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ZIJEc: Zabags International Journal of Economy
Published by Zabags Qu Publish
ISSN : 29880319     EISSN : 29876036     DOI : https://doi.org/10.61233/zijec
Core Subject : Religion, Economy, Humanities, Social,
Religion Humanities Economics, Econometrics & Finance Social Sciences
ZIJEc (Zabags International Journal of Economy) is an interdisciplinary economics journal that is open to the public, this peer-reviewed journal aims to publish research papers related to general economic issues, Islamic economics, business, management, accounting, and other relevant sciences. Both in the local area, regionally, even to the Indonesian national area, Asia international, or the world. This journal is also dedicated to disseminating freely published articles to national-international academics, researchers, practitioners, professionals, and the general public.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 61 Documents
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Application of Services in Increasing Consumer Satisfaction Riyanita, Kenik; Abidin, Zaenal; Munip, Al
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.92

Abstract

The services in this study are: first, how the service increases consumer satisfaction in the shafi'i store. Second, what are the obstacles faced by Toko Syafi'i in increasing consumer satisfaction. This type of research uses qualitative research with a descriptive approach. The types of data collected in this study consist of primary data and secondary data. the qualitative approach is the application of a natural approach to the study of a problem related to individuals, phenomenal, symbols, documents, and social phenomena. The step taken is to collect information about the application of services in increasing consumer satisfaction at paju traders in the traditional market of Dendang DistrictThe results of the research: first, how the service provided by the shafi'i store in increasing the satisfaction of its customers, which must be in demand by many customers and many people. Second, what are the obstacles faced by shafi'i stores in increasing consumer satisfaction, the solution is to create services that are in accordance with the rules and provide quality products.
Building a Blessing Pharmaceutical Business: The Application of Islamic Ethics in Buying and Selling Generic Drugs Afid, Muhammad Arif Nur; Abidin, Zaenal; Kurniawan, Kurniawan
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.93

Abstract

This study discusses the application of Islamic business ethics in the practice of buying and selling generic drugs, by highlighting the principles of honesty (ṣidq), justice ('adl), and transparency (ṣafā). Through a descriptive qualitative approach, data was obtained from observations, interviews, and documentation in several pharmacies and distributors of generic drugs. The results show that although generic drugs have a more affordable price, there are still challenges in uneven distribution, lack of price transparency, and low public education about the effectiveness of generic drugs. In addition, unfair business competition and weak regulations also hinder the application of Islamic business ethics in the pharmaceutical sector. Therefore, efforts are needed such as increasing information transparency, strengthening government policies, and internalizing Islamic ethical values in pharmaceutical business practices to create a fairer, more transparent, and blessed generic drug trade for all parties.
The Impact of Minimarket Existence on Grocery Store Revenue Wati, Besse Mirna; Abidin, Zaenal; Yatima, Khusnul; Musthofa, M. Arif; Dewi, Hasna; Munip, Al; Mun'amah, Anatun Nisa
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.94

Abstract

The existence of minimarkets spread across various areas, both urban and rural, has an impact on nearby grocery store traders, causing grocery store traders to experience a decline in income. Because the Indomaret minimarket is a small shop or supermarket that sells most of the daily necessities needed by consumers. Minimarkets are a favorite shopping place for people today who want light shopping but don't need to go far like to the supermarket. This research aims to find out whether there is a significant impact of the existence of minimarkets on grocery store income in Rantau Rasau sub-district. This research method uses a descriptive quantitative type, namely research that emphasizes analysis on numerical data (numbers) which are processed with a statistical model using a simple linear regression equation Y=a+bX. The sample size in this study was 60 respondents, namely grocery store traders around the Rantau Rasau sub-district. The results of this research state that the existence of minimarkets has a significant effect on grocery store income. We can see this: Tcount = 4.198 and Ttable = 1.980 with a significant value of 0.00003 < 0.05, which means it proves that Ho is rejected and Ha is accepted, which means that the existence of minimarkets in Rantau Rasau sub-district has a positive and significant effect on grocery store income.
Branding Strategy for Broiler Chicken to Increase Distributor Competitiveness and Income Elfinda, Yati Rahmita; Daud, Daud; Kuswanto, Kuswanto
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.95

Abstract

This research is about the marketing strategy of slaughtered chicken in increasing the income of the Distibutor in Muara Sabak Ilir Village, East Sabak District. The approach used in this study is qualitative with observational data collection methods, interviews and documentation. And the results of the study showed; first, do good service and politely to buyers, then for the price applied per Kg of IDR. 30,000 is an affordable price for buyers. Furthermore, the second chicken price determination varies if the chicken is bought net at a price of IDR. 40,000 and if it is bought gross the price is IDR. 32,000,000, but even though the price is more expensive is also fairly in demand, and for the marketing strategy here can be suggested in addition to promotions from customers to customers can also use pamphlets / the like.
The Influence of Marketing Mix Components on Consumer Choices: A Study on Azka Cultivation Business Safitri, Ratna; Abidin, Zaenal; Munip, Al; Saputra, Ahmad Edi
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.96

Abstract

This study aims to determine the influence of the marketing mix consisting of products, prices, locations and promotions on the decision to purchase fish seeds in the Azka cultivation business in Talang Babat village. The method used in this study is explanatory research with a cantitive approach, looking at the influence of independent variables, namely: product, price, location and promotion on the bound variable, namely the purchase decision. The respondents in this study are prospective consumers in the Azka cultivation business in Talang Babat Village. The determination of the number of samples was carried out using the Purposive Sampling technique. The number of samples taken was 98 respondents. Hypothesis analysis uses multiple linear regression. The results of the study show that: First, there is no positive and significant influence between product variables on purchase decisions. Second; There was no positive and significant influence between price variables on purchase decisions. Third; There was a positive and significant influence between the place variables on the purchase decision. Fourth; There is a positive and significant influence between promotional variables on purchase decisions. Fifth; from the results of the F test, it can be known that it is 66.70%.
Review of Islamic Law on Implementation Tradition Bugis; Sompa and Mappasikarawa Safitri, Ria Astuti; Nilfatri, Nilfatri; Haeran, Haeran
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.97

Abstract

The Mappasikarawa tradition at Bugis tribal weddings is one of the activities carried out after the marriage contract with the aim of ensuring that the bride and groom obtain happiness, peace, physical and spiritual well-being while sailing the ark of domestic life. Mappasikarawa is a ritual after the marriage contract in the Bugis tribe tradition. Mappasikarawa is carried out with the hope that the bride and groom will find happiness, peace and prosperity in navigating married life. The meaning of mappasikarawa in the Bugis community marriage tradition is to bring the bride and groom closer (mappasiame) so that they are in harmony with each other or in religion it is termed a sakinah mawaddah warahmah family. So, the author raised this case as research material for submitting a thesis to examine how Islamic Law Reviews the Implementation of the Bugis Traditional Mappasikarawa Tradition in Pematang Rahim village, Mendahara Ulu subdistrict.
Analysis of Sharia Marketing Strategies in Micro Businesses Rozikin, Khoirul; Musthofa, M. Arif; Nurjali, Nurjali
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.98

Abstract

This study discusses the analysis of sharia marketing strategies in micro-businesses, with a focus on the application of Islamic values in marketing activities. Microbusinesses have an important role to play in the economy, but they face challenges such as limited capital, market access, and a lack of understanding of effective marketing strategies. Sharia marketing offers solutions through the principles of honesty, fairness, and transparency that can increase customer loyalty and business competitiveness. The research method used is a qualitative approach with a case study method. Data was collected through in-depth interviews, direct observations, and documentation analysis. The results of the study show that sharia marketing strategies have a positive impact on the sustainability of micro businesses. Traders who apply the principles of honesty and transparency in transactions have an easier time gaining customer trust. However, the implementation of sharia marketing still faces various obstacles, including a lack of in-depth understanding of this concept as well as limited capital. Therefore, education, financial support, and the use of digital technology are important steps in increasing the effectiveness of sharia marketing. This research confirms that sharia marketing has great potential in building sustainable and ethical micro businesses. Support from various parties, including Islamic financial institutions and the government, is needed to strengthen the implementation of this strategy. Further research is suggested to explore sharia-based marketing innovations in various business sectors.
Online Marketing Strategy in the Perspective of Islamic Economics on Saye Stores Ningsih, Yulita Futria; Daud, Daud; Sunarti, Zeni
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.99

Abstract

This type of research is qualitative research with a descriptive approach. This research was conducted at Toko Saye (Rumah Oleh-Oleh Zhafira) Tanjung Solok Village, Kuala Jambi District. Data collection techniques are carried out through observation, interviews and documentation related to the title. The data analysis technique used is qualitative analysis and is presented in descriptive form. Based on the results of the discussion and analysis, conclusions were obtained: Toko Saye (Rumah Oleh-Oleh Zhafira) has implemented a marketing strategy with a 7P marketing mix, namely, product (product), price (price), distribution channel (place), promotion (promotion), people (people), process (process), physical facilities (physical evidence). However, the implementation is not fully maximized because in the promotion section Shopee Toko Saye (Rumah Oleh-Oleh Zhafira) does not carry out promotions as in 7P in the Shopee application, Toko Saye (Rumah Oleh-Oleh Zhafira) instead uses social media such as Instagram and Facebook as promotional media. Even though Shopee is the right media for selling with the right marketing. While in terms of the perspective of Islamic Economics, the 7P marketing mix that has been implemented by Toko Saye (Rumah Oleh-Oleh Zhafira) is in accordance with Islamic Economics based on the characteristics of the Prophet Muhammad Saw, namely fathanah, amanah, shiddiq, and tabligh. These four traits are the traits applied by the Prophet Muhammad.
A Study of Fairness in the Practice of Weighing Palm Oil Buying and Selling at PT Pelindo Era Wira Forestama Aldo, Muhammad; Musthofa, M. Arif; Sunarti, Zeni
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.100

Abstract

This study analyzes fairness and transparency in palm oil weighing at PT Pelindo Era Wira Forestama, integrating operational and ethical perspectives. A qualitative-descriptive approach was employed, involving observation, semi-structured interviews with staff and smallholder farmers, and document analysis. Results indicate persistent challenges, including discrepancies in weight measurements, restricted farmer access to scale data, and an inadequate complaint mechanism, which affect economic outcomes and ethical accountability. From an Islamic economics standpoint, these practices do not fully uphold the principles of justice (‘adl) and honesty (shidq), essential for equitable transactions. Recommendations include providing real-time scale access for farmers, establishing a transparent grievance system, and conducting periodic independent audits to ensure reliability and fairness. Implementing these strategies can enhance operational integrity, build trust with farmers, and align corporate practices with ethical and religious standards. The study contributes to understanding how operational reforms can promote just, responsible, and sustainable palm oil trade.
Marketing Strategies to Improve Consumer Purchasing Decisions Solimah, Siti; Abidin, Zaenal; Nurjali
Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i2.73

Abstract

The research questions are: first, what is the marketing strategy for Asyifah's bitter melon chips? Second, what is the level of consumer purchasing decisions based on the marketing strategy for Asyifah's bitter melon chips? This research uses qualitative research with a descriptive approach. The research was conducted at Asyifah's bitter melon chips in Pandan Makmur Village. Data collection techniques were conducted through observation, interviews, and documentation methods related to the title. The data analysis techniques used were qualitative and descriptive analysis. Based on the discussion and analysis, the following conclusions were drawn: first, what is the marketing strategy for Asyifah's bitter melon chips? It focuses on the product itself, where the bitter melon chips offered by Asyifah are in high demand. Second, what is the level of consumer purchasing decisions based on the marketing strategy for Asyifah's bitter melon chips? Based on the marketing mix analysis, it can be said that there has been a significant increase in new customers, while the loyalty of existing customers remains stable.

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