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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK DALAM MENINGKATKAN KEPUASAN TERHADAP PELANGGAN DI ES TEH INDONESIA CIPAYUNG Syarifah Nadia Alhadad; Edvin Fairliantina
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether there is a relationship between product quality, price perception and brand image in increasing customer satisfaction at Es Teh Indonesia, East Jakarta. The population that is the research subject is Indonesian Ice Tea visitors. The sampling technique used was Purposive Sampling with a total of 100 respondents. The analytical method used is multiple linear regression analysis with the help of SPSS 26 software. Data was collected through a questionnaire which was tested for validity and reliability. The research results show that product quality has a positive and significant influence on customer satisfaction, while price perception and brand image have a significant influence both partially and simultaneously.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI KOPI JANJI JIWA HARAPAN INDAH Katon Bagas Pramumukti; Ricky Talumantak
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research analyzes the impact of product quality, service quality, and price perception on customer satisfaction at Kopi Janji Jiwa Harapan Indah with 100 respondents. The results show that high product quality, good service quality, and fair price perceptions increase customer satisfaction. These findings confirm that these factors are interconnected and contribute to customer satisfaction, influencing the success of coffee businesses. Further studies with other variables can deepen understanding of customer satisfaction factors in the coffee shop industry.
E-WOM, PERSEPSI HARGA MENINGKATKAN KEPUASAN WISATAWAN MELALUI KEPUTUSAN BERKUNJUNG DI MUSEUM MACAN Nadya Khoirrani; Parlagutan Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to improve tourist satisfaction with E-wom and price perception through the mediating role of visiting decisions at Museum MACAN. The population in this study is visitors to the Tiger Museum during March 2023. The sampling technique used to determine was 170 respondents with Accidental Sampling. The data collection method uses questionnaires that are distributed to respondents, thus this research method is quantitative descriptive. The analysis used was using SmartPLS 3.0.The results showed that there was no significant effect of Ewom on direct tourist satisfaction. There was a significant influence of the Ewom on the decision to visit in person. There is a significant influence of Ewom on tourist satisfaction indirectly through visiting decisions. There is a significant influence of price perception on tourist satisfaction. There is a significant influence of price perception on visiting decisions.
Pengaruh Promosi, Ekuitas Merek, dan Kualitas Produk terhadap Keputusan Pembelian melalui Aplikasi McDonald’s Cindy Octavian; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to seek the influence of promotions, brand equity, and product quality on purchasing decisions. The data collection was carried out by spreading the questionnaire to 130 McDonald's Application user respondents. Incidental sampling is used as a sampling method and is processed using the SmartPLS 2.3 application. The results of this study show that promotions have a significant effect on purchasing decisions, brand equity has a significant effect on purchasing decisions, and product quality has no significant effect on purchasing decisions.
Pengaruh Presepsi Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Restaurant Greyhound Summarecon Bekasi Muhammad Fathur Rachman; Chatarina Yunita Tarigan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the simultaneous or partial influence between price perception variables (X1), product quality (X2) and service quality (X3) on customer satisfaction variables (Y). In this study, 100 respondents were collected using the purposive sampling method to conduct validity and reliability tests. To find out whether there is a partial or simultaneous influence, . The results showed that three independent variables had a simultaneous influence on the dependent variable: price perception, product quality and service quality. Partially, there are 3 independent variables that affect the dependent variable, namely price perception with a GIS value of 0.000 < 0.05, product quality with a GIS value of 0.000 < 0.05, service quality with a GIS value of 0.005 < 0.05 on customer satisfaction, and simultaneously stated significantly with a value of 0.000 < 0.05.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN MENGINAP DI HOTEL INDONESIA KEMPINSKI JAKARTA Skolastika Fenny Febrianti; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality and promotion on customer satisfaction through the decision to stay at the Indonesia Kempinski Jakarta hotel. The data analysis method in this study used SmartPLS 3 software. The sampling used was purposive sampling with a sample of 200 respondents. The results showed that there was a positive and significant direct effect, namely service quality on customer satisfaction, service quality on the decision to stay, promotion on customer satisfaction, and promotion on the decision to stay. For the indirect effect, namely service quality has a significant effect on customer satisfaction through the decision to stay and promotion has a significant effect on customer satisfaction through the decision to stay.
PENGARUH KUALITAS PRODUK, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN DI WARUNG GOCENG KELAPA DUA Farhan Yusmana; Sinthon L Siahaan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of location, word-ofmouth, and product quality on customer satisfaction at Warung Goceng Kelapa Dua. This study used 130 respondents, of which 30 respondents were for validity and reliability tests, and 100 respondents for data processing. The population in this study is customers who come to the goceng stall. The research method used is quantitative descriptive and the analysis method uses multiple linear regression and the sample in this study uses incidental sampling techniques. The results of this study show that partially product quality affects consumer satisfaction, location affects consumer satisfaction, and word of mouth affects consumer satisfaction. While simultaneously product quality, location, and word of mouth affect together on consumer satisfaction.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek Pada Kepuasan Pelanggan di Youo Resto Hotel Zia Sanno Pluit Debora Angela Ctistie Senduk; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to investigate how products, services, and brand image, on customer satisfaction at Youo Resto Hotel Zia Sanno Pluit. Customers who visit Youo Resto Hotel Zia Sanno Pluit are the population of this study, which uses primary data in the form of questionnaires filled out by 100 respondents. In this study, researchers used random sampling as a sampling method. Multiple linear regression models and data analysis methods such as descriptive statistical analysis and parametric statistical analysis are used in quantitative research methods. The results of the study can be concluded that product has a significant effect on customer satisfaction, service has a significant effect on customer satisfaction, and brand image has a significant effect on customer satisfaction.
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGINAP DI HOTEL LE MERIDIEN JAKARTA Mochamad Erland Prawiratama; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine the impact of service quality, promotion and brand image on the decision to stay at Hotel Le Meridien Jakarta. The method used by researchers is descriptive quantitative method and the population of this study are all guests staying at Hotel Le Meridien. The sampling technique used is non-probability method with accidental sampling technique with a total sample of 80 respondents. Researchers used 20 respondents to test the validity and reliability. Data analysis used in this research is multiple linear regression analysis through SPSS ver. 24. The results of the analysis show that service quality partially has no significant effect on overnight purchase decisions, promotion has a significant effect on overnight purchase decisions, brand image partially has a significant effect on overnight purchase decisions. Service quality, promotion, and brand image have a significant and positive simultaneous effect on the decision to stay.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI HAUS! JABODEBEK Desya Marcellia; Edvin Fairliantina
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of brand image, perceived price, and product quality on purchasing decisions. Research subjects at outlets Haus Cibinong City Mall. Brand image, price perception and product quality are the independent variables while the dependent variable is the purchase decision. The population of this study consisted of customers who had purchased Haus products at least once. Researchers surveyed 100 respondents. Sampling in this study using accidental sampling technique. Techniques where the sample is determined without planning. the data used in this study is primary data, the research instrument is a questionnaire. The analysis tools include SPSS 27 validity test, reliability test, F test, T test, coefficient of determination test (R2), and multiple linear regression. The results showed that brand image, perceived price and product quality had a positive and significant effect on purchasing decisions

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