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Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30626714     EISSN : 3048135X     DOI : 10.62951
Core Subject : Economy, Humanities, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health
bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 143 Documents
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Seminar Edukasi Pelajar sebagai Agen Perubahan untuk Pengembangan Sumber Daya Manusia Menuju Indonesia Emas 2045 Hardika Saputra
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1118

Abstract

This community service activity aims to enhance students' awareness and role as agents of change in the development of human resources towards the Golden Indonesia 2045. The seminar held at SMA Muhammadiyah Ahmad Dahlan Metro on January 6, 2025, involved 150 students. The method used was an educational approach involving leadership training, group discussions, and providing materials about the importance of students' contribution to social change. The results of this activity showed an increase in students' understanding of social responsibility and leadership, as well as the emergence of local leaders among students who are ready to actively contribute to society. Additionally, this activity successfully changed students' behavior in increasing social participation and their awareness of the importance of sustainable development. This seminar is expected to serve as a model for wider community service activities in the future, involving more student communities in realizing the Golden Indonesia 2045.
Peningkatan Kompetensi Kewirausahaan Masyarakat Melalui Pelatihan dan Pendampingan Usaha di Desa Mekar Jaya, Kecamatan Cilamaya Kulon, Kabupaten Karawang Asep jamaludin; Yudi firmansyah; Nandang Nandang
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1129

Abstract

This community service aims to improve the entrepreneurial competence of the Mekar Jaya Village community, Cilamaya Kulon District, Karawang Regency, through training and mentoring for local potential-based businesses. A qualitative approach was used in this activity by involving observation, interviews, and focus group discussions (FGD) with the community and micro-business actors. The program implementation includes three stages: preparation, training, and mentoring. The results of the activity show that the community has great potential in developing local products, but faces obstacles such as lack of knowledge of business management, digital marketing, and product innovation. Through entrepreneurship training, there was an increase in participants' understanding in managing a business, especially in terms of financial planning and marketing strategies. Business mentoring helped participants apply the knowledge they had gained, which was seen from the increase in product quality and market access. The findings also revealed that the success of the activity was greatly influenced by the enthusiasm of the participants and the active involvement of the facilitators. This activity has a positive impact on increasing public awareness of the importance of entrepreneurship as an effort to improve economic welfare. This program is expected to be a model of sustainability that can be applied in other villages by adjusting to their respective local needs and potentials.
Sosialisasi Kompres Hangat dan Kompres Dingin pada Berbagai Masalah Kesehatan di Desa Miruk Lam Reudep Kecamatan Baitussalam Aceh Besar Yadi Putra; Fauziah Fauziah; Muhammad Daud; Evi Hafriani; Nivi Sara Ivantaya; Nasrizal Nasrizal
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1130

Abstract

This community service aims to increase the knowledge of the community in performing the first treatment of health problems experienced, especially by using warm compresses and cold compresses. The socialisation method uses lectures and questions and answers, power point media, projectors and props. This community service was carried out in collaboration with the Diploma III Nursing Study Program, Faculty of Health Sciences, Abulyatama University in collaboration with Miruk Lam Reudep Village, activities attended by 50 people. The results of the service provide increased knowledge to the community about using compresses in various health cases properly and in accordance with health conditions. The conclusion that this socialisation is very good for dealing with health conditions experienced at that time.
Pelatihan Penerapan Digital Marketing Berbasis AI Untuk Menunjang Pemasaran Branding Produk Pada UMKM Roti Bakar Bandung dan Es Teh Sutisna Sutisna; Hasim As’ari
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1132

Abstract

This community service aims to enhance the product branding quality of Bandung-style grilled bread and iced tea micro, small, and medium enterprises (MSMEs) to sustain their entrepreneurship. To remain competitive in today's increasingly advanced business world, these MSMEs need to implement AI-based digital marketing. The implementation of this service is carried out using methods that include direct face-to-face observation or interviews, training on utilizing AI-based digital marketing, and finally, evaluation of the results. This training is designed to help MSMEs understand the importance of improving product branding quality to expand their market share. In this digital era, the utilization of digital technology has become crucial for MSMEs to increase the efficiency of their operations. The results of the activities conducted have shown an increased understanding among MSMEs regarding the importance of utilizing digital technology, especially the use of AI to enhance their product branding. This activity is expected to help MSMEs improve their competitiveness, expand market access, and strengthen business sustainability in the digital era, enabling them to maintain their businesses and continue to grow further.
Meningkatkan Daya Saing UMKM Rumah Tempe Indonesia Cabang Bandung melalui Sustainable Competitive Advantage Nurul Mardhiah Sitio; Tofa Waluyo Alifya; Gessan Kurnia Dewi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1141

Abstract

Rumah Tempe Indonesia (RTI) need a marketing strategy to improve their business continuity. This study analyzes the Sustainable Competitive Advantage formulated with the VRIO model in business model development to formulate a marketing strategy. The data collected by using the in-depth interviews, observations, and several external sources. The results of the analysis indicated that the RTI has a competitive advantage in two aspects, in terms of its human resources and the company ability to survive. The result of competitive ability in this research show there are two marketing strategies that can be implemented by the MSMEs, the use of its social media and collaboration with the promotional services from community leaders and local celebrities to increase the brand awareness of Rumah Tempe Indonesia branch Bandung and also for its products.
Penerapan Hukum Bisnis bagi Pelaku Usaha UMKM di Wilayah Kota Banjarmasin Mohammad Zainul; Periyadi Periyadi; Yulianis Safrinadiya Rahman; Sri Herlina
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1149

Abstract

This community service activity aims to examine the role of business law on Micro, Small, and Medium Enterprises (MSMEs) in improving the economy in Banjarmasin City. The background of this community service is based on the importance of the role of business law in providing protection and support for MSMEs, which are the backbone of the local economy. The results of the study show that the effective application of business law can improve the competitiveness and sustainability of MSME businesses, as well as encourage economic growth in Banjarmasin City.
Edukasi Fisioterpi Mengenai Kasus Neck Pain Akibat Terlalu Lama Bermain Handphone pada Pelajar SMK Ahmad Yani Jabung Angga Pradipta; Wendy Yuhardhika Marta Prabawati; Dimas Sondang Irawan
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1150

Abstract

Introduction : Neck pain is defined as pain experienced from the base of the head (occiput) to the upper part of the back and extends to the outer and upper borders of the shoulder blade (scapula). Excessive use of cellphones by continuously placing the head in the same position will cause weakness and fatigue in the neck muscles. Purpose : This education aims to explain the causes, symptoms and exercises that can be done independently to prevent ongoing pain. Method : The method used is by providing education to teenagers, with promotional media in the form of leaflets to make it more interesting and easy to understand which contains definitions, symptoms, risk factors and exercises to reduce the pain felt. Conclusion : The educational activities that have been carried out at Ahmad Yani Jabung Vocational School, Malang can provide students with knowledge and insight regarding neck pain so that they can increase their knowledge about how to prevent and treat neck pain independently by carrying out active exercises.
Strategi Peningkatan Kreativitas dan Motivasi Masyarakat Desa Jogomulyo Melalui Sosialisasi Kepemudaan Arya Pramudya Manggala Putra; Aldilla Kurnia Eka Savita; Eka Febrianti; Muhammad Miftachul Rizki Al Bar; Sandra Audina Maharani; Sri Hastuti
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1151

Abstract

Kuliah Kerja Nyata (KKN) is a form and concrete action by carrying out community service. One of the community service activities carried out through socialisation activities on digital marketing and training on CV making and job application letters involving the surrounding community, especially the youth of Jogomulyo Village. This activity aims to increase the creativity and motivation of the Jogomulyo Village community through socialisation of youth sensitivity to the world of work. In the era of globalisation, qualified skills are very important to compete. Activities carried out by Tidar University students include socialisation of digital marketing and training in making Curriculum Vitae (CV) and job application letters. The method used was to socialise the Jogomulyo Village community by presenting material and interactive sessions between the speaker and the audience. The target participants were village youth who need to prepare themselves to enter the world of work more professionally and be better prepared to compete in the era of modernisation. The results of the activity showed an increase in participants' understanding of digital marketing and effective job application document preparation techniques. The evaluation showed the need for further training to improve participants' skills. Thus, this kind of activity can contribute to equipping the community with relevant knowledge and improve their competitiveness in the world of work.
Strategi dan Manajemen Pengembangan Sumber Daya Manusia Pada UMKM Masyarakat : Studi Kasus RW017, RW018, dan RW008 Perumahan Benda Baru Pamulang, Tengerang Selatan, Banten Salsabila Esa Utami; Delsa Yunia Permatasari; Anissa Salsabila; Nani Qurotul A’yun; Anjely Shukriya Aini
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1168

Abstract

Human resource (HR) development is a crucial element in enhancing productivity and sustainability of micro, small, and medium enterprises. This study aims to identify the strategies and human resource management practices implemented in the MSMEs of the communities in RW017, RW018, and RW008 of Benda Baru Housing, Pamulang, South Tangerang, Banten. The method used is a qualitative approach with data collection techniques through interviews, observations, and document studies. The results show that skill-based training, business mentoring, and the introduction of digital technology are key strategies to improve HR competencies. Additionally, cooperation between the community, local government, and the private sector has a positive impact on access to financing and marketing networks. However, challenges such as limited resources, lack of managerial knowledge, and low digital literacy remain obstacles. This study recommends the strengthening of continuous training programs, integration of technology, and synergy among stakeholders to support holistic HR development. In this way, the community’s of micro, small, and medium enterprises can grow more optimally and contribute to the local economy.
Pendampingan UMKM : Pembuatan NIB, Branding, dan Digitalisasi Melalui Google Maps Di Dusun Sabatan Maharani Dara Dinanti; Rois Nafi`udin; Dewi Maryam; Mahadewi Ratuna Hati; Raditya Hendra Mukti; Susanti Malasari
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1174

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. However, many MSME players in Sabatan Hamlet, Ringinanom Village, Magelang Regency, do not have business legality, strong branding, and effective digital marketing strategies. This mentoring program aims to assist MSME players in obtaining a Business Identification Number (NIB), improving branding identity, and utilizing Google Maps as a means of business digitization. The methods used include observation, interviews, mentoring, and evaluation of six MSMEs in Sabatan Hamlet. The results of this program show that the assisted MSMEs have successfully obtained business legality in the form of NIB, have a more professional business logo and banner, and are registered on Google Maps, which increases the visibility of their business. The evaluation of this program also showed a positive response from MSME players, who felt the real impact of the assistance in the aspects of legality, branding, and digital marketing. With this program, it is expected that MSMEs in Sabatan Hamlet can develop more rapidly, increase competitiveness, and contribute more to the local economy. Similar programs in the future need to be expanded so that more MSMEs can benefit, with additional training related to digital marketing strategies and business management.

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