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Iwan Sidharta
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Journal of Economics, Management, and Entrepreneurship
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : -     EISSN : 30260906     DOI : https://doi.org/10.55208/jeme
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The Journal of Economics, Management, and Entrepreneurship (JEME) has a specific focus and scope that encompasses various aspects of these fields. It aims to publish articles that contribute to the understanding and advancement of economic theories, management practices, and entrepreneurial endeavors. The journal welcomes research papers, case studies, and theoretical articles that address relevant issues and provide valuable insights into the dynamic nature of the global economy.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 30 Documents
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Website-Based Boarding House Rental Information System: Case Study at Pondok Saluyu Company Muharam, Andika Saputra; Solihin, Solihin; Retnaldi, Eko; Rahmawati, Eti; Emalia, Lilis
Journal of Economics, Management, and Entrepreneurship Vol. 2 No. 2 (2024): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v2i2.174

Abstract

A traditional information management system is still in use at Pondok Saluyu, a boarding house in Bandung City. This method is unsuccessful or inefficient, particularly regarding marketing and providing potential tenants with information. This project aims to create and implement a web-based information system to facilitate digital payments, streamline the online room rental procedure, and distribute information more efficiently. Agile development, which enables quick development, adapts to change, and actively incorporates all relevant parties in the process, is the system development methodology employed. The findings of this study should make it easier for boarding house operators to verify room availability, manage boarding rooms, and handle tenant transactions. Additionally, this website will serve as a more contemporary form of advertising. The use of mobile/Android applications for system optimization, payment gateways to enhance payment systems, the creation of more comprehensive applications, and the improvement and development of programs in line with technological advancements are some recommendations for future development.
E-Learning System in School Learning Process Using Agile Method: Case Study of SMK It Umamul Huda Malangbong Fadilah, Winda Husnul; Suherman, Asep; Fahmi, Miftah; Latif, Dadang; Parghani, Rizal
Journal of Economics, Management, and Entrepreneurship Vol. 2 No. 2 (2024): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v2i2.176

Abstract

This research intends to design and execute a web-based e-learning system utilizing the Agile methodology at SMK IT Umamul Huda Malangbong. E-learning is an excellent means of enhancing the flexibility and efficiency of the educational process in schools. This system incorporates interactive elements, including online examinations, live chat, real-time notifications, and an intuitive UI, all intended to satisfy user requirements effectively. The Agile methodology employs an iterative approach, wherein the development process is executed over several cycles of planning, development, testing, and assessment. Each iteration is modified according to user feedback, yielding a pertinent and practical system. The test findings utilizing the Black Box approach indicate that this system operates effectively and satisfies the standards for reliability, validity, and compatibility for application in the SMK IT Umamul Huda Malangbong learning environment. The system's adoption necessitates training for teachers and students to guarantee a comprehensive understanding of its usage. The beneficial effects of e-learning adoption encompass enhanced accessibility, improved efficiency in assessment, and the facilitation of real-time communication between educators and learners. This technology markedly enhanced student engagement in educational activities, particularly during online examinations and debates. Other obstacles were identified, including inadequate internet infrastructure and user acclimatization to novel technologies. The adopted solutions encompassed collaboration with local internet service providers and the provision of alternative offline access to educational content. The study's results indicate that the web-based e-learning system effectively addressed the educational requirements of SMK IT Umamul Huda Malangbong and positively impacted the quality of education. This study advocates for advancing system integration with mobile devices and learning analytics to enhance user experience and overall learning efficacy.
The Influence of Information Literacy, Technology, And Communication on Improving Digital Competence of Students of STMIK Mardira Indonesia, Bandung City Rajuman S, Rajuman S; Syaodih, Erliany; Kusnadi, Dadang
Journal of Economics, Management, and Entrepreneurship Vol. 2 No. 2 (2024): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v2i2.179

Abstract

This study examines the impact of information, technology, and communication literacy on enhancing students' digital competence at STMIK Mardira Indonesia, Bandung City. Rapid technological advancements have transformed numerous facets of life, necessitating the education sector to adapt to enhance the quality of human resources for competition in the digital age. Digital competence is a crucial ability for students navigating the progressively technology-driven workforce. This competency encompasses critical, creative, and ethical comprehension of technology utilization and the capacity to manage information efficiently. Information literacy aids individuals in identifying information requirements, locating, assessing, and utilizing information judiciously. Simultaneously, technology and communication promote digital competencies by granting access to diverse resources and enhancing the capacity to disseminate knowledge efficiently. This study employs a quantitative methodology utilizing a saturation sampling technique, wherein the complete population of 46 individuals served as the research sample. Data analysis was conducted employing multiple regression procedures, utilizing validity, reliability, and hypothesis testing as statistical analytic tools. The study indicated that technology and communication significantly enhance pupils' digital competency. Students with proficient access to technology and strong communication skills are more capable of enhancing their digital competence. Nonetheless, the study's findings indicated that information literacy did not significantly enhance students' digital competence. This study indicates that while information literacy is a crucial component of higher education, technological and communicative aspects are more influential in developing students' digital competence in the contemporary digital landscape. Consequently, universities must prioritize enhancing technology and communication competencies within the curriculum and educational programs to better prepare students for the digital workforce. Despite the lack of noteworthy findings regarding information literacy in this study, educational institutions must continue to promote awareness of their value as a component of 21st-century abilities. The findings of this study are anticipated to serve as a reference for policymakers in formulating more effective ways to enhance students' digital competency, hence augmenting the competitiveness of graduates in the progressively competitive landscape of globalization.
The Influence of Service Quality and Brand Image on Customer Satisfaction: Study on One of The Fast-Food Restaurants in Bandung Kusuma, Alvina Faradila; Juhana, Dudung; Zulfikar, Vicky Achmad; Purana, R. Deni; Suswanto, Djadjat
Journal of Economics, Management, and Entrepreneurship Vol. 2 No. 2 (2024): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v2i2.182

Abstract

This study sought to evaluate the influence of Service Quality and Brand Image on Customer Satisfaction at a fast-food restaurant in Bandung. This study utilizes a quantitative methodology with multiple linear regression techniques (path analysis) to investigate the relationships among variables. The research sample was obtained using the Slovin method, resulting in 84 participants from the restaurant's clientele. Data was collected using a Likert scale questionnaire to evaluate respondents' perceptions of service quality, brand image, and customer satisfaction. The data were analyzed using SPSS software version 23.0 to evaluate validity, reliability, and inter-variable correlations in this study.The results revealed that the average total Service Quality was 2.70, classifying it as "Quite Good." Brand Image has an average score of 2.72, categorizing it as "Quite Good." The average Customer Satisfaction is 2.65, categorized as "Quite Good." Subsequent statistical analysis reveals that Service Quality significantly impacts Customer Satisfaction, suggesting that enhancements in service quality are associated with elevated levels of customer satisfaction. Brand Image significantly impacts Customer satisfaction, indicating that a more positive brand image in customers' perceptions is associated with higher satisfaction with the restaurant.A further analysis indicates that the Correlation Coefficient is 0.546, showing a moderately strong relationship between Service Quality and Brand Customer Satisfaction. The direct effect of Service Quality and Brand Image on Customer Satisfaction is 0.143, while the indirect effect is 0.327, yielding a cumulative effect of 0.470. Thus, both Service Quality and Brand Image substantially affect Customer Satisfaction in the analyzed fast-food outlets. This condition suggests that to improve customer satisfaction, restaurants must raise service quality and strengthen their brand image to align with consumer expectations.
Maximizing Employee Performance: The Impact of Motivation and Work Environment in a Bandung-Based Convection Business Oktaviani, Nurul; Danasasmita, Windi Matsuko
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 1 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/t9r08p69

Abstract

This study aims to investigate how employee performance is impacted by work environment and motivation. In this study, a descriptive and verifiable strategy was employed. Statements (questionnaires) sent to employees of one of the Bandung convective enterprises served as the study's data source. There are thirty-five participants in the study. The research utilizes both descriptive and verificative statistical methodologies. They helped with the SPSS (Statistical et al.) version 26 application by applying Correlation Data Analysis, Path Analysis, and Determination Coefficient Analysis. Motivation, Work Environment, and Employee Performance in one of the Bandung convection enterprises was determined to be related based on the entire data analysis. Thus, the work environment and motivation have an impact on employee performance. Other elements that may impact employee performance should be covered in this study. Furthermore, in comparison to the work environment, motivation has less of an effect. Therefore, the business ought to prioritize the work environment while simultaneously maximizing employee motivation at one of Bandung's convective businesses.
The Influence of Price and Store Atmosphere on Purchasing Decisions: Study at a Bookstore in Bandung Yusuf, Agung Muhammad; Supartini, Tini
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 1 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/ny429w83

Abstract

This study aims to investigate the impact of price and store ambiance on consumer purchasing decisions, using a case study of a bookstore located in Bandung.  This study involved distributing questionnaires to a select group of respondents who were patrons of the bookstore.  The researchers aimed to determine the extent to which pricing and store ambiance influence consumer purchasing decisions.  This study employed a quantitative methodology utilising route analysis to investigate the direct and indirect interactions among variables. The findings demonstrate that price has a significant impact on purchasing decisions, both directly and indirectly through the store atmosphere variable.  This condition indicates that when a bookstore's pricing aligns with buyers' expectations, the likelihood of purchase increases, particularly when complemented with a pleasant and appealing retail environment.  The store atmosphere contributes significantly, albeit to a lesser extent than price.  An orderly retail environment, adequate lighting, and appealing product displays can foster a favorable ambiance for consumers, thereby promoting purchases. Moreover, the analysis reveals that the interplay of pricing and store atmosphere characteristics may elucidate most purchasing decisions.  These two characteristics greatly influence consumers' purchasing decisions at the bookshop selected for this study.  Nonetheless, additional factors beyond these two variables also contribute, albeit to a lesser extent. Bookshop management should strike a balance between competitive pricing and creating a retail environment that enhances consumer comfort and satisfaction.  This condition will help consumers make informed purchasing decisions and foster lasting loyalty. 
Design Of An Application For Managing Educational Donation Funds At A School In Bandung Mustikwati, Rhieke; Marjito, Marjito; Rohpandi, Dani; Damayanti, Resti Aulia
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 1 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/pf1h5y85

Abstract

The collection of payment data and the recording of expenses are essential activities in financial management for both individuals and organisations. In the ever-evolving realm of information technology, creating a web application serves as an effective means to streamline and improve the efficiency of these procedures. The web application can leverage technology to offer capabilities that enhance the collection of payment data. Users can digitally document payments, set payment reminders, and efficiently track their payment history. The creation of a technology-driven online application for gathering payment data and tracking spending provides convenience for users while also benefiting organisations or enterprises. Organisations can analyse expenditure patterns, optimise resource allocation, and enhance decision-making in financial planning with well-documented data.
Car Rental Information System Using The Waterfall Method In One Of The Car Rental Companies Dewi, Novita Puspita; Fauka, Ahfi; Parghani, Rizal; Lesmana, Berry
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 1 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/h2m2hb31

Abstract

Car rental reservations are presently conducted only over WhatsApp. The absence of social media promotions has resulted in stagnant revenue for the company, and there is no established mechanism to streamline data collection and processing for the automobile rental industry. This research seeks to facilitate online car rentals for clients and to deliver information to them effectively, efficiently, and accurately. Furthermore, it aims to augment the company's revenue substantially. The Waterfall software development methodology was selected to emphasise the systematic processes involved in creating this information system. This study seeks to develop and construct an effective car rental information system. The deployment of this car rental information system will enhance operational efficiency in handling rentals, expedite the borrowing and returning processes, and improve the overall user experience.
Public Complaint Management Information System Based on Complaint Topic Classification Using the Naive Bayes Model Nasrulloh, Wildan Khotibul Umam; Hermanto, Cahyo; Jamaludin, Ikbal; Emalia, Lilis
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 1 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/hasgnc24

Abstract

Superior public service is an essential component of community life. Pasirkaliki Village faces considerable hurdles in managing public grievances, including inefficiencies and complications in prioritizing complaints according to their urgency. This research proposes the creation of a Public Complaint Management Information System utilising the Naive Bayes method within the CodeIgniter Framework to address these challenges. The Naive Bayes method is selected for its efficacy in classifying data, enabling the identification of patterns and trends in incoming complaints. This system aims to enhance the efficiency and precision of complaint management, deliver swifter and more accurate responses, and ultimately improve public satisfaction with the services. The findings of this research are anticipated to enhance the provision of responsive and high-quality public services in Pasirkaliki Village.
Product Quality and Promotion: Key Factors in Clothing Purchasing Decisions in Bandung Cendikia, Ranny Maulani; Juhana, Dudung; Titi, Titi
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 1 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6379a465

Abstract

This research is driven by the challenges faced by a clothing company in Bandung, specifically inadequate product quality and ineffective promotional techniques, which directly affect diminishing consumer purchase decisions.  This study seeks to thoroughly analyse the impact of product quality and advertising on consumer purchasing decisions.  The primary objective of the study is to evaluate how product quality and promotional strategies might stimulate heightened consumer interest and drive purchasing behaviour.  The research approach involved distributing questionnaires to 100 respondents who had made purchases at the company.  The gathered data were analyzed with SPSS software version 16 to depict the relationship between variables accurately.  The findings suggest that product quality has a significant influence on purchasing decisions, both directly and indirectly through promotions.  Promotions have a significant influence, however, less substantial than product quality.  These two characteristics greatly influence customer purchase decisions.  The findings demonstrate that customers in Bandung exhibit significant concern for the quality of available items and respond favourably to appealing and pertinent advertisements.  Consequently, the organisation is recommended to prioritise enhancing product quality and devising innovative, coherent, and focused promotional techniques.  The corporation is expected to enhance its market position, increase consumer loyalty, and drive sustainable sales growth through these initiatives.  The study concludes that quality and promotion are critical factors influencing consumer purchasing decisions; thus, both must be managed in an integrated and sustainable manner to attain a competitive advantage in the intensifying competition within the Bandung clothing industry.

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