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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
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MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI ELECTRONIC WORD OF MOUTH DI BAKSO LAPANGAN TEMBAK SENAYAN Martin Cokretes; Parlagutan Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of product quality and restaurant atmosphere on purchasing decisions by mediating electronic word of mouth at Bakso Field Shoot Senayan. The population in this study were all customers at Bakso Lapangan Tembak senayan and the sampling technique used accidental sampling with 173 respondents. Methods of data collection using questionnaires distributed to respondents. The analysis used is SmartPLS 3.0. The results show that partially, there is an effect of product quality on electronic word of mouth, there is an effect of product quality on purchase decisions, there is an indirect effect of product quality through electronic word of mouth on purchase decisions, there is an influence of restaurant atmosphere on electronic word of mouth, there is the indirect effect of the restaurant atmosphere through electronic word of mouth on purchase decision, there is an influence of electronic word of mouth on purchase decision, while the restaurant atmosphere hypothesis on purchase decision shows no effect.
Product Differentation, Harga Kompetitif, Service Delivery Increasing Purchase Decision : The Mediating Role of Social Media A Case study at Mujigae Dukuh Zamrud Gesyke Julfani Endarto; Parlagutan Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the infulence of Product Differentiation, Competitive Prices, Service Delivery, on Purchase Decisions Through Social Media at Mujigae Korean Food Delivery Dukuh Zamrud. The population in this study were all consumers of Mujigae Korean Delivery Dukuh Zamrud, using a accidental sampling technique with 201 respondents, and using a quantitative method by distributing questionnaires to consumers of Mujigae Korean Delivery Dukuh Zamrud, and data analysis using SmartPLS 3.2.9. The results obtained in this study are Product Differentiation has an effect, and Competitive Prices has an effect, and Service Delivery has no effect on Social Media. Whereas on Purchase Decision the Product Differentiation variable has an influence, Competitive Prices have no effect and Service Delivery has no influence, and Social Media has an influence.
PENGARUH CITRA DESTINASI, DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG DI LITTLE VENICE BOGOR Putri Andika; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of destination image and promotion on visitor satisfaction through visiting decisions. The population in this study were visitors to Little Venice Bogor. The number of samples in this study were 100 respondents using purposive sampling technique. Data validity and trustworthiness have been checked. Methods for analyzing data that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using structural equation modeling (SEM) with smart PLS software. The results showed that destination image had no significant effect on visitor satisfaction, promotion had a significant effect on visitor satisfaction, destination image had a significant effect on visiting decisions, promotion had a significant effect on visiting decisions, destination image had a significant effect on visitor satisfaction through visiting decisions, promotion had a significant effect on visitor satisfaction through visiting decisions, and visiting decisions had a significant effect on visitor satisfaction.
PENGARUH DESTINATION IMAGE, PERSEPSI HARGA, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH (TMII) Stevany Rotua Elesa; Suryani Chodidjah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of destination image, perceived price and facilities on visiting decisions at Taman Mini Indonesia Indah. A total of 100 respondents were taken as samples using the Accidental Sampling method. Data analysis research uses multiple linear analysis with the help of IBM Statistics 26 software. The results of the hypothesis using the t test explain that destination image, price perceptions and facilities are proven to have a partial and significant influence on visiting decisions. Furthermore, through the f test it can be seen that destination image, price perceptions and facilities together have an effect on visiting decisions.
Pengaruh Kualitas Produk dan Customer Experience Terhadap Kepuasan Harga Dan Repurchase Intention Di RM Gubug Gurame Depok Wisna; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to determine the influence of product quality and coustomer experience on price satisfaction and repurchase intention at Rm Gubug Gurame Depok. The population in this study was the coustomer Rm Gubug Gurame. The population in this study were customers of Rm Gubug Gurame Depok in June 2023. The research method used was a quqntitative method. The sampling technique used was purposive sampling. The sample in this study amounted to 140 people. This research uses data analysis techniques with SEM and uses SmartPLS. The results show that customer experience has a positive and significant influence on price satisfaction, coustomer experience has no direct influence on repurchase intention. Price satisfaction has positive and significant effect on repurchase intention. Product quality has a positive and significant influence on price satisfaction, whilw repurchase intention has direct influence.
Pengaruh Kualitas Produk, Keragaman Produk, Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Di Kulo Coffe Syahwa Renada Amelia Santoso; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of product quality, product variety, and electronic word of mouth on purchasing decisions at Kopi Kulo. The population in this study are Kulo coffee buyers. This sampling technique uses accidental sampling and a total sample of 154 people is obtained. This study uses data analysis techniques with SEM with the help of SmartPLS. The results show that product quality has a positive and significant effect on purchasing decisions, product variety has no effect on purchasing decisions, and e-WOM has a positive and significant effect on purchasing decisions.
PENGARUH CITRA MEREK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN DI KFC KALIMALANG Gilbert Rivaldo Rumimper; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to assess the influence of brand image and service quality on customer satisfaction through purchase decisions at KFC Kalimalang. The data was collected by distributing questionnaires to 114 respondents, using the purposive sampling method. Data analysis was carried out using SmartPLS. Service quality and brand image have a significant effect on purchasing decisions and customer satisfaction, but indirectly, through the mediation of purchasing decisions, no effect on customer satisfaction. Purchase decision has no significant effect on customer satisfaction
Pengaruh Electronic Word Of Mouth, Brand Image dan Promotion Terhadap Keputusan Pembelian di Hotel Santika BSD City Siti Nurjanah; Surono
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and investigate the effect of electronic word of mouth, brand image, and promotions on purchasing at Hotel Santika BSD. The sample of this research was 153 respondents who were customers of Hotel Santika BSD, where the respondents were determined using purposive sampling. The research method used was a quantitative research method. The analytical method uses SmartPLS. The results showed that electronic word of mouth, brand image, and promotion had a positive effect on purchasing decisions.
Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Di Kopi Kenangan Ruko Muara Karang Mochammad Aditya Safar; Bonifasius MH Nainggolan
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of product quality (X1), price perception (X2), and promotion (X3) on purchasing decisions (Y) partially and together on Kopi Kenangan Ruko Muara Karang. The sampling technique used in this study was purposive sampling using SmartPLS 3.0 and processing the data using PLS-SEM Path Analysis. The sample used was the consumers of Kopi Kenangan, Ruko Muara Karang, as many as 220 respondents. The results of the analysis obtained from this study are that the perception of price and promotion has a significant effect on purchasing decisions, while there is no significant effect on product quality variables on purchasing decisions.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH PADA PRODUK SATA Lelly Novita Carolina; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study which aims to analyze the influence of product quality and price perceptions on purchasing decisions through word of mouth on SATA products. By collecting data through distributing questionnaires to as many as 200 respondents using the purposive sampling method with the requirement of at least 2 purchases and the data was processed using structural equation modeling or SEM analysis through the Smartpls 3.0 program. It showed that product quality and price perception effect WOM and Purchasing decision directly; indirectly product quality affect purchasing decision through WOM; but indirectly price perception not significantly effect purchasing decision.

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