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Economic Education Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526544     EISSN : 2502356X     DOI : https://doi.org/10.15294
Core Subject : Economy,
Economics, Econometrics & Finance
Economic Education Analysis Journal offers original articles on economics education. In its pages, leading scholars evaluate innovations in teaching techniques, materials, and programs. Instructors of introductory through graduate level economics education will find the journal an indispensable resource for content and pedagogy in a variety of media.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 60 Documents
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Analysis of Factors Driving Impulsive Buying through Live Streaming Shopping Tiktok Shop Ghaissani, Afina; Hidayat, Anas
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.19788

Abstract

This study aims to see what factors drive this impulsive buying behavior, especially when purchasing fashion products using TikTok Shop live streaming. This study uses a convenience and non-probability sampling method conducted on 259 respondents. This study's primary data analysis method is the Partial Least Square Structural Equation Model PLS-SEM. Then, the data processing of this study was carried out with the help of IBM SPSS Statistics 24 and SmartPLS 3.0 software. The data is processed application and showed that convenience does not affect perceived enjoyment, but Demand has a significant impact. Furthermore, product usefulness influences perceived usefulness, but product price does not. Then, the perceived enjoyment variable affects perceived usefulness, and both variables positively impact encouraging impulsive buying intention in the TikTok Shop live streaming shopping environment. This research is expected to be useful for companies or fashion businesses that want to promote their products through live-streaming shopping. This research helps them develop strategies to captivate consumer attention and increase sales in the live-streaming shopping environment. Analyzing the driving factors of impulsive buying through TikTok Shop live streaming shopping has significant managerial implications, especially in improving marketing strategies and business management. These implications include a deeper understanding of consumer behavior, increasing the effectiveness of promotions, and developing more relevant products and services.
The Influence of Technological Knowledge, Pedagogy and Content on Ability Integrate Artificial Intelligence Moderated Gender Latifah, Fadilah Mutia; Sabandi, Muhammad; Octoria, Dini
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.21727

Abstract

This study examines the influence of technological knowledge, pedagogical knowledge and content knowledge on the ability to integrate artificial intelligence technology in high school economics teachers in Surakarta and to determine whether gender can moderate technological knowledge, pedagogical knowledge and content knowledge on the ability to integrate artificial intelligence technology in high school economics teachers in Surakarta. The population and sample of 68 were taken using total sampling, namely all high school economics teachers in Surakarta. Data collection using a questionnaire in the form of a google form. The validity test of the instrument used Confirmatory Factor Analysis (CFA) and the reliability test used Cronbach Alpha. Data analysis used hierarchical regression analysis and all data were processed using SPSS 26. The results of the study showed that technological knowledge, pedagogy and content partially had a positive and significant effect on the ability to integrate artificial intelligence technology in high school economics teachers in Surakarta and gender could moderate the relationship between technological knowledge and content with the ability to integrate artificial intelligence technology, but gender could not moderate the relationship between pedagogical knowledge with the ability to integrate artificial intelligence technology.
The Role of Digital Business Education in Mediating Self-Efficacy and Entrepreneurial Intention Among Student’s Economic Education Ikhsananto, Aan; Kharismaputra, Aulia Prima; Azizah, Masfufati
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.24241

Abstract

This study aims to determine the role of digital business education in mediating self-efficacy and entrepreneurial intention among students of the economics education study program at Universitas Negeri Semarang. This study is a quantitative research approach with a causal correlational design. The population of this study was 392 students, with a sample of 50 economics education students using a purposive sampling technique. Data collection was carried out through a questionnaire. The reliability of the questionnaire was assessed using Cronbach's alpha, and all composite reliability values ​​for each construct were obtained to have a value greater than 0.7. The survey data was entered in SmartPLS version 3.2.9 for analysis. Direct effect analysis with path coefficients helps test the hypothesis of direct influence between variables at a significance level 0.05. There is a significant direct relationship between Digital business education and Entrepreneurial Intention among students of 0.327 (P-Value 0.002). Indirect effect analysis helps test the hypothesis of indirect influence between variables mediated by a variable. Digital business education significantly mediates self-efficacy and entrepreneurial intention of 0.197 (P-Value 0.002). This study concludes that digital business education, directly and indirectly, influences the increase of entrepreneurial intention. Digital business education significantly mediates the relationship between self-efficacy and entrepreneurial intention among economic education students. Digital business education plays an important role in increasing entrepreneurial intention. For this study, educators need to ensure that teaching and content in digital business education can spark entrepreneurial intention to impact the number of young entrepreneurs among students, and entrepreneurship becomes one of the right career choices for graduates of economic education study programs.
An Analysis of How Online Reviews, Product Quality, and Digital Marketing Afeect Consumer Decisions to Buy on the Gunungsitoli City Tik Tok Shop Application Lase, Asliagus Eli
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.25007

Abstract

This study explores the relationship between online reviews, product quality, and digital marketing on consumer purchasing decisions on e-commerce platforms (TikTok Shop) in Gunungsitoli City. Quantitative research methods and purposive sampling techniques were used to involve 80 users of the TikTok shop application, specifically for consumers in Gunungsitoli City. The results of multiple linear regression analysis show that product quality has the most significant influence on purchasing decisions, followed by digital marketing and online reviews, which also have a considerable impact. Overall, these three variables contribute significantly to consumer purchasing decisions, with the research model able to explain most of the variation in these decisions. These findings emphasize the importance of these three aspects in the context of TikTok shop users, where product quality is the main factor influencing consumer purchasing decisions. This study's theoretical and practical implications demonstrate the importance of a multi-dimensional approach in digital marketing strategies, especially in an increasingly competitive e-commerce platform environment. This study also adds insight into the literature on consumer behavior related to modern marketing technology. It provides a strategic perspective for users of the rapidly growing TikTok shop application in Gunungsitoli City.
Analysis of the Influence of Traditional Market and Modern Market Image on Consumer Loyalty (Case Study at Pd Ya'ahowu, Gunungsitoli City) Gulo, Heniwati; Zebua, Dedi Irawan
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.25051

Abstract

This study aims to This study aims to analyze: (1) the influence of traditional market image on consumers; (2) the impact of conventional market image on consumer loyalty; (3) the influence of consumer satisfaction on consumer loyalty; and (4) the influence of traditional markets on consumer loyalty with consumer satisfaction as a mediating variable at PD Ya'ahowu Gunungsitoli City. Using a quantitative approach with multiple linear regression analysis methods. The sample of this study involved 77 respondents selected using a purposive sampling technique. Taken by accidental sampling. The data collection technique used a questionnaire through validity and reliability tests. The requirements for the regression test used the classical assumption test. The results of this study prove that the image of traditional and modern markets significantly affects consumer loyalty at PD Ya'ahowu Gunungsitoli City. The implications of this study confirm that PD Ya'ahowu Gunungsitoli City needs to improve the brand image of traditional markets by designing more effective strategies to increase productivity, build a comfortable shopping environment, and provide good service and product quality.
Analysis of Readiness for Becoming Teacher Based on the Theory of Planned Behavior Purwitasari, Dyah Ayu; Fauzan, Slamet
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.25239

Abstract

This research aims to identify the factors behind the readiness of accounting education students as prospective teacher. This study applies the Theory of Planned Behavior. Research population consists of Undergraduate Students of Accounting Education in State University of Malang on batch 2019-2022, totaling 251 students. From those population, 155 students are chosen to use slovin technique to determine measurement of sample. To make sure the proportional representative of every batch, proportionate stratified random sampling method was applied in taking sampling. The questionnaire is used as data collecting technique which is analyzed by using Structural Equation Modeling  Smart PLS 3. It was found in this study that family environtment and self-efficacy in teaching directly influence to the interest. Meanwhile, the perception of teacher profession does not significally affect to the interest. Family environtment and self-afficacy in teaching increase personal the readiness to be a teacher. Eventhough the perception of teacher profession does not influence the teaching readiness, but the readiness of teaching is influenced by interest. Interest is proven to mediate the influence of family environment on teaching readiness. In addition, interest also successfully mediate the influence of teaching self-efficacy on teaching readiness. However, interest does not play a strong enough role as an intervening variable in the relationship between perception of the teaching profession and teaching readiness. The benefit of this study is to provide input to higher education institutions as a basis for conducting more in-depth curriculum evaluations.
The Influence of Project Based Learning (PJBL), Character Development and Learning Independence on the Implementation of the Pancasila Profile at SMK PGRI 13 Surabaya Uryanti, Erfina Trie; Wulandari, Siti Sri
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.23963

Abstract

This study aims to find out how the influence of Project Based Learning (PJBL), Character Development and Learning Independence on the Pancasila Profile at SMK PGRI 13 Surabaya. This type of research uses quantitative. The population of this study is students in grades X and XI of the Department of Office Management at SMK PGRI 13 Surabaya with a sampling technique using a Saturated Sample with a sample of 113 respondents. Data collection with questionnaires. The analysis method was carried out by multiple linear analysis assisted by SPSS software version 25. The results showed that the variables Project Based Learning (PJBL), Character Development and Learning Independence had a positive and significant effect on the Pancasila Profile both partially and simultaneously. So it can be concluded that Project Based Learning (PJBL), Character Development and Learning Independence can affect the implementation of the Pancasila Profile. However, the influence of the three variables is still relatively low, so if a similar study is held, it is expected to complement various shortcomings and add other variables besides the variables used.
Before, During, and After the Covid-19 Pandemic (2018–2023), the Creditability of Stock Returns Hasibuan, Kristina; Puspitasari, Elen
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.25458

Abstract

This research examines the relationship between stock returns and the financial performance of State-Owned Enterprises (BUMN) listed on the Indonesia Stock Exchange (IDX) before, during, and after the Covid-19 epidemic (2018–2019, 2020–2021, and 2022–2023). Financial performance indicators are the return on invested capital (ROIC), earnings per share (EPS), working capital turnover, total asset turnover, cash ratio, debt-to-equity Ratio, debt-to-asset Ratio, Current Ratio, and cash ratio. The study's primary sources are BUMN's annual financial reports and stock price data. A multiple linear regression model examined the connection between stock returns and financial performance. According to the findings, the variables influencing stock returns varied throughout time. Before the pandemic, cash ratio and earnings per share (EPS) significantly enhanced stock returns, reflecting investor attention to liquidity and profitability during economic stability. During the pandemic, total asset turnover emerged as the key variable impacting stock returns, emphasizing the necessity for efficient asset management amidst economic uncertainty. After the pandemic, earnings per share (EPS) and return on invested capital (ROIC) became the most influential factors, indicating investors' focus on profitability and the ability to generate investment returns. The study concludes that the COVID-19 epidemic has significantly impacted the correlation between stock returns and financial performance. These results provide corporate management and investors with important information for creating flexible financial plans that adjust to shifting market conditions.
The Influence of Project Based Entrepreneurship Education, Income Expectations, and Family Support on Entrepreneurship Interest Yasmina, Elya Salma; Sambodo, Herman; Mulasiwi, Cut Misni; Naufalin, Lina Rifda
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.26351

Abstract

This study aims to analyze the influence of project-based entrepreneurship education, income expectations, and family support on the entrepreneurial interest of class XII students of SMK Negeri 1 Bulakamba. The background of this study is the low interest of students in entrepreneurship. The method used is a quantitative survey with a sample of 219 respondents through proportional random sampling techniques. The results of this study indicate that project-based entrepreneurship education has a positive and significant effect on entrepreneurial interest; income expectations have a positive and significant effect on entrepreneurial interest; family support has a positive and significant effect on entrepreneurial interest. These findings provide important implications for schools and teachers to continue to develop the quality of project-based entrepreneurship education and improve students' understanding of the potential income from entrepreneurship. Families are also expected to provide support in fostering this interest. Students are expected to be active in participating in entrepreneurial activities, have positive thoughts about business prospects, and be able to convince their families of their choices. This study has limitations, one of which is the use of Google Forms media which requires an internet connection, while some respondents experience access constraints. Researchers help provide connections as a solution. On the other hand, there are other factors outside the research variables that may influence entrepreneurial interest, so further research is expected to add variables to obtain more comprehensive results.
Environmental, Social, and Governance (ESG) Disclosure Application to Company Profitability and Value Ernawati, Fidyah Yuli; Andini, Rita; Subekti, Heni
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.28769

Abstract

This study examined the impact of ESG disclosure implementation on manufacturing companies and their profitability, with capital structure as a mediating variable. This gap in research is due to several inconsistent findings with previous studies on the relationship between ESG disclosure and company performance, particularly in emerging markets like Indonesia. This study used quantitative analysis and PLS-SEM to examine 42 companies listed on the Indonesia Stock Exchange from 2018 to 2024. The results indicate that environmental, social, and governance disclosures positively affect company profitability, mediating the relationship between capital structure and ESG disclosure. These findings will contribute to understanding how ESG implementation affects company performance in emerging markets and provide practical insights for companies implementing ESG practices. These findings contribute to understanding the dynamics of ESG implementation in emerging markets, highlighting the influence of each ESG component on company performance. This study also emphasizes the importance of strategic alignment between sustainability initiatives and corporate financial management to optimize performance in the face of the ever-changing business landscape in Indonesia.

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