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JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Published by CV Kampus Akademik Publising
ISSN : 30629586     EISSN : 30627974     DOI : https://doi.org/10.61722/jaem.v1i2.1512
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN (JAEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BISNIS PADA UMKM ZHAFIRA POPCORN Eriana Saprida; Suhada Suhada; Syfa Tasya Zahwani; Abdul Hafiz; Nurbaiti Nurbaiti
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3286

Abstract

This study aims to analyze the factors that influence business success in Small and Medium Enterprises (SMEs), with a focus on Zhafira Popcorn SMEs. The methodology used is descriptive qualitative which uses semi-structured interviews to explore the perceptions and experiences of business owners.. The results showed that business success is influenced by internal and external factors. Internal factors include strong entrepreneurial characteristics, effective leadership, and competent human resources. On the external side, government support and market understanding are key. This study recommends that Zhafira Popcorn improve capital management, conduct product innovation, and utilize technology in marketing to increase competitiveness in the market.
Strategi Penjualan Produk Sepeda Motor Yamaha Melalui Analisis Structure, Conduct and Performance (SCP) Ardella Naffa Ramadhini; Hanifah Ulul Azmi; Aan; Kenti Wahyuningsih; Naerul Edwin Kiky Aprianto
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3291

Abstract

This study discusses the importance of product sales in the context of effective marketing strategies in the era of globalization and intense market competition. Using a qualitative descriptive approach, this research analyzes the relationship between market structure, company behavior, and market performance through the Structure Conduct Performance (SCP) analytical framework. Literature studies and case analyses of companies, such as the research by Apriyanti and Ramadhani (2018) on palm oil marketing, indicate that oligopolistic market structures influence pricing and product strategies. This study also identifies factors affecting sales, including market conditions, seller capabilities, capital, and product innovation. The findings show that companies implementing aggressive and responsive marketing strategies to changing consumer preferences can achieve better market performance, as evidenced by PT Yamaha with its Nmax product, which has become one of the best-selling motorcycles in Indonesia. These findings emphasize the importance of understanding market structure and consumer behavior in formulating effective sales strategies to enhance competitiveness and company performance
E-BUSINESS DAN EFEKTIVITAS PROSES BISNIS: PERAN SISTEM INFORMASI DALAM ERA DIGITAL ELYSA RAHMAYANI; Muhammad Irwan Padli Nasution
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3295

Abstract

E-business has revolutionized the way companies operate in the digital era, changing traditional business processes to become more efficient and responsive. This article discusses the effectiveness of business processes in the context of e-business and the crucial role of information systems in improving operational performance. By utilizing information technology, companies can automate processes, integrate systems, and analyze data for better decision making. While there are challenges, such as data security and implementation costs, the benefits derived from implementing information systems—including better data management, efficient communications, and improved customer experience—make them essential for business success in the digital era. This research emphasizes the importance of continuous adaptation and innovation to face ever-changing market dynamics.
Dampak Integrasi, Merger dan Konglomerasi Terhadap Risiko Persaingan dan Stabilitas Perekonomian Dea Nurseptianingsih; Estri Nuraini Hidami; Giska Tri Wida Mulyani; Naerul Edwin Kiky Aprianto; Yuda Restu Prasetya
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3296

Abstract

This article analyzes the impact of integration, mergers, and conglomeration on competition risk and economic stability using a literature review approach. The background of this research highlights the increasing prevalence of corporate mergers that may lead to unhealthy competition risks and economic instability. The study aims to identify the characteristics, impacts, and implications of integration, mergers, and conglomeration strategies within the context of market structure, corporate behavior, and performance. The research method employs a qualitative approach by collecting secondary data from journals, e-books, and relevant documents. Data analysis is conducted descriptively-qualitatively by examining the relationship between market structure, corporate behavior, and economic performance through the Structure-Conduct-Performance (SCP) analytical framework. Findings indicate that integration, mergers, and conglomeration have complex effects on business competition. The merging process can reduce the number of competitors, increase the dominance of large firms, and potentially create monopolistic practices. The SCP analysis reveals that changes in market structure through corporate consolidation significantly affect economic behavior and performance. The article emphasizes the need for effective regulation and oversight to minimize negative impacts, protect healthy competition, and maintain economic stability. The conclusion offers deep insights into the dynamics of business integration and its implications for market structure, behavior, and performance.
Pengaruh OPEC (Organization of the Petroleum Exporting Countries) Terhadap Harga Bahan Bakar Minyak di Indonesia Muhamad Gani Fansyah; Bayu Firmansyah; Yulisa Tri Hapsari; Sarpini
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3297

Abstract

OPEC (Organization of the Petroleum Exporting Countries) plays a critical role in regulating the global supply of crude oil through its production policies. The organization's decisions, such as increasing or reducing oil production quotas, directly impact global crude oil prices, influencing various economic aspects, including domestic fuel prices in Indonesia. As an oil-importing country, Indonesia is significantly affected by fluctuations in global oil prices, which are influenced by OPEC's policies. These fluctuations impact the purchasing power of society, production costs in industries, and inflation. This study analyzes the relationship between OPEC's production policies, global crude oil price fluctuations, and their effects on domestic fuel prices in Indonesia. The research employs a qualitative descriptive method using secondary data from OPEC and Pertamina, focusing on trends in oil production and pricing. The findings highlight the interconnectedness between OPEC's production strategies and Indonesia's energy sector, offering valuable insights for policymakers to adaptively address energy stability and ensure national energy resilience
Word Of Mouth Sebagai Alat Pemasaran Efektif: Tinjauan Literature Empiris Aulya Purwitasari; Sulistyowati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3303

Abstract

Dalam era digital yang semakin berkembang, strategi pemasaran mengalami transformasi yang signifikan. Salah satu metode yang tetap relevan dan efektif adalah Word of Mouth (WOM), yang merujuk pada proses di mana konsumen berbagi informasi, pengalaman, dan rekomendasi mengenai produk atau layanan kepada orang lain. WOM tidak hanya berfungsi sebagai alat promosi, tetapi juga sebagai sarana untuk membangun kepercayaan dan kredibilitas di antara konsumen. Makalah ini bertujuan untuk mengeksplorasi konsep WOM, karakteristiknya, serta dampaknya terhadap keputusan pembelian konsumen, terutama dalam konteks pemasaran syariah. Dalam penelitian ini, metode yang digunakan adalah studi literatur, yang melibatkan pengumpulan dan analisis data dari berbagai sumber, termasuk buku, jurnal, dan artikel yang membahas tentang WOM. Word of Mouth (WOM) adalah strategi pemasaran berbasis rekomendasi konsumen yang dapat bersifat positif atau negatif. Keunggulannya meliputi kepercayaan tinggi, biaya efisien, jangkauan luas melalui media sosial, membangun reputasi positif, serta meningkatkan penjualan dan loyalitas. Namun, kelemahannya mencakup risiko penyebaran informasi negatif, sulit diukur, bergantung pada inisiatif konsumen, dan kemungkinan distorsi informasi. WOM efektif karena dipercaya, memungkinkan diskusi langsung, dan tidak dibatasi ruang, meski tantangan pengelolaannya tetap signifikanni
Peran Social Media Marketing dan Brand Awareness Terhadap E-commerce Purchase Decision: Sebuah kajian Literatur Hidayat, Syuhdan Ahmad; Vania, Amelindha
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3311

Abstract

This study analyzes the impact of Social Media Marketing (SMM) and brand awareness on e-commerce purchase decisions. SMM has proven effective in enhancing brand visibility, building consumer relationships, and strengthening brand awareness, which in turn influences purchasing decisions. Brand awareness acts as a mediating variable that connects SMM to consumer purchase decisions. Factors such as Electronic Word of Mouth (E-WOM) and consumer engagement also play a significant role in enhancing the impact of SMM on purchasing decisions. The research employs a systematic literature review method by collecting articles with google scholar and publish or perish application, using keywords such as "Social Media Marketing," "Brand Awareness," and "E-commerce Purchase Decision." Data analysis is conducted descriptively to identify relevant trends and patterns. The findings provide insights for e-commerce companies to leverage social media in boosting brand awareness and influencing purchase decisions.
PERAN INDUSTRI KEUANGAN NON-BANK BERBASIS SYARIAH SEBAGAI PERKEMBANGAN PERBANKAN SYARIAH DI INDONESIA Bintara Tamtama Putra; M. Gossan Daffa Majid
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3319

Abstract

Industri Keuangan Non-Bank (IKNB) syariah, yang ditetapkan oleh Otoritas Jasa Keuangan (OJK) sebagai sektor ekonomi yang melibatkan berbagai aktivitas di bidang industri asuransi, dana pensiun, lembaga pembiayaan, dan lembaga jasa keuangan lainnya, memiliki ciri khas yang mencakup penerapan prinsip-prinsip syariah dalam semua aspek kegiatan operasionalnya. Dalam konteks ini, IKNB syariah membuka peluang yang luas bagi pengelolaan aset filantropi Islam secara optimal, yang sebelumnya belum dimanfaatkan sepenuhnya dalam investasi jangka panjang. Tulisan ini akan membahas mengenai bermacam bentuk turunan dari IKNB Syariah dan juga peran dari IKNB Syariah dalam perkembangan perbankan syariah di Indonesia yang dikaji menggunakan penelitian hukum normatif. Setelah dilakukan penelitian, dapat diperoleh informasi bahwa bentu-bentuk IKNB Syariah yang berkembang di sektor perbankan ialah Lembaga Asuransi Syariah, Lembaga Pembiayaan Syariah, Dana Tabungan Syariah, Fintech Syariah, Lembaga Keuangan Syariah Spesifik, dan Lembaga Keuangan Mikro Syariah. Peran IKNB Syariah dalam mendukung pecepatan layanan perbankan, antara lain: Mendukung inklusi keuangan, Penyediaan produk layanan finansial yang inovatif, diversifikasi pilihan konsumen, sebagai kontribusi terhadap ekonomi berkelanjutan, dan memperluas akses pembiayaan
STUDI PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FMCG (FAST MOVING CONSUMER GOODS) DI RANTAU KALIMANTAN SELATAN Alvina Wigati; Febsri Susanti
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3320

Abstract

This research aims to analyze the influence of price and promotion on purchasing decisions for FMCG products in Rantau, South Kalimantan. This research uses a quantitative approach with a survey method, involving 100 respondents who are consumers of FMCG products in the area. Data was obtained through a questionnaire and analyzed using linear regression to test the relationship between price and promotion variables and purchasing decisions. The research results show that price has a significant influence on purchasing decisions, with a coefficient of 0.45, which shows that competitive prices can increase consumers' tendency to buy FMCG products. Apart from that, promotions were also proven to have a significant effect with a coefficient of 0.52, where types of promotions such as discounts and loyalty programs were proven to be effective. The combination of price and promotion shows a greater influence on purchasing decisions, with a coefficient of determination (R²) of 0.67. This research provides insight for FMCG companies in designing effective marketing strategies, by considering the influence of price and promotion simultaneously in influencing consumer behavior.
PERSAINGAN PASAR OLIGOPOLI DI INDONESIA Layalia Hilwa; Ulli Ngutfah; Ngizatul Laela; Muhammad Ikbar Rais; Naerul Edwin Kiky Aprianto
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3321

Abstract

The oligopoly market is a complex business environment where only a few companies dominate the market. In this context, competitive strategy plays an important role in determining the success of the company and the balance of the market. Each company decides its own policy and all the company's actions as price changes will be taken into account by other companies, because every company in the market believes in the wisdom of a company. An oligopoly agreement is a form of agreement where business actors who own all kinds of objects or an activity. This study aims to determine the competitiveness of Telecommunication Companies (Indosat, XL Axiata, Smartfren,) in the oligopoly market in Indonesia. In its competition, telecommunication companies have carried out Maximum Structure Conduct Performance. The method used in this study is literature or research by examining various references in the form of books, magazines, and notes.

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