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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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Digital Transformation of Land Services Through Management In-formation Systems: Case Study of BPN Asahan Regency Rizqiya Adha Riani; Dewi Dewi; Balqis Amanda; Ade Khairani Hasibuan; Fatma Sari; Dailami Dailami
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.485

Abstract

Digital transformation of public services is an important step towards efficient, transparent and accountable government institutions. This study recommends strengthening digital infrastructure and providing ongoing training for staff and the community to support the optimization of digital transformation of land services. The purpose of this study is to analyze the implementation of Management Information Systems in supporting the digital transformation of land services at the Land Office (BPN) of Asahan Regency. The study used a qualitative approach, combining case studies and analysis. The results show that various services such as Complete System Land Registration (PTSL), certificate checking, and electronic transfer of rights have been digitized, supported by innovations such as the Touch My Land application and digitization of land registration archives. This shift has accelerated service processes, increased transparency, and improved public satisfaction. However, challenges remain in terms of public digital literacy, technology infrastructure, data security, and so on. To maintain the sustainability of the transformation, Asahan District BPN implements a strategy of continuous system development, human resource training, and cross-sector collaboration.
Gamification in Marketing: Leveraging Interactive Experiences for Higher Consumer Engagement Andre Ilyas; Ahmad Vajri Rahman; Bella Hartati
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.489

Abstract

This study explores the role of gamification in enhancing consumer engagement within digital marketing environments by examining the mediating influence of interactive experience. Although gamified marketing systems are increasingly adopted across various industries, their effectiveness often varies due to insufficient understanding of how game elements lead to meaningful user engagement. This research addresses that gap by focusing on how interactive features such as personalization, user control, and sensory feedback transform gamification mechanics into immersive consumer experiences. Employing a qualitative methodology, the study gathered data through in depth interviews with digital marketing professionals and UX/UI designers, complemented by a systematic literature review. Thematic analysis revealed that interactive experience plays a critical role in translating game elements into cognitive, emotional, and behavioral engagement. The findings indicate that successful gamification strategies must be designed with a strong focus on the user experience, aligning game mechanics with the specific motivations and preferences of the target audience. By integrating perspectives from Self Determination Theory and Experiential Marketing Theory, the study offers a conceptual foundation for designing more effective digital engagement strategies. These insights are valuable for marketers aiming to create compelling, user centered digital experiences that foster long term consumer loyalty.
From Local to Global: How Digital Marketing Strategies Propel Small Businesses into International Markets Bryan Givan; Budhi Hery Pancasilawan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.490

Abstract

In the rapidly evolving digital economy, small and medium sized enterprises (SMEs) are increasingly using digital marketing strategies to overcome traditional barriers to internationalization. However, despite growing accessibility to digital platforms, many SMEs struggle with strategic integration, limited technological readiness, and institutional constraints. This study investigates how digital marketing tools such as search engine optimization (SEO), social media, e-commerce, and customer relationship management (CRM) can be effectively leveraged to support SME international growth. The research adopts a qualitative methodology using literature review and thematic analysis of over twenty peer reviewed studies from 2020 to 2024, aimed at developing a conceptual model that maps the interaction between digital tools, internal mediating capabilities (digital trust and technological readiness), and external moderating factors (institutional barriers and market volatility). The findings indicate that while digital tools facilitate market visibility, customer engagement, and transactional efficiency, their success is significantly influenced by internal readiness and external conditions. The resulting conceptual model offers a comprehensive framework for SMEs to align their digital strategies with internationalization goals and highlights the role of policymakers in supporting digital infrastructure and capability development. This research contributes to both theory and practice by bridging digital marketing and international entrepreneurship, proposing a roadmap for sustainable global expansion through adaptive digital strategies.
Resilience in Human Resource Management: How Organizations Adapt to Uncertainty and Crisis Fitrah Sari; Silvia Iskandar; Yohan Fitriadi
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.491

Abstract

This study investigates the strategic role of Human Resource Management (SHRM) in building Organizational Resilience (OR), particularly through the moderating effect of Transformational Leadership (TL) and the contextual influence of organizational culture. The research addresses a pressing problem: how organizations can maintain adaptability and continuity amid persistent uncertainty and crisis. The objective is to propose and validate an integrative conceptual model linking SHRM practices, leadership behavior, and employee engagement to resilience outcomes. A qualitative exploratory case study design was employed, involving semi structured interviews with senior HR professionals and organizational leaders from multiple industries that have experienced disruption in the past five years. Thematic analysis was applied to identify patterns and validate findings through triangulation and participant feedback. The results reveal that SHRM practices such as talent agility, flexible work arrangements, and leadership development significantly enhance resilience by fostering proactive employee engagement. Furthermore, the presence of transformational leadership strengthens the implementation of these HR strategies, while organizational culture moderates the extent to which engagement translates into resilient behavior. This study contributes to the literature by offering a systemic framework that synthesizes strategic, behavioral, and contextual dimensions of resilience. The proposed model underscores the importance of aligning HR strategies with adaptive leadership and supportive culture to build organizational systems capable of sustaining performance under pressure. These findings have practical implications for HR policymakers and organizational leaders seeking to embed resilience into workforce strategies and institutional frameworks.
Emotional Branding and Customer Loyalty: Gen Z in Japan and Indonesia Isroni Isroni; Dedi Suharyadi; Sukmono Bayu Adhi; Roy Irawan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.492

Abstract

Global brands increasingly struggle to retain Generation Z consumers who demand emotionally resonant and culturally relevant brand experiences. In Japan, where emotional restraint and symbolic messaging dominate consumer-brand interactions, Gen Z tends to bond with brands through aesthetics, storytelling, and quiet symbolism. Meanwhile, in Indonesia, Gen Z consumers exhibit high emotional expressiveness and loyalty to brands that foster social connection, authenticity, and community engagement. This paper analyzes how emotional branding mechanisms—such as brand love, emotional attachment, and self-congruity—function differently across these cultural settings. It reveals that while Japanese Gen Z responds to minimalist branding with embedded cultural cues, their Indonesian counterparts engage more with emotionally charged narratives and influencer-driven content. These distinctions offer practical insights for tailoring emotional branding to fit not only cultural norms but also platform-specific behaviors, such as Instagram aesthetics in Japan and TikTok virality in Indonesia. The study contributes actionable strategies for brands aiming to sustain loyalty among Gen Z in culturally diverse Asian markets.
Absorptive Capacity and Intellectual Capital as Catalysts of Innovation: A Cross-Sectoral Perspective from Industry 4.0 to Hospitality Transformation Anthonius S Hutabarat; Irawan R D Budianto; Hadita Hadita
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.494

Abstract

The synergy between intellectual capital (IC) and absorptive capacity (ACAP) plays a crucial role in driving innovation across both manufacturing and service sectors. This paper bridges insights from Industry 4.0 and the AI- and 5G-enabled transformation of hospitality to explore how firms can leverage IC and ACAP for sustained innovation. Drawing upon a multidimensional conceptual framework, this study explores the dynamics between human, structural, and relational capital, and the potential and realized dimensions of ACAP in enhancing innovation performance. Industry 4.0’s emphasis on cyber-physical systems and data-driven manufacturing is juxtaposed with the hospitality sector’s pivot toward hyper-personalized services enabled by AI and 5G. The study reveals that both sectors share a dependence on dynamic knowledge capabilities, even as they diverge in application. This article proposes a sector-spanning integrative model of innovation and provides actionable managerial and policy-level recommendations to build knowledge-rich, adaptive, and innovation-driven organizations.
The Effectiveness of Social Media Advertising and Brand Image in Attracting New Students in College : (Case Study on the Global Institute) Teodora Septiana; Winanti Winanti; Karnawi Kamar; Tiana Indry Gunawan; Indah Anggraeni Purnama Sari
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.495

Abstract

Social media has become a strategic instrument in the promotion of higher education institutions to attract the interest of prospective students in the contemporary digital era. This study explores the effectiveness of the implementation of social media advertising on the increase in the number of new students, by considering the role of brand image as an intervening variable, using the theoretical framework of the Hierarchy of Effects Model which describes the stages of the marketing communication process. Through a quantitative methodology with a survey technique on 150 respondents of grade XII high school students in the Tangerang area who were active on social media platforms, multiple linear regression analysis revealed the positive and significant influence of social media advertising, both directly and through strengthening brand awareness and brand image, with t-values of social media advertising (5,527 > t table 1,989) and brand awareness (7,967 > t table 1.989). The simultaneous analysis confirmed the collective influence with F count 54,956 > F table 3,195 at a significance of 0.000, where the research model explained 68% of the variability in the increase in the number of students (R-square = 0.688), while 31.2% was influenced by external factors, emphasizing the importance of a social media advertising strategy that is integrated with the development of a positive brand image in increasing the attractiveness of higher education institutions
The Influence of Customer Interface Quality (CIQ) on Consumer Satisfaction and its Impact on Consumer Loyalty Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Nurul Hidayati
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.496

Abstract

In today's increasingly competitive retail environment, Customer Interface Quality (CIQ) plays a vital role in shaping consumer satisfaction and fostering loyalty. This study focuses on the retail setting of Basmalah Store in Pamekasan Regency, aiming to investigate the influence of CIQ on consumer satisfaction and its subsequent impact on consumer loyalty. The research addresses the problem of how digital and physical interface elements affect consumer perceptions and behavior in retail service encounters. The objective is to identify whether enhancing CIQ can significantly improve customer satisfaction and lead to stronger loyalty. A quantitative research design was employed using a survey method, targeting a sample of 100 consumers selected through purposive sampling. Data were collected from individuals who had shopping experiences at Basmalah Store during a defined period. The analysis reveals that CIQ has a significant positive effect on consumer satisfaction, which in turn significantly contributes to consumer loyalty. The synthesis of findings suggests that improving customer interface elements—such as ease of use, responsiveness, and visual appeal—can foster higher levels of satisfaction, encouraging consumers to remain loyal to the brand. This study concludes that retail businesses should strategically invest in optimizing customer interface features to strengthen customer relationships and sustain long-term business performance.
The Influence of Transactional Leadership on Innovative Work Behavior and Its Impact on Employee Performance Ummi Wahyuni; Fathorrahman Fathorrahman; Zainurrafiqi Zainurrafiqi; Nurul Hidayati
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.497

Abstract

The dynamic development of Indonesia's industrial sector has prompted companies to focus on enhancing employee performance through effective leadership strategies. One of the leadership styles widely implemented in organizations is transactional leadership, which emphasizes clear structures, rewards, and supervision. However, its influence on innovative work behavior and employee performance in the context of manufacturing remains underexplored. This study aims to investigate the influence of transactional leadership on innovative work behavior and examine how this behavior subsequently affects employee performance at PT. Konveksi Jaya, a garment manufacturing company in Pamekasan. A quantitative approach was applied through a structured survey method, involving 80 employees selected using purposive sampling techniques. Data were collected using standardized questionnaires and analyzed using regression analysis to determine the strength and significance of the relationships among variables. The results reveal that transactional leadership positively influences innovative work behavior, and in turn, this innovative behavior significantly contributes to improved employee performance. The synthesis of these findings suggests that fostering a transactional leadership style that actively supports innovation can enhance overall employee effectiveness. The study concludes that while transactional leadership is often associated with routine performance, its role in promoting innovation is equally crucial, especially when appropriately aligned with employee needs and organizational goals. These insights are valuable for organizational leaders aiming to balance structure and innovation to drive sustainable employee performance.
Psycap and Marketing Innovation Impact on Start up Sustainable Competitive Advantages in Adopting Technology Disruption Ratih Hadiantini; Fitriani Reyta
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.498

Abstract

The startup business in Indonesia has grown quite rapidly in recent years. However, there are a number of problems the startup faces. One of the various problems faced, are funding, infrastructure, mentor networks, markets and technology disruption. Technological disruption has succeeded in transforming old technology that previously used more physical to digital technology that can produce a number of completely new things, which are more useful and more efficient, in a short period of time. To absorb all changes from technological disruption, psychological capital is also needed to absorb all changes quickly. The need for psycap is motivated by the desire to make a profit and for the organization to remain competitive, so companies need to manage talent and train professionals to become better leaders and subordinates and to become employees who can think innovatively and contribute to achieving organizational goals. Observation and evaluation of changes in the dynamic corporate environment are essential inputs and sources for the development of a sustainable competitive advantage related to strategy in the field of marketing and in the area of strategic management. Thus, research on the concept of sustainable competitive advantage is needed in order to analyze the technology disruption impact on the suistainable competitive advantages stages of start up in Indonesia. This study examine how psycap and innovation in marketing impact on sustainable start-ups competitive advantage in Indonesia, 390 startup were taken as samples from 20.692 startup population in Bandung City, using quantitative method and partial least square, the result shown that 82,7% psycap and marketing innovation impact to startup sustainability competitive advantages in Bandung City, Indonesia.

Page 36 of 44 | Total Record : 437

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