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Abdi Mubarak Syam
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PERSPEKTIF: Journal of Social and Library Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30633494     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
PERSPEKTIF: Journal of Social and Library Science is a double-blind peer-reviewed publication devoted to disseminating all information contributing to the understanding and development of social humanities and library information science. Articles published on research results and literature review with acceptable research methodologies, qualitative studies, quantitative studies, or a combination of both, statistical analysis, case studies, field research, and historical studies. PERSPEKTIF received manuscripts from various related circles, such as relevant researchers, professors, students, policy-makers, scientists, and others. PERSPEKTIF: Journal of Social and Library Science published 3 times a year (April, August and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): December" : 20 Documents clear
ANALYSIS OF TRADITIONAL MARKET TRADERS' SURVIVAL STRATEGIES AND SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS IN THE DIGITAL ERA Rahma Novita, Dhea; Urrahman, Assyfa; Lubis, Rahmad Ismail; Darmawan, Aldy Fauzan; Hidayat, M Taufik; Desky, Ahmed Fernanda
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/9ejvvz21

Abstract

This research aims to explore the strategies adopted by traditional market traders, particularly the groceries traders at Pajak MMTC Medan City, in responding to the development of the digital market. The approach used in this research is qualitative with data collection methods through in-depth interviews, participatory observation, and documentation studies. The data analysis techniques used include data reduction, data presentation, and conclusion drawing. The research findings show that although Sembako traders in MMTC face challenges from the digital market, they implement various strategies to survive, such as adapting to technology, improving service quality, and strengthening social relationships with consumers. Social interactions rich in local cultural values and mutually beneficial economic relationships are the main factors in maintaining their business continuity. This research is expected to provide deeper insights into the dynamics of traditional markets in the digital era and provide policy recommendations to support the survival of traditional market traders in big cities.
TRADITIONAL MARKET VS DIGITAL MARKET: ADAPTATION IN SOCIAL INTERACTION AMONG GROCERY TRADERS Hamdani; Jungjungan, Muhammad Arisandi; Irwansyah; Suharno, Muhammad Iqbal
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.375

Abstract

This study aims to analyze the social adaptation strategies of traditional traders in Sukaramai Market, Medan in facing the development of the digital market. With a qualitative descriptive approach, this study explores how traditional traders interact and maintain the sustainability of their businesses amidst changes in people's consumption patterns that are more directed towards online shopping. Data were collected through interviews with 3 informants, namely 1 core informant (Grocery Trader) and 2 additional informants (Buyers), observation, and documentation. The results of the study show that traders in Sukaramai Market implement adaptation strategies, such as improving social relations with buyers, maintaining product quality, offering competitive prices, and maintaining business locations. However, the adoption of digital technology is still low due to limited knowledge and resources. This study highlights the importance of government support in helping traditional traders adapt to technology to strengthen the existence of traditional markets in the digital era.
STRATEGIES AND CHALLENGES OF GROCERY TRADERS IN FACING ONLINE MARKET COMPETITION Fauzan Najib; Alwi Rifa’i; Amanda Afriza Putri; Tengku Muhammad Rafly Rachman
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.376

Abstract

Pasar Simpang Limun, as one of the largest traditional markets in Medan, is facing significant challenges due to the emergence of online markets. Changes in consumer shopping patterns that now prefer online shopping have led to a decline in the turnover of grocery merchants in this market. Price competition with cheap imported products, a decrease in the number of customers, and limited adoption of digital technology are the main challenges for traditional traders. This research uses a descriptive qualitative approach with the methods of in-depth interviews, observation, and documentation. The research subjects were purposively selected grocery traders in Simpang Limun Market. The data was analyzed to identify the challenges faced by traders as well as the survival strategies they apply amidst online market competition. The main challenges faced by grocery merchants include price competition with online markets, a decrease in the number of customers, and a decrease in turnover. Their coping strategies include highlighting product quality, adopting digitalization such as cashless payments and local delivery services (Gojek/Grab), and focusing on holidays to increase sales. However, some merchants still rely on conventional methods without utilizing technology. Digitalization and diversification of sales channels are key to maintaining the competitiveness of traditional merchants. Government interventions, such as digital literacy training, subsidies, regulation of imported products, and provision of digital infrastructure, are needed to support the sustainability of traditional markets.
ANALYSIS OF ADAPTATION OF TRADITIONAL MARKET TRADERS IN THE DIGITAL EVOLUTION (CASE STUDY OF PETISAH MARKET CLOTHING SHOP) Nasution, Arfiany Sepyanty Putri; Amelia, Cahya; Kaban, Fadhila Putri; Andani, Nadzhira Putri; Fazira, Sri Mutia
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.377

Abstract

Traditional markets that used to be the center of buying and selling activities are now facing major changes due to the emergence of digital markets. Because the presence of e-commerce platforms and social media offers convenience for consumers and sellers, such as wider accessibility, fast transactions, and efficient payment systems. Changes in digital marketing methods are also felt by clothing sellers in one of the traditional markets in Medan City, namely Petisah Market. This research method is qualitative with the research subjects in this study being market players who make transactions at the Petisah market. This study uses data collection techniques such as interviews and observations. Based on the results of an interview with one of the shop owners in the Petisah market, it was revealed that the problems experienced by Petisah market traders were such as high price levels which caused a lack of consumer interest in shopping. Several shops in Petisah tax also market online stores on the Shopee application via Instagram to attract the attention of online shopping enthusiasts with the potential for friendly service, friendly service is an important potential possessed by traditional markets in order to excel over modern markets and e-commerce. The main recommendation to ensure the success of Petisah Market traders' adaptation in facing digitalization is to combine conventional and digital methods
ADAPTATION STRATEGY OF TRADITIONAL MARKET TRADERS IN RESPONSE TO DIGITALIZATION COMPETITION Nasution, Hafizah Mahira; Lubis, Ilham Akbar; Pranata, M. Harry; Siregar, Nurhasanah; Lubis, Sri Nikmah Tullah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.379

Abstract

This research discusses how traditional market traders in Pasar Hongkong Medan City adapt to the competition of digitalization. With the increasing penetration of the internet and the popularity of e-commerce, traditional markets face great challenges in maintaining their relevance. The research used a qualitative method with in-depth interviews to traders in three accessories shops as the research subjects.  The results showed that the merchants experienced diverse impacts of digitalization. Certain shops successfully utilized technologies such as WhatsApp for digital marketing and transactions, while others faced a decline in revenue. Adaptation efforts involved strategies such as price adjustments, use of social media for promotion, and digital payment systems. This study recommends digital literacy training, market infrastructure improvement, and collaboration with digital platforms to help traditional traders survive in the digital era. 
ANALYSIS OF SOCIAL INTERACTION AS A SURVIVAL STRATEGY FOR TRADITIONAL TRADERS IN THE DIGITAL ERA Nasution, Amalia; Khairiah, Dian; Ritonga, M Akmal Parlindungan; Maulida, Tasya
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.380

Abstract

This study aims to analyze the survival strategies implemented by traditional traders in the Monza Sambu tax in the social and cultural context in the digitalization era. The method used is qualitative with a descriptive approach, involving data collection techniques through in-depth interviews, observations involving several techniques such as direct observation, informal interviews, and documentation of physical conditions. This study found that traditional traders face significant challenges due to digital developments. In addition, traders also apply local cultural values ​​​​to maintain their identity amidst the flow of modernization. The results of this study found that traders in the Sambu tax face the challenge of transitioning to the digital market is not easy, although some traders realize the importance of the existence of online markets, but not all of them have the ability or facilities to sell digitally, this adds to the difficulty for them to continue to compete with the increasingly growing digital market, not only the transition to the digital market is a challenge for traders infrastructure and weather constraints are also challenges.
ANALYSIS OF CULTURAL INTERACTIONS AMIDST THE RISE OF DIGITAL-BASED ECONOMIC MARKETS IN MEDAN CITY putri, putri; Astri; Cut; Indah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.381

Abstract

This research aims to analyze cultural interactions between traders and buyers at the Medan Central Market in facing the rise of digital-based economic markets. Digital transformation and the growth of e-commerce have had a significant impact on trade patterns and consumer behavior, especially in traditional markets. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participant observation and documentation. The research was conducted at the Medan Central Market with research subjects including textile wholesalers and consumers. The research results show that although digitalization has made transactions easier and expanded market reach, many traditional market traders have experienced a decline in income of up to 50% due to reduced customers. However, cultural interactions involving the bargaining process and personal relationships between traders and buyers remain the advantages of traditional markets. On the other hand, the adoption of digital technology by some traders is starting to help increase their competitiveness, although they are still hampered by digital infrastructure and literacy. This research emphasizes the importance of government support in providing digital training and infrastructure, as well as the need for a balanced adaptation strategy to maintain the cultural value of traditional markets in the digital era.
SOCIAL TRANSFORMATION THROUGH THE KKN PROGRAM UIN SUMATERA UTARA Dharmawan, Muhamad Dhimas; Khairi, Muhammad Galih; Mutiara, Tia; Azhar, Azhar
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.385

Abstract

Social transformation is a process of fundamental but significant changes that occur in social structures, interaction patterns, norms values, and institutions in a society. Social transformation can occur due to several important factors, one of which is education. Increased access and quality in education can empower individuals and groups to demand social change in a more positive direction and play a more active role in society. This action researchers do as a form of problem solving that occurs in the village of Lalang, Tanjung Pura District, Langkat Regency where the local community is still less concerned about the importance of non-formal education. Non-formal education needs to be applied to this village because of the many problems that occur such as low interest in learning, poor literacy levels and interest in reading, lack of community potential in career development, and so on. This research was conducted using a qualitative approach and descriptive method, where researchers collected data from various sources such as observation, interviews, and documentation. The various programs carried out in the implementation of non-formal education provide positive results and impacts for the community and researchers. The increasing enthusiasm and concern of the community about the importance of non-formal education has shown that the success in social transformation is being carried out.
THE ROLE OF ENVIRONMENT AND NUTRITION ON THE PREVALENCE OF STUNTING IN PAHLAWAN VILLAGE BATUBARA REGENCY Harahap, Dama Kania; Ma'arif, Muhammad Ghozali; Nadia, Rafa; Tama, Ray Ade; Hasibuan, Dini Nurbaiti; Syam, Abdi Mubarak
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.386

Abstract

Stunting remains a significant health issue in Desa Pahlawan, Kecamatan Tanjung Tiram, driven by environmental, sanitation, and nutritional factors. This study explores the relationship between these factors and the prevalence of stunting, while examining the potential of local resources, such as marine fish, for improving nutrition. A qualitative approach, using in-depth interviews and field observations, revealed that poor access to clean water, low sanitation quality, and limited use of local food resources significantly contribute to stunting. Additionally, inadequate dietary practices and a lack of awareness about balanced nutrition exacerbate the issue. Though intervention programs such as community education and collaboration with local health posts have been implemented, further coordinated efforts are necessary for long-term change. This research provides insights into the causes of stunting in Desa Pahlawan and offers locally-based recommendations for more effective interventions.
ENGAGEMENT SOCIAL INTERACTION AND SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN ADDRESSING MODERN MARKET COMPETITORS Siti Rahmah Tumanggor; Miftahul Jannah Tanjung; Titin Efrida Hasibuan; Mhd. Luthfi Daulay
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.388

Abstract

This research discusses survival strategies and the influence of social interaction on traders at the Pasar Traditional Sukaramai, Medan. Using the qualitative method of descriptive analysis, the data collection technique in this research is interviews and observations carried out directly in the field. This research focuses on basic food traders in Pasar Sukaramai Medan and also consumers who are making transactions there. The results of this research show several survival strategies used by traders in traditional markets, including reducing prices and establishing good relationships with buyers. Social interactions also influence traders' survival strategies significantly.

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