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Advances: Jurnal Ekonomi & Bisnis
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29859859     DOI : https://doi.org/10.60079/ajeb
Core Subject : Economy,
Economics, Econometrics & Finance
Established in 2023, Advances: Journal of Economics & Business is dedicated to publishing original research that contributes to the advancement of knowledge in the fields of economics, management, and accounting. This esteemed journal encompasses a wide range of research topics and employs various rigorous methodologies. The publication warmly welcomes significant research employing diverse primary and applied research methods, including analytic, archival, experimental, survey, and case studies. The journal particularly encourages articles that hold substantial relevance to economics scholars while also offering practical insights for organizations and society at large. We strongly encourage researchers to explore innovative solutions and novel perspectives on practices and problems, while also inviting reasoned and critical analysis. Advances: Journal of Economics & Business serves as a platform for facilitating the exchange of impactful research among professionals and academics engaged in economic studies, management, and accounting research and practice. By fostering discussions and proposing solutions, the journal aims to generate practical implications and field-level impacts. Published articles in our journal have the potential to reach and be referenced by researchers worldwide, amplifying the influence and reach of your work.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 131 Documents
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The Role of Social Media Marketing, E-WOM, and Brand Trust in Glad2Glow Repurchase through Customer Satisfaction Vina Septiana; Ali Ali
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 4 (2026): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i4.1040

Abstract

Purpose: This study examines the relationships of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Brand Trust with Repurchase Intention through Customer Satisfaction among Glad2Glow consumers in Jepara Regency. Research Method: A cross-sectional survey involved 154 consumers selected through purposive sampling. Respondents had purchased Glad2Glow products at least twice and used social media. Data were analyzed using PLS-SEM with SmartPLS. Results and Discussion: The estimates indicated positive relationships between the three antecedents, Customer Satisfaction, and Repurchase Intention. E-WOM showed the greatest association with Customer Satisfaction, whereas Brand Trust had weak importance. However, Customer Satisfaction and Repurchase Intention failed to demonstrate discriminant validity because their indicators overlapped. The structural and mediation findings therefore remain provisional. Implications: Glad2Glow should prioritize credible reviews, informative social media communication, transparent information, and consistent product quality. Future studies should use distinct validated measures. Originality: This study evaluates digital marketing, consumer information, and brand-related confidence within an emerging Indonesian skincare context while identifying measurement redundancy that limits mediation conclusions.

Page 14 of 14 | Total Record : 131

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