Journal of Business Integration Competitive
Journal of Business Integration Competitive (JoBIC) is a peer-reviewed academic publication that delves into the vital relationship between business integration and competitive strategies. Its mission is to provide a platform for scholars, researchers, and industry practitioners to explore and analyze how businesses can integrate processes and systems to gain a competitive edge in the global market. This journal typically aims to provide insights, research findings, and case studies that explore how businesses integrate various operational, technological, and strategic processes to enhance competitiveness in the global market. Articles in this journal often cover topics like supply chain management, digital transformation, innovation, strategic alliances, and market competition. It serves as a resource for academics and business professionals interested in understanding the evolving dynamics of competitiveness and how companies can align their operations to remain competitive in an increasingly complex business environment. The journal also emphasizes interdisciplinary approaches, combining knowledge from fields like economics, management, information technology, and marketing to provide comprehensive perspectives on business integration and competition. JoBIC publishes two issues in a year in April, and October. Focus: The journal primarily focuses on how organizations can seamlessly integrate various aspects of their operations—such as finance, technology, marketing, human resources, and supply chain management—to foster innovation, improve efficiency, and sustain long-term competitiveness. It also examines competitive strategies employed by businesses to navigate market challenges, disrupt industries, and outpace rivals. Scope: The scope of Journal of Business Integration Competitiveness spans several key domains: 1. Business Process Integration: Exploring ways in which businesses can align internal functions and external partnerships to optimize performance. 2. Digital Transformation: Understanding how digital tools and technologies like AI, IoT, and automation are transforming business processes and creating competitive advantages. 3. Strategic Alliances and Partnerships: Examining collaborations and mergers as a means of business integration for competitive gains. 4. Global Supply Chain and Operations: Analyzing the integration of supply chain and operational strategies in a globalized economy. 5. Innovation and Entrepreneurship: Investigating the role of innovation and entrepreneurial ventures in fostering competitiveness. 6. Corporate Governance and Ethics: Addressing the ethical dimensions and governance structures that impact competitiveness in a business environment. 7. Market Competition and Strategy: Studying the competitive dynamics in different industries, including market entry strategies, pricing models, and branding. This journal provides valuable insights for both academia and business professionals who are seeking to understand the latest trends, research, and methodologies in business integration and competition
Articles
25 Documents
<![CDATA[Strengthening Sales Through Brand Image and Product Quality: An Empirical Study at UD. UMEGA Roti Kacang Hj. Eliya Lubis ]]>
<![CDATA[Dwi Khairumi]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Martin]]>;
<![CDATA[Lidia Berliana Siboro]]>;
<![CDATA[Manda Dwipayani Bhastary]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.17
<![CDATA[This study investigates the influence of brand image and product quality on sales performance at UD. UMEGA Roti Kacang Hj. Eliya Lubis in Tebing Tinggi. A quantitative approach was employed, with data collected through observations, questionnaires, and interviews involving consumers of Roti Kacang Hj. Eliya Lubis. Data analysis was conducted using multiple linear regression with SPSS software. The findings reveal that both brand image and product quality have a positive and significant effect on sales. Among these, product quality plays a more dominant role in driving sales growth, indicating that consistent product excellence is critical to sustaining consumer interest and loyalty. Conversely, while brand image also positively influences sales, its impact is comparatively weaker, suggesting the need for strategic enhancement of brand perception. Strengthening both dimensions is essential for maintaining competitiveness and ensuring sustainable business development in an increasingly dynamic market environment.]]>
<![CDATA[A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA ]]>
<![CDATA[Purnama Sari]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Jessica Andre]]>;
<![CDATA[Tina Linda]]>;
<![CDATA[Ahmad Fadli]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.18
<![CDATA[Marketing strategy plays a crucial role in influencing the success and competitiveness of a business. Effective marketing strategies enhance a company's ability to expand its market share and achieve desired profitability. This study aims to identify appropriate marketing strategies for Cafe Pondok Rezeki Deli Tua to strengthen its competitive advantage. A descriptive qualitative approach was employed, utilizing SWOT analysis through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that a Growth-Oriented Strategy is the most suitable approach, as the business is positioned in Quadrant I with positive results. It is recommended that Cafe Pondok Rezeki Deli Tua further enhance its marketing efforts, particularly focusing on the marketing mix elements, to effectively compete with other cafés in the region.]]>
<![CDATA[ANALYSIS OF MARKETING STRATEGIES TO ENHANCE SERVICE QUALITY IN ELECTRONIC REPAIR WORKSHOPS: A CASE STUDY AT NATEMU, SOUTHEAST ACEH ]]>
<![CDATA[Ayu Julsari]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Deva Djohan]]>;
<![CDATA[Albert]]>;
<![CDATA[Emma Novirsari]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.19
<![CDATA[In today's competitive business environment, companies must continuously adapt to evolving consumer needs to sustain their market presence. The NATEMU Electronic Service Workshop in Southeast Aceh, operating for over 24 years, exemplifies these challenges. Despite a substantial customer base, NATEMU has recently experienced a decline in clientele due to the intensification of market competition and the emergence of new service providers. This study aims to analyze marketing strategies that can enhance service quality and restore customer loyalty. The research utilizes SWOT analysis to identify the workshop's internal strengths and weaknesses, as well as external opportunities and threats. Furthermore, the study applies the marketing mix framework (4Ps)—product, price, place, and promotion—to develop strategic initiatives. The findings reveal that while NATEMU's service quality is generally rated as good, certain aspects, particularly service assurance, require significant improvement. Enhancing promotional activities through social media platforms and optimizing the strategic location of the workshop are identified as key factors in attracting a broader customer base. The study concludes that the integration of SWOT analysis and an effective marketing mix strategy is essential for improving service quality and increasing customer satisfaction. These strategic approaches are critical for NATEMU Workshop to maintain competitiveness and achieve sustainable growth in an increasingly dynamic service industry.]]>
<![CDATA[Digital Support and Human Touch: A Strategic Combination to Enhance Students' Learning Motivation ]]>
<![CDATA[Sri Andini]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Loly]]>;
<![CDATA[Wily Julitawaty]]>;
<![CDATA[Muhammad Fathoni]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.20
<![CDATA[This study aims to analyze the role of computer laboratory facilities and staff services in influencing the learning motivation of students in the Informatics Management Program at Ganesha Polytechnic Medan. The research employed a qualitative method with observation-based questionnaires as the primary instrument. The questionnaire was distributed to 20 active students enrolled in relevant courses. The findings indicate that 75% of respondents rated the quality of computer laboratory facilities as “very good,” suggesting a significant positive impact on their learning motivation. Additionally, 80% of respondents rated staff services as “good,” indicating a positive contribution to enhancing students’ motivation to learn. These findings underscore the importance of synergy between technological infrastructure and the quality of human services in fostering a conducive learning environment.]]>
<![CDATA[Digital Transformation and Its Impact on Production Improvement: A Case Study at PT Gajah Mada Plastik ]]>
<![CDATA[Heri Hardiansyah]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Adi Harianto]]>;
<![CDATA[Ester]]>;
<![CDATA[Maya Syahlina]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.21
<![CDATA[PT Gajah Mada Plastik is a plastic manufacturing company that produces plastic bottles using a make-to-stock system, where finished goods are stored before being sold. However, the company has not implemented effective production planning, leading to a mismatch between production volume and market demand. In February 2024, production exceeded demand, resulting in overstock and increased storage costs. This study aims to conduct demand forecasting and aggregate planning to improve production scheduling in a timely, accurate, and cost-efficient manner. Forecasting is performed using one year of historical sales data to project future demand. Aggregate planning is then calculated using two methods: the level method and the chase strategy. The results indicate that the level method yields the lowest total cost, amounting to Rp 98,207,310. Therefore, the level method is selected for aggregate planning, aligning with the company’s current condition of excess inventory. This approach allows the company to fulfill customer demand effectively while minimizing costs and avoiding further overstock.]]>
<![CDATA[Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services ]]>
<![CDATA[Siregar, Nur Wahyuni]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Charles Barkley]]>;
<![CDATA[Agus Susanto]]>;
<![CDATA[Zakia Fadila]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.22
<![CDATA[Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.]]>
<![CDATA[The influence of Brand Awareness on Purchase Decision Mediated by Purchase Interest on Cosmetic Products Online in Medan City ]]>
<![CDATA[Tirtayasa, Satria]]>;
<![CDATA[Khair, Hazmanan]]>;
<![CDATA[Tusakdiah, Halimah]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.23
<![CDATA[This study aims to analyze and determine the effect of Brand Awareness and Online Customer Reviews on the purchasing decision of Maybelline lipstick products in online e-commerce among students in Medan. The study uses an associative approach with a sample of 386 students who use Maybelline lipstick. Data was collected through questionnaires, and the data was analyzed using quantitative analysis with Smart PLS (Partial Least Squares) for hypothesis testing and model evaluation. The findings show that Brand Awareness has a significant influence on the purchasing decision of Maybelline lipstick products in e-commerce. Online Customer Reviews also significantly affect the purchasing decision of Maybelline lipstick in e-commerce. Furthermore, Brand Awareness significantly influences the purchase interest in Maybelline lipstick, while Online Customer Reviews similarly affect purchase interest. Purchase interest, in turn, significantly influences the purchasing decision of Maybelline lipstick in e-commerce. The results also show that Brand Awareness affects purchasing decisions through purchase interest, as does Online Customer Reviews.]]>
<![CDATA[Peer Trust as a Mediator Between Learning Organization Culture and Innovative Behavior Among Faculty ]]>
<![CDATA[Honkley, Tony]]>;
<![CDATA[Banuari, Nidya]]>;
<![CDATA[Tandeas, William]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.24
<![CDATA[This study explores the role of peer trust in mediating the relationship between learning organization and innovative work behavior among permanent lecturers at Universitas Mahkota Tricom Unggul. Using a quantitative approach, data was collected from 51 lecturers through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that both learning organization and peer trust significantly influence innovative work behavior. Peer trust is identified as a key mediator, with its indirect effects being stronger than direct ones. This highlights the importance of interpersonal trust in promoting innovative behavior. The study contributes to the literature on organizational behavior and innovation in higher education by emphasizing the role of peer trust. It also enhances understanding of how organizational culture and trust among colleagues foster innovation. The findings suggest that universities should cultivate a supportive organizational culture and peer trust to encourage innovative work behavior. However, the study is limited to a single institution, and its findings may not be applicable to other universities. Future research should examine the role of peer trust in broader contexts within higher education institutions.]]>
<![CDATA[Enhancing Financial Decision-Making in SMEs: The Role of Accounting Systems and Human Resource Competence in North Medan ]]>
<![CDATA[Adi Harianto]]>;
<![CDATA[Nurul Syafiqah Azman]]>;
<![CDATA[Essia Ries Ahmed Abu Ries]]>;
<![CDATA[Zakia Fadila]]>;
<![CDATA[Tyus Windi Ayuni]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v2i1.25
<![CDATA[This research examines the influence of accounting system deployment and human resource proficiency on financial decision-making within small and medium enterprises (SMEs) in North Medan. The swift growth of SMEs in the region highlights the necessity of proficient financial management procedures, frequently shaped by the caliber of accounting systems and the competencies of human resources. A quantitative research methodology was employed to gather data via surveys from 150 owners and managers of SMEs in North Medan. The results indicate that the quality of financial decisions made by these businesses is greatly affected by both the use of a structured accounting system and the skills of the people who work there. The study shows how strong accounting processes improve financial openness and help with strategic decision-making. It also shows how talented workers can help with more accurate financial analysis and better long-term planning. The results indicate that small and medium-sized businesses (SMEs) need to spend money on both advanced accounting systems and training for their employees to improve their financial performance. This research enhances the comprehension of financial management in emerging economies and provides actionable recommendations for SMEs in North Medan to refine their financial decision-making processes]]>
<![CDATA[Exploring the Influence of Novelty Seeking and Perceived Safety on Tourist Loyalty through Well-being: A Case Study of Tangkahan ]]>
<![CDATA[Nasib]]>;
<![CDATA[Sharina Osman]]>;
<![CDATA[Muhammad Fathoni]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v2i1.26
<![CDATA[This study investigates the role of novelty seeking and perceived safety in influencing tourist loyalty through well-being at the Tangkahan tourist attraction. A total of 400 questionnaires were distributed, and 396 completed questionnaires were used for analysis. This study uses partial least squares-based structural equation modeling (PLS-SEM) to validate and estimate the proposed research model, using Smart-PLS software to analyze data and estimate the relationship between latent variables. The estimation results indicate that novelty seeking and perceived safety have a positive and significant effect on tourist well-being, which in turn affects tourist loyalty. This study also revealed differences in the levels of novelty seeking and perceived safety among tourists with different demographic characteristics. In addition, the analysis results indicated that tourists who seek new experiences are more likely to experience an increase in well-being, which in turn increases tourist loyalty to Tangkahan tourist attractions]]>
