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Conference Proceedings International Conference on Education Innovation and Social Science
Published by Universitas Muhammadiyah Surakarta
ISSN : 29619602     EISSN : -     DOI : -
Core Subject : Education, Social,
Education Social Sciences
International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, governments, NGOs, and research institutes in sharing cutting edge progress in education innovation and social science
Arjuna Subject : Umum - Umum
Articles 260 Documents
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Evaluation and Improvement of Telephony Call Center Business Process at An Indonesian Bank Ravindra, Farrel
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research focuses on the problem of uneven queuing distribution among call center agents at PT. BXX, revealing flaws in the organization's current business process. Business process reengineering (BPR) is employed, involving service blueprint mapping, analysis, and the development of a new process to rectify this issue. The data collection process incorporates various sources such as company reports, observations, and interviews with the call center manager. The analysis reveals 14 necessary but non-value-added activities and 8 value added activities within the current business process. A potential fail point is identified where instances of the product owner failing to fulfill the caller's request within the expected time resulting in repeat calls. Repeat callers are required by the company to be assigned to the previous agent they interacted with to save time. However, this can lead to the accumulation of long queues for certain agents, resulting in increased average waiting time and a higher likelihood of abandonment. The proposed to-be business process suggests incorporating a progress update process and modifying the queuing process to include a callback option. These solutions aim to reduce repeat calls, inform callers about their requests, and prevent queue buildup. Expected outcomes are improved queuing distribution, reduced wait times, and decreased call abandonment. This research contributes to the business process management field by using BPR to address uneven queuing in BXX's call center. Findings provide guidance to organizations facing similar challenges, offering insights into enhancing efficiency and customer service through business process reengineering.
The Influence of Work Motivation, Work Ethos, and Work Discipline on Employee Performance at Assalaam Hypermarket Lestary, Febrianti T.; Fuadi, Djalal
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Employee performance is something that is very influential for the success and progress of the company. Thus, companies must be able to pay attention to what factors influence the performance of these employees. This study aims to determine the effect of work motivation, work ethos, and work discipline on employee performance at Assalaam Hypermarket. The research method used is quantitative with a descriptive correlational design. Thus, the researchers will use questionnaires related to work motivation, work ethos, work discipline, and employee performance. Furthermore, the researchers used a Likert Scale to measure the results of the data. The results of the research show that there is a positive and significant effect of work motivation, work ethos, and work discipline on the employee performance at Assalam Hypermarket.
A Model of Cross-Cultural Language Politeness for Tourists in The Lake Toba Region of Indonesia Saragih, Elza Leyli Lisnora; Mulyadi, M; Nasution, Khairina; Pujiono, Mhd
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This paper discusses the politeness model for tourism actors in the Lake Toba area. Today's globalization allows us to easily travel to various parts of the world. Communication between countries with different cultural backgrounds occurs massively. Cultural differences between communicators can lead to understanding. For this reason, this research is very important to do. This study discusses the model of language politeness between countries with a cross-cultural perspective. The research was conducted on local and foreign tourism actors and tourists in the Lake Toba area. This place is the second largest international tourist destination in Indonesia after the island of Bali. This research is a descriptive qualitative using a sociopragmatic approach with cross-cultural studies. Dialogue between tourism actors and tourists is used as a source of data recorded by researchers. Furthermore, the utterances in the dialogue were analyzed using the equivalent and agih techniques. The results of the study show that there are differences in language politeness model between tourists and foreign tourists and domestic tourists.
The Impact of Congklak Games on The Cognitive Development of Children Aged 5-6 Years Hidayah, Nur; Fauziyah, Nur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Traditional games are one of the concepts of learning while playing. Congklak is one of the traditional games that can stimulate the cognitive development of Early Childhood. This study aims to determine the impact of playing congklak on the cognitive abilities of children aged 5-6 years at Aisyiyah 02 Beruk Kindergarten, Jatiyoso District. By using a descriptive approach and qualitative research. The subjects in this study were teachers and Kindergarten B children, while the objects were 20 children in Kindergarten B class. Data collection techniques in the form of observation, interviews and documentation. Data analysis uses the Miles and Huberman models including data reduction, data presentation, and verification or drawing conclusions. The results of the study stated that the traditional game of congklak can improve cognitive development of early childhood with significant results, namely the results of cycle I showed that out of 20 children, 5 children (25%) had achieved learning mastery. Cycle II showed that out of 20 children, 8 children (40%) had achieved learning mastery. And cycle III shows that out of 20 children, 13 children (65%) have achieved learning mastery.
The Impact of K-Pop Digital Marketing Communication Strategy on Indonesian Gen Z’s Dairy Purchase Intention Behavior Supendi, Valencia Christina; Winarko, Hilarius Bambang
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to examine the influence of digital marketing communication strategies employed by Ultra Milk Make Your Move (Ultra Milk MYM), including celebrity endorsement and sales promotion, on the purchase intentions of Generation Z. The study addresses the context of the Indonesian dairy industry, where milk consumption remains relatively low compared to other countries. By exploring the marketing efforts of Ultra Milk MYM and its utilization of ITZY K-Pop musical group celebrity endorsers and promotional activities via digital platforms, this research seeks to shed light on their effectiveness in stimulating interest and driving purchase intentions among the younger generation. Drawing upon the theory of premiums and contests as effective promotional tools, this study investigates the impact of these strategies on brand perception and the generation of customer databases. The K-Pop celebrity endorser factor and the sales promotional strategy by using premiums and contests showed significantly influence the Gen Z to purchase the dairy product. The findings of this research provide valuable insights for both marketers and the dairy industry in enhancing milk consumption and catering to the needs and preferences of Generation Z in Indonesia by using the K-Pop popularity among them. These instructions give you basic guidelines for preparing papers for ICEISS 2023. Use the same font and size given in this template for each section. Abstract is in English covering the central issues of the study, the objectives, the methods/approaches and the results of the study.
Developing Promotion Strategy on Instagram for Lip Glaze Launch by SkinCrave Company Maghfirah, Nawwal; Qastharin, Annisa Rahmani
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

SkinCrave exists in the growing skincare market in Indonesia as a clean beauty skincare brand that emphasizes transparency and inclusivity. In order to embody the inclusivity value, SkinCrave aimed to develop skincare products for women with sensitive skin. However, it was found that 80% of the sensitive skin market is selective on purchasing their product and 90% of SkinCrave’s product online sales came from the owner’s personal effort reaching out the network to buy the product, leaving SkinCrave short in inbound sales. Therefore, a good promotional strategy is needed to drive the sales of lip glaze, the upcoming SkinCrave product. The social media strategic framework by Tracy L. Tuten and Michael R. Solomon serves as the guiding framework for the methodology of this study. Interviews were conducted with 8 women from Generation Z who have sensitive skin. Then, the data was analyzed through thematic analysis using NVIVO program. The findings shows that the sensitive skin persona of SkinCrave possesses a careful approach before purchasing skincare products as they seek in depth information and testimonials from their peers, this serves as a foundation of understanding and formulating the best promotion strategy for lip glaze launch. These findings are then applied to the proposed promotion strategy on Instagram for SkinCrave’s lip glaze launch including the timeline and evaluation plan consisting of various touch points from awareness to action. From the result, this research contributes to the understanding of creating promotion strategies specifically for skincare companies whose market is women with sensitive skin.
Prioritizing Consumer-Driven Features for Development: A Case Study of Teman Survei Mutiara, Imelda; Herliana, Sri
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The research project aimed to identify the features most needed by customers of Teman Survei, an Indonesian startup in the property industry. The study employed a qualitative research approach to address which Teman Survei’s features are most needed by customers. Through thorough analysis and evaluation, the research findings revealed that the survey services were highly preferred by customers. This feature offered an immersive experience and allowed for comprehensive property condition evaluation without physical visits. The implications of the study highlighted the importance of aligning Teman Survei's services with customer expectations, enabling the company to optimize resources and avoid potential losses. By prioritizing the development of desired features based on customer needs, Teman Survei can enhance product-market fit, efficiency, and effectiveness. This research contributes to the advancement of the property industry in Indonesia and provides valuable insights for Teman Survei's business development.
TPACK Research in Scopus and Web of Science: A Bibliometric Analysis from 2018 to 2022 Iftitah, Khofifa Najma; Permatasari, Anggraeni Dian
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study is to determine TPACK research from 2018-2022 with bibliometric analysis using the Scopus and Web of Science databases. The method used is PRISMA and the application used in analyzing is Bibliomterix R. Based on the results of the bibliometric analysis that has been carried out on 1094 publications of articles, proceedings papers, and books. It was found that there was a consistent increase in publications every year from 2019 to 2022. It is also obtained that the authors with the most publications are Chai CS and Zhang H, and the most impactful author is Chai CS. The publications of Shulman and Misrha became the most influential co-citation. Indonesia is the country with the most TPACK publications and the United States is the most cited country. The most relevant journal is Journal of Physics: Conference Series and Education and Information Technologies for Impactful Source. Research that can be further developed on TPACK (research that teaching rarely does) includes technological pedagogical content knowledge, engineering education, people, articles, and teachers. And the last trending topic is people, articles, and learning.
Implementation of Ethnoscience-Based Learning in The Manifestation of Character Education in Elementary Schools Lestari, Nyoman Ayu Putri
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The lack of effective learning strategies in fostering character education in elementary schools provides a basis for analyzing the implementation of ethnoscience-based learning in the manifestation of character education in Indonesia. This research aimed at the implementation of ethnoscience-based learning in addressing this issue. The research method employed is a literature review involving the analysis and synthesis of various relevant sources. The findings of this research indicate that the implementation of ethnoscience-based learning can be an effective learning strategy for achieving character education in elementary schools. Ethnoscience-based learning creates a learning environment and designs learning experiences that integrate culture as part of the learning process in elementary schools. The results reveal that through ethnoscience-based learning, students can enhance empathy, develop cultural appreciation, and build environmental awareness. In addition, students also demonstrate a better understanding of cultural diversity and traditions. Thus, this research underscores the importance of implementing ethnoscience-based learning as an effective strategy for realizing character education in elementary schools. Given the challenges faced by the system today, this strategy can serve as a solution to shaping students with character, environmental concern, and cultural appreciation. The findings of this research have significant implications for curriculum development, education policy formulation, and the implementation of learning at the elementary school level.
The Role of Content Marketing on TikTok in Increasing Sales Gisha, Nadia; Malinda, Maya
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research explores the impact of content marketing strategies on TikTok in increasing sales of the local brand "shayn". Two content marketing techniques, creative content without using advertising and using advertising, and their effectiveness are analyzed. These findings were obtained through a quantitative research approach and descriptive statistical analysis, the results show that leveraging creative content without advertising on TikTok can effectively increase brand awareness and generate sales, even with limited resources. This study emphasizes the importance of creating relevant and interesting content tailored to specific market segments. Active brand engagement on TikTok has also proven important in increasing brand visibility and attracting potential customers. This insight has valuable implications for brands looking to leverage TikTok as a platform for content marketing and sales growth.

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