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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 238 Documents
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Pengaruh Work Engagement terhadap Kinerja Karyawan melalui Komitmen Organisasi (Studi di Hotel Borobudur Jakarta) Melianto Sandi; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of work engagement on performance through organizational commitment. The research method used is Partial Least Square (PLS) using SmartPLS software. The sample in this research is the employees of Hotel Borobudur Jakarta with a total of 250 samples. Research data obtained from the distribution of questionnaires. The results of the study state that there is a positive and significant effect between work engagement on organizational commitment, work engagement has a positive and significant effect on performance, and organizational commitment has a positive and significant effect on performance.
Maulia Samsa Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pada Hajj Chicken Resto Pakisaji Malang Maulia Samsa; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether product quality, price and brand image affect purchasing decisions. The population in this study were visitors to Hajj Chicken Resto Pakisaji Malang who had made purchases more than twice. The sample used in this study is purposive sampling using the number of respondents 120 people. The method used is quantitative research methods and uses multiple linear analysis techniques. The results of the study prove that there is an influence of product quality (X1), price (X2) and brand image (X3) on purchasing decisions (Y) fried chicken flour at Hajj Chicken Resto Pakisaji Malang partially and simultaneously.
Pengaruh kualitas pelayan dan suasana terhadap loyalitas pelanggan melalui kepuasan pelanggan di The Oakroom Whiskybar Jakarta Rossiana Kiki Setiowati; Yosafat Puji Hastoko
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality and atmosphere on customer loyalty through customer satisfaction at The Oakroom Whiskeybar Jakarta. Customers of The Oakroom are respondents in this study. The sampling technique used purposive sampling as many as 100 customers as respondents. The data analysis method in this study used quantitative descriptive. This study uses the Structural Equation Model (SEM). By using the SmartPLS 3.0 application as the data processing. The results of hypothesis testing indicate that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer satisfaction. The atmosphere has a positive and significant impact on customer loyalty. Atmosphere has a positive and significant effect on customer satisfaction. Meanwhile, customer satisfaction does not have a positive and significant effect on customer satisfaction. Service quality has no positive and significant effect on customer loyalty through customer satisfaction. The atmosphere has no positive and significant effect on customer loyalty through customer satisfaction. Keywords : Service Quality, Store Atmosphere, Customer Loyality, Customer Satisfaction
PENGARUH GAYA HIDUP, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI PAUL BAKERY RESTAURANT Muhamad Surya; Yosafat Puji Hastoko
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the influence of lifestyle, price perception, and brand image on purchasing decisions, the sample in this study was customers who visited Paul Bakery Restaurant which has a branch in Pacific Place Mall. With a sampling of 100 respondents. The sampling technique uses accidental sampling. The method used in this study is multiple linear regression. This study shows that lifestyle, price perception, brand image have an influence on purchasing decisions both partially and simultaneously.
MENINGKATKAN KEPUASAN PELANGGAN MELALUI PERAN MEDIASI KEPUTUSAN PEMBELIAN DI AYAM BAKAR KALASAN WONG YOGYA, CIANGSANA Dinda Putri Mardatilah; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of quality of product and price perception on customer satisfaction through purchase decision at Ayam Bakar Kalasan Wong Yogya, Ciangsana. Using primary data obtained from 132 respondents at Ayam Bakar Kalasan Wong Yogya, Ciangsana. The data analysis methods used in this study are validity tests and reliability tests. While hypothesis testing includes path analysis, evaluation of measurement models and structural models, direct influences, and indirect influences. The author uses quantitative descriptive methode, namely by analyzing data using SmartPLS 3.0. This study shows that product quality and price perception have a positive and significant impact on purchasing decision. Meanwhile, product quality and price perception have a positive and significant effect on customer satisfaction and purchase decisions have a significant effect on customer satisfaction. Keywords : Customer Satisfaction; Price Perception; Purchase Decision; Quality Product
PENGARUH KUALITAS PELAYANAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN PUJANGGA STEAK AND COFFEE BUARAN Via Fioka Alikasari; Leonardo Indra Vitaharsa
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study has the aim of proving the effect of service quality, product quality and promotion on purchasing decisions at the Buaran Steak and Coffee Pujangga Restaurant. The population in this research is the buyers who come to the steak and coffee poet restaurant. The sampling technique used accidental sampling with a total of 100 respondents who came to the Pujangga and Steak Buaran restaurant. The data collection method used a questionnaire distributed to respondents. The data analysis used was a test of validity as well as reliability. Meanwhile for testing hypotheses such as Linear Regression. Multiple use of SPSS 25. The results of this study found that the quality of service does not have a significant impact on purchasing decisions and product quality and promotions have a significant impact on purchasing decisions, simultaneously service quality, product quality and promotions have a significant impact on purchasing decisions. Keywords : Quality of Service, Product Quality, Promotion of Purchasing Decision
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI PROMOSI BERKELANJUTAN PADA SEPATU LOKAL GEOFF MAX DI GEOFF MAX STORE KEMANG Eva Nur Fitasari; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to prove the influence of product quality, and brand image on purchasing decisions through promotions at Geoff Max Store Kemang. The population in this study were customers who bought shoes at Geoff Max Store Kemang. The sampling technique used accidental sampling of 132 respondents. The data collection method uses questionnaires that are distributed to respondents, with quantitative methods. Meanwhile, hypothesis testing structural equation model with the help of SmartPLS 3.0. The results of this study brand image and sustainable promotion directly have a positive and significant effect on purchasing decisions, brand image indirectly has a positive and significant effect on customer decisions through sustainable promotion. However, product quality does not have a significant effect on purchasing decisions and product quality indirectly does not have a significant effect on purchasing decisions through sustainable promotion. Keywords : Product Quality, Brand Image, Sustainable Promotion, and Purchasing Decision
Meningkatkan Keputusan Pembelian Tisu Paseo Melalui Peran Mediasi Citra Merek Di Lottemart Kelapa Gading Jakarta Utara Nadha Ayu Andini; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to find out how the role of brand image is a mediating variable between product quality and price perception of purchasing decisions on Paseo wipes at Lottemart Kelapa Gading, North Jakarta. The population in this study was all customers of Lottemart Kelapa Gading. The method used in the research is the quantitative method. This study used primary data obtained from the questionnaire. The sample used in this study was 155 respondents consisting of customers who had purchased at least 2 times using purposive sampling techniques that had been tested for validity and reliability. Data analysis using SmartPLS 3.0. The results of this study show that product quality affects the brand image. Price perception affects purchasing decisions. Product quality affects purchasing decisions. Price perception affects the brand image. Meanwhile, the brand image has no effect on purchasing decisions. On the other hand, product quality and price perception do not affect purchasing decisions through brand image mediation. Keywords: Product Quality, Price Perception, Brand Image, Purchasing Decision
Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sicepat Ekspres Jakarta Lutfiyah Maharrani; Rully Arifiansyah
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to investigate how the customer satisfaction of Sicepat Ekspres Jakarta is affected by factors such as the perception of the pricing of services and the quality of those services. In this study, a purposive sampling approach was taken, and the total number of participants who served as research samples was one hundred. A questionnaire was used to collect the data for this study. The primary data from the subsequent investigation were evaluated using multiple linear regression test instruments within SPSS 25. According to the findings of this research project, factors such as customer happiness are partially influenced by brand image, price perception, and service quality. Furthermore, when taken as a whole, the analysis findings explain why factors such as customer happiness are related to brand image, price perception, and service quality. Keywords : Brand Image; Price Perception; Service Quality; Customer Satisfaction
Meningkatkan Repurchase Intention Melalui Peran Mediasi Perceived Value: Studi Kasus di Miss Unicorn Cafe Bekasi Rosmawati; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze the effect of service quality and atmosphere on repurchase intentions through perceived value. The population of this study was buyers who had visited Miss Unicorn Cafe Bekasi, using primary data obtained from 150 respondents at Miss Unicorn Cafe. The method used to analyze the data in this study is PLS-SEM. Meanwhile, hypothesis testing includes path analysis, evaluation of measurement models and structural models, direct influences, and indirect influences. The author uses a quantitative descriptive method, namely by analyzing data using SmartPLS 3.0. The results showed that overall the quality of service and atmosphere had a significant effect on repurchase intention through perceived value. The role of mediation that is considered valuable has played a strong influence and therefore this model is highly recommended to be maintained by management of Miss Unicorn Cafe. Keywords : Service Quality, Atmosphere, Perceived Value, Repurchase Intention

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