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Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28095901     EISSN : 28096037     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Artikel bisa ditulis dalam bahasa Inggris atau bahasa Indonesia dan diterbitkan 3 kali setahun: Januari, Mei dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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Analisis Strategi Diferensiasi dalam Meningkatkan Positioning pada Warung Kopi di Rantau Prapat Muhammad Ilham Arif; Ade Parlaungan Nasution; Junita Lubis
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4111

Abstract

This study aims to analyze differentiation strategies in improving positioning at Rantauprapat coffee shops. The number of samples is 96 respondents, namely coffee shop owners in Rantauprapat. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results of the study indicate that product differentiation, service differentiation and image differentiation have a positive and significant effect on positioning both partially and simultaneously. It can be seen from the results of the determination coefficient in the Adjusted R Square column, which is 0.791. This value means that positioning can be explained by product differentiation, service differentiation and image differentiation by 79.1%. While the rest is influenced by other variables not examined in this study.
Pengaruh Pengalaman Kerja, Latar Belakang Pendidikan dan Kompensasi Terhadap Kinerja Karyawan pada PT Pegadaian UPC Kota Pinang Karyn Natalia Hutauruk; Marlina Siregar; Nur’ainun Gulo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4119

Abstract

This study aims to determine the effect of work experience, educational background and compensation on employee performance at PT Pegadaian UPC Kota Pinang. The number of samples is 30 respondents. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and determination coefficient using SPSS 27. The results of the study indicate that work experience has a positive and significant effect on employee performance, educational background has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance, work experience, educational background and compensation simultaneously have a positive and significant effect on employee performance with a value of
Pengaruh Kualitas Pelayanan Karyawan dan Fasilitas Kamar Terhadap Loyalitas dengan Variabel Kepuasan Sebagai Variabel Mediasi Sebuah Studi Kasus Pada Hotel Benteng Kota Bukittinggi Nabila Ufairah; Pasar Ibu
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4126

Abstract

This research purposes it to reveal the extent of the influence of service quality and room facilities at Hotel Benteng Kota Bukittinggi on loyalty, with satisfaction as a variable of mediating. This research type uses a method by quantitative descriptive with an approach by causal associative (cause and effect) through survey methods. The sample used comprises 93 samples. Service Quality (X1), Room Facilities (X2), Loyalty (Y), and Guest Satisfaction (Z) are all in the moderate category, with respective scores of 3.95, 3.81, 4.01, and 4.07. Data were analyzed utilized descriptive statistics and SEM (PLS). Hypotheses were tested using t-statistics and p-values. If the t-statistic exceeds the t-table or the p-value does not exceed 0.05, then the hypothesis is confirmed. Research findings show that variable X1 does not affect variable Z (t-statistic 0.041) and variable Y (t-statistic 0.192). Furthermore, variable Z (t-statistic 6.449) and variable Y (t-statistic 4.872) are significantly influenced by variable X2. Next, variable Z shows a strong impact on variable Y, as evidenced by its t-statistic value of 3.313. In addition, it shown that, through t-statistic 0.040 for variable X1 and 2.447 for variable X2, variable X1 does not have an impact in significant to variable Y through variable Z. On the contrary, variable X2 has an impact in significant to variable Y through variable Z. Thus, only the hypothesis related to variable X2 can be accepted in this research.
Pengaruh Brand Awareness, Brand Image, Promosi Digital dan Gaya Hidup Terhadap Keputusan Pembelian Iphone : Studi Kasus Mahasiswa FEB Universitas Labuhanbatu Suri Kholiza; Marlina Siregar; Praida Hansyah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4127

Abstract

This study aims to determine the effect of brand awareness (X1), brand image (X2), digital promotion (X3), and lifestyle (X4) on iPhone purchasing decisions (Y) case study of FEB Labuhanbatu University Students. The type of research used is descriptive research with a quantitative approach. The sample used was 91 respondents who were Labuhanbatu University Students using purposive sampling technique based on the slovin formula. Data collection was carried out by distributing questionnaires via google forms online to FEB Labuhanbatu University Students. The data analysis method was carried out through instrument testing, classical assumption testing, multiple regression analysis and hypothesis testing using the statistical package for the social sciences (SPSS). The results of this study indicate that the brand awareness variable has a positive and significant effect on iPhone purchasing decisions, brand image has a positive and significant effect on iPhone purchasing decisions, digital promotion has a positive and significant effect on iPhone purchasing decisions, lifestyle has a positive and significant effect on iPhone purchasing decisions.
Pengaruh Gaya Kepemimpinan, Disiplin, Lingkungan Kerja, dan Kompensasi Terhadap Kinerja Karyawan PT Tasik Raja Fitri Rahmayani Hasibuan; Abd. Halim; Nur’ainun Gulo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4128

Abstract

This study aims to determine the effect of leadership style, work discipline, work environment, and compensation on employee performance at PT Tasik Raja Cikampak Labuhanbatu Selatan. The sample size was 100 respondents. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and coefficient of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all t count values> t table and significance values ​​<0.05 with a determination level of 0.655 or 65.50% giving a positive and significant influence.
Analisis Tantangan dalam Pengembangan Ekowisata Pesisir Berkelanjutan di Pantai Sri Mersing, Desa Kuala Lama Meilinda Suriani Harefa; Elsa Kardiana; Desi Murni AR; Nurul Mutia Azzahara; May Hafizah; Grace Holyvia J.Dachi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4132

Abstract

This research examines the development of sustainable coastal ecotourism at Sri Mersing Beach, Kuala Lama Village, Serdang Bedagai Regency. This area has tourism potential in the form of a 2-kilometer stretch of white sand beach, a gentle beach gradient, and a row of pine trees that provide a distinctive shade. The research was conducted in March-April 2025 using a descriptive qualitative approach with a case study method. Data collection was carried out through direct observation, in-depth interviews with key informants selected through purposive sampling, and literature study. The research results indicate that the development of ecotourism in this area faces several major challenges, such as limited infrastructure, suboptimal waste management, low capacity of local human resources, and weak institutional coordination. Nevertheless, the preserved natural potential and local uniqueness provide significant opportunities for the development of sustainable ecotourism. This research recommends an integrated approach that involves all stakeholders in formulating eco-tourism development strategies that consider economic, social, and environmental aspects.
Pengaruh Strategi Penangkapan Ikan Ramah Lingkungan di Pantai Olo, Kecamatan Belawan Meilinda Suriani Harefa; Elsa Kardiana; Angel Lena Simanjuntak; Yordan Sihotang; Sogya Solin
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.4158

Abstract

This study aims to analyze the impact of environmentally friendly fishing strategies implemented by local fishermen on catch outcomes and the sustainability of marine ecosystems in Pantai Olo, Belawan District. In response to increasing ecological pressure caused by exploitative fishing practices, the adoption of more sustainable approaches has become essential. This research employs a qualitative approach with descriptive methods. Data were collected through field observations, in-depth interviews with fishermen, and literature review. The findings indicate that the use of selective fishing gear, such as appropriately sized nets, contributes to improved catch quality and the preservation of fish populations. Although daily catch volumes may be lower compared to conventional methods, fishermen reported long-term benefits, including income stability and resource availability. Nonetheless, limited access to appropriate technology and training remains a significant challenge. These findings highlight that environmentally friendly fishing strategies generate notable ecological and economic benefits, emphasizing the need for continuous policy support and capacity-building initiatives.
Implementasi Standard Operasional Procedure (SOP) Receiving Section di the Zuri Hotel Pekanbaru Rufi ‘Aisyah; Pasaribu Pasaribu
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4167

Abstract

This study aims to examine the implementation of Standard Operating Procedures (SOP) in the receiving section at The Zuri Hotel Pekanbaru. Using a qualitative descriptive method with purposive sampling to select informants, data were collected through interviews, observations, and documentation. The collected data were transcribed and analyzed using Nvivo software. The findings reveal that the receiving section has implemented SOP related to the receipt, storage, and distribution of goods in accordance with hotel standards. However, several procedures were found to be inadequately executed, indicating gaps between the SOP guidelines and actual practice.
Strategi Pengembangan Kompetensi SDM Berbasis Digital untuk Meningkatkan Daya Saing UMKM di Era Transformasi Industri 4.0: Studi Kasus di Kabupaten Purworejo Galuh Aditya
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.4178

Abstract

The purpose of this research is to identify the problems and human resource needs of MSMEs in Purworejo Regency. In addition, to enhance the competitiveness of SMEs in the 4.0 industrial era, a digital competency development strategy will also be created. The research method used is qualitative with a case study approach involving MSME actors, trainers, and stakeholders. The research results show that limited digital literacy and access to technology are the main obstacles. On the other hand, intensive technical training and mentoring have proven to enhance human resource capabilities, and development strategies that combine direct training, mentoring, and cross-sector collaboration are capable of increasing the competitiveness of SMEs through market expansion and operational efficiency. To support the digital transformation of SMEs, this research suggests the development of sustainable digital training programs that can be tailored to local needs.
Pengaruh Media Sosial dalam Mendorong Keputusan Konsumsi Generasi Z di Coffee Shop Kintamani sebagai Wisata Kuliner Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ida Bagus Udayana Pidada; Putu Ade Wijana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4202

Abstract

Kintamani is currently viral on social media with the presence of a coffee shop combined with its natural beauty.This study aims to examine the influence of social media on the consumption decisions of Generation Z at coffee shops in the Kintamani area. A quantitative method was employed using a simple linear regression approach. Data were collected through observation, questionnaires and literature studies. The questionnaire was distributed to 50 Generation Z respondents who had visited a coffee shop in Kintamani.The results show that social media has a positive and significant influence on consumption decisions, with a regression coefficient of 0.754 and a significance value of 0.000. The R Square value of 0.672 indicates that 67.2% of the variation in consumption decisions can be explained by social media activity. These findings suggest that social media functions not only as a promotional tool but also as a strategic communication platform that shapes perception and consumer behavior among Generation Z. Therefore, coffee shop businesses are advised to develop engaging, interactive, and relevant social media content to effectively enhance consumption decisions.

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