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Journal of Business Integration Competitive
Published by YAYASAN BINA BISNIS NUSANTARA MEDAN
ISSN : 30892120     EISSN : 30892120     DOI : https://doi.org/10.64276/jobic.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Business Integration Competitive (JoBIC) is a peer-reviewed academic publication that delves into the vital relationship between business integration and competitive strategies. Its mission is to provide a platform for scholars, researchers, and industry practitioners to explore and analyze how businesses can integrate processes and systems to gain a competitive edge in the global market. This journal typically aims to provide insights, research findings, and case studies that explore how businesses integrate various operational, technological, and strategic processes to enhance competitiveness in the global market. Articles in this journal often cover topics like supply chain management, digital transformation, innovation, strategic alliances, and market competition. It serves as a resource for academics and business professionals interested in understanding the evolving dynamics of competitiveness and how companies can align their operations to remain competitive in an increasingly complex business environment. The journal also emphasizes interdisciplinary approaches, combining knowledge from fields like economics, management, information technology, and marketing to provide comprehensive perspectives on business integration and competition. JoBIC publishes two issues in a year in April, and October. Focus: The journal primarily focuses on how organizations can seamlessly integrate various aspects of their operations—such as finance, technology, marketing, human resources, and supply chain management—to foster innovation, improve efficiency, and sustain long-term competitiveness. It also examines competitive strategies employed by businesses to navigate market challenges, disrupt industries, and outpace rivals. Scope: The scope of Journal of Business Integration Competitiveness spans several key domains: 1. Business Process Integration: Exploring ways in which businesses can align internal functions and external partnerships to optimize performance. 2. Digital Transformation: Understanding how digital tools and technologies like AI, IoT, and automation are transforming business processes and creating competitive advantages. 3. Strategic Alliances and Partnerships: Examining collaborations and mergers as a means of business integration for competitive gains. 4. Global Supply Chain and Operations: Analyzing the integration of supply chain and operational strategies in a globalized economy. 5. Innovation and Entrepreneurship: Investigating the role of innovation and entrepreneurial ventures in fostering competitiveness. 6. Corporate Governance and Ethics: Addressing the ethical dimensions and governance structures that impact competitiveness in a business environment. 7. Market Competition and Strategy: Studying the competitive dynamics in different industries, including market entry strategies, pricing models, and branding. This journal provides valuable insights for both academia and business professionals who are seeking to understand the latest trends, research, and methodologies in business integration and competition
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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The Influence of Workload on Lecturer Performance through Job Satisfaction at the IT&B Medan Campus Adi Harianto
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.2

Abstract

This study seeks to examine the impact of workload on professor performance via job satisfaction at the IT&B Medan Campus. In higher education, an increase in professor workload can impact the quality of instruction and research. This research utilizes a quantitative survey methodology, disseminating questionnaires to instructors at the IT&B Campus for data collection. The research results reveal that workload does not significantly impact professor job satisfaction, suggesting that lecturers effectively manage their obligations despite a high workload. Moreover, workload did not significantly impact professor performance, suggesting that instructors at the IT&B Medan Campus can sustain their academic success despite the pressures of strain. Job happiness significantly influences lecturer performance, with pleased lecturers exhibiting more motivation to deliver outstanding instruction. The study's results indicate that job happiness does not mediate the relationship between workload and lecturer performance. This conclusion underscores the necessity of fostering a supportive and encouraging work environment for lecturers, despite the fact that a high workload does not directly influence their satisfaction and performance. This research offers insights for the administration of the IT&B Medan Campus to enhance educational quality via improved human resource management
The Influence of Ethnic Identity and Brand Trust on College Choice Decisions (Case Study at IT&B Campus) Nasib
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.3

Abstract

This study seeks to examine the impact of ethnic identity and brand trust on the choice to enroll in an IT&B institution. Ethnic identification significantly influences individual preferences, particularly in educational choices. Brand trust denotes the degree to which potential students rely on the reputation and quality provided by educational institutions. This research adoperguruan tinggi swasta a quantitative approach, employing a survey method with prospective IT&B students as participants. We performed data analysis employing various linear regression methods to examine the impact of independent factors on the dependent variable. The study's findings demonstrate that ethnic identification and brand trust substantially affect prospective students' choices about an IT&B campus for their education. These findings have practical implications for marketing tactics in higher education, particularly in enhancing brand trust among various ethnic groups.
The Influence of Safety Leadership and Work Engagement on Job Satisfaction Ahmad Fadli
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.4

Abstract

This study aims to analyze the effect of safety leadership and work engagement on job satisfaction among employees at Mahkota Tricom Superior University. While work engagement reflects the emotional and cognitive involvement of employees in the work of lecturers, safety leadership emphasizes the importance of work safety. This study employs a quantitative approach and a survey method, with 35 permanent lecturers serving as respondents. We analyzed the data using multiple linear regression to determine the impact of each independent variable on the dependent variable. The results showed that safety leadership has a positive and significant effect on job satisfaction, indicating that leadership that focuses on work safety can increase employee satisfaction. Additionally, the results demonstrated a positive and significant impact of work engagement on job satisfaction, suggesting that employee involvement in lecturers' work directly influences the level of lecturer satisfaction. The combination of safety leadership and work engagement simultaneously makes a significant contribution to increasing job satisfaction. This study offers practical recommendations for university management to prioritize enhancing safety-based leadership and bolstering employee engagement in their efforts to boost job satisfaction
The Influence of Brand Image and Ethnic Identity on Decision to Study at Politeknik Unggul LP3M Ratih Amelia
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.5

Abstract

This study aims to analyze the influence of brand image and ethnic identity on the decision to study at Politeknik Unggul LP3M. Prospective students form a perception of brand image based on the reputation and image of higher education institutions, and their awareness of their ethnic group influences their preferences and decisions when choosing an educational institution. This study employs a quantitative approach, utilizing a survey method that involves 200 respondents, specifically prospective students who are considering Politeknik Unggul LP3M as their educational choice. We collected data using a questionnaire, measured using a Likert scale, and analyzed the results using multiple linear regression. The results of the study show that brand image and ethnic identity have a significant influence on the decisiThe study demonstrates that brand image dominates the decision-making process, with ethnic identity following closely behind. decision, followed by ethnic identity. The management of Politeknik Unggul LP3M expects these findings to provide insight into formulating more effective marketing strategies by considering the factors that influence prospective students' decisions
The Influence of Learning Motivation and Self-Efficacy on Accounting Understanding (Case Study at Institute of Information Technology and Business) Sabaruddin Chaniago
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.6

Abstract

This study seeks to examine the impact of learning motivation and self-efficacy on students' comprehension of accounting at the Institute of Information Technology and Business. Motivation for learning and self-efficacy are two critical psychological elements that are thought to influence academic performance, particularly in accounting disciplines that are sometimes seen as intricate. This research employs a quantitative methodology via a survey technique. Data were gathered from 85 accounting students via a questionnaire structured on a Likert scale. We performed data analysis utilizing multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicated that learning motivation and self-efficacy had a favorable and substantial influence on accounting comprehension. Our findings indicate that learning motivation exerted a more significant influence than self-efficacy; nonetheless, both factors concurrently enhanced students' comprehension of accounting concepts. These findings emphasize the necessity of formulating instructional techniques that enhance students' learning motivation and self-efficacy to augment their comprehension of accounting. This study offers pragmatic advice for educators and academic institutions to include these psychological aspects in the learning process
Service Quality as the Key to Customer Satisfaction: An Empirical Analysis of BTPN Syariah Bank Siantar Timur Sari, Wulan; Amelia, Ratih; Handayani, Cici; Amin Hou; Susanto
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.12

Abstract

This research seeks to assess the impact of employee service quality on customer satisfaction at BTPN Syariah Bank, East Siantar Branch. This research is both associative and quantitative. The study seeks to examine the correlation or impact of one variable on another. The study's demographic comprised 1,163 consumers of BTPN Syariah Bank, East Siantar Branch, in 2023. The sample for this study comprised 92 customers. This study employed simple regression analysis and hypothesis testing utilizing SPSS Version 25. This study's findings demonstrate that service quality positively and significantly impacts customer satisfaction at PTPN Syariah Bank, East Siantar Branch. Furthermore, customer satisfaction at BTPN Syariah Bank, East Siantar Branch, is primarily attributed to the independent variable of service quality, with the remaining 47.5% affected by other unexamined variables, including product quality and location.
Innovative Marketing Strategies in Culinary MSMEs: A Case Study of Warkop Agam Medan Ade Nurhidayah; Ratih Amelia; Yuniar Andi; Hengky Kosasih; Sabaruddin Chaniago
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.13

Abstract

This study aims to examine the marketing strategies implemented to increase sales at Warkop Agam Medan. The research employs a qualitative descriptive method and was conducted at Warkop Agam, located at Jalan Karya Wisata No. 73, Pangkalan Mansyur, Medan Johor District, Medan City, North Sumatra. Data were collected from both primary and secondary sources using techniques such as observation, interviews, and documentation. The analysis involved organizing and interpreting data through a qualitative descriptive approach supported by relevant literature and expert opinions. The findings indicate that: (1) Warkop Agam applies a marketing strategy focused on excellent customer service, consistent product quality, and varied pricing; (2) While annual sales have experienced fluctuations, the overall trend remains stable without significant impact on year-over-year growth; (3) A notable strength is the shop’s strategic location along a major road, contributing to its visibility; and (4) The main weakness lies in limited digital marketing efforts, particularly underutilization of social media platforms such as TikTok, YouTube, Instagram, and food vlogs. This research highlights the importance of integrating traditional marketing with digital strategies to enhance competitive advantage in the culinary MSME sector
Unlocking Buyer Intent: How the Marketing Mix Shapes Purchasing Decisions at Ummah Cahaya Restaurant Khairani Nurbayan; Ratih Amelia; Khairatun Nazah; Muhammad Fathoni; Mega Hernawati Harefa
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.14

Abstract

This study aims to examine the influence of product, price, location, and promotion on consumer purchasing decisions at RM Ummi Cahaya. Employing an associative and quantitative research design, the study involved a sample of 95 respondents selected from a population of 1,800 customers who made purchases in 2023. Data were collected through structured questionnaires and analyzed using SPSS Version 25, incorporating validity and reliability tests, multiple linear regression analysis, and hypothesis testing. The findings reveal that product, price, and location each have a positive and significant impact on purchasing decisions. However, promotion does not exhibit a significant influence. Collectively, the variables of product, price, location, and promotion demonstrate a simultaneous positive and significant effect on consumer purchasing decisions at RM Ummi Cahaya. These results suggest that enhancing product quality, competitive pricing, and strategic location may effectively increase customer purchase intentions, while promotional strategies may require further optimization to yield meaningful impact
Examining the Appeal of Quality Service: A Study on the Impact of Product Quality on Purchase Decisions at Hani Salon Agnes Pebriani; Ratih Amelia; Tyus Windi Ayuni; Tina Linda; Ahmad Rivai
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.15

Abstract

Purchase decision-making is a critical aspect of consumer behavior that involves evaluating the quality of products or services offered. This study aims to analyze the influence of product quality on consumer purchase decisions at Hani Salon, a beauty salon located in Medan, Indonesia. As product variety increases in the market, consumers have become more selective, prioritizing service quality in their choices. A quantitative research approach was employed, with data collected through questionnaires and interviews. The findings reveal that product quality has a positive and significant impact on purchase decisions, with a coefficient of determination (R²) of 90.2%. These results suggest that enhancing product quality at Hani Salon can significantly drive consumer purchase decisions and offer strategic insights for improving customer satisfaction and loyalty.
Service Quality and Customer Satisfaction in Ethnic Cuisine: Insights from a Nasi Kebuli Restaurant in Indonesia Puspita Dewi; Ratih Amelia; Devia Febrina; Jimmy Kelana; Debora Tambunan
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.16

Abstract

This study explores the influence of service quality on customer satisfaction at Rumah Makan Nasi Kebuli in Pangkalan Brandan, Indonesia. Utilizing a quantitative research approach, data were gathered through observations, questionnaires, and interviews with a selected portion of the restaurant’s customer base. The analysis employed simple linear regression using statistical software. The results indicate a significant and positive relationship between service quality and customer satisfaction. Service quality was found to be a dominant factor influencing satisfaction levels, with most of the variation in customer satisfaction explained by this variable. The findings highlight the crucial role of service quality in shaping the overall dining experience. It is recommended that the restaurant management continue to prioritize service quality improvements as a strategic effort to enhance customer loyalty and attract more visitors.

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