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Penerbit: CV. Kampus Akademik Publising Jl.pedurungan kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan
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JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Published by CV Kampus Akademik Publising
ISSN : 30467411     EISSN : 30467144     DOI : ttps://doi.org/10.61722/jrme.v1i2.1064
Core Subject : Economy, Science, Education, Social,
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences
JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 442 Documents
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PENGARUH MODAL KERJA TERHADAP ROA dan ROE DI PT PERTAMINA (PERSERO) TBK 2020–2024 Zahira Syifa Nurpatimah; Puji Isyanto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5811

Abstract

This research investigates how significantly working capital contributes to the financial performance of a company, with a focus on PT Pertamina (Persero) Tbk during the 2020–2024 period. The company’s profitability is evaluated using two primary metrics: Return on Assets (ROA) and Return on Equity (ROE). Employing a descriptive quantitative method, the study relies on secondary data obtained from the firm's annual financial statements published on the Indonesia Stock Exchange. Data analysis was conducted using multiple linear regression via SPSS version 16.0The findings show that working capital significantly affects both ROA and ROE. The determination coefficient (R²) demonstrates that variations in ROA and ROE can be explained by working capital at 83.2% and 85%, respectively. Results from the F-test indicate that working capital jointly impacts profitability in a statistically meaningful way. However, the T-test results show a negative influence, implying that poor or excessive utilization of working capital may reduce profitability levels.In conclusion, companies must effectively and wisely manage their working capital to ensure continued improvement and stability in their financial outcomes.
Pengaruh Social Media Marketing Terhadap Purchase Intention Produk Tabir Surya Pada Generasi Z Dwi Ananda, Tina Aishwarya; Monoarfa, Terrylina Arfinta Monoarfa; Nadya Fadillah Fidhyallah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5822

Abstract

Penelitian ini bertujuan untuk menguji pengaruh social media marketing terhadap purchase intention produk tabir surya pada Generasi Z di DKI Jakarta, dengan mempertimbangkan peran mediasi dari brand image dan health consciousness. Latar belakang penelitian ini didasari oleh meningkatnya penggunaan media sosial sebagai saluran pemasaran serta tingginya kesadaran akan pentingnya perawatan kulit di kalangan konsumen muda. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 180 responden dari Generasi Z yang berdomisili di DKI Jakarta dan pernah melihat promosi tabir surya melalui media sosial. Teknik analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 4.Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand image, health consciousness, dan purchase intention. Selain itu, health consciousness juga berpengaruh signifikan terhadap purchase intention, sedangkan brand image tidak menunjukkan pengaruh yang signifikan. Temuan ini mempertegas bahwa strategi pemasaran digital melalui media sosial efektif dalam meningkatkan niat beli, khususnya ketika dikaitkan dengan nilai kesehatan dan edukasi produk. Namun demikian, citra merek belum menjadi penentu utama dalam mendorong minat beli Generasi Z terhadap produk tabir surya. Implikasi dari penelitian ini menggarisbawahi pentingnya pendekatan pemasaran yang berbasis edukasi kesehatan dan nilai fungsional produk dalam menjangkau konsumen muda. Selain memberikan kontribusi pada pengembangan Theory of Planned Behavior dalam konteks pemasaran digital, penelitian ini juga memberikan masukan praktis bagi perusahaan untuk menyusun strategi komunikasi yang lebih relevan dan sesuai dengan preferensi Generasi Z.
PENGARUH LINGKUNGAN KERJA FISIK DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT BHAKTI KARYA DI SAWANGAN KOTA DEPOK Rahmad Hidayat; Andi Sopandi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.7282

Abstract

environment and work motivation on employee performance at PT Bhakti Karya in Sawangan, Depok City, both partially and simultaneously. This research employs a quantitative associative method. The population of this study includes all employees of PT Bhakti Karya in Sawangan, Depok City, with a sample size of 63 respondents. The data analysis techniques used in this research include simple linear regression, multiple linear regression, correlation coefficient, coefficient of determination, partial t-test, and simultaneous F-test. The results show that the physical work environment has a positive and significant effect on employee performance at PT Bhakti Karya in Sawangan, Depok City. This is evidenced by a correlation value of 0.913 (very strong relationship), a coefficient of determination of 83.3%, and a t-value of 3.327 > 1.999 with a significance level of 0.000 < 0.05. Furthermore, work motivation also has a positive and significant effect on employee performance, as indicated by a correlation value of 0.926 (very strong relationship), a coefficient of determination of 85.8%, and a t-value of 4.818 > 1.999 with a significance level of 0.000 < 0.05. Simultaneously, the physical work environment and work motivation have a positive and significant impact on employee performance at PT Bhakti Karya in Sawangan, Depok City. This is demonstrated by the multiple linear regression equation Y = 8.709 + 0.348X1 + 0.474X2, a correlation value of 0.938 (very strong relationship), a coefficient of determination of 88%, and an F-value of 219.373 > 3.15 with a significance level of 0.001 < 0.05. Keywords: Physical Work Environment, Work Motivation, Employee Performance
Peran Sumber Daya Manusia dalam Mengembangkan Inovasi Kewirausahaan di Era Disrupsi: Studi pada Lembaga Dakwah Majelis Ulama Indonesia (MUI) Dinda Luthfiaturrahmah Alhaq; Cecep Castrawijaya
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.7337

Abstract

This article discusses the role of human resources (HR) in dakwah institutions in developing entrepreneurial innovation in the era of disruption, with a focus on the Indonesian Ulema Council (MUI) as a case study. The development of digital technology demands that dakwah institutions transform from traditional patterns toward adaptive, creative, and economically empowering approaches. This study uses a qualitative method with a descriptive-analytical library research approach. The results of the analysis show that HR plays a strategic role as the driving force of dakwah innovation and entrepreneurship based on Islamic values. Adaptive and creative human resources with strong digital literacy are able to bridge dakwah activities with productive economic initiatives, such as sharia entrepreneurship training, Islamic financial literacy, and the development of halal certification. MUI has demonstrated the integration of dakwah, innovation, and digital technology as a response to the dynamics of the disruption era. Therefore, strengthening HR capacity is a key factor for dakwah institutions in creating a model of dakwah that is relevant, competitive, and oriented toward the welfare of the ummah.
ANALISIS PENGELUARAN APBN PADA BIDANG PENDIDIKAN DAN PERKEMBANGAN PENERIMA KIP MAHASISWA TAHUN 2022–2025 Munthe, Raja Parnaungan; Purba, Jelita Angeli; Tamba, Agnes Anggreni; Napitu, Krisentia Angelina; Sinaga, Erickson
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.7342

Abstract

Penelitian ini bertujuan untuk menganalisis pengeluaran pemerintah di bidang pendidikan serta perkembangan jumlah penerima KIP Kuliah selama periode 2022-2025. Data menunjukkan bahwa peningkatan anggaran pendidikan pada tahun 2022-2024 berpengaruh pada bertambahnya jumlah penerima KIP Kuliah, sehingga akses pendidikan tinggi bagi siswa dari keluarga kurang mampu semakin terbuka. Namun pada tahun 2025, meskipun anggaran pendidikan kembali meningkat, jumlah penerima KIP Kuliah tidak bertambah karena adanya pengetatan verifikasi untuk memastikan sasaran bantuan tercapai. Hasil penelitian menunjukkan bahwa program KIP Kuliah berjalan cukup efektif, namun masih menghadapi tantangan seperti ketidaksesuaian data ekonomi dan keterbatasan informasi di beberapa daerah. Temuan ini menegaskan bahwa peningkatan anggaran perlu dibarengi dengan perbaikan sistem pendataan agar program bantuan pendidikan dapat berjalan lebih optimal.
Statistik Ekonomi: Perbandingan Pendapatan UMKM Sebelum dan Sesudah Pandemi Tuti Supatminingsih; Andi Asti Handayani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.7440

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, yet they are one of the sectors most impacted by the COVID-19 pandemic. This study aims to analyze the differences in MSME income before and after the pandemic and to uncover the factors influencing their recovery process. The study was conducted using a quantitative approach using a descriptive-comparative method, utilizing secondary data from the Central Statistics Agency (BPS) and the Ministry of Cooperatives and SMEs, as well as primary data through questionnaires and interviews with 100 MSMEs from various business sectors. The results show that MSME revenue experienced a sharp decline from IDR 9.6 quadrillion in 2019 to IDR 8.5 quadrillion in 2020, before beginning to recover in 2021. In the post-pandemic period (2022–2023), MSMEs successfully recovered, with their contribution to Gross Domestic Product (GDP) increasing to 61.07% and the number of business units reaching 66 million, surpassing pre-pandemic levels. However, the recovery has been uneven; medium- sized enterprises (MSMEs) recovered faster than small, micro, and ultra-micro enterprises. Government stimulus programs, broader access to financing, the implementation of digitalization, and the adaptability of business actors are key factors driving this recovery. The research findings are expected to serve as a reference in evaluating and formulating policies to strengthen the resilience and competitiveness of MSMEs in the future.
PENINGKATAN AKUNTANSI DAN EFISIENSI KEUANGAN MELALUI PENDAMPINGAN DIGITAL BAGI UMKM WAROENG MESSO DI KABUPATEN GOWA Tuti Supatminingsih; Andi Asti Handayani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.7442

Abstract

This article discusses "Increasing Accounting and Financial Efficiency Through Digital Assistance for Waroeng Messo MSMEs in Gowa Regency". This research aims to explore how digital assistance can improve accounting and financial efficiency for MSMEs, especially Waroeng Messo in Gowa Regency. Through an information technology approach, this research provides new insights in increasing financial literacy and the application of technology for MSMEs. The research method includes a preparation stage with direct visits to MSMEs business actors to identify the problems they face. The research results show that the use of information technology-based applications/software can provide significant benefits for MSMEs, such as saving time, speeding up work, and securing data. In conclusion, digital assistance can be an effective solution in increasing the accounting and financial efficiency of MSMEs, with government support that encourages the growth of the MSMEs sector.
Analisis Peran Valuasi Saham (PER) dalam Memediasi Pengaruh Tingkat Kesehatan Rumah Sakit terhadap Harga Saham Winata, Ardi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.7462

Abstract

This study analyzes the mediating role of stock valuation using the Price to Earnings Ratio (PER) on the relationship between hospital financial health and stock prices among healthcare companies listed on the Indonesia Stock Exchange (IDX) during 2018–2023. Financial health is measured using the Altman Z-Score, while stock price is represented by annual closing prices. The study employs a quantitative explanatory design with purposive sampling, resulting in 42 observations from 7 hospital issuers. Data were analyzed using WarpPLS to examine both direct and indirect effects. The results indicate that hospital financial health has a significant positive effect on stock prices and a significant positive effect on stock valuation (PER). However, PER does not have a significant effect on stock prices. Furthermore, PER is found not to mediate the relationship between hospital financial health and stock prices. These findings imply that investors respond more strongly to fundamental financial health signals than to valuation indicators such as PER in the hospital industry. The study contributes to the literature on financial distress, valuation, and market reactions in the healthcare sector and provides practical insights for investors, hospital management, and policymakers.
Analisis Kebijakan Pengelolaan Sampah di Kota Medan dan Dampaknya terhadap Efektivitas Pelayanan Publik Wendi Rehan Situmorang; FredySyah Putra; Gracelino Prasetyo Nainggolan; Mario Purba; Jogi Situmorang
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7476

Abstract

Penelitian ini menganalisis kebijakan pengelolaan sampah di Kota Medan serta dampaknya terhadap efektivitas pelayanan publik. Kajian dilakukan melalui metode studi literatur dengan menelaah kebijakan daerah, laporan pemerintah, serta artikel jurnal terbitan lima tahun terakhir. Hasil penelitian menunjukkan bahwa perbaikan tata kelola sampah, seperti peningkatan sistem transportasi, perluasan fasilitas pengolahan, serta penerapan peraturan berbasis partisipasi masyarakat, berkontribusi positif terhadap peningkatan kualitas layanan publik. Kebijakan yang konsisten terbukti mampu mengurangi tumpukan sampah, memperbaiki kebersihan lingkungan, dan meningkatkan kepuasan masyarakat terhadap pelayanan pemerintah. Meski demikian, penelitian juga menemukan adanya kendala, seperti keterbatasan armada, rendahnya disiplin pemilahan sampah rumah tangga, dan lemahnya pengawasan di beberapa wilayah. Temuan ini menekankan pentingnya sinergi antara pemerintah, masyarakat, dan sektor swasta untuk memperkuat implementasi kebijakan. Penelitian ini memberikan kontribusi teoritis terkait hubungan antara tata kelola lingkungan dan efektivitas pelayanan publik, serta menawarkan masukan praktis bagi pemerintah daerah untuk memperbaiki sistem pengelolaan sampah secara berkelanjutan.
Kolaborasi UMKM dan Startup Digital Di Kota Makassar dan Dampaknya terhadap Pengelolaan Keuangan Nurjannah Nurjannah; Sri Utami
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.7499

Abstract

Collaboration Between MSMEs and Digital Startups in Makassar City and Its Impact on Financial Management and Business Growth. The purpose of this study is to examine the collaboration between MSMEs and startups in Makassar City, which includes face-to-face dialogue, building trust, commitment to processes, and shared understanding. This study uses a qualitative method with a descriptive approach to analyze and interpret the data obtained through observations and interviews. The results of this study, conducted on MSMEs in Makassar City, show that collaboration with digital startups has a significant impact on financial management and business growth. This impact is achieved through the utilization of digital technology, such as increased efficiency, the adoption of new technologies, a stronger focus on financial analysis, easier preparation of financial reports, improved access to financial services, the use of innovative technologies, enhanced product quality, and expanded market reach.

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