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IMPACTS: International Journal of Empowerment and Community Services
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 29644917     EISSN : 29858755     DOI : https://doi.org/10.30738/impacts.v2i2
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
This journal publication aims to disseminate conceptual thoughts or ideas and problem solving that has been implemented in the field of community service. IMPACTS contains various service activities in dealing with and managing various potentials, obstacles, challenges and problems that exist in society, including: Community Service: Community, Local Food Security, Training, Assistance, Appropriate Technology, Design; Community Empowerment, Social Access; Student’s Community Service; Education for Sustainable Development.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "vol. 2 no. 1 (2023)" : 14 Documents clear
The Role of Entrepreneurs, Management and Intellectual Property Rights in Improving Micro Business Competitiveness in Rancatungku Village Sugiartiningsih Sugiartiningsih; Suparjiman; Rizky Dwi Larasati; Septian Yunianto; Khaerani Arum Kanti
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13582

Abstract

ABSTRACT Purpose - The purpose of Community Service (PKM) is for a workshop on the role of entrepreneurship, management and registration of Intellectual Property Rights (HKI) in increasing the competitiveness of micro-enterprises in Rancatungku village. Methods - The workshop method begins with a preliminary survey, observations of business houses, interviews with micro-enterprises, licensing arrangements, and preparation of presenters. Result and discussions - The workshop was held in the Rancatungku village hall on February 27, 2022, which was attended by Micro Business actors, especially those engaged in the culinary field such as pastries and sponge cakes. The workshop program is divided into three, namely enlightenment on the importance of entrepreneurship for micro-enterprises; introduction of management aspects from production, packaging, transformation technology in marketing culinary products, external capital and recognition of production ownership. Conclusions - The result of PkM activities is their high interest in being given training on packaging, branding and marketing in subsequent PkM activities so that they can penetrate supermarkets and have high purchasing power across countries. Keywords: entrepreneurship, management, intellectual property rights
The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13674

Abstract

Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality. Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions – This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion – The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era.
Improving Digital Marketing Literacy Capability of Breeders of Rumah Maggot, Barepan Bangkit Yogyakarta in Facing the VUCA Era Pardimin Pardimin; Imam Ghozali; Wahyu Setya Ratri; Agustinus Eko Susetyo; Siti Rochmiyati; Syamsul Hadi; Didi Supriadi; Dinar Westri Andini; Rahadi Rahadi; Indah Kurniasih
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13970

Abstract

Purpose ­This community service aims to to increase digital marketing literacy skills for breeders of Rumah Maggot Barepan Bangkit Yogyakarta in facing the VUCA era. Methods-Methode community service acitivities. Result and discussions-the result report and the information about the acitivities. Conclusion- This mentoring process activity resulted in program success targets including sharing and discussion of business management management to overcome business management problems reaching 90%, and discussions and practices of marketing network effectiveness, optimization of promotional/advertising media to overcome marketing media problems and optimization reaching 90%. Our advice is concerns the this is important to continue and develop when the mentoring program is over and can be passed on to other groups of breeders because again, that the success of a business depends on leaders who can manage and optimize existing resources such as the concept of Ki Hajar Dewantara's leadership as a leader must be able to ing ngarso sung tulodo, madyo mangun karso, and tut wuri handayani meaning that being a leader must be able to set a good example, in the midst of his busy schedule he must also be able to arouse or inspire enthusiasm, and a person must provide moral encouragement and enthusiasm for work from behind. Keywords: digital marketing, literacy capability of breeders, facing the VUCA era
Empowerment of the Jamu Gendong Kiringan Canden Community Based on Local Wisdom to Increase Literacy Embodied in Children's Literature Siti Rochmiyati; Dinar Westri Andini; Didi Supriadi; Syamsul Hadi; Pardimin Pardimin; Imam Ghozali; Wahyu Setya Ratri; Agustinus Eko Susetyo; Muhammad Taufik Ismail; Charisma Wulan Widananda
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13974

Abstract

Purpose ­ The empowerment program will directly invite the Kiringan Canden herbal medicine community based on the local wisdom of traditional herbal medicine which is inherited from their ancestors to actively participate in increasing literacy and cultivating children's character which is embodied in children's literature. Methods - Methode community service activities. Result and discussions - The series of activities and results obtained prove that by collaborating with each other from all elements of society, especially involving the younger generation so that they have a good understanding of the local wisdom of the area, promoting behavior will emerge, understanding potential and in the end wanting to participate in preserving the ancestral heritage that has great potential to be appointed as a regional brand, so that the character values of nationalism, pride in local products, independence and mutual cooperation can be realized. Therefore, intermediaries or infrastructure are needed in order to pass on the order of life, tradition and culture to the next generation, so that there are no gaps between generations, so that community service programs by empowering herbal medicine communities based on local wisdom can increase literacy in maintain ancestral heritage. Presentation that is fun and in providing education to all residents, especially children, through explanation activities that are appropriate to the stage of child development, will facilitate and build literacy which has an impact on the formation of children's character. Conclusion - Empowerment by inviting the participation of all elements in society including the Jamu Gendong community, youth, children, men and women, community leaders and other residents to jointly preserve the ancestral heritage of "traditional herbal medicine" by directly empowering the Jamu Gendong community in increasing community-based literacy. local wisdom through fun activities, namely children's literature, is able to develop children's emotional intelligence and creativity, foster growth as well as children's personality and social skills. An interesting presentation will create fun and influence children so that indirectly they are able to cultivate the characters of respect, responsibility, caring, citizenship, honesty, cooperation, freedom, courage and justice so that in the future the children of this younger generation will continue and preserving the potential of the region.
The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training Syamsul Hadi; Sugiyamin Syamsul; Anselmus Sudirman; Lina Setiawati; Nur Rokhman; Nurul Myristica Indraswari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14168

Abstract

Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.
Training on making Interesting Percentage Learning Media Using Canva Besse Qur’ani; Nurhijrah; Syarifa Suryana; Israwati Hamsar
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14507

Abstract

Purpose ­ Presentation of learning media that is interesting, creative, and informative is one of the capitals for creating lessons that are easily accepted by students. The purpose of community service is creativity and the creation of innovation, especially in making learning media, especially in percentage broadcast media. Methode - The method used is demonstration by practicing directly through the Zoom Meeting. The material provided includes creating an account, introducing features, using available templates to managing the use of existing elements to support the material that will be made into slides. Result and discussions - Community service activities are carried out through the delivery of material including creating accounts, introducing features, using available templates to setting up the use of existing elements to support material that will be made into slides. Conclusion - This training can add insight and knowledge to students, especially in adding references to how to deliver teaching materials, attractive percentages.
Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia Mat Salleh Ayub; Suddin Lada; Arif Kamisan Pusiran
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14515

Abstract

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.
Development of Online Promotion to Increase the Marketing Attractiveness of Batik Products Eva Yuniarti Utami; Audita Nuvriasari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.15867

Abstract

Purpose ­ This community service program aims to increase sales of WOU Batik through optimizing online marketing. Besides that, it is aimed at increasing the skills and knowledge of resellers in compiling and utilizing marketing calendars as a promotion support tool. Methods - The method used in this community service activity is through the transfer of knowledge and technology which is manifested in reseller training activities and preparation of marketing guidelines in the form of a marketing calendar. At the end of the activity, program evaluation and monitoring programs are carried out. Result and discussions - The result of this community service activity is an increase in partners' knowledge and skills in compiling and utilizing marketing calendars so that promotional materials become more attractive. It is hoped that this interesting marketing communication can improve marketing performance. Conclusion - Resellers play an important role in distributing products from producers to consumers. For this reason, companies need to properly manage relationships with resellers, one of which is through training and mentoring activities to package promotions attractively and complete promotional tools so that it is hoped that they can provide profitable benefits for both parties.
Implementation of E-Procurement in Micro, Small and Medium Enterprises (MSMEs) in Yogyakarta Reni Listyawati; Uum Helmina Chaerunisak; Sri Lestari Yuli Prastyatini
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.15915

Abstract

PurposeCommunity Service (Abdimas) activities carried out at the MSME "Dapoer Tania" aim to improve marketing methods by increasing the intensity of utilizing social media, increasing the capacity for product and packaging innovation, and implementing operational procedures for the e-procurement system by considering certain criteria for selection. digital supplier that produces a standardized and structured system at "Dapoer Tania" Methods -Implementation of activities is carried out through several stages, namely field observation, training and mentoring. The first stage was collecting data using survey and interview methods. The survey was carried out through direct monitoring of the situation that actually occurred in the MSME "Dapoer Tania". This monitoring is carried out so that it can be described what needs need to be in the information system to be built. Next is the interview. Interviews were conducted through discussions with owners regarding obstacles, business processes and implementation of e-procurement systems and checking existing SOPs in MSMEs. The second stage is carried out after identifying the problems found in the first stage. The third stage is carried out after field observations and training are completed. Results and discussions –Technological developments have brought convenience to services so that many companies are adopting e-procurement as a supply chain support to be able to adapt to market changes and to achieve business goals, such as operational efficiency, sustainability and profitability. Many companies are adopting e-procurement because of its ability to streamline supply chain networks. The emergence of e-procurement has created a higher profile for supply management as well as increased visibility to a company's top management. By adopting this technology, it has influenced organizational performance, both directly and indirectly. The results of this service also show that the marketing method training program by increasing intensity utilizing social media, Conclusion -E-procurement brings transparency and effectiveness in the supply chain and makes a significant contribution to supply chain performance. In addition, e-procurement also allows companies to measure and monitor orders, such as processing time, order delivery time, and current status. Therefore, the implementation of e-procurement in MSMEs plays an important role and will have an impact on improving supply chain performance in MSMEs.
Empowerment of Karang Taruna in the Kali Gajah Wong Tourism Village through Increasing Literacy and Financial Inclusion Christina Heti Tri Rahmawati; Ima Kristina Yulita; Firma Sulistiyowati; Aurelia Melinda Nisita Wardhani
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.15968

Abstract

Purpose ­ This service activity raises the problems faced by the Kali Gajah Wong Tourism Village, where based on interviews with youth organizations as managers of the tourist village, so far the business financial management of this tourist destination has separated business and personal finances, but this has not been done regularly so it has not fulfilled the expected desires. from donors or the government who will increase capital. Therefore, financial management is important to develop this tourist destination. This mentoring activity aims to provide an understanding of financial literacy and inclusion so that tourist destination managers do not experience financial difficulties and can allocate income across various investment instruments. Methods - This activity was carried out using mentoring methods and continued sharing from the tourist village management. Result and discussions - The results of the assistance to the youth organization in the Kali Gajah Wong Tourism Village went smoothly and according to what had been planned, it went well and according to plan. The managers of this tourist village increasingly have a good understanding of financial literacy and inclusion and are able to separate personal and business finances, and can manage business finances more transparently. Conclusion – The implication of the results of this service activity is that it is hoped that tourist village managers can increase their understanding of financial literacy and inclusion so that they can improve business financial management and ultimately increase the income and welfare of the local community.

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