Journal of Management
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
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<![CDATA[The Role Of Literacy In Managing Financial Technology ]]>
<![CDATA[Arifiani, Rahmawaty]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The purpose of this study is to examine how financial management practices, through their mediation by financial literacy and financial technology (fintech), affect business performance. This study employs a quantitative research design with Sobel tests for mediation testing and covariance-based partial least squares (PLS) testing techniques. Users of "Halofina" located throughout the Bandung City region were given surveys both offline and online as part of the data collection process. Purposive sampling techniques were used to choose samples from the population, which consisted of all users of the "Go Halofina" application. There were 92 research subjects in total. The following findings are based on research: First, fintech significantly improves the performance of businesses. Second, the performance of businesses is significantly improved by financial literacy. Third, the performance of businesses is significantly improved by financial management practices. Moreover, it is demonstrated by the fourth and fifth assumptions that financial literacy and fintech significantly improve financial management behaviour. Financial management practices are shown to mitigate the impact of fintech and financial literacy on company performance in the sixth and seventh hypothesis.]]>
<![CDATA[How Does Generation Z Pay Zakat ]]>
<![CDATA[Nur Zaroni, Akhmad]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The purpose of this study is to examine the factors that affect Generation Z's propensity to pay zakat using digital means. This study falls under the category of descriptive qualitative research utilising the library research technique; specifically, it involves a review and reanalysis of earlier studies on the connection between generation Z's behavioural intention to pay zakat and the digitisation of zakat. Previous scientific research journals were used as data sources, which were subsequently processed and analysed through the use of data reduction, data display, and verification. According to the analysis's findings, generation Z's intention to use digital zakat to pay zakat is significantly influenced by convenience and ease of use. Meanwhile, generation Z's intention to use digital zakat to pay zakat is not significantly influenced by religiosity. It is hoped that future research will be able to look more broadly at the issues that this study was unable to cover.]]>
<![CDATA[What Is The Role Of Recruitment In Improving Employee Performance ]]>
<![CDATA[Cendriyani, Yani]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Employees are a company's most valuable resource when it comes to enhancing performance and achieving objectives. The purpose of this study is to ascertain how hiring and placement practices directly affect worker performance. The sample size in this study is made up entirely of PT employees. West Java's Ilham Jaya Farm Garut had 87 responders in all. Multiple linear regression analysis is the method used in this study. The study's findings demonstrate that factors related to hiring and placement have a favourable impact on workers' performance at PT. West Java's Ilham Jaya Farm in Garut]]>
<![CDATA[Buying Motorcycles: What Part Does the Marketing Mix Play ]]>
<![CDATA[Tadjie, Gilang Sekar]]>;
<![CDATA[Sudrajat, Yayat]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The purpose of this study is to determine the extent to which motorcycle purchase decisions at PT. Daya Anugrah Mandiri Bandung are influenced by variables in the marketing mix. According to this study, a variety of factors influence consumers' decision to buy. From low fuel consumption, well-known brands, stylish looks, quantity and quality, limited edition models, and a host of other considerations. Additionally, it is quite challenging to pique consumers' interest in buying four-wheeled cars due to competition among marketers. Multiple linear regression is employed as an analytical tool for qualitative description, together with partial and simultaneous hypothesis testing. In this study, 45 respondents served as samples, and sampling was done using the Roscoe technique. The study's findings indicate that, according to the t test results, there isn't a positive or significant influence on any variable's ability to influence decisions made at PT. Daya Anugrah Mandiri Bandung about purchases.]]>
<![CDATA[What is the Role of Career Planning on Employee Performance ]]>
<![CDATA[Ismawanti, Resty]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Generally speaking, every business strives to raise worker productivity. The first step in advancing one's career is choosing a chosen path. Careful career planning is necessary to attain this development and the ability to handle obstacles properly. The purpose of this study is to assess how career planning affects PT Biofarma Area Bandung employees' performance. The 38 employees of the PT Biofarma Area Bandung Office make up the sample in this study, which uses multiple linear analysis as its methodology. The study's findings indicate that self-assurance and career planning together have a big impact on workers' output. Nevertheless, career planning had no discernible impact on worker performance at PT Biofarma Area Bandung when examined in isolation. It is therefore recommended that leaders at PT Biofarma Area Bandung give careful consideration to career planning elements, as this variable has a significant effect on worker performance. Goals of the company or organization can be met, and employee performance can be raised in this method]]>
<![CDATA[What is the Marketing Strategy for Red Corner Café ]]>
<![CDATA[Kune, Debiyanti]]>;
<![CDATA[Dg. Maserre, Hasnawati A.]]>;
<![CDATA[Saliani, Widia Adisti]]>;
<![CDATA[Aulia Putri, Jesica Rvani]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Red Corner, a restaurant in Makassar City, has drawn foodies with its distinctive Molecular Gastronomy-based cuisine and exclusive culinary concept. Even though they are successful in drawing patrons, restaurants nevertheless have a difficult time keeping up with demand because of space constraints and lengthy lines, which can negatively affect the dining experience. The purpose of this study is to analyze Red Corner's marketing strategy utilizing the SWOT method. This study investigates strategic prospects for optimization and determines the elements influencing consumer interest in Red Corner through observations based on customer evaluations and comments on the Beautiful Indonesia platform. Red Corner hopes to use the research findings to improve its marketing tactics, put more of an emphasis on client satisfaction, and reach a wider audience. In addition to helping Red Corner, this study project aims to shed light on restaurant marketing tactics and customer service from both a theoretical and practical standpoint]]>
<![CDATA[The Role of Social Media Marketing on Company Orientation ]]>
<![CDATA[Rahman, Wahyudin]]>;
<![CDATA[Aprilian, Muhammad Irfan]]>;
<![CDATA[Pataba, Sarianti S.]]>;
<![CDATA[Arda Suari, Ni Gusti Atu]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[This study is a descriptive quantitative study. This study used questionnaires and interviews as its technique of data gathering. MSMEs in Soppeng Regency make up the research population. The minimum sample size required for this study is equal to 12 times the total number of latent variables in the path model, or 12 times the total number of indicators. 114 MSME samples in all made up the study's sample. According to the study's findings, entrepreneurial orientation is positively and significantly impacted by social media marketing marketing capabilities, while entrepreneurial orientation is not impacted by social media marketing marketing assets. Regarding the indirect effects, MSME marketing performance is positively and significantly impacted by Social Media Marketing marketing capabilities through entrepreneurial orientation as an intervening variable, whereas marketing performance is not impacted by Social Media Marketing marketing assets through entrepreneurial orientation as an intervening variable]]>
<![CDATA[Analysis Of Marketing Strategy For Kenangan Coffee ]]>
<![CDATA[Samari]]>;
<![CDATA[Subagyo]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Activities classified as business activities involve the pursuit of financial gain. Kopi Kenangan experienced the same thing. The goal of this study is to identify Kopi Kenangan's SWOT in order to maintain consumer demand for the beverage. This study used EFAS analysis, which includes a SWOT matrix to get data and identify the Kopi Kenangan quadrant's location. This study employed a descriptive qualitative methodology that made use of SWOT matrix analysis. The research subjects in this study were managers, Kopi Kenangan staff, and 35 customers in order to use Google forms to investigate current data. The data for this study was gathered through interviews and questionnaires. The study's findings indicate that Kopi Kenangan has competition from a wide range of similar businesses, but it can also benefit from its prime location in the heart of the city and its ability to provide low prices, both of which can help the company grow. It is necessary for managers to put into practice a diversification strategy, which calls on them to seize any possibilities and leverage any future advantages.]]>
<![CDATA[The Role of Social Media Marketing in Local SMEs' Products ]]>
<![CDATA[Kusuma, Annisa Rizka]]>;
<![CDATA[Yudiani, Ema]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Value equity, brand equity, and relationship equity in local MSME products on the Tiktok application are the three aspects of customer equity drivers that this research will use to analyse the impact of social media marketing operations on customer loyalty. Purposive sampling was used with non-probability sampling. 282 users of the Tiktok app who have made local product purchases in Indonesia participated in this poll. In this study, SEM analysis was conducted using SmartPLS 3.0 software and descriptive analysis. The investigation's findings indicate that perceived social media marketing initiatives significantly improve value equity, brand equity, and relationship equity. Customer loyalty is greatly enhanced by value equity, brand equity, and relationship equity]]>
<![CDATA[Internet Marketing On Buying Decisions ]]>
<![CDATA[Wijayanto, Gatot]]>;
<![CDATA[Jushermi]]>;
<![CDATA[Pramadewi, Arwinence]]>;
<![CDATA[Novandalina, Arini]]>;
<![CDATA[Rivai, Yutiandry]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The purpose of this research was to ascertain the ways in which customer choices to purchase a range of items from Anna Collection on Anna Collection were impacted by online marketing and product quality. The population of this study, which included 138 participants using purposive and non-probability selection, consists of Anna Collection consumers who are residents of the collection. The partial least square is a technique for data analysis in this research, while the survey method is utilized to gather data. The results of research show that internet marketing has a major beneficial influence on purchase choices in addition to the quality of items having a big and positive effect. The study's conclusion is that although purchase choices are more worthwhile, internet marketing is getting more beneficial. Additionally, the quality of the Anna Collection objects improves with the choice to buy them]]>
