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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 238 Documents
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Pengaruh Kualitas Pelayanan dan Suasana Toko terhadap Kepuasan Pelanggan melalui Keputusan Pembelian di Kopi Nako Ciracas Ika Rahmawati; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality and store atmosphere on customer satisfaction through purchasing decisions at Kopi Nako Ciracas. The sampling technique used a purposive sampling method of 200 respondents and the data was analyzed using Structural Equation Modeling (SEM) through PLS version 3.0. The results of this study are service quality has no effect on customer satisfaction, service quality affects purchasing decisions, store atmosphere affects customer satisfaction and purchasing decisions, but service quality and store atmosphere have an indirect effect on customer satisfaction through purchasing decisions.
Pengaruh Persepsi Manfaat, Kepercayaan dan Persepsi Risiko Terhadap Minat Menggunakan Mobile Banking pada Nasabah Bank BCA di KCU Margonda Depok Ahmad Nurholis; Salman Paludi
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of perceived benefits, trust, and perceived risk on the intention to use mobile banking for customers of Bank BCA KCU Margonda Depok. The population in this study were customers of Bank BCA KCU Margonda Depok with a total sample of 100 respondents. This study uses the accidental sampling method by distributing online questionnaires that have been tested for validity and reliability. To analyze the data of this study using SPSS version 24. The results of this study partially indicate that perceived benefits and trust have a positive and significant effect on intention to use. While the perception of risk has no influence on the intention to use. Simultaneously, the perceived benefits, trust and perceived risk variables have a significant effect on the intention to use.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran Padang Sederhana Cakung Malvin Raffy Oscar; Rully Arifiansyah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to investigate the impact of service quality, product quality, and price perceptions on customer satisfaction at the Simple Padang Restaurant in Cakung. Sampling was carried out using a purposive sampling technique and involved 100 respondents. Hypothesis testing is done by applying path analysis using SPSS software. The results showed that service quality has a positive and significant impact on customer satisfaction; product quality has a significant influence on customer satisfaction; and price perceptions have a positive and significant influence on customer satisfaction.
Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Lokasi Terhadap Kepuasan Pelanggan Di Hotel Alana Sentul Lukman Nul Hakim; Salman Paludi
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The essence of this research is to find out how the influence of service quality, price perception, and location at the Alana Sentul Hotel has on customer satisfaction. This study used the purposive sampling method to select 100 respondents as participants. Data collection was carried out through the use of questionnaires and then tested for validity and reliability. Multiple linear analysis using SPSS 24 for Windows software was used to analyze the data. The F-test is used to evaluate the overall hypothesis, while the T-test is used to investigate the impact of each subsection. The findings show that Price Perception has no effect on Customer Satisfaction, Service Quality has an effect on Customer Satisfaction. Location also plays a big role and influences a lot. At the Alana Sentul Hotel, Location and Service Quality are Important Factors for Customer Satisfaction. However, Perceived Price has no significant effect on Customer Satisfaction at the Alana Sentul Hotel.
PENGARUH SUASANA, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI NIKU COFFEE PONDOK INDAH Rehan Verka Ananda; Bonifasius MH Nainggolan
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to find out how the atmosphere of Niku Coffee Pondok Indah, price perceptions, and product quality affect customer purchasing choices. This study uses a quantitative methodology. Participants in this study were customers of Niku Coffee Pondok Indah. An accidental sampling approach, which selects a sample by chance from the available sample units, is used to collect the research sample. In this study, a total of 183 individuals were used as respondents. Because the dependent variable is more than one, the data is collected by distributing questionnaires, and data analysis uses multiple linear regression techniques. The findings from this study indicate that the atmosphere, perceived price, and product quality partially or simultaneously affect the purchase choice at Niku Coffee Pondok Indah.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN MINAT PEMBELIAN BERULANG DI SAPPHIRE RESTAURANT EL HOTEL ROYALE JAKARTA Rezha Dio Saputra Sanjaya; Surono
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The objective of this research is to identify the influence of product quality, price perception, and personal selling on customer satisfaction to enhance repeat purchase intentions at Sapphire Restaurant in EL Hotel Royale Jakarta. The population for this study comprises customers who have visited and made purchases at Sapphire Restaurant in EL Hotel Royale Jakarta. The sampling technique used is purposive sampling, resulting in a total of 118 respondents. This research utilizes a quantitative method.The findings of this study indicate that product quality does not have a significant impact on customer satisfaction, price perception does not have a significant impact on customer satisfaction, but personal selling has a positive influence on customer satisfaction. Moreover, customer satisfaction has a significant impact on repeat purchase intentions.
Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Kepuasan Pelanggan Di OJJU K-Food Mall Kota Stepen Maridolu Casmira; Ricky Talumantak
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of Product Quality, Price Perception, Promotion on Customer Satisfaction. Using descriptive quantitative methods using primary data by collecting questionnaire data by processing data using the SPSS application version 24 to obtain the study population are all consumers who came to Ojju K-Food Mall Kota Kasablanka. The sample used was 100 respondents using Purposve sampling technique. So the results of this study partially state the variables of product quality, price perception, promotion have a significant effect on customer satisfaction. Simultaneously product quality, price perception and promotion have a significant effect on customer satisfaction.
Product quality. Price perception increasing Brand Image: The Mediating Role of Social Media Marketing Ahmad Wijayanto; Parlagutan Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to improve the citra merek of Carl's jr Grand Indonesia with product quality and price perceptions through social media marketing. The population in this study were all customers of Carl's Jr. Grand Indonesia, and the sampling technique used accidental sampling with 190 respondents. The method for collecting data utilizes questionnaires distributed to respondents . The analysis used is path analysis with the SmartPLS 3.2.9. The research results show that product quality variables have no influence on brand image through social media marketing. Meanwhile, product quality has a positive influence on brand image, price perception has a positive influence on brand image, price perception has a positive influence on brand image through social media marketing, and social media marketing has a positive influence on social media marketing. So it can be concluded that apart from the hypothesis being rejected, all the hypotheses in this study have an important role in Increasing the brand image of Carl's Jr.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI BURGER KING GRAND WISATA BEKASI Angelica Oktanami; Verry Cyasmoro
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This stuldy aims to deltelrminel and analyzel thel elffelct of brand imagel, produlct qulality, and pricel pelrcelption on pulrchasing delcisions at Bulrgelr King Grand Wisata Belkasi. Thel data collelction melthod in this stuldy was carrield oult by distribulting qulelstionnairels giveln to 100 relspondelnts with accidelntal sampling telchniqulel. Thel data collelcteld was obtaineld from thel relsullts of qulelstionnairel data collelction which was melasulreld throulgh validity and relliability telsts. Melanwhilel, for thel data analysis melthod, mulltiplel linelar relgrelssion analysis was ulseld with thel hellp of IBM SPSS 25 softwarel, followeld by analysis of deltelrmination coelfficielnts. Thel relsullts of this stuldy indicatel that thel variablels of brand imagel, produlct qulality and pricel pelrcelption simulltaneloulsly influlelncel pulrchasel delcisions at Bulrgelr King Grand Wisata Belkasi. Theln thel relsullts of thel relselarch partially provel that brand imagel, produlct qulality, and pricel pelrcelption havel a significant elffelct on pulrchasel delcisions.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN MELALUI KEPUTUSAN PEMBELIAN DI LTG BY ESTERAKYAT Andri Setiawan; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the effect of product quality, promotion on customer satisfaction through purchasing decisions at LTG by Esterakyat. Researchers used purposive sampling method to select respondents. The number of samples for this study consisted of 200 respondents. Data collection was carried out using a questionnaire that had been tested for validity and reliability. the sampling technique used in this research method is purposive sampling technique. hypothesis testing using path analysis with the help of Smart PLS 3.0. the results of this study indicate that product quality has a positive and significant effect directly or indirectly on customer satisfaction through purchasing decisions but on the other hand, promotion has no direct or indirect effect on customer satisfaction through purchasing decisions.

Page 18 of 24 | Total Record : 238

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