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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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Career Readiness and Resilience as Predictors of Entrepreneurial Intention: The Mediating Role of Entrepreneurial Self-Efficacy among University Students Lalu Agustino; Muhammad Nawawi; Muhammad Ridhoni
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2224

Abstract

Entrepreneurial intention (EI) among university students has become an increasingly important topic in entrepreneurship studies, particularly in developing economies where youth unemployment poses major challenges. Although earlier works have acknowledged the roles of career readiness and resilience in shaping EI, the mediating influence of entrepreneurial self-efficacy (ESE) has received less systematic attention. This study investigates how career readiness and resilience contribute to EI, with ESE positioned as a mediating construct.Survey data were obtained from 200 undergraduate students in Indonesia who were not enrolled in business programs. The dataset was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. Measurement model assessment indicated strong reliability and convergent validity, while discriminant validity was confirmed using the Fornell–Larcker criterion and HTMT ratios. Structural model results revealed that career readiness exerts a significant effect on EI (β = 0.633, p < 0.001), both directly and indirectly through ESE. Likewise, resilience significantly predicted EI (β = 0.123, p < 0.01) and had a strong effect on ESE (β = 0.521, p < 0.001), which subsequently enhanced EI (β = 0.411, p < 0.001). Altogether, the model accounted for 82.3% of the variance in EI, demonstrating high explanatory power.The findings emphasize the crucial mediating role of ESE as a psychological channel through which career readiness and resilience translate into entrepreneurial motivation. This study adds to entrepreneurship research by linking psychological capital and career preparedness to entrepreneurial intention. From a practical standpoint, universities are encouraged to develop programs that foster resilience, strengthen career readiness, and build entrepreneurial self-efficacy, thereby equipping students not only to enter the labor market but also to create employment opportunities.
The Effectiveness of Social Media Platforms in Boosting E-Marketing Outreach: A Field Study on Marketers in Sana’a Capital. Sakher Farea Ghaleb Algonaid; Ayoub Qaid Naji Almaidama
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2021

Abstract

This study investigates the The Effectiveness of Social Media Platforms in Boosting E-Marketing Outreach: A Field Study on Marketers in Sana’a Capital. Employing a descriptive-analytical methodology, the research systematically examines data collected from a Random Sample of Marketers in Sana’a Capital. Utilizing advanced statistical analysis, the findings demonstrate a statistically significant positive influence of Social Media Platforms in Boosting E-Marketing Outreach, with a measured effect size of Instagram (β = 0.422). Furthermore, the implementation of Facebook (β = 0.227) and WhatsApp (β = 0.245) also X(Twitter) (β = 0.068) was found to exert a substantial and statistically significant effect on Boosting E- marketing Outreach. The study also highlights a pronounced sector-wide shift toward Social media Platform adoption, The results indicate that Instagram is the most widely used and influential platform in e-marketing, achieving the highest mean score and relative importance, with the strongest positive effect on campaign reach. This is due to its strong visual appeal and high user engagement, particularly among younger audiences. Facebook ranks second, showing a moderate but significant effect, highlighting its continued importance as a supportive tool for reaching a broad audience despite the growing preference for Instagram. WhatsApp occupies the third position, demonstrating a positive impact through enhancing direct communication and interaction with customers, which increases the effectiveness of marketing campaigns. In contrast, X(Twitter) ranked last in usage and showed a non-significant effect, indicating its limited effectiveness in promoting e-marketing within the studied context.
Social Network and Demographic Factors on Quality of Life among Youths in Ibadan Greater Municipality David E. Okurame; Bolanle S. Faseyitan; Emmanuel E. Uye
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1307

Abstract

Quality of life among Nigerian youths has continued to be an issue of concern due to the state of the country's economic situations. Studies have examined quality of life among youths using different factors with varied results. Therefore, this study investigated social network and demographic factors on quality of life among youths in Ibadan, Nigeria. Cross-sectional survey design was adopted while a simple random sampling method was used to select five Local Government Areas in Ibadan Greater Municipality (IGM). Data were collected from 355 participants using validated scales and analyzed using multiple regression analysis and independent samples t-test statistics. Two hypotheses were tested and accepted at p =.001 level of significance. The result revealed that social networks significantly influence quality of life among youths in IGM [t (353) =5.60, p =.001]. The result further showed that demographic factors of age, gender and educational status jointly predicted quality of life among youths in IGM [R2 =. 062, F(3, 350) = 4.578, p = .001]. However, it was only educational status that independently predicted quality of life among study participants (β = -234, t= -4.478, p =.001). It is concluded that social networks and demographic factors of educational status are strong contributors to quality of life among youths in IGM. The study recommended that government and other stakeholders should empower youths with skills and career plans to improve their quality of life.
Comparative Analysis Of Income From Online And Offline Buying And Selling Business In The Perspective Of Shariah Economics (Case Study At CV. Global best LS) Ahmad Dairobi; Abdulah Safe’i; Suhendi
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1690

Abstract

The development of information technology, especially the internet, has driven a significant transformation in buying and selling activities. Business actors now do not only rely on physical stores (offline), but also utilize digital media to promote and sell products online. This change has an impact on the structure of business income, including at CV. Global Best LS which implements both models. Differences in terms of market reach, patterns of interaction with consumers, and cost efficiency between online and offline methods raise questions about the extent to which each is effective in increasing income. Based on this, this study aims to examine in more depth the comparison of online and offline business income within the framework of sharia economics. The purpose of this study is to analyze the comparison of income between online and offline buying and selling businesses at CV. Global Best LS, identify the factors that influence these differences, and evaluate the level of application of sharia economic principles in the two business models. This study is based on sharia economic theory, especially in the context of buying and selling (al-bai'), which emphasizes the principles of honesty, justice, and blessings in every transaction. In addition, this study also refers to the approach of consumer behavior theory and marketing strategies in digital business to support comparative analysis of business income between online and offline buying and selling models. The method used is descriptive qualitative research, with a case study approach at CV. Global Best LS. Data was collected through in-depth interviews, observations, and documentation, then analyzed narratively to obtain a factual picture of the income from the two buying and selling methods run. The results of the study show that online buying and selling businesses generate higher income compared to offline businesses, due to wider market reach, operational efficiency, and digitalization trends. Meanwhile, offline businesses have the advantage of building consumer trust through direct interaction, although constrained by high operational costs. Both of these buying and selling methods have implemented the principles of Islamic economics in general, although improvements are still needed in terms of financial recording and transaction transparency.
Towards Sustainable Excellence: Exploring The Synergy Of Ambidextrous Sustainability And Sustainability Risk Management Robby Krisyadi; Yolanda Masnita; Husna Leila Yusran; Teddy Jurnali
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1711

Abstract

As the demand for sustainable practices in the manufacturing industry rises alongside global awareness of environmental and social impacts, this study explores the concept of ambidextrous sustainability. It emphasizes the significance of balancing sustainability exploration and exploitation to optimize overall sustainability performance. This research investigates how adopting ambidextrous sustainability effectively enables companies to harness existing resources while innovating for future sustainability. Furthermore, the study highlights the critical role of sustainability risk management as a moderating factor in this relationship. By understanding the dynamics between ambidextrous sustainability and risk management, companies can enhance their sustainability performance and address the challenges posed by evolving environmental regulations and market demands. The findings offer practical insights for organizations striving to incorporate sustainable practices into their operational strategies. Employing a quantitative approach with data collected from large and medium-sized manufacturing companies in the Riau Islands, Indonesia, the research reveals that companies adept at balancing sustainability initiatives are more likely to achieve long-term success and a competitive edge. In conclusion, this study contributes to the discourse on corporate sustainability by illustrating the interplay between strategic sustainability initiatives and risk management, ultimately guiding firms on their path toward sustainable development and improved performance in an increasingly eco-conscious world.
Innovation in fintech lending applications, can increase impulsive buying? Designing a research model based on a literature review Wisnu Yuwono; Juviyanty; Ferdinand Nainggolan
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1712

Abstract

Fintech lending applications is currently growing very rapidly, and shows a fairly high risk of default, especially among millennials. Based on these conditions, it is necessary to carry out research related to designing research models that answer research problems related to increasing the use of fintech lending applications among millennials. This research is qualitative using a systematic review theory approach. The data used are research articles that are relevant to the topics discussed by researchers with a total of 50 articles from various research journals. The results of the research recommend a research model with technology acceptance model variables, promotional programs in the form of live streaming promotions and discounts, e-WOM, service reliability, family influence and government influence.
Enhancing Brem Packaging at Suling Indah Jaya Madiun: A Quality Function Deployment (QFD) Application Anjar Dwi Hastutik; Eka Bambang Gusminto; Cempaka Paramita; Vanya Pinkan Maridelana
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1713

Abstract

Packaging plays a crucial role in attracting consumers and preserving product quality. Within the food industry, particularly for brem, innovative and functional packaging can enhance market competitiveness. This research employed the Quality Function Deployment (QFD) methodology to develop brem packaging at Suling Indah Jaya in Madiun, Indonesia. QFD was utilized to identify consumer needs and translate them into technical specifications to generate optimal packaging. Data were collected through customer questionnaires and interviews with company representatives. The House of Quality (HoQ) analysis generate five primary packaging attributes: product information, visual design, packaging functionality, form and size, and packaging material. The findings indicate that the product information aspect requires the most significant improvement, specifically concerning the halal label, logo, and composition details. The visual design focused on a combination of brown and white colors. Furthermore, the packaging should effectively protect the product from outdoor air, with an appropriate form and size. The materials utilized consist of plastic as the primary layer and cardboard for supplementary protection.
Does Transformational Leadership Impact Organizational Resilience? The Mediating And Moderating Role of Organizational Innovation Alden Nelson; Yolanda Masnita; Husna Leila Yusran; Agustinus Setyawan
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1732

Abstract

The leadership role is essential to promote resilience when handling the crises and organization shall focus for recovery to maintain competitive advantage. The study investigates transformational leadership to organizational innovation and organizational resilience and how organizational innovation act as a mediator between transformational leadership to organizational resilience. Quantitative research was used in this study and SEM PLS 4.0 was used to process data from 125 respondents in MNC manufacturing. The result shown that transformational leadership unable to influence organizational resilience but organizational innovation has effect to influence organizational resilience. When organizational innovation applied as mediating role, it can affect the transformational leadership to organizational resilience. This study only focus on how the transformational leadership and organizational innovation affect organizational resilience, in MNC manufacturing. The future study advised to broaden the scope to other places in Riau Islands or Indonesia more generally. Other variables such as adaptive capacity and self-efficacy can be used to further test the factors that influence Organizational Resilience in an organization. This study contributes theoretically to advancing knowledge on how organizational resilience and leadership styles correlate in multinational companies. In practice, this study can provide guidance for professionals in encouraging innovation and transformational leadership to enhance the resilience of multinational companies.
The Role of Digitalization in the Internationalization of MSMEs in Malang Regency: A Case Study of Coffee Business in Dampit Eko Juni Wahyudi; Sudarmiatin; Puji Handayati
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1733

Abstract

This study aims to analyze the role of digitalization in supporting the internationalization of Micro, Small, and Medium Enterprises (MSMEs) in Kabupaten Malang, especially in coffee businesses in the Dampit area. In the era of globalization and digitalization, MSMEs have increasingly opportunities to expand their markets to the international level by utilizing digital technology. This study uses a qualitative approach with a case study method to explore the experiences and challenges faced by coffee entrepreneurs in Dampit who have adopted digital technology in running their businesses. The results of the study show that digitalization, through social media and e-commerce platforms, provides easy access to global markets, increases product exposure, and opens up new opportunities for Dampit coffee entrepreneurs to introduce their products abroad. However, obstacles related to understanding technology and export regulations are challenges that must be overcome
Analysis of the Implementation of E-Marketing Strategies in Micro, Small, and Medium Enterprises (MSMEs) in Medan City Feby Aulia Safrin; Kartini Harahap
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1740

Abstract

This study aims to analyze the implementation of e-marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in Medan, focusing on the food and beverage sector. The development of technology, particularly social media and other digital platforms, has provided opportunities for MSMEs to develop efficient and affordable marketing strategies. The research method employed in this study is descriptive qualitative, with primary data collected through in-depth interviews, focus group discussions (FGD), and direct observations, as well as secondary data obtained from the literature and official sources. The results show that the majority of MSME entrepreneurs in Medan have utilized social media platforms such as Facebook and Instagram, messaging applications such as WhatsApp, and online marketplaces such as Shopee to promote their products. The use of social media has proven to be effective in increasing product visibility at a lower cost than traditional marketing. However, some MSMEs are yet to optimize the use of marketplaces and food delivery applications because of the limited understanding of digital technology. The success of e-marketing implementation depends heavily on the technological readiness and capability of MSME entrepreneurs to leverage digital platforms. This study suggests the need to enhance digital literacy and provide technical training to MSME entrepreneurs to maximize the potential of digital marketing, thereby improving their competitiveness and marketing performance.

Page 17 of 25 | Total Record : 243

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