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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,467 Documents
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Pengaruh Kualitas Produk dan Promosi Terhadap Minat Pembelian Mie Sedaap pada Masyarakat Kelurahan Medan Satria Bekasi (Periode April 2026) Ade Amrulloh; Herayati Herayati; Vicky Windasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xgy8sc06

Abstract

This study aims to analyze the effect of product quality and promotion on the purchase intention of Mie Sedaap among residents of Medan Satria Urban Village, Bekasi, during April 2026, both partially and simultaneously. This research employed a quantitative associative approach with a survey method. The sample consisted of 100 respondents selected using purposive sampling based on the Lemeshow formula. Data were collected through a five-point Likert questionnaire and analyzed using IBM SPSS Statistics 25 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that product quality has a positive and significant effect on purchase intention, with a t-value of 8.565 and significance of 0.000. Promotion also has a positive and significant effect, with a t-value of 4.687 and significance of 0.000. Simultaneously, product quality and promotion significantly affect purchase intention, with an F-value of 593.415 and significance of 0.000. The R Square value of 0.924 indicates that the two independent variables explain 92.4% of the variation in purchase intention, while 7.6% is explained by other factors outside the model.
Pengaruh Social Media Marketing dan Brand Awareness Terhadap Minat Beli Konsumen Kopi Kenangan di AEON Mall Jakarta Garden City Nadya Fauzia Azzahra; Siti Mabrur Rachmah; Nurhayati Nurhayati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e5fr9f82

Abstract

This study aims to determine the effect of Social Media Marketing and Brand Awareness on the Purchase Intention of Kopi Kenangan consumers at AEON Mall Jakarta Garden City, both partially and simultaneously. The study employed a quantitative survey approach. A total of 100 respondents were selected using purposive sampling from social media users who had purchased Kopi Kenangan products at the outlet. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics 25. The results show that Social Media Marketing has a positive and significant effect on Purchase Intention, with a t-value of 4.614 and significance of 0.000 < 0.05. Brand Awareness also has a positive and significant effect, with a t-value of 3.391 and significance of 0.001 < 0.05. Simultaneously, the two independent variables significantly affect Purchase Intention, with an F-value of 48.509 and significance of 0.000. The R Square value of 0.500 indicates that Social Media Marketing and Brand Awareness jointly explain 50% of the variation in Purchase Intention, while the remaining 50% is explained by factors outside the model.
Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Moisturizer Gel Viva di Marketplace Shopee Pada Masyarakat Semper Timur Sinta Aulia Simatupang; Chanissa Purwaningrum
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zqqakd54

Abstract

This study aims to examine the influence of promotion and brand image on consumer’s pruchase decisions regarding Viva Moisturizer Gel on the Shopee marketplace among the residents of Semper Timur, North Jakarta. This research was motivated by the low level of consumer awareness and sales of Viva Cosmetics products amid the increasingly intense competition in the skincare industry. This study employed a quantitative research approach. The sample consisted of 100 respondents selected using the Slovin formula. Primary data were collected through a questionnaire and analyzed using SPSS version 26. the findings reveal that promotion has a positive and significant effect on purchase decisions. Similarly, brand image also has a positive and significant effect on purchase decisions. Furthermore, promotion and brand image simultaneously of determination indicates that promotion and brand image jointly explain 45,4% of the variance in purchase decisions, while the remaining 54,6% is influenced by other factor outside the scope of this study. Among the two independent variables, promotion has a more dominant influence on purchase decisiions than brand image. Based on these findings, it is recommended that Viva Cosmetics optimize its promotional strategies while strenghthening its brand image to create a more modern and attractive perception that aligns with the preferences of today’s young consumers.
Analisis Efektivitas Media Sosial Tiktok Sebagai Sarana Promosi Brand Jiniso Pada Gen Z di Wilayah Jakarta Pusat Rahma Ayu Agustin; Isyana Emita
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kqhm5779

Abstract

This study aims to analyze the effectiveness of TikTok social media as a promotional tool for the JINISO brand among Generation Z in Central Jakarta and to identify the aspects that support the effectiveness of its promotional activities. This research used a descriptive quantitative approach. Data were collected through a digital questionnaire using a five-point Likert scale. Respondents were selected using non-probability sampling with a purposive sampling approach, with criteria including Generation Z who resided or were active in Central Jakarta, had an active TikTok account, and had been exposed to JINISO promotional content. A total of 122 respondents were analyzed using descriptive statistics with IBM SPSS 27. The results showed that the TikTok as a Promotional Tool variable obtained a mean score of 85.48 out of 100, with a standard deviation of 6.115. Meanwhile, the Promotion Effectiveness variable based on the AIDA model obtained a mean score of 55.70 out of 65, with a standard deviation of 4.599. The findings indicate that JINISO's TikTok promotional activities received positive assessments from Gen Z respondents and were able to support attention, interest, desire, and action toward the promoted products.
Peningkatan Pengetahuan Pemuda Melalui Pelatihan Tajhizul Mayit di Desa Siboris Lombang Maulana Sulaiman Hsb; Asliyah Amelia Nasution; Hayatul Hadia; M. Abdillah; Lisnida Yanti; Ahmad Fauzi; Ika Madani Nst; Monita Rangkuti; Elisa Fatma Dewita; Nurhasanah Sigalingging; Darwin Nasution
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5efhbm17

Abstract

The community service activity entitled “Improving Youth Knowledge through Tajhizul Mayit Training in Siboris Lombang Village” was conducted as an effort to improve young people's knowledge and skills in performing funeral rites according to Islamic teachings. Funeral rites are an obligation in Islam that include washing, shrouding, performing the funeral prayer, and burying the deceased. However, in practice, some young people still have limited knowledge and skills regarding the proper procedures for managing the deceased. This activity was conducted on July 23, 2026, from 9:00 p.m. to 11:00 p.m. local time, at Subulussalam Mosque, Siboris Lombang Village, Barumun Tengah District, Padang Lawas Regency. The training used several methods, including material presentation, demonstrations, hands-on practice, and question-and-answer sessions concerning the procedures of tajhizul mayit. Participants were provided with explanations about washing, shrouding, performing the funeral prayer, and burying the deceased according to Islamic principles. The results showed an improvement in the participants' understanding and enthusiasm throughout the training. Participants gained not only theoretical knowledge but also practical experience that can serve as preparation when they are needed to assist in funeral services within the community. This activity demonstrates that tajhizul mayit training can be an effective means of strengthening youth knowledge, skills, and readiness to fulfill social and religious responsibilities in the community.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Richeese Factory Cabang Pahlawan  Revolusi Daerah Jakarta Timur Ulyani Nur Aisyah; Daniel Daniel
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w6tszd26

Abstract

This study aims to analyze the influence of price and service quality on customer satisfaction at the Richeese Factory Pahlawan Revolusi branch in East Jakarta. The study employs a quantitative approach using purposive sampling with 85 respondents. Data were collected via questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination, utilizing IBM SPSS Statistics version 27. The results indicate that price has a positive and significant effect on customer satisfaction, with a calculated t-value of 10.176 and a significance level of <0.001. Service quality also has a positive and significant effect, with a calculated t-value of 3.002 and a significance level of 0.004. Simultaneously, price and service quality significantly influence customer satisfaction, with a calculated F-value of 114.358 and a significance level of <0.001. The R-square value of 0.736 indicates that price and service quality explain 73.6% of the variation in customer satisfaction. Thus, it can be concluded that price and service quality—both individually and simultaneously—play a significant role in enhancing customer satisfaction.  
Pengaruh  Diskon dan Harga Terhadap Kepuasan Pelanggan PT. Kamadara Indah Perkasa Reta Melinda Sari; Joko Ariawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h9zk7h45

Abstract

This study was motivated by declining sales and increasing product returns at PT Kamadara Indah Perkasa, which were assumed to be influenced by discount and pricing strategies, thereby affecting customer satisfaction. This study aimed to analyze the influence of discounts and prices on customer satisfaction, both partially and simultaneously. The research employed a quantitative approach using a saturated sampling technique involving 50 respondents. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination with the assistance of SPSS software. The results showed that discounts had a positive and significant effect on customer satisfaction, with a t-value of 7.253 > t-table of 2.012 and a significance value of 0.000 < 0.05. Price also had a positive and significant effect on customer satisfaction, with a t-value of 8.153 > t-table of 2.012 and a significance value of 0.000 < 0.05. Simultaneously, both variables had a significant effect on customer satisfaction, with an F-value of 100.187 > F-table of 3.20 and a significance value of 0.000 < 0.05. The R Square value of 0.810 indicates that 81% of customer satisfaction is explained by the independent variables, while the remaining 19% is influenced by other factors outside the scope of this study.
Integrating Bilingual SPI in Physical Education to Strengthen English Literacy: Enhancing Writing, Speaking, Listening, and Reading Ririn Ambarini; Listyaning Sumardiyani; Dian Ayu Zahraini; Hadi Riwayati Utami
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k5d2dk68

Abstract

This study investigates the effectiveness of integrating Bilingual Structured Play Inquiry (SPI) into Physical Education (PE) to enhance students’ English literacy skills—writing, speaking, listening, and reading—through movement-based learning. Grounded in previous research on bilingual pedagogy, microteaching innovations, and multimodal instruction, this study extends existing work by embedding structured bilingual literacy strategies within active play activities, a context rarely explored in English language learning. Using a mixed-methods design, data were collected through literacy assessments, classroom observations, and student–teacher perception surveys. Results indicate significant improvements across all four literacy domains, with students demonstrating higher accuracy, fluency, and comprehension when English prompts were integrated into inquiry-based physical tasks. Qualitative findings further reveal that active play reduces language anxiety, increases engagement, and promotes spontaneous English production. Teachers reported greater awareness and readiness to integrate bilingual strategies effectively. Overall, the findings suggest that Bilingual SPI in PE provides an authentic, enjoyable, and cognitively rich environment that strengthens English literacy holistically while maintaining PE learning goals. This model offers a practical pathway for schools seeking to foster bilingual competence through interdisciplinary approaches.
A Conceptual Model of Digital Ecosystem-Based Circular Economy for Craft Industries Utilizing Renewable Natural Resources Selly Kudrati Ningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nfhssr73

Abstract

The handicraft sector utilizing renewable natural resources plays a pivotal role in rural economic development and cultural preservation. However, conventional linear production models face severe market frictions, including upstream resource depletion, information asymmetry, and unaccounted ecological externalities. Grounded in environmental resource economics, microeconomic value theory, and digital platform architecture, this study proposes a conceptual framework that integrates circular economy principles into a digital ecosystem. Using an integrative conceptual synthesis methodology, this study models the structural interactions among four core dimensions: closed-loop input stewardship, smart platform verification, consumer willingness-to-pay internalisation, and community-level economic governance. The model introduces four key theoretical propositions explaining how distributed digital ledgers and eco-labeling mitigate moral hazard, transform positive environmental externalities into producer surplus, and optimize resource renewal rates. Ultimately, the conceptual architecture demonstrates that digital enablement does not merely digitize commercial transactions, but recalibrates resource governance, fostering regenerative rural craft clusters and long-term socio-ecological sustainability.
Sistem Pendukung Keputusan Pemilihan Karyawan Terbaik Berbasis Web Menggunakan Metode SMART Pada PT Purnama Laboratory Ichsan Fadhila Ramadhan; Sumardiono Sumardiono
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wjdb7v49

Abstract

Employees were a strategic asset for PT Purnama Laboratory, yet the company's best-employee selection process was still carried out manually, was subjective, and lacked clearly defined criteria and weighting, which made it time-consuming and error-prone. This study aimed to design and build a web-based Decision Support System (DSS) for selecting the best employee that produced objective, fast, and transparent decisions. The system was developed using the Rapid Application Development (RAD) model and was implemented with PHP, the CodeIgniter 3 framework, and a MySQL database, applying the Simple Multi Attribute Rating Technique (SMART) method to weight four assessment criteria: attendance, performance, length of service, and violations. Testing on eleven employee alternatives showed that the system automatically produced an objective ranking, with Muhammad Rizky obtaining the highest final score of 0.8000. Beta testing using a Likert-scale questionnaire resulted in a feasibility percentage of 82%, categorized as highly feasible. These findings proved that integrating SMART into a computerized DSS effectively overcame the weaknesses of manual assessment and supported faster, more accurate, and more transparent managerial decision-making.

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