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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen International Journal of Language Teaching and Education REiLA: Journal of Research and Innovation in Language Community Development Journal: Jurnal Pengabdian Masyarakat At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Ethical Lingua: Journal of Language Teaching and Literature Jurnal Scientia PROFICIO: Jurnal Pengabdian Masyarakat Abdimas Polsaka: Jurnal Pengabdian Masyarakat Publikasi Hasil Pengabdian Kepada Masyarakat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Education and Humanities INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) International Journal of Language and Ubiquitous Learning Journal of Marketing Management and Innovative Business Review
Sasabone, Luana
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PT. ANUGRAH KARUNIA LOGISTIK Mangiri, Nunky Junior Seaman; Sasabone, Luana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3177

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra perusahaan dan kualitas pelayanan terhadap loyalitas pelanggan pada PT Anugrah Karunia Logistik. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner yang disebarkan kepada 150 responden yang merupakan pelanggan PT Anugrah Karunia Logistik. Analisis data dilakukan dengan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa citra perusahaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada PT Anugrah Karunia Logistik. Selain itu, citra perusahaan memiliki pengaruh yang lebih dominan terhadap loyalitas pelanggan dibandingkan dengan kualitas pelayanan. Berdasarkan hasil penelitian ini, disarankan kepada PT Anugrah Karunia Logistik untuk terus meningkatkan citra perusahaan dan kualitas pelayanannya guna mempertahankan loyalitas pelanggan dan meningkatkan kepuasan pelanggan. Selain itu, penelitian ini dapat menjadi referensi bagi perusahaan lain dalam mengembangkan strategi pemasaran yang efektif untuk meningkatkan loyalitas pelanggan.
Enhancing Students' Writing Skill through Contextual Teaching and Learning Approach: writing Jubhari, Yuristson; Sasabone, Luana; Nurliah, Nurliah
International Journal of Language Teaching and Education Vol. 7 No. 1 (2023): International Journal of Language Teaching and Education
Publisher : Universitas Jambi, Magister Program of English Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ijolte.v7i1.7246

Abstract

This study is an endeavor to examine efficacy of using CTL approach in writing class of the senior high-school student. The participants consisted of 52 the eleventh grade students’ natural-science class. The experimental group was taught using CTL approach while the control one taught using conventional one. A writing pre-post test and perceptional questionnaire were the data collection instruments. Finding of the test indicated that the experimental group performed better that of control one in terms of the post-test while the questionnaire indicated that students’ experimental group had positive perception related to the application of the teaching approach.
Implementation of Technology on English for Specific Purposes (ESP) Students in Communicative Language Teaching Approach Sukmawati, Sukmawati; Syam, Nur Ina Syam; Jubhari, Yuriatson Jubhari; Mardiani, Mardiani; Sasabone, Luana; sujarwo, sujarwo
Ethical Lingua: Journal of Language Teaching and Literature Vol. 10 No. 1 (2023): volume 10 No 1 2023
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.566

Abstract

Students can prepare themselves to enter the global workforce by learning English for Specific Purpose (ESP) as communicative approach, which is a crucial part of the subject. One way to make learning ESP enjoyable for students so they will be driven to do and will be able to grasp the topic quickly is by using social media. This study aimed to analyze technology on English for specific purposes (ESP) students in communicative language teaching approach. This study applied qualitative method. The data collection techniques used are observation, interviews, and documentation. The triangulation technique as a data validity technique is carried out by comparing interview data with data obtained from observations and data from documentation. From the research conducted, it was found that the use of social media as a medium for learning ESP had a positive effect, namely, as a means of communication that is in high demand, as a tool for triggering student interaction and motivation, and as a collaborative tool. Implications for teaching ESP with the help of technology and suggestions for further research were also provided
PENGARUH KECERDASAN EMOSIONAL DAN PERHATIAN ORANG TUA TERHADAP HASIL BELAJAR SISWA SD NEGERI 326 SINUNUKAN Irawati, Junita; Sasabone, Luana; Setiawati, Ika; Supriatna, Eka; Siregar, Muhammad Sapril
AT-TAJDID Vol 8, No 1 (2024): JANUARI-JUNI 2024
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/att.v8i1.3340

Abstract

The Effectiveness of Contextual Teaching and Learning Approach in Enhancing Indonesian EFL Secondary Learners’ Narrative Writing Skill Jubhari, Yuriatson; Sasabone, Luana; Nurliah, Nurliah
REiLA : Journal of Research and Innovation in Language Vol. 4 No. 1 (2022): REiLA : Journal of Research and Innovation in Language
Publisher : The Institute of Research and Community Service (LPPM) - Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/reila.v4i1.8633

Abstract

This study investigates the effectiveness of the Contextual Teaching and Learning (CTL) approach in enhancing Indonesian EFL secondary learners’ narrative writing skills and the perception of Indonesian EFL secondary schools toward applying the CTL approach. This study employed a quasi-experimental design with fifty-two eleventh-grade students as participants. The participants were divided into two groups; An experimental group received the CTL approach, and a control group received the conventional way. This study utilized a pre-posttest and perceptional questionnaire. Nonparametric tests (i.e., Mann-Whitney U test and Wilcoxon test) were run to analyze the data in this study. The Man-Whitney U test indicated a significant difference between the mean score for the experimental group with the CTL approach and the control group without the CTL approach (9.86 > 10.12). Meanwhile, the Wilcoxon test illustrated that the leading score of the pre-test (10.14) and the post-test (16.05) in the experimental group differ significantly. Implementation of the CTL approach through its components positively contributes to teaching narrative writing skills. Meanwhile, the perceptional questionnaires showed that the students' experiment group perceived the implementation of the CTL Approach positively. This study results render teachers’ insight into a practical approach to teaching writing to be able to teach narrative writing.
PEMANFAATAN TEKNOLOGI MELALUI PELATIHAN PENGGUNAAN FITUR CANVA DALAM PENYUSUNAN MEDIA PEMBELAJARAN ONLINE Sasabone, Luana; Herwantono, Herwantono; Muktar, Muktar; Kurniawan, Rudi; Suprihartini, Yayuk; Taryana, Taryana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23283

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pemanfaatan teknologi dalam pembelajaran online melalui pelatihan penggunaan fitur Canva. Kegiatan dilaksanakan secara daring melalui aplikasi Zoom pada 17 November 2023, dihadiri oleh 44 peserta dari berbagai kalangan pendidikan. Pelatihan melibatkan dosen, mahasiswa, dan guru untuk meningkatkan keterampilan desain grafis mereka menggunakan Canva. Metode pelatihan melibatkan presentasi interaktif, praktik langsung, dan sesi diskusi. Hasilnya menunjukkan peningkatan pemahaman peserta terhadap fitur-fitur Canva dan kemampuan mereka dalam menciptakan materi pembelajaran online yang menarik. Kolaborasi antarpeserta juga memperkaya pengalaman belajar. Kesimpulan dari kegiatan ini menunjukkan bahwa pelatihan Canva berkontribusi signifikan pada peningkatan keterampilan teknologi peserta, yang berpotensi meningkatkan kualitas pembelajaran online di lembaga mereka. Dengan adanya dukungan finansial dari instansi tertentu, kegiatan ini dapat dijadikan model untuk pengembangan kegiatan serupa di masa mendatang.
The Role of Social Media in Increasing Social Interaction in Language Learning in Indonesian Higher Education Sasabone, Luana; Irianto, Sugeng; Tjahyadi, Indra; Abdullah, Dahlan
International Journal of Language and Ubiquitous Learning Vol. 1 No. 4 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijlul.v1i4.683

Abstract

Background. Student inactivity in social interaction is a serious problem in Indonesian higher education, it can affect the quality of language learning. The learning structure tends to be one-way from lecturer to student, creating a dynamic like an inverted pyramid, with limited social interaction. Therefore, this research aims to explore the role of social media in enriching social interactions and improving language learning in higher education environments. Purpose. The purpose of this research is to investigate and understand in depth the role of social media in increasing students' social interactions during the language learning process in Indonesian higher education. By achieving this goal, this research seeks to provide practical recommendations for increasing the effectiveness of language learning and creating a foundation for the development of more adaptive social media-based learning strategies. Method. This research uses a quantitative approach with survey methods. The questionnaire was designed using Google Form and distributed to 30 students who were studying Arabic and English at various universities in Indonesia. The data analysis technique adopts the Miles Huberman technique with a focus on students' understanding of the contribution of social media to increasing social interaction in language learning. Results. The research results show that students actively use social media such as Facebook, Twitter, Instagram, and WhatsApp to discuss, share learning resources, and collaborate on learning projects. Evaluation of the integration of social media in learning materials shows that the majority of students think that lecturers have integrated social media well. Conclusion.` This research provides a comprehensive picture of the positive impact of social media in language learning in higher education. By involving increased interaction, collaboration, and understanding of language material, this research creates a foundation for the development of learning strategies that are more focused on social media integration.
ETHICAL DILEMMAS IN NEUROMARKETING: NAVIGATING PERSUASION, CONSUMER AUTONOMY, AND EMERGING TECHNOLOGIES Stiadi, Muhamad; Sasabone, Luana; Supit, Deisye; Ita Erliana, Cut; Abdullah, Dahlan
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): JANUARY
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Neuromarketing is a rapidly growing field that uses neuroscience to understand consumer behavior and improve marketing effectiveness. This article explores the complex ethical implications of neuromarketing practices, especially regarding persuasive influence on consumer autonomy and the use of emerging technologies. First, we investigate advances in neurotechnology, such as fMRI, EEG, and brain-computer interfaces (BCIs), that enable a deeper understanding of consumer preferences. The challenge is enforcing this technology's ethical use and protecting individual privacy. Second, we discuss "neuro hacking," exploiting neurological vulnerabilities to influence consumer decisions. This raises ethical questions about mental safety and individual autonomy. Third, algorithms and artificial intelligence in Neuromarketing create highly personalized marketing experiences. This raises questions about how to protect privacy, obtain consent, and maintain individual agency. Fourth, we explore cultural issues in Neuromarketing, exploring how cultural values must be respected in marketing practices. Fifth, we discuss security and data protection issues in using neuromarketing technology. Sixth, we investigate the role of government and regulatory agencies in regulating neuromarketing practices and protecting consumer rights. Finally, we highlight the importance of education about neuroethics in educating marketers, researchers, and consumers about the ethical aspects of Neuromarketing. This article encourages critical reflection on the ethical dilemmas businesses, researchers, and policymakers face in the rapidly evolving world of Neuromarketing.
PELATIHAN PENULISAN KARYA ILMIAH KELOMPOK GURU SD DI KOTA MAKASSAR Sujarwo, Sujarwo; Ibrahim, Muliaty; Limbong, Sunarlia; Asdar, Asdar; Sasabone, Luana; Mesfer, Faradila
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3476

Abstract

Tujuan dari kegiatan ini adalah untuk melatih dan membantu guru-guru di Kelompok Kerja Guru (KKG) gugus 1 Ki Hajar Dewantara Makassar dalam penelitian tindakan kelas dan penulisan artikel ilmiah. Pelatihan diberikan melalui ceramah, demonstrasi, tanya jawab, dan praktik melalui pada kegiatan workshop Kegiatan, pendampingan penyusunan PTK dan Menulis di Jurnal Ilmiah serta evaluasi kegiatan. Materi pelatihan disajikan dengan lebih banyak praktik daripada teori, dengan rasio 25% teori dan 75% praktik. Maka hasil yang diharapkan melalui pendampingan penyusunan PTK dan menulis artikel di jurnal ilmiah meliputi sebagai berikut. (1) Solusi permasalahan yakni kemampuan guru dalam PTK masih rendah. Maka melalui kegiatan pengabdian ini, akan dilakukan pendampingan penyusunan PTK mulai memahami Prosedur PTK dan pedoman penyusun proposal sampai ke Hasil penelitian. Peserta dalam kegiatan ini sebanyak 65 Guru dalam pendampingan PTK dan Menulis Artikel di jurnal Ilmiah dengan rincian. Dari pelaksanaan kegiatan PKM disimpulkan 1) pelaksanaan pelatihan penulisan yang di lakukan oleh TIM PKM Universitas Megarezky, PIP Makassar, Universitas Bosowa dan UPI Paulus Makassar bersama Mitra Kelompok Kerja Guru (KKG) Gugus 1 KI Hajar Dewantara Kecamatan Manggala telah sesuai dengan tahapan yang telah direncanakan sebelumnya, secara keseluruhan, tanggapan peserta pelatihan Karya Tulis Ilmiah ini sangat puas dengan materi yang mereka terima
Peranan Freight Forwarder Dalam Menunjang Aktivitas Ekspor Antar Negara Melalui Jalur Laut Maisel, Vingky; Sasabone, Luana
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 6, No 2 (2023): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v6i2.16930

Abstract

Penelitian ini bertujuan untuk menganalisa bagaimana peran serta tanggung jawab Freight Forwarding dan mengetahui bagaimana prosedur pengiriman barang ekspor sesuai dengan prosedur di lapangan dalam rangka mengurangi kegagalan serta keterlambatan proses ekspor ke negara tujuan ekspor oleh PT. Anugrah Karunia Logistik, Indonesia saat ini memasuki era pasar global dimana hambatan perdagangan semakin menurun dan tingkat persaingan meningkat. Proses ekspor masih menemui banyak kendala, dimana eksportir tidak mengerjakan sendiri seluruh tugas logistik yang menjadi tanggung jawabnya karena adanya keterbatasan waktu dan pengetahuan para eksportir mengenai hal logistik yang masih kurang. Penelitian ini bertujuan untuk memperoleh gambaran dan pemahaman yang lebih mendalam mengenai peranan freight forwarder dalam menunjang aktivitas ekspor antar negara melalui jalur laut pada PT. Anugrah Karunia Logistik. Data yang digunakan dalam penelitian ini adalah data primer yang didapatkan melalui wawancara secara langsung kepada pihak forwarder dan eksportir. Penelitian ini menggunakan metode kualitatif dimana ditemukan bahwa eksportir memiliki pertimbangan dalam menentukan forwarding, peran positif yang diberikan forwarding terhadap eksportir, dan permasalahan eksportir terhadap forwarding mampu membuat eksportir mempercayakan proses pengiriman produk ke luar negeri menggunakan freight forwarder.
Co-Authors Amaliah, Nurul Asdar Asdar Bandhaso, Mira Labi Bashar, Khaliq bin Tuan Kechik, Tuan Nordin Cut Ita Erliana Dahlan Abdullah Deisye Supit Eka Supriatna Herwantono, Herwantono Ibrahim, Muliaty Ika Setiawati, Ika Indra Tjahyadi Irawati, Junita Irianto, Sugeng Jayawarsa, A.A. Ketut Johannes Baptista Halik Jubhari, Yuriatson Jubhari Jubhari, Yuristson Kaharto Kaharto, Kaharto Limbong, Sunarlia M, Asia Maisel, Vingky Mangiri, Nunky Junior Seaman Mardiani Mardiani Marzuki, Mutmainnah Mesfer, Faradila Muhamad Stiadi Muhammad Chairil Imran Muktar, Muktar nurliah, nurliah Rosmiaty Rosmiaty Rudi Kurniawan Sipi, Afian Dezi Sanda Siregar, Muhammad Sapril Sujarwo Sujarwo Sukmawati Sukmawati Suprihartini, Yayuk Syam, Nur Ina Syam Tandirerung, Jeane Taryana Taryana, Taryana Taufiq, Anwar Vivit Rosmayanti Yuriatson, Yuriatson