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Global Leadership Organizational Research in Management
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30217431     EISSN : 0217423     DOI : 10.59841
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 217 Documents
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Strategi Pemasaran Digital Pada UMKM Bakso Haji Lili Karawang Benaya Mikhael Wijaya; Uus Mohammad Darul Fadli
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1495

Abstract

This research is motivated by the importance of digitization in marketing strategies to enhance the competitiveness of SMEs. Bakso Haji Lili Karawang, an SME adopting digital marketing, is the subject of this study. The aim of the research is to identify the effectiveness of digital marketing strategies implemented in increasing sales and brand awareness. The research methodology uses a quantitative approach by distributing questionnaires to consumers of Bakso Haji Lili Karawang and analyzing the data using descriptive statistics and linear regression. The results show that the use of social media, online advertising, and digital content significantly contributes to the increase in sales and brand awareness of Bakso Haji Lili Karawang. These findings provide insights for other SMEs on the importance of integrating digital marketing strategies into their business operations.
Analisis Pelanggaran Etika Periklanan Studi Kasus Iklan Billboard Le Minerale di Kota Bandung Hasnah Khonsa; Amanda Noviyanti; Alma Aninditha Zalianty; Daniel Handoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1505

Abstract

This research examines violations of advertising ethics in Le Minerale billboard advertisements in the city of Bandung which exploit children. The advertisement may use images or situations of children in a manner that is inappropriate or inconsistent with applicable social or cultural norms. This research aims to investigate, describe in depth the violations of advertising ethics that occurred in Le Minerale billboard advertisements in the city of Bandung and also analyze the implications of these violations for more moral advertising practices in the future. It is hoped that the results of this research will provide deeper insight into ethical advertising practices.
Pengaruh Kompetensi Kerja, Pelatihan Kerja, dan Pengembangan Karier Terhadap Kinerja Karyawan Divisi Teknologi pada PT Digdaya Olah Teknologi Indonesia di Kota Malang Dion Silvia Adi Saputra; Sumiati Sumiati
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1544

Abstract

PT Digdaya Olah Teknologi Indonesia is a company engaged in technology and domiciled in the city of Malang. PT Digdaya Teknologi Indonesia focuses on technology development solutions that have a significant role in various sectors, including MSMEs, private companies, and the government sector. This study aims to prove and analyze the influence of work competence, job training, and career development on the performance of employees of the technology division of PT Digdaya Olah Teknologi Indonesia in Malang. The research method used was quantitative with a saturated sampling technique on 54 employees of the technology division of PT Digdaya Olah Teknologi Indonesia. The analysis technique used in this study is multiple linear regression analysis. Some of the analyses used in this study are, Descriptive Analysis, Validity Test, Reliability Test, Correlation Coefficient Analysis, Partial Hypothesis Test, Simultaneous Hypothesis Test, and Determination Coefficient Test. Meanwhile, the classical assumption tests used in the study are the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Linearity Test, Autocorrelation Test. The results of this study show that work competence has a significant effect on the performance of employees of the technology division of PT Digdaya Olah Teknologi Indonesia in Malang city, job training has a significant effect on the performance of employees of the technology division of PT Digdaya Olah Teknologi in Malang city, career development has a significant effect on the performance of employees of the technology division of PT Digdaya Olah Teknologi in Malang city. And based on the results of the analysis, it was explained that work competence, job training, and career development simultaneously affected employee performance by 53.6% while the remaining 46.4% was influenced by other variables that were not studied in this study.
Analisa Potensi Wisata Kuliner dalam Mempertahankan Kearifan Lokal Kuliner Tradisional di Pasar Kanoman Kota Cirebon Ety Setiawati; Khairil Sungkawa
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1585

Abstract

The attraction of Kanoman Market can be seen from the variety of products sold, including traditional culinary products. Based on the researcher's observations, furthermore, the Kanoman Market is not just a place to buy and sell. Kanoman Market is a conception of life and socio-cultural interaction, as well as a means of recreation or culinary tourism in Cirebon City. The Kanoman market and the traditional culinary sold in this market, is a culture that must be maintained and maintained, because it is part of the local wisdom of Cirebon City. The analysis method used in this study is a descriptive analysis method, using primary data and secondary data. To obtain primary data, interview techniques were used by distributing questionnaires and using a checklist of potential research objects. Secondary data was obtained by conducting a literature study and data from the manager of the Kanoman Market. The expected result of the research is the discovery of the potential of Kanoman Market as a culinary tourism destination. The aspects analyzed are the diversity of traditional culinary, authenticity, local wisdom, completeness and feasibility of supporting facilities owned by Kanoman Market as a culinary tourist attraction. With the known potential of culinary tourism in Kanoman Market, efforts can be made to maintain and improve local wisdom. The level of technological readiness (TKT) of this study is the basic research of TKT level 3.
Strategi Promosi Berbasis Branding, Advertising, Selling (BAS) dalam Industri Pariwista Kecamatan Talun Kabupaten Cirebon Sudiana Wachyudi; Annisaa Eka Warliati; Jasmine Callysta Setiawan
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1592

Abstract

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.
Peran Kinerja Tenaga Pendidik Pada Kualitas Pembelajaran Di TK Taman Widya I Surabaya Sriwigati Wulandari Alvisha; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1597

Abstract

This research wants to find out how "The Role of Educator Performance in Learning Quality" corresponds to the main problem raised, namely the Role of Educator Performance in Learning Quality at Taman Widya I Surabaya Kindergarten. The background for this research was that residents around the school said that the school produced many quality graduates. The aim of this research is to find out how the performance of teaching staff in the teaching and learning process can produce perfect learning quality. This research uses qualitative methods, with the subjects being teaching staff and guardians of Taman Widya I Kindergarten Surabaya. Data was obtained using interviews, observation and documentation, which was then analyzed descriptively qualitatively. The results of this research are: 1) The importance of the quality of learning in the teaching and learning process, 2) Teaching staff play a crucial role in determining the quality of learning and that an effective teaching and learning process requires qualified teaching staff, 3) Differences in approaches in the way Class A teachers teach and Class B teachers are adjusted to the students' age and educational level
Pengaruh Kompensasi Dan Motivasi Terhadap Kinerja Karyawan PT. Prima Sola Indonesia Sidoarjo Lukya Salmi Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1599

Abstract

Compensation is a method adopted by companies as part of their strategy to encourage increased employee performance and motivation. Incentive systems are used in awards to reward individual work results. It is not only rewards that the company must give to its employees, it is also important to provide motivational encouragement to the company so that each team member in it can achieve optimal performance. The method applied in this research is quantitative research. Data is collected through research instruments and analyzed numerically or statistically. In this quantitative research, there are two types of variables that have been identified, namely independent variables such as compensation (X1) and motivation (X2), as well as dependent variables which include employee performance (Y). The test results show that (1) Variable X1, namely termination, has a positive and significant effect on employee performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (2) Variable X2, namely Motivation, has a positive and significant effect on Employee Performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (3) Variables X1 (Compensation) and X2 (Motivation) have a positive and significant impact simultaneously on Employee Performance.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan Merr Surabaya Lasifau Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1601

Abstract

This research aims to determine the influence of product quality and price on purchasing decisions among Mie Gacoan Merr buyers in Surabaya this year. The method used in this research is a quantitative approach by distributing questionnaires to a sample of 75 respondents. The tool used for this research uses SPSS Version 25 with research instrument testing using data quality tests and classical assumptions, with the data analysis method used is multiple linear regression analysis. The results of this research show that (1) product quality has a partially positive and significant effect on purchasing decisions. (2) price has a partially positive and significant effect on purchasing decisions. (3) product quality and price simultaneously have a positive and significant effect on purchasing decisions with a percentage of 67%, and the remaining 33% is influenced by other variables outside this research.
How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1603

Abstract

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.
Analisis Strategi Pemasaran PT Genta Trikarya dalam Meningkatkan Volume Ekspor Aulia Fitriyatni Rizkiana
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1609

Abstract

PT Genta Trikarya is a company that manufactures guitars with international standards. Currently, the company requires an appropriate alternative strategy to increase its export volume. In the competitive export landscape, the company must be able to adapt to the dynamics of the global market. Marketing strategy is a key element in exports that can help the company create new revenue streams and reach new consumers in the global market. The purpose of this study is to design a more effective marketing strategy to assist PT Genta Trikarya in increasing the export volume of its products. This research employs qualitative approach, using internal and external factor analysis through SWOT analysis and marketing mix strategy. The results of the SWOT analysis indicate that leveraging strengths and opportunities is the appropriate strategy. Furthermore, in the marketing mix analysis, strategies are determined based on product, price, place, and promotion suitable for the company

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