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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Pengaruh Harga terhadap Keputusan Pembelian dengan Menggunakan Niat Beli Produk Skincare Skintific sebagai Variabel Intervening Layinatul Masruroh; Muhammad Roni Indarto
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.525

Abstract

This research aims to determine the effect of price on purchasing decisions with purchase intention as an intervening variable in Skintific skincare products. The population in this study were consumers who had purchased and used Skintific skincare products at least twice. . The sample in this study was 103 samples. The data collection technique uses a questionnaire with Likert scale measurements and uses a purposive sampling technique. This research uses macro path analysis with the IBM SPSS Statistics 26 tool. The results of this research show: (1) Price influences purchasing decisions (2) Price influences purchasing interest, (3) Purchase interest influences purchasing decisions, (4) Price influence purchasing decisions through purchase interest
Pengaruh Ukuran Perusahaan, Leverage, dan Keputusan Investasi terhadap Nilai Perusahaan pada Perusahaan Pertambangan Sub Sektor Batubara yang Terdaftar di BEI Tahun 2016 – 2018 Alqorina Wahyu Utami; Hari Nurweni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 1 (2021): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i1.238

Abstract

Abstract This study aims to determine the effect of Firm Size, Leverage, and Investment Decisions on Firm Value. The sample of this research is the coal sub-sector mining companies listed on the Indonesia Stock Exchange from 2016-2018. The sampling technique using a purposive sampling technique and obtained 14 companies, where the sample company has the criteria of having published the annual financial report for a specified period. The analytical method used is using the panel regression analysis method. The results of the data concluded that firm size has a negative and significant effect on firm value, leverage has a positive and significant effect on firm value and investment decisions have a positive and significant effect on firm value.Abstract This study aims to determine the effect of Firm Size, Leverage, and Investment Decisions on Firm Value. The sample of this research is the coal sub-sector mining companies listed on the Indonesia Stock Exchange from 2016-2018. The sampling technique using a purposive sampling technique and obtained 14 companies, where the sample company has the criteria of having published the annual financial report for a specified period. The analytical method used is using the panel regression analysis method. The results of the data concluded that firm size has a negative and significant effect on firm value, leverage has a positive and significant effect on firm value and investment decisions have a positive and significant effect on firm value.
Pengaruh Halal Awareness, Brand Image, dan Religiusitas terhadap Keputusan Pembelian Konsumen Mie Gacoan Yogyakarta Puspitasari, Arnetta Aulia; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.486

Abstract

This research aims to analyze the influence of halal awareness, brand image, and religiosity on consumer purchasing decisions of Mie Gacoan Yogyakarta. This research was conducted in January 2023 on consumers Mie Gacoan Yogyakarta. The data collection is by using Google Forms. The population in this research were.all customers who had visited and purchased Mie Gacoan Yogyakarta products. The sampling technique uses the Non-Probability Sampling model with a purposive sampling method, that is determining the sample with the consideration that consumers has made at least 1 (one) purchase of Mie Gacoan Yogyakarta products. The results of this research indicate that halal awareness have a positive. and not significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and religiosity has a positive and significant effect on purchasing decisions
Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Sepatu Ventela di Kalangan Pemuda Yogyakarta dengan Minat Beli sebagai Variabel Mediasi Annisa Nuraini; Retno Hartati; Sri Rejeki Ekasasi; Hari Nurweni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.400

Abstract

This study aims to analyze the effect of brand image and price variables on the decision to purchase Ventela shoes among Yogyakarta youth with purchase intention as a mediating variable. This type of research is a quantitative research with a causality survey method. The population in this study were all young people in Yogyakarta who had purchased Ventela shoes. The sample used in this study amounted to 71 people. Sampling was carried out using non-probability sampling technique with purposive sampling method. The survey in this study was carried out by distributing questionnaires through Google Forms. The results of the research were analyzed using PLS-SEM with the help of the SmartPLS 4.0.8.7 application. The results showed that the variable brand image, price, and purchase intention partially had a positive and significant effect on purchasing decisions. This study also found that the brand image and price variables partially had a positive and significant effect on purchase intention, however, the purchase intention variable was unable to mediate the effect of brand image and price variables on purchasing decisions for Ventela shoes among Yogyakarta youth.
Pengaruh Kualitas Produk, Harga, dan Lokasi terhadap Keputusan Pembelian (Studi pada Rumah Makan “Mie Gacoan” di Daerah Istimewa Yogyakarta) Evi Okta Fiana; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 2 (2022): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i2.341

Abstract

This study aims to determine the effect of product quality, price, and location on purchasing decisions on gacoan noodles in the Special Region of Yogyakarta. The sampling method used non-probability sampling with a purposive sampling method. The number of samples used in this study were 126 respondents. The data analysis methods used are validity test, reliability test, normality test, t test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, the goodness of fit test, coefficient of determination adjusted R square. The results of this study indicate that product quality and price have no effect on purchasing decisions, in contrast to location which has a positive effect on purchasing decisions on gacoan noodles in the Special Region of Yogyakarta. Adjusted R² of 0.46 or 46% which means product quality, price, and location contribute 46% to the purchasing decision variable, while the remaining 54% is explained by other variables that are not included in this study.
Pengaruh Stres Kerja, Komitmen Organisasi, dan Kompensasi terhadap Turnover Intention Rika Khusnul Khotimah; Anna Partina
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.195

Abstract

The turnover intention phenomenon is a threat to the company's operational sustainability. The high turnover rate will affect the cost of recruitment, selection and training. The high level of turnover intention can interfere with the company's operational processes. The purpose of this study was to determine the effect of several variables that could influence turnover intentions, namely job stress, organization and compensation. The sample in this study were permanent employees who worked in the culinary industry, namely SS sambal stalls in Yogyakarta. The sampling technique in this study was saturated samples, where all members of the population were used as samples. The number of samples is 120 employees using multiple linear regression to test the hypothesis. The result of this research is that work stress has a positive and significant effect on turnover intention, organizational commitment has a negative and significant effect on turnover intention, has a negative and insignificant effect on turnover intention.
Pengaruh Brand Ambassador, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Skincare Scarlett pada Masyarakat di Yogyakarta Laura Sri Rejeki; Sri Ekanti Sabardini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.455

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image and Price on purchasing decisions for Scarlett Whitening brand skincare products. This research is a quantitative research conducted on Scarlett skincare consumers in Yogyakarta who are consumers of Scarlett products, a total of 75 people. Data were analyzed using multiple linear regression tests. Based on the results of data analysis, the results obtained were that Brand Ambassador had a significant positive effect on purchasing decisions with a significance value of 0.016 and a regression coefficient of 0.369. Brand image has a significant positive effect on purchasing decisions with a significance value of 0.021 and a regression coefficient value of 0.328. Price has a significant positive effect on purchasing decisions with a significance value of 0.01 and a regression coefficient value of 0.417. The coefficient of determination value shows that Brand Ambassador, Brand Image and Price have an influence of 72.6% on purchasing decisions.
Pengaruh Celebrity Endorser, Brand Image, dan Brand Trust terhadap Keputusan Pembelian Produk Scarlett Whitening Shanfi Maylita Inggasari; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i1.298

Abstract

This research intends to find out how the influence of celebrity endorser, brand image and brand trust on purchasing decisions for Scarlett Whitening products, especially for women. Sampling with non-probability sampling method with purposive sampling technique. The number of samples in this research were 200 respondents and the data collection technique used a questionnaire. This research analysis includes validity test, reliability test, classical assumption test, F test, multiple linear regression analysis, t test and coefficient of determination (R²) test. The results of this research show that 1) celebrity endorsers have no effect on purchasing decisions for Scarlett Whitening products. 2) brand image has a positive and significant effect on purchasing decisions for Scarlett Whitening products. 3) brand trust has a positive and significant effect on purchasing decisions for Scarlett Whitening products. Adjusted R² of 0.731 or 73.1% which means celebrity endorser, brand image and brand trust have an influence of 73.1% on the purchasing decision variable, while 26.9% is influenced by other variables not included in the research model.
Pengaruh Budaya Organisasi, Etika Kerja, dan Kepemimpinan terhadap Kinerja Pegawai Badan Keuangan dan Aset Daerah Kabupaten Sleman Siwi Linda Rukmana; Sri Haryani; Rasistia Wisandianing Primadineska
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.184

Abstract

This study aims to determine whether there is an influence of organizational culture, work ethics, and leadership on employee performance. Research using quantitative methods with data collection techniques using questionnaires. The sample in this study are 86 civil servants of the Regional Finance and Assets Agency (BKAD) Sleman Regency, the sampling technique method is using purposive sampling method. The data analyzed by the t-test, F-test (goodness of fit), and multiple linear regression using the SPSS 22.00 program. The results of this study shows that: (1) Organizational culture has a positive significant effect on employee performance, (2) Work ethics has a positive significant effect on employee performance, (3) Leadership has a positive significant effect on the performance of employees of the Sleman Regency Regional Financial and Asset Agency (BKAD)
Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Image terhadap Keputusan Pembelian Produk Pixy Natalia, Erika; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.570

Abstract

This research aims to analyze the influence of Viral Marketing, Celebrity Endorser and Brand Image on Pixy Product Purchase Decisions. The type of research used in this research is quantitative research, with survey techniques using questionnaires. The sample in this research was Indonesian female consumers, aged at least 17 years, who had purchased Pixy products at least once, with a total sample of 150 respondents. The sampling technique in this research is Non Probability Sampling with the Purposive Sampling method. The data analysis technique uses multiple linear regression analysis. The results of this research show that the Viral Marketing variable does not have effect on purchasing decisions for Pixy products. The Celebrity Endorser variable has a positive effect on Pixy product purchasing decisions, and the Brand Image variable has a positive effect on Pixy product purchasing decisions.

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