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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
Employee Performance and The Influence Of Motivation, Discipline, And Loyalty Indira Basalamah; Muhammad Carda P; Nizmah A.Bahasoan
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.93

Abstract

Finding out what effect motivational, disciplined, and loyal attitudes have on employee performance when used in the workplace was one of the authors' research objectives. The study was conducted at the Makassar Regional Office of the Ministry of Social Affairs, which had 52 persons working there. Research of this kind was quantitative. The major data used are responses obtained from delivering surveys to respondents, which were collected through observation and questionnaires. Multiple linear regression is the test type used. In the past, several research tests were conducted, such as instrument tests composed of validity and reliability tests. The Effects of Loyalty, Motivation, and Rules on Employee Performance.
Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR) Amelia Setyawati; Amelia Suggangga; Nyuherno Aris Wibowo; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.94

Abstract

The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.
SAK EMKM Inventory Based Accounting Implementation Sitti Murniati; Herlina Herlina
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.95

Abstract

Inventory is a useful resource in a trading organization because it is a larger asset than current assets. As a result, the majority of the company's revenue comes from the sale of inventory goods. To avoid fraud, inventory accounting management is essential. A trading company that supplies fundamental needs for consumers to implement accountable inventory management provided the data for this article. The name of the corporation UD Barokah Putra Makassar is the subject of this study. The qualitative descriptive method is used in this paper. According to the findings of this study, UD Barokah Putra Makassar has established accountability based on inventory management, but there is still room for development in terms of providing burden sharing for entering and storing items and income.
Implementation Of Human Resources Strategy At PT Pos Tanjungpinang Gusmatumi Gusmatumi; Salman Afdhal; Satriadi Satriadi; Elvi Lastriani
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.96

Abstract

The Post Office has become an integral part of the communication and distribution system of correspondence in many countries around the world. However, with the rapid development of digital technology, the Post Office is facing new challenges to adapt to this change. This study aims to describe the role and transformation of the Post Office in facing the digital era.
Proposed Marketing Strategy To Increase The Penetration Of Brimo’ By BRI Through Strategic Partnership Program Lasnoto Lasnoto; Burhanuddin Burhanuddin; Bowo Lestono
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.97

Abstract

On February 2, 2019, PT Bank BRI (Persero) Tbk introduced Super App Brimo' by BRI to replace the previous iteration of their mobile banking, BRI Online (Brimo' 1.0). The Brimo by BRI target audience was organised by Bank BRI management in 2022, and it was disseminated to 12 Regional Offices in Indonesia. Bank BRI Region VI/Jawa 1 ran many acquisition programmes, including the Strategic Partnership Programme, to meet the aim of Brimo's users. Out of the 128 partners who entered the strategic partnership programme in 2022, 106 partners are classified as having low acquisition because they have an ability to recruit fewer than 50 users, and just 3 partners have the ability to acquire more than 500 users. In order to boost the partner's willingness to distribute Brimo' by BRI and, ultimately, increase the penetration of Brimo' by BRI, this study looks at potential options. The results show that there are some issues that partners face when distributing Brimo' by BRI, including technical difficulties, a lack of product knowledge, staffing issues, gimmicks that don't suit partners' preferences, poorly optimised promotions, the need for reward and recognition programmes, and partners' lack of confidence in their ability to distribute Brimo' by BRI. The study comes to the conclusion that offline training, gimmicky customization, reward and recognition programmes, and quicker referral fee payment are necessary to boost partner willingness to acquire Brimo's users. To determine how these guidelines will affect people, more research will be required.
Workload and Work-Life Balance Andrie Firmansyah
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.99

Abstract

Work-life balance is a concern that employers with high workloads must take note of. This study seeks to ascertain the state of the workload and work-life balance at PT. Wings Abadi Airlines. Study This qualitative study investigates the field conditions using data gathered from captain and company employee interviews to determine respondents' perspectives of the current workload environment and work-life balance take off. The findings indicated that Wings Air employees experience high levels of workload, but the staff members of the company make an effort to work in a professional manner, maintain a healthy work-life balance, and avoid interpersonal conflict while in the air.
Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
Implementation of Good Governance in the Marine and Fisheries Service Office of North Sumatra Galih Supraja; Dito Aditia Darma Nasution; Anastasia Eka Wardani; Ayunda Aulia
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.101

Abstract

The problem studied in this study is, how the implementation of the principles of good governance in The Marine and Fisheries Service Office of North Sumatra with a study focus on three specific indicators, namely Transparency, Law Enforcement, and Accountability, this the researcher chose the symptoms that appear in the three These indicators are based on the results of initial observations. The main instrument used in this research is interviews with a number of informants who are considered to have the capacity to address the issues that are the focus of this study. Data processing and analysis techniques are carried out in stages: data reduction, data display, and data verification or drawing conclusions. The research results show that the three indicators are as follows: 1). In the transparency indicator so far the achievements have been relatively good, because the district always tries to provide the necessary information and data to the public or people who need it; 2) on the indicator of law enforcement as a reflection of good governance so far the achievements have been relatively good although not yet optimal, especially in terms of increasing employee discipline which is still experiencing maximum improvement specifically in terms of activity in the office; 3) the accountability indicators so far have been going quite well, the thing that is of particular concern to this indicator is the timeliness in compiling and submitting accountability reports from employees to the leadership which sometimes still experience delays.
Impact of Financial Distress and Accounting Conservatism Ciptawan Ciptawan; Melina Melina
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.103

Abstract

Abstract This study aims to investigate the effect of financial distress, sustainability reports, and sustainability reports on accounting conservatism. By using quantitative research methods. The data used in this study are secondary data in the form of financial reports and annual reports. The population in this study is 67 companies listed on the Indonesia Stock Exchange for the period 2020 to 2022. The sample for this study was selected using a purposive sampling technique in order to obtain 47 manufacturing companies that met the criteria. This research was conducted at manufacturing companies in the goods and consumption industry sector. In this study, the hypothesis testing method was used using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 software.

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