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rizal ula ananta fauzi
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Asian Journal of Management, Entrepreneurship and Social Science
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 28087399     DOI : -
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 711 Documents
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The Influence of Store Atmosphere and Visual Merchandising on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin Humaidi Humaidi; Syamsur Rahman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

The purpose of this study is to test the partial and simultaneous influence of Store Atmosphere and Visual Merchandising variables on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The method used is quantitative using a survey method research design with an explanatory research type. A sample of 100 respondents using the Incidental Sampling technique. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study prove that Store Atmosphere and Visual Merchandising have a significant partial and simultaneous influence on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The dominant influence on Impulse Buying is store atmosphere. Keywords: Store Atmosphere, Visual Merchandising, Impulse Buying
The Influence of General Allocation Funds and Special Allocation Funds on the Human Development Index in Bima Regency Arif Rizki; Muhammad Kadarisman; Ari Juliana; Syati Irawati; Reza Fitriansyah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

The government's active role in improving national development is by exploring national and regional revenues to be able to finance government activities and programs to support the entire development process. Bima Regency is one of the regions in West Nusa Tenggara that has not been optimal in implementing development. For this reason, the focus of this research is the influence of private sector involvement seen from indicators of gross regional domestic product, while the objectives of this research are (a) to know and analyze the influence of the General Alakosi Fund partially on the Human Development Index, (b) to know and analyze the influence of the Special Alakosi Fund partially on the Human Development Index, (c) knowing and analyzing the influence of the General Alakosi Fund and the Special Allocation Fund integrally on the Human Development Index. (d) knowing and analyzing the biggest influence of the special allocation fund on the human development index. This research uses a quantitative paradigm. This type of research is comparative causal research. The population in this research consists of secondary data regarding DAU and DAK reports during the establishment of the Bima Regency Government, especially in the implementation of regional autonomy and Human Development Index Data, sampling was carried out based on Purposive Cluster Sampling. Data Analysis Methods and Techniques used classical assumption test, multiple regression analysis, multiple correlation analysis, coefficient of determination analysis and statistical significance test analysis. The research results show that (1) there is an influence of general allocation funds from the variables calculated on the human development index. (2) there is a negative influence of allocation funds specifically on the human development index. (3) there is a simultaneous influence between general allocation funds and special allocation funds on the human development index. Conclusion. The results of data calculations using calculation methods that are in accordance with research show that there is a significant influence on general allocation funds and special allocation to the human development index in Bima district. This research not only provides practical recommendations for local governments, but also enriches the academic literature with new findings that are relevant for regional economic and development studies.
Determinans Of Students’ Interest In Enterpeneurship : Students’ In Perpectives In Medan Romindo M Pasaribu; Juara Simanjuntak; Sri Ida Simanjuntak; Desman Telambanua; Vinsensius Matondang
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

In economic growth, entrepreneurship is able to increase per capita income and reduce poverty levels and remains an important pillar in achieving a country's economic development. The Indonesian government through Presidential Regulation (Perpes) No. 2 of 2022 states that it is able to create 1 million new entrepreneurs. Basically, entrepreneurial intention is the best determinant in a country's economic development through entrepreneurship. This study aims to explore what factors influence the entrepreneurial intention of students in 5 universities in Medan City. The results showed that behavioral beliefs have a significant effect on personal attitudes, normative beliefs have a significant effect on subjective norms, control beliefs have a significant effect on perceived behavior, personal attitudes, subjective norms, perceived behavior, social support, and current behavior have a significant effect on entrepreneurial intentions. Personal attitudes are unable to mediate the effect of behavioral beliefs on entrepreneurial intention, perceived behavior and subjective norms mediate the effect of controlling beliefs on entrepreneurial intention. This research extends the understanding of the theory of planned behavior. It serves as a basis to demonstrate the need to create more inclusive and equitable strategies to support the entrepreneurial spirit among university students in Medan.
Factors Affecting Accounting Information in Micro, Small and Medium Enterprises (MSMEs) in Mataram City Adrian Putra Suhendar; Lukman Effendy
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

in this journal entitled "Factors Affecting Accounting Information in Micro, Small and Medium Enterprises (MSMEs) in Mataram City, four approaches are used, namely Corporate Culture (X1), Business Turnover (X2), Accounting Knowledge (X3) and Accounting Training (X4). In this study, an associative method is used. Associative is a study that aims to find out the relationship between two or more variables. With this research, a theory can be built that can function to explain, predict and control a phenomenon. The results of this study explain that: a). Company culture has a significant effect on the use of accounting information; b). Business turnover does not have a significant effect on accounting information; c). Accounting knowledge affects the use of accounting information and d). Accounting training has no effect on the use of accounting information.
Analysıs Of The Mıxed Realıty Adoptıon Process Usıng The Dıffusıon Of Innovatıon Theory In The Creatıve Industry In Indonesıa Dodie Tricahyono; Indra Laksana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

Technology is rapidly evolving and inevitably affecting humanity. Individuals living in the smartphone era are directly or indirectly compelled to adapt to advancements in information and communication technology. One such technology is the Metaverse, a virtual world where people can interact with each other within a three-dimensional software environment known as Mixed Reality. In Mixed Reality, various activities can be performed and utilized by different groups, particularly businesses in the creative industry. However, the effective use of Mixed Reality requires appropriate processes by prospective users. When an innovation is communicated through various channels over a specific period within a social system, it is referred to as the Diffusion of Innovations theory. In Indonesia, Mixed Reality innovation is not yet widely recognized by the public, and only a few entrepreneurs fully understand and are familiar with Mixed Reality. The Diffusion of Innovations theory outlines five stages in the adoption of an innovation, where individuals face two options: adoption or rejection. In this study, the author will use a qualitative method by observing variables related to technology adoption. This research will process data by conducting interviews with a community that has previously used technology, either directly related to Mixed Reality.
The Role of Financial Sustainability In Mediating The Effect of Green Investment, Profitability, and Firm Size On Idx 30 Companies Sari, Ika Puspita; Nurwulandari , Andini
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

With the fluctuating company value of issuers indexed on IDX 30 for the period 2016-2023, the purpose of this study is to determine and analyze the effect of green investment, profitability, and firm size on firm value, both directly and through financial sustainability. The research approach is quantitative. The population is issuers indexed on IDX 30 which during the research period (2016-2023) remained stable on IDX 30. The sampling technique used purposive sampling technique. The data collection technique for secondary data in this study is the document study technique. The results of the research show that green investment, profitability, and firm size partially have a positive and significant effect on company value, both directly and through financial sustainability
The Potential of Traditional Food in Developing Creative Culinary Tourism in the City of Palangka Raya Widiya Widiya; Putu Sucita Yanthy; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

Traditional food as one of the culinary tourism attractions. For tourists, appreciating and enjoying the traditional food is a way to experience the uniqueness of a destination which they visit. Traditional food is often a reflection of cultural richness, its distinctive and unique taste is often the main attraction fortourists who want to experience the diversity of local culinary delights in an area. This research aims to identify the potential of traditional food as a creative culinary tourism product in Palangka Raya City and analyze the development of traditional food as creative culinary tourism in Palangka Raya City The research method used is qualitative with a qualitative descriptive approach. Data collection methods were carried out through observation, interviews and literature studies. The results of this research show that there is potential for traditional food that can be developed in Palangka Raya City, namely 6 types of traditional food, 1 type of traditional drink, 2 types of snacks and 5 types of typical souvenirs that have their own taste. The development of traditional food as a creative culinary tourism attraction in Palangka Raya City such as innovation, combining modern cooking techniques with traditional recipes, and through the Isen Mulang Festival and Nusantara Culinary Festival events which can create interesting and authentic creative culinary tourism experiences. The implication of this research is to encourage the development of culinary tourism by implementing alternative strategies to increase the preservation of local cultural identity, promotion and marketing and increase economic growth for local communities in improving the quality of life
The Influence Of Leadership Style, Work Motivation And Quality Of Work Life On Job Satisfaction Of Dompu Regency General Hospital Employees Arif Hidayatullah; I Nyoman Nugraha; Maman Rumanta; Syati Irawati; Sri Astuti Handayani
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to (1) provide empirical evidence that leadership style, work motivation and quality of work life partially affect employee job satisfaction at the Dompu Regency General Hospital, and (2) provide empirical evidence that leadership style, work motivation and quality of work life simultaneously affect employee job satisfaction at the Dompu Regency General Hospital. The population of this study was 248 people with a sample of 71 respondents. The data of this study were analyzed using descriptive statistics and multiple linear regression with the help of SPSS 16. The results of this study show that leadership style, work motivation and quality of work life have a positive and significant effect partially or simultaneously on employees’ job satisfaction at the Dompu Regency General Hospital. A good leadership style and in accordance with the right situation and successful leadership depends on the right behavior, skills and actions, so as to provide work motivation to employees by paying attention to physiological needs, security, the need for a sense of belonging (social) and the need for self-esteem and the need to self-actualize.
Management Strategy for the Erau Festival as a Cultural Tourism Attraction in the Kutai Kartanegara Ing Martadipura Sultanate, East Kalimantan Diece Christy Aliesa; Yohanes Kristianto; Putu Sucita Yanthy
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

The festival was part of event management that aimed to preserve local culture and enhance the economic growth of tourism destinations. The management of festivals in the context of cultural tourism had become a strategic approach in the development of culturally-based tourism destinations. The Erau Festival, as a cultural heritage of the Kutai Kartanegara Sultanate, attracted considerable attention from tourists. Thus, it had significant prospects for being developed into a cultural tourism attraction. The aim of the research was to analyse the potential for cultural tourism, the role of stakeholders, and the formulation of alternative management strategies for the future. The method used was qualitative with a descriptive approach. Its main focus was to provide an in-depth understanding of the phenomenon under study. Data was collected through triangulation. Observations were carried out in a participatory manner, with the researcher involved in the Erau Festival and observed the ongoing interactions. In-depth interviews were conducted with key informants, including academics, businessmen, government, community, and media. The researcher also documented the Erau Festival activities to strengthen the research. The collected data was analysed using SWOT techniques. The findings indicated that the Erau Festival had significant cultural heritage potential but had not yet been packaged in a cultural tourism approach. Stakeholders played a role in its management, but this was limited to the local government and the Kutai Kartanegara Sultanate. Other stakeholders had not played any role at all. Based on these findings, ten alternative strategies were proposed for managing the Erau Festival to make it more effective and efficient. The implication was to develop the Erau Festival as a cultural tourism attraction to preserve local assets and enhance economic growth for the local community.
Application of Customer Relationship Management (CRM) Principles to Improve Customer Retention Dony Ari Nugroho
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

The application of Customer Relationship Management (CRM) principles is based on the company's need to face the challenges of increasingly fierce competition and evolving customer demands. The importance of maintaining a competitive advantage, companies need to manage relationships with customers effectively. CRM emerged as a strategic solution that allows companies to collect, analyze, and leverage customer data to improve their experience so that companies can not only better meet customer needs but also build sustainable loyalty. The purpose of this study is to explore the application of Customer Relationship Management (CRM) principles to improve customer retention. The research method used is a qualitative method with secondary data sources. The data collection technique used is documentation, then the data is analyzed with the Milles & Huberman approach through three stages, namely data reduction, data presentation and conclusion drawn. The results of the study show that the application of Customer Relationship Management (CRM) aims to increase customer retention through better and personalized relationship management. By leveraging customer data, CRM helps companies increase satisfaction, strengthen loyalty, and reduce churn. As a result, companies can improve business performance and profits.

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