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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 687 Documents
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Penggunaan Bahasa Indonesia sebagai Strategi Komunikasi pada UMKM Dimsum di Kecamatan Klampis Ratri Evelin Sihaloho; Reza Aisyah Ramadani; Bima Kurniawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pz7wdk29

Abstract

Bahasa memainkan peran penting dalam komunikasi bisnis, khususnya dalam mendukung strategi pemasaran yang diterapkan oleh Usaha Mikro, Kecil, dan Menengah (UMKM). Studi ini bertujuan untuk menganalisis penggunaan bahasa Indonesia sebagai strategi komunikasi di UMKM The Oceana Dimsum di Kecamatan Klampis, Kabupaten Bangkalan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dalam paradigma interpretatif. Data dikumpulkan melalui wawancara mendalam, observasi non-partisipan, dan dokumentasi yang melibatkan pemilik UMKM dan individu yang terlibat langsung dalam komunikasi pelanggan. Data dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña, termasuk kondensasi data, tampilan data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa bahasa Indonesia dimanfaatkan secara strategis baik dalam interaksi langsung dengan pelanggan maupun media promosi melalui bahasa yang sederhana, persuasif, informatif, dan sopan. Strategi komunikasi ini memungkinkan konsumen untuk lebih mudah memahami informasi produk, memperkuat keterlibatan pelanggan, meningkatkan citra profesional bisnis, dan mendukung komunikasi pemasaran yang lebih efektif. Studi ini menyimpulkan bahwa bahasa Indonesia tidak hanya berfungsi sebagai media komunikasi tetapi juga sebagai instrumen pemasaran strategis yang berkontribusi pada peningkatan efektivitas komunikasi dan penguatan daya saing UMKM.
Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Rhi Muhammad Ibnu Hibban; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1hzf2q42

Abstract

This study aims to analyze the effect of product quality and price on customer loyalty through customer satisfaction as a mediating variable. The research employed a quantitative approach using an explanatory research design. The population consisted of customers who had purchased or used the products under study, with a sample of 200 respondents selected using a purposive sampling technique. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results indicate that product quality has a positive and significant effect on customer satisfaction (β = 0.336; p < 0.001) and customer loyalty (β = 0.253; p < 0.001). Price also has a positive and significant effect on customer satisfaction (β = 0.336; p < 0.001) and customer loyalty (β = 0.206; p = 0.002). Furthermore, customer satisfaction has a positive and significant effect on customer loyalty (β = 0.298; p < 0.001). The mediation analysis reveals that customer satisfaction partially mediates the relationship between product quality and customer loyalty (β = 0.100; p = 0.001), as well as the relationship between price and customer loyalty (β = 0.100; p = 0.001). These findings indicate that improving product quality and implementing appropriate pricing strategies not only enhance customer loyalty directly but also indirectly through increased customer satisfaction. The findings suggest that companies should prioritize continuous improvements in product quality and establish competitive pricing strategies that reflect the value perceived by customers in order to enhance customer satisfaction and foster long-term customer loyalty.
Determinan Unified Theory of Acceptance and Use of Technology Terhadap Minat Adopsi Mobile Banking pada Mahasiswa di Kota Samarinda Agelli Tri Putri; Rizky Yudaruddin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/krckrp24

Abstract

This This study aims to examine the influence of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions on mobile banking adoption intention among university students in Samarinda. This study employed a quantitative research approach. The sampling technique used was non-probability sampling, specifically purposive sampling. Data were collected by distributing questionnaires to 100 students at Universitas Mulawarman who had experience using mobile banking services. Data were analyzed using Variance-Based Structural Equation Modeling (SEM), namely Partial Least Squares (PLS), with the assistance of SmartPLS software. The results indicate that Performance Expectancy has a positive and significant effect on mobile banking adoption intention. Effort Expectancy has a positive but insignificant effect on mobile banking adoption intention. Social Influence also has a positive but insignificant effect on mobile banking adoption intention. Meanwhile, Facilitating Conditions have a positive and significant effect on mobile banking adoption intention. These findings suggest that the perceived usefulness of mobile banking and the availability of supporting resources are the primary factors influencing students' intention to adopt mobile banking, whereas perceived ease of use and social influence do not significantly affect their adoption intention.  
Pengaruh Content Marketing dan Harga Terhadap Keputusan Pembelian pada Saji Resto & Cafe di Citayam Rizqia Fitriani Hamidah; Elmira Siska
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ehe7ag42

Abstract

This study aims to determine the influence of content marketing and price on purchase decisions at Saji Resto & Cafe in Citayam. The research employed a quantitative method with a quantitative approach. Data were collected through the distribution of online questionnaires using Google Forms to consumers who had made purchases at Saji Resto & Cafe. The sampling technique used was purposive sampling, with a total sample of 100 respondents determined using the Lemeshow formula. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 30, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) test. The results of the study indicate that content marketing has a positive and significant effect on purchase decisions partially, with a calculated t-value of 5.606 and a significance value of 0.000. Price also has a positive and significant effect on purchase decisions, with a calculated t-value of 3.406 and a significance value of 0.000. Simultaneously, content marketing and price have a positive and significant effect on purchase decisions, with a calculated F-value of 233.465 and a significance value of 0.000. These findings suggest that the better the content marketing and the more appropriate the price offered, the higher the consumers' purchase decisions at Saji Resto & Cafe in Citayam.
Pengaruh Literasi Keuangan dan Locus of Control Terhadap Perilaku Keuangan Mahasiswa Universitas Teuku Umar Syafitri Syafitri; Muzakir Muzakir; Fitria Mandaraira
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/316epp50

Abstract

In the era of rapid financial technology development, university students are expected to possess the ability to manage their finances wisely in order to avoid excessive consumer behavior. However, in reality, many students are still unable to manage their finances effectively. Therefore, adequate financial literacy and strong self-control in financial decision-making are essential. This study aims to examine and analyze the influence of financial literacy and locus of control on the financial behavior of students at Teuku Umar University. This research employed a quantitative approach with a sample of 383 students from Teuku Umar University selected through random sampling. The data used in this study were primary data collected through questionnaires measuring financial literacy, locus of control, and students' financial behavior. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that financial literacy and locus of control have a positive and significant effect on students' financial behavior, both partially and simultaneously. These findings imply that higher levels of financial literacy and stronger locus of control are associated with better financial behavior among students in managing their personal finances.
Pengaruh Likuiditas dan Leverage Terhadap Profitabilitas pada Perusahaan Manufaktur Sub Sektor Industri Dasar dan Kimia yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024 Angga Mauliza; Abu Hasan Makmun; Muzakir Muzakir
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ncf1ck29

Abstract

This study aims to analyze the effect of liquidity and leverage on profitability in manufacturing companies listed on the Indonesia Stock Exchange for the period 2019–2024. In the business and investment world, profitability is one of the main indicators used to assess a company's financial performance as well as its ability to generate sustainable profits. Manufacturing companies, as one of the sectors that play an important role in the national economy, are required to manage their resources effectively, particularly in terms of managing current assets and capital structure. However, the phenomenon shows that the profitability of manufacturing companies has fluctuated, especially during the COVID-19 pandemic, thus further analysis is needed to examine the factors affecting it. The method used in this study is a quantitative approach with descriptive analysis and multiple linear regression. The data used are secondary data in the form of financial statements of manufacturing companies obtained from the official website of the Indonesia Stock Exchange (www.idx.co.id). The variables in this study consist of liquidity measured by the Current Ratio (CR), leverage measured by the Debt to Equity Ratio (DER), and profitability measured by Return on Assets (ROA). The results of the study indicate that partially, liquidity has a positive and significant effect on profitability, and leverage also has a positive and significant effect on profitability. Simultaneously, liquidity and leverage have a significant effect on the profitability of manufacturing companies with a significance value below 0.05. This indicates that the company's ability to manage current assets and capital structure simultaneously plays an important role in increasing profitability.
Peran Moderasi Environmental, Social, Governance (ESG) pada Pengaruh Profitabilitas, Leverage Terhadap Nilai Perusahaan Sektor Makanan dan Minuman di BEI Lia Febriani; Etty Gurendrawati; Dwi Handarini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ygqvbb37

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh profitabilitas dan leverage terhadap nilai perusahaan serta menguji peran Environmental, Social, and Governance (ESG) sebagai variabel moderasi pada perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2020-2024. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari annual report, sustainability report, dan laporan keuangan perusahaan. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh 33 perusahaan dengan 164 observasi setelah dilakukan penghapusan satu data outlier. Analisis data dilakukan menggunakan regresi data panel dengan Fixed Effect Model (FEM) dan Moderated Regression Analysis (MRA) menggunakan perangkat lunak EViews 13. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan, sedangkan leverage tidak berpengaruh signifikan terhadap nilai perusahaan. Pengungkapan ESG berpengaruh negatif dan signifikan terhadap nilai perusahaan. Selain itu, ESG terbukti mampu memoderasi hubungan profitabilitas terhadap nilai perusahaan dengan memperlemah pengaruh profitabilitas, serta memoderasi hubungan leverage terhadap nilai perusahaan dengan memperkuat pengaruh leverage. Temuan ini menunjukkan bahwa investor masih lebih mempertimbangkan kinerja keuangan dibandingkan informasi keberlanjutan dalam menilai perusahaan, meskipun pengungkapan ESG tetap berperan dalam memengaruhi hubungan antara faktor keuangan dan nilai perusahaan.
Analisis Determinan Ekspor Nikel di Indonesia: Studi Kasus Sebelum dan Sesudah Kebijakan Pelarangan Ekspor Fadiya Khansazalfa; Karuniana Dianta Arfiando Sebayang; Dicky Iranto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pfk51f35

Abstract

This study analyzes the determinants of nickel exports in Indonesia before and after the implementation of the export ban policy. Using time series data from 2014 to 2025 (48 quarterly observations), this research employs multiple linear regression analysis with the Ordinary Least Square (OLS) method and Newey-West Heteroskedasticity and Autocorrelation Consistent (HAC) standard errors to address autocorrelation issues. The dependent variable is nickel export value, while the independent variables are capital goods (proxied by mining machinery imports), exchange rate (USD/IDR), and the export ban policy as a dummy variable. The results show that the exchange rate has a positive and significant effect on nickel exports (t-statistic = 4.789; p = 0.000), and the export ban policy has a positive and significant effect (t-statistic = 3.254; p = 0.002). However, capital goods do not have a significant effect on nickel exports (t-statistic = -0.230; p = 0.819). The adjusted R-squared value of 85.53% indicates that the three independent variables explain most of the variation in nickel exports. These findings confirm that exchange rate depreciation and downstreaming policies are key drivers of Indonesia's nickel export performance, while upstream mining machinery imports have not yet contributed significantly to export growth
Analisis Pemberdayaan UMKM Melalui Pemanfaatan Car Free Day Terhadap Peningkatan Kesejahteraan Masyarakat Di Kabupaten Sumbawa Yayuk Yayuk; Fahlia Fahlia
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bhgr0s57

Abstract

This study aims to analyze the effect of Car Free Day (CFD) utilization on UMKM empowerment, the effect of Car Free Day (CFD) utilization on community welfare, the effect of UMKM empowerment on community welfare, and the mediat-ing role of UMKM empowerment in the relationship between Car Free Day (CFD) utilization and community welfare in Sumbawa Regency. This research employed a quantitative approach with an explanatory method. The population consisted of UMKM actors participating in the Samota Car Free Day in Sumbawa Regency, with a sample of 60 respondents selected using the Slovin formula. Data were col-lected through questionnaires using a Likert scale and analyzed using path analysis and the Sobel test with the assistance of SPSS software. The results indicate that Car Free Day (CFD) utilization has a positive and significant effect on UMKM empowerment. Furthermore, Car Free Day (CFD) utilization has a positive and significant effect on community welfare. In contrast, UMKM empowerment has a negative and insignificant effect on community welfare. The Sobel test also shows that UMKM empowerment is not able to mediate the effect of Car Free Day (CFD) utilization on community welfare. These findings suggest that improving the utili-zation of Car Free Day (CFD) can directly enhance community welfare, while the existing UMKM empowerment programs have not yet provided an optimal contri-bution to improving community welfare.
Pengaruh Kemudahan Penggunaan dan Gaya Hidup Terhadap Perilaku Konsumtif Pengguna Shopee Paylater  di Kalangan Gen Z di Kota Tanjungpinang Reza Ariyanto; Catri Jintar; Siti Arita Novia
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4p1m3a05

Abstract

This study aims to examine the influence of Ease of Use and Lifestyle on the consumption behaviour of Shopee PayLater users among Gen Z in Tanjungpinang City. The research design is explanatory quantitative, with sampling conducted using purposive sampling (96 respondents). Primary data were collected through a Likert-scale questionnaire, supplemented by secondary data from the literature; all data were analysed using SPSS version 27. The data analysis stages included instrument validity testing, testing of classical assumptions, multiple linear regression analysis, t-tests, F-tests, and the Coefficient of Determination (R²). The results of the study indicate that the variables Ease of Use (X1) and Lifestyle (X2) jointly have a positive and significant effect on Consumption Behaviour (Y). This is evidenced by a calculated F-value of 22.185, which is greater than the critical F-value (3.09), as well as a p-value of <0.001, which is less than 0.05. Ease of Use and Lifestyle together drive the consumer behaviour of Shopee PayLater users. Ease of use makes users feel that transactions are more practical and convenient, while Gen Z’s lifestyle which is closely tied to trends, promotions, and popular products further strengthens the urge to shop. Based on these results, Gen Z is advised to manage their finances more wisely, while Shopee is encouraged to improve transparency and financial education. Future research is recommended to include additional variables such as self-control and financial literacy.  

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