are considered capable of influencing perceptions and providing confidence to constituents. Political branding and personal branding are the results of interactions and emotional attachments that exist between political contestants and their constituents.
COMMUNICATION PATTERNS OF WAYANG GOLEK PUPPETEERS IN PROVIDING SOCIAL CRITICISM MESSAGES TO THEIR AUDIENCES IN BANDUNG REGENCY Irawaty, Sandra; Cunanda, Andriansyah; Kristin, Fie Lien
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.221

Abstract

This study aims to investigate the communication patterns of wayang golek puppeteers in Bandung Regency as they deliver social criticism messages to their audiences. The primary objective is to understand how traditional wayang golek performances can address contemporary social issues while engaging audiences in meaningful dialogue. Employing a qualitative research methodology, this study utilized direct observations and in-depth interviews with key participants, including wayang golek puppeteers and audience members. The data collection involved attending live performances, analyzing the content and delivery of social critiques, and conducting interviews to gain insights into the effectiveness and reception of these performances. The findings reveal that Wayang Golek puppeteers employ interactive techniques to engage their audiences, incorporating contemporary issues into traditional narratives to provoke thought and reflection. The performances demonstrate a successful adaptation of cultural practices to address modern societal challenges, fostering a participatory dialogue between the puppeteers and their audiences. The study highlights the role of cultural symbols and allegories in bridging traditional values with contemporary social critiques and underscores the importance of maintaining cultural heritage while addressing current issues. The results contribute to the broader discourse on participatory communication and the role of traditional art forms in societal change.
ENHANCING INFORMATION LITERACY SKILLS ROUGH THE IMPLEMENTATION OF THE EMPOWERING 8 MODEL FOR THE ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT GOALS Rachman, Reza Saeful; Zaelani, Pupi Indriati; Sidik, Adi Permana; Irma, Neng
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.222

Abstract

The 2030 Sustainable Development Goals (SDGs) are global goals set by the United Nations to achieve sustainable progress and improve people's quality of life.   In the era of digital transformation, information literacy is an important key in achieving the SDGs. In the context of education, literacy plays an important role in achieving the SDGs. This article aims to review various literature on improving information literacy skills through the Empowering Model in the success of the Sustainable Development Goals. The method used by the author is the literature study method. The literature study in this research was taken from various sources, including scientific journals, books, and other literature. The result of this literature study is an empowering 8 model that can be implemented in schools and outside schools to improve the quality of community literacy.  The empowering 8 information literacy  model includes the ability to identify, explore, select, organize, create, present, assess, and apply information that can benefit individuals and society.
BRAND FRUNC ID DIGITAL MEDIA CONTENT PLANNING Naufal, Yogascitra; Adhipermana, Luthfi Diar; Putra, Andika Radya; Simamora, Yohana Agustina Christian; Kaniawati, Nina
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.223

Abstract

The role of digital content in 2023 is very important due to the shifting role of mass media is gradually being replaced by social media. The content published on social media today is creative digital content that aims to increase the awareness of its audience, one of the brands in the city of Bandung called Frunc Id began planning digital content that will be uploaded on its social media channels. The purpose of this content planning is so that the creative digital content produced can provide benefits, and solutions and entertain its audience. This research uses qualitative research methods with a case study approach. The result of this research is that the Frunc Id brand makes a content plan in the form of a brand essence and campaign deck so that the packaging of the digital content presented is more focused according to the segment and gets optimal results. The form of planning presented in the brand essence is a unique value proposition, and target market based on needs, brand benefits, and brand personality.  The planning presented in the campaign is the campaign objective, key message, media plan, and content matrix.

Page 1 of 2 | Total Record : 17

 1   2 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 3 No. 1 (2025): TOPLAMA Vol. 2 No. 3 (2025): TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA Vol. 1 No. 3 (2024): TOPLAMA Vol. 1 No. 2 (2024): TOPLAMA Vol. 1 No. 1 (2023): TOPLAMA