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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
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Pengaruh Persepsi Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Motor Honda Di Dealer Kharisma Ella Ramadhan Ningsih; Leonardo Indra Vitaharsa
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of price perception, product quality, and brand image on purchasing decisions for Honda motorcycles at Kharisma Dealers. The population in this study consisted of consumers who bought Honda motorcycles through Kharisma Dealers. For the number of samples used in this study, 130 respondents were selected using an accidental sampling approach and questionnaires were given to respondents. In addition, 30 respondents were intended for validity testing, and the rest were designed for research calculations. The data analysis method used in this research is multiple linear regression analysis. The analysis carried out includes validity and reliability tests, classical assumption test, multiple regression analysis, T test and F test, and analysis of the coefficient of determination (R2). The results of this study indicate that the perception of price, product quality, and brand image partially or simultaneously influence the purchase decision of Honda motorcycles at Kharisma Dealers. Keywords: Price perception, Product Quality, Brand Image and Purchase Decision
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TITIK RINDU COFFEE & VENUE Mia Agustina; Verry Cyasmoro
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether there is an influence of price perception, product quality and brand image on purchasing decisions at Titik Rindu Coffee & venue. The author uses the Accidental Sampling technique with a sample of 100 respondents with the analysis method using the Structural Equation Modeling (SEM) method with the use of the SmartPLS3 application. This study uses quantitative methods. The population in this study is the consumers of Titik Rindu Coffee & Venue who visited in May-July 2022. The results showed that the perception of price (X1) and product quality (X2) influenced purchasing decisions (Y) positively and significantly. While Brand Image (X3) affects purchasing decisions (Y) positively but not significantly. Keywords : Price Preception, Product Quality, Brand Image, Purchasing Decisions
Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi Terhadap Keputusan Menginap di The Sultan Hotel Jakarta Vica Apriyanti; Yosafat Puji Hastoko
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of product quality, price perception, and promotion on the decision to stay at The Sultan Jakarta Samples were taken of 100 respondents using accidental sampling technique. The data analysis method used in this research is multiple linear regression, validity test, reliability test, classical assumption test, and correlation analysis and coefficient of determination. The author uses a quantitative descriptive method by analyzing data using SPSS version 20. The results of this study indicate that product quality has a significant effect on decision stay, price perceptions have a significant effect on decision stay, and promotions have a significant effect on decision stay. Simultaneously the variables of Product Quality, Price Perception and Promotion have a significant effect on decision stay at The Sultan Hotel Jakarta. Keywords : Product Quality, Price Perception, Promotion, Decision Stay.
MENINGKATKAN LOYALITAS DENGAN KUALITAS PELAYANAN DAN PROMOSI MELALUI KEPUASAN TAMU DI HOTEL JS LUWANSA Tarizka Luthfiyah; Rivera Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality and promotion on loyalty through guest satisfaction at Hotel JS Luwansa. This study uses a quantitative method that is processed with SPSS version 23 and path analysis method. With a total of 190 respondents and using purposive sampling technique. The results of this study indicate that service quality has a significant effect on guest satisfaction and guest loyalty. Promotion has a significant effect on guest satisfaction and has no effect on guest loyalty. Guest satisfaction has a significant effect on guest loyalty. Service quality and promotion have an indirect and significant effect on guest loyalty through guest satisfaction. Keywords: Service quality, promotion, satisfaction, loyalty
Pengaruh Kualitas Pelayanan, Suasana, dan Promosi Terhadap Kepuasan Pelanggan Smoking Barrels Craft Coffee Aisiah Gesta Argarini; Jamaludin Khalid
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine whether the quality of service, atmosphere, and promotion affect the customer satisfaction of Smoking Barrels Craft Coffee. The population in the study were smoking barrels craft coffee customers. And the sample used in this study was 100 respondents using the purposive sampling method with a questionnaire that had been tested for validity and reliability. Analysis of multiple linear regression data with the help of IBM SPSS 20. The results of the t-test of this study show that the Quality of Service and Promotion has a significant effect on customer satisfaction with a significance value of 0.000. And the Atmosphere has no significant effect on customer satisfaction with a significance value of 0.530. Keywords : Quality of Service, Atmosphere, Promotion, Customer Satisfaction
Pengaruh Kualitas Pelayanan, Kepercayaan, dan Citra Merek Terhadap Kepuasan Konsumen Salma Yudita Pratiwi; Meylani Tuti
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of service quality, trust, brand image on consumer satisfaction. The population in this study are consumers who use the Jakarta Explorer Tour bus. The sampling technique used is purposive sampling, namely respondents who use the Jakarta Explorer Tour bus who have done it more than twice and obtained a total sample of 200 people. To test the proposed hypothesis, this study uses the (Partial Least Squares- Structural Equation Modeling) PLS-SEM. The PLS SEM analysis was carried out in two stages in 2 sessions. The initial stage is an analysis of reliability and validity, while the second session is the estimation and leveraging of the path coefficients and power of the structural model. This research uses the help of software SmartPLS 3.2.9. The results of this study indicate that there is a direct positive between brand image and trust on consumer satisfaction and an indirect effect of service quality on customer satisfaction.
MENDORONG PENINGKATAN KINERJA PEGAWAI DENGAN MENGGUNAKAN PERAN KOMUNIKASI, MOTIVASI DAN DISIPLIN KERJA Joko Wibowo; Bonifasius Nainggolan
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the role of communication, motivation, and work discipline in improving employee performance. The research hypotheses were tested using multiple linear regression analysis with the help of SPSS 26. The survey was conducted by distributing questionnaires to 133 employees of the Ministry of Tourism and Creative Economy's Deputy for Destination Development and Infrastructure Jakarta. The selection of respondents was carried out using a saturated sample technique because it involved all employees with ASN status. Communication, motivation, and work discipline are all needed to improve employee performance, according to the findings. Communication and work discipline are also important factors in enhancing performance, although motivation is not. The capacity of these three criteria to describe the diversity of employee performance is 57 percent, with the remaining 43 percent described by variables that were not evaluated. This research offers implications for better understanding the impact of communication, motivation, and work discipline on employee performance, particularly ASN, as well as the need to boost employee motivation so that they may contribute to enhancing their own performance.
PENGARUH SELF EFFICACY DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN MANHATTAN HOTEL JAKARTA ELSAY JULIE PRASTICA; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of self efficacy and compensation on employee performance. In addition, this study also aims to analyze the effect of job satisfaction mediation variables on the relationship between self efficacy, compensation and employee performance. Data analysis uses the path analysis method with a study population of 100 respondents. The data used in this study are primary data obtained directly from questionnaire answers from employees. The results of the study showed that self efficacy has a positive and significant effect on employee performance, but has no positive and insignificant effect on job satisfaction. Compensation only has a significant effect on employee performance, but has a positive and significant effect on job satisfaction. Job satisfaction has a positive and significant effect on employee performance. Job satisfaction is not able to mediate self efficacy with employee performance, but is able to mediate compensation positively and significantly with employee performance.
PENGARUH PELATIHAN DAN MOTIVASI MELALUI KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA DEPARTEMENT PRODUKSI DI PT. LION BOGA Sulistiana Qonik Aturrohma; Bonifasius MH Nainggolan
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh pelatihan dan motivasi melalui kepuasan kerja terhadap kinerja karyawan department produksi di PT. Lion Boga. Populasi dalam penelitian kali ini adalah Staff department produksi di PT. Lion Boga. Pada penelitian ini sampel yang dikumpulkan melalui metode purposive sampling. Pengambilan sampel terdiri dari 200 staff sebagai reponden. Penelitian ini juga menggunakan PLS-SEM 3 sebagai teknik pengolahan data. Hasil dari pengujian hipotesis menunjukkan bahwa pelatihan memberikan hasil positif tetapi tidak memberikan hasil signifikan terhadap kinerja, sedangkan hasil yang mendapatkan nilai positif dan juga adanya signifikan merupakan hasil dari pelatihan yang dilakukan mediasi oleh kepuasan terhadap kinerja. Motivasi juga memberikan hasil positif yang memiliki pengaruh dan signifikan terhadap kepuasan dan juga kinerja. Sebagai halnya dengan hasil kepuasan kerja memberikan hasil yang positif dan signifikan terhadap kinerja. Hasil penelitian yang didapatkan bahwa PT. Lion Boga dapat melakukan perbaikan dan evaluasi pada variable pelatihan.
PENGARUH SOCIAL MEDIA MARKETING DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PERUSAHAAN DIGITAL MANAA STUDIO Ramagia Deskan; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research was conducted to determine the effect of social media marketing and price perceptions on consumer satisfaction through purchasing decisions at digital company Manaa Studio. The sample in this research is Manaa Studio customers who have been customers more than once. The sampling technique used purposive sampling of 150 samples. Methods of data collection using questionnaires distributed to respondents. While testing the hypothesis includes path analysis with the help of SmartPLS 3.2. The results found in Manaa Studio's research show that the influence of social media marketing and price perceptions influences consumer satisfaction through purchasing decisions, both directly and indirectly. For the social media marketing mediation variable, it has a significant effect on consumer satisfaction through purchasing decisions and price perceptions have a significant effect on consumer satisfaction through purchasing decisions. The coefficient of determination of purchasing decisions is 79.9% and consumer satisfaction is 47.8%.

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