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PROGRAM STUDI PENDIDIKAN BISNIS FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Jalan Willem Iskandar Psr V- Kotak Pos No.1589 Medan 20221
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Niagawan
Published by Universitas Negeri Medan
ISSN : 23017775     EISSN : 25798014     DOI : https://doi.org/10.24114/niaga.v9i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
Niagawan merupakan metadata OJS. Jurnal yang dikelola oleh Prodi Pendidikan Bisnis Fakulltas Ekonomi Universitas Negeri Medan (UNIMED) sebagai media Program Studi Pendidikan bisnis memuat karya tulis ilmiah hasil penelitian atau tinjauan kepustakaan dalam bidang Ekonomi, Manajemen, Bisnis, pendidikan khususnya ekonomi, kewirausahaan dan ilmu pengetahuan sosial. Selain itu jurnal ini dapat menampung tulisan tulisan diluar tema pendidikan namun tetap berkaitan dengan manajemen dan ekonomi. Jurnal ini diterbitkan tiga kali setahun. Diharapkan memberikan kontribusi yang besar dalam bidang ekonomi, sosial, dan pendidikan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 244 Documents
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PENGARUH IKLAN ONLINE PADA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN (Studi pada Mahasiswa Politeknik Mandiri Bina Prestasi) Sitorus, Olga Theolina
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59468

Abstract

This study was conducted to determine how far the influence of consumer attitudes on online advertising, consumer memory on online advertising and the frequency of consumer clicks on Facebook media online advertisements can influence consumer purchasing decisions. The population in this study were all students at Bina Prestasi Independent Polytechnic, totaling 444 people. Sampling using the slovin formula. From a population of 444, 81 people were selected as samples in this study. Research data obtained through questionnaires distributed by google form and literature study. Data analysis using multiple linear regression analysis techniques. Some of the analytical methods used are descriptive methods, Likert scale and instrument validity testing. The results showed that consumer attitudes, consumer memory and consumer click frequency had a simultaneous and significant effect on consumer purchasing decisions. Then partially consumer attitudes and consumer memory have a significant effect on purchasing decisions. However, the variable frequency of consumer clicks has no effect on consumer purchasing decisions. This can be seen from the results of the analysis that consumers rarely click on online advertisements that appear on the Facebook media, some consumers click on online advertisements only because they have bought before, and if they have seen the same advertisement many times on the Facebook media even though they have never bought it before, they will click on it.Keywords: attitude, recall, click frequency, consumer purchasing decisions.
PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59625

Abstract

The aim of this study is to ascertain and evaluate the relative and concurrent effects of E-WOM and celebrity endorsements on East Bantan District Shopee customers' purchase decisions. This study employs a quantitative methodology with a Likert scale for measurement. Since the exact population of this study is unknown, sampling is done using the Hair formula, which multiplies the number of indicators by five for the minimum and ten for the maximum. Users of Shopee in the East Bantan District completed surveys that yielded the research findings. Multiple linear regression is the type of regression analysis employed. Shopee consumers in the East Bantan Subdistrict make less purchases as a result of the outcomes of the first half test, which focused on celebrity endorsements. The outcome of evaluating the second hypothesis, which states that East Bantan District Shopee users' purchase decisions are positively impacted by E-WOM. Concurrent test findings demonstrated that E-WOM and celebrity endorsements positively impacted East Bantan District Shopee users' purchase decisions. The coefficient of determination revealed that E-WOM and celebrity endorsements had a 57.5% influence, with other factors not included in this study accounting for the remaining 42.5%
ANALISIS MANAJEMEN RISIKO PADA USAHA BIDANG KULINER AYAM GEPREK BUNDA Paeng, Raju; Tarigan, Mia Audina Br; Panjaitan, Eurica Aura Magdalena
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.60053

Abstract

Di era ketika para pelaku usaha menghadapi ketidakpastian, manajemen risiko menjadi aspek kunci yang menentukan keberhasilan dan keberlanjutan suatu usaha, terutama dalam konteks industri kuliner yang sangat kompetetif. Penelitian ini bertujuan untuk menganalisis manajemen risiko yang diterapkan pada usaha Ayam Geprek Bunda. Metode yang digunakan meliputi survei, wawancara, dan analisis literatur yang relevan. Hasil penelitian ini menyoroti tantangan risiko yang dihadapi oleh Ayam Geprek Bunda dan memberikan rekomendasi praktis untuk mengelola risiko tersebut guna mendukung kesuksesan jangka panjang Ayam Geprek Bunda. Manajemen Risiko yang efektif dapat mengurangi dampak negatif dari risiko-risiko tersebut sehingga meningkatkan kinerja dan keberlanjutan operasional kuliner Ayam Geprek Bunda. Implikasi praktis dari penelitian ini adalah pentingnya penerapan strategi manajemen resiko yang tepat dalam menghadapi dinamika pasar dan persaingan bisnis kuliner.Arta, I. P. S., Satriawan, D. G., Bagiana, I. K., dkk. (2021). Manajemen Risiko: Tinjauan Teori dan Praktis. WIDINA. ISBN 978-623-6092-44-6.Hisham, M. R., & Yunowo, W. (2023). Analisa manajemen risiko pada Warung Mbah Lanang Banyuwangi dengan pendekatan kontekstual deskriptif menggunakan metode ISO 31000. Jurnal Bangkit Indonesia, 12(02), 14-20.Jesslyn, J., Maitri, B., Hartono, C., dkk. (2022). Analisis Manajemen Risiko Pada Usaha Brownies UMKM Moifood.Btm. Jurnal Mirai Management, 7(3), 245“254.Jikrillah,  S.,  Ziyad,  M.,  &  Stiadi,  D.  (2021).  Analisis  Manajemen  Risiko  Terhadap Keberlangsungan  Usaha  Umkm  Di  Kota  Banjarmasin. Jwm  (Jurnal  Wawasan Manajemen), 9(2), 134“141. https://jwm.ulm.ac.id/id/index.php/jwmJoycelin, Alex, Liu, M. S., dkk. (2022). Analisis manajemen risiko pada bidang usaha kuliner Ayam Geprek Bunda. Jurnal Mirai Management, 7(3), 228-244. doi.org/10.37531/mirai.v7i3.2492Mitra Mandiri, A. T. K. U., Saputra, A. B., dkk. (2022). Analisis manajemen risiko usaha (Studi kasus Burgerchill). IJEEM: Indonesian Journal of Environmental Education and Management, 7(1), 14-26. doi.org/10.21009/ijeem.v7i1.31676Sajjad, M. B. A., Kalista, S. D., Zidan, M., & Christian, J. (2020). Analisis manajemen resiko bisnis (Studi pada Cuanki Asoy Jember) [Business risk management analysis (Study at Cuanki Asoy Jember)]. Jurnal Akuntansi Universitas Jember, 18(1), 51-61.Santana, S., Muttaqin, I. K., Vrij, L. A. C., Asivadibrata, A., Kamaludin, N. F., Ghina, A. A., & Maesaroh, S. S. (2023). Analisis implementasi manajemen risiko pada UMKM di Tasikmalaya (Studi kasus UMKM Mie Baso Sarirasa 81). Jurnal Bina Manajemen, 11(2), 60-75.Sarwono, H. A. (2015). Profil Bisnis Usaha Mikro, Kecil dan Menengah. Bank Indonesia.Suharjanto. (2018). Pengaruh Bauran Pemasaran 4P terhadap Kepuasan Nasabah Produk Simpedes pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Sleman.Waqfi, M. Faruq. (2024). Pentingnya Manajemen Risiko pada UMKM. Kompasiana. Diakses dari https://www.kompasiana.com/mfaruqwaqfi9984/65b23d83c57afb7bb8173625/pentingnya-manajemen-risiko-pada-umkm pada 2 Mei 2024.
PENGARUH BERBAGI PENGETAHUAN DAN PERILAKU INOVATIF TERHADAP INOVASI TIM DI LEMBAGA KEUANGAN MIKRO Ras Muis, Muhammad; Tambunan, Toman Sony; Rinaldi, Muammar
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.60081

Abstract

Team innovation in microfinance institutions lies in the quality of human resources. The rapidly changing times that occur must be able to be anticipated with quality innovation. The quality of human resources can be seen from the ability of employees to share knowledge and behave innovatively and can be assessed from the team innovation that occurs in the institution or organization. The population of this research is employees who work in the microfinance industry with a population of 2100. A sample of 300 employees was taken using the proportional stratified random sampling method. The data collection technique is by distributing questionnaires to all respondents. The data analysis method used is SEM (Structural Equation Modeling), with the Smart PLS program. This team's innovation concept will provide insight and guidance for employees to be able to increase the competitiveness and existence of Microfinance Institutions now and in the future.

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