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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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The Effect of Service Quality and Promotion on Consumer Purchase Decisions at Raja Bebek Dian Pernando Tarigan; M. Rusdi; Safaruddin Munthe
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.499

Abstract

This research aims to analyze the influence of service quality and promotion on consumer purchasing decisions. Service quality and effective promotional strategies are important factors in shaping consumer perceptions and purchasing interest in a product or service. The research method used is quantitative with a survey approach to 120 respondents who are active consumers in the retail sector. The data were analyzed using multiple linear regression to test the influence of the independent variable on the dependent variable. The research results show that both service quality and promotion have a positive and significant influence on purchasing decisions. Service quality that includes reliability, responsiveness and empathy, as well as targeted promotions, can increase consumer buying interest and loyalty. These findings underline the importance of companies in improving service quality and designing attractive promotional strategies to encourage sustainable consumer purchasing decisions.
The Effect of Debt to Equity Ratio (DER) and Sales Growth on ROA of Manufacturing Companies listed on the IDX for the 2021-2024 Period Fajar Japar Sodik; Gusganda Suria Manda
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.500

Abstract

Financial performance is a crucial indicator in evaluating business stability and success, with Return on Assets (ROA) as one of the main profitability measures. This study aims to examine the effect of Debt to Equity Ratio (DER) and Sales Growth on ROA in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2024. Using a quantitative approach with a comparative causal design, this study applied purposive sampling to 12 manufacturing companies from the paper and cement subsectors, resulting in 48 observations. Data analysis was conducted using multiple linear regression with SPSS 26. The research findings show that Sales Growth has a positive and significant effect on ROA with a coefficient of 0.082 (sig. 0.004), while DER has a negative and significant effect on ROA with a coefficient of -2.277 (sig. 0.000). Simultaneously, both variables have a significant effect on ROA with an R Square of 0.422, indicating that 42.2% of ROA variation can be explained by the model. These results imply that manufacturing companies need to optimize capital structure by managing debt levels wisely while implementing sustainable sales growth strategies to im- prove profitability performance.
Analysis of Customer Value and Customer Experience on Customer Satisfaction and Loyalty Bogi Akhmad Suendar; Endi Sarwoko; Andreas Jodhinata
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.501

Abstract

The competitive rivalry in the ship classification service business poses a unique challenge for PT. Indonesian Classification Bureau (Persero) to enhance the company's competitive advantage, with maritime safety and service quality being prioritized to achieve customer satisfaction and loyalty. The objectives of this research are (1) To determine the partial effect of customer value and customer experience on customer satisfaction; (2) To determine the partial effect of customer value and customer experience on customer loyalty; (3) To determine the effect of customer satisfaction on customer loyalty; (4) To determine the effect of customer value on customer loyalty through the mediation of customer satisfaction; (5) To determine the effect of customer experience on customer loyalty through the mediation of customer satisfaction. The approach used in this research is quantitative. A sample of 90 people was selected using the Random Sampling technique. The data collection method used a questionnaire. The data analysis technique used SEM with PLS. Based on the results of this study, it was found that the customer experience variable significantly affects both the customer satisfaction variable and the customer loyalty variable. Furthermore, the customer value variable affects the customer satisfaction variable but does not significantly affect the customer loyalty variable. The customer satisfaction variable affects customer loyalty. For indirect variables, both the customer experience variable and the customer value variable affect customer loyalty, mediated by customer satisfaction. This study has limitations, namely that some respondents did not fully understand the statements in the questionnaire when it was administered. Suggestions for future researchers include creating a questionnaire with appropriate sentences and language that are easier for respondents to understand, and adding more variables.
Comparative Study of Islamic Financial Values at Wahdah Islamiyah Gorontalo City and Baznas Gorontalo City in Serving the Muslim Community in Gorontalo City Saifuddin Podungge; Sri dewi yusuf
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.502

Abstract

This study aims to compare the application of Islamic financial values in two non-profit institutions serving Muslims in Gorontalo City, namely the Regional Leadership Council (DPD) Wahdah Islamiyah, which is one of the Islamic organizations in Indonesia domiciled in Gorontalo City, and the National Amil Zakat Agency (BAZNAS) Gorontalo City, which is a non-structural government agency. This research uses a descriptive qualitative approach with a literature review technique of research findings that discuss the two institutions. The research found that although both institutions are based on Islamic law in their financial management, the focus of implementation has different characteristics. Wahdah Islamiyah emphasizes the principles of deliberation, trust, justice, and dependence on Allah in the budget decision-making process, while BAZNAS Gorontalo City emphasizes accountability, effectiveness of zakat distribution, and transformation of zakat recipients into zakat givers through the ZMART program. This journal recommends value collaboration between the two institutions to create a more sustainable Islamic financial management system.
Digital Marketing Strategy on Increasing Transaction Volume in MSMEs in the Post-Pandemic Era Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.503

Abstract

The accelerated digital transformation due to the COVID-19 pandemic has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies to sustain their businesses and increase sales transactions. This study aims to analyze the influence of digital marketing strategies on the increase in transaction volume among MSMEs in the post-pandemic era. A quantitative research method was employed using a survey approach. Data were collected through questionnaires distributed to 100 MSME actors in West Java who actively utilize digital platforms. Multiple linear regression analysis was used to examine the influence of variables such as social media usage, paid advertising, and Search Engine Optimization (SEO) on transaction volume. The results of the study indicate that digital marketing strategies have a positive and significant impact on the increase in MSME transaction volume. Social media is the most dominant component in driving consumer engagement and transaction conversion. These findings emphasize the critical role of digital marketing as a primary tool for business recovery and development in the digital era. The study recommends improving digital literacy and providing strategic mentoring to enable MSMEs to manage digital marketing more effectively.
The Role of Brand Personality in Determining the Success of Green Marketing Strategies Nuriya Fadilah; Muh. Syarif; Suyono Suyono
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.504

Abstract

This study explores the role of brand personality in the success of green marketing strategies, focusing on the dimensions of sincerity, excitement, competence, and sophistication. The findings indicate that these dimensions significantly enhance consumer trust, loyalty, and purchase intention toward environmentally friendly products. Green marketing influences consumer behavior through both functional and emotional aspects, with external factors such as consumer values, regulations, and market context acting as moderators. These findings provide practical implications for companies to strengthen brand personality and ensure transparency in sustainability claims, while also offering opportunities for further research on the external factors influencing green marketing strategies.
An Assessment of Regional Bureaucratic Capacity in Implementing Inclusive Economic Development Policies Syafarddin Syafarddin
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.505

Abstract

This study evaluates the capacity of regional bureaucracy in implementing inclusive economic development policies in Indonesia. Through an evaluative-qualitative approach, the research examines four dimensions of bureaucratic capacity: institutional, human resources, operational-procedural, and relational-coordinative in case studies across three regions with different typologies. The research findings indicate significant gaps between the required bureaucratic capacity and the actual capacity in the field. Relational-coordinative capacity emerges as a critical factor determining the success of inclusive economic policy implementation, supported by adaptive leadership and collaborative approaches. The study recommends institutional reforms emphasizing collaborative capacity development, decentralized decision-making, and enhanced inclusive economic literacy among the bureaucracy. These findings contribute to the bureaucratic capacity literature by identifying interconnections between capacity dimensions in the context of inclusive economic policy implementation.
Agile Management Implementation and Organizational Performance Enhancement in Post-Pandemic Era Steviani Batti; A.M. Fadli Mappisabbi; Nurasia Natsir
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.506

Abstract

The COVID-19 pandemic has fundamentally transformed organizational management paradigms, accelerating the adoption of agile methodologies beyond traditional software development contexts. This comprehensive study examines the impact of agile management implementation on organizational performance in Indonesian technology companies during the post-pandemic recovery period. Through a quantitative cross-sectional analysis involving 150 technology companies across Indonesia from January 2023 to August 2024, this research employed validated questionnaires measuring agile implementation maturity and organizational performance indicators. Structural Equation Modeling (SEM) was utilized to analyze causal relationships between agile practices and performance outcomes. 
Financial Management of the Mosque as an Effort to Improve the Welfare of Halal Food MSME Actors Around Jogokariyan Mosque, Yogyakarta Ahmad Sanjaya; Suhada Suhada
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.507

Abstract

The purpose of this research is to find out management of mosque financial management in increasing MSME Halal Food as well as supporting and inhibiting factors in improving the welfare of MSME Halal Food actors around the Jogokariyan Mosque , Yogyakarta. In research This the author uses the method of data collection with through observation, interview and documentation. And the library materials then analyze with written source guidelines and draw conclusions. From the results of this study the authors analyze that the financial management used by the mosque in an effort to increase the economic welfare of the congregation is by using planning, organizing, actuating and supervising. And for supporting and inhibiting factors using two factors, namely from internal factors and external factors. The implications of the findings of this study are. The management of the economic empowerment bureau must be consistent and responsible for what has become their responsibility from each division. It is necessary to have supervision and problem-solving measures for the issues faced by Halal Food MSME actors so that they can continuously sustain and grow their businesses. The management of the economic empowerment bureau pays attention to increasing the welfare of Halal Food MSMEs through the implementation of small-scale trading business activities.
The Role of Digital Learning Platforms in Improving Employee Competence in the Creative Industry in Semarang Cheesya Siska Adhiati; Hendrajaya Hendrajaya; Samtono Samtono
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.508

Abstract

Digital transformation has changed the paradigm of human resource development in creative industries that require adaptive and innovative competencies. This study aims to analyze the role of digital learning platforms in enhancing employee competencies in Semarang's creative industry. Using a qualitative approach with instrumental case study design, the research involved 18 employees and 6 HR/L&D managers from five creative industry companies. Data were collected through in-depth interviews, participatory observation, and document analysis during April-September 2024, then analyzed using grounded theory. Findings show that digital learning platforms increased employee competencies by an average of 42% within 6 months through learner-centered learning transformation, content personalization, and collaborative ecosystem formation. Critical success factors include organizational support, content relevance, user experience, continuous feedback systems, and workflow integration. Platform implementation yielded 3.2x ROI with 28% productivity increase and 35% revision rate decrease. The research contributes to developing a theoretical framework integrating constructivism, TAM, social learning, and connectivism for creative industry contexts. Practical implications include design principle recommendations for digital learning platforms that accommodate unique creative industry characteristics.

Page 37 of 44 | Total Record : 437

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