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Management Study Program, Master Program, PPs Muhammadiyah University of Palembang Postgraduate Building, 2nd Floor Jln. Jend. A. Yani 13 Ulu Palembang
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Jurnal Ilmu Manajemen
Published by Universitas Muhammadiyah Palembang
ISSN : 20898177     EISSN : 26232081     DOI : https://doi.org/10.32502
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Manajemen or JIM, with registered number ISSN 2089-8177 (Print) and ISSN 2623-2081 (Online), is a peer-reviewed journal published two times a year (January-Juny and July-December) by Management Study Program, Master Program, PPs Muhammadiyah University of Palembang. JIM is intended to be the journal for publishing articles reporting the results of research on business. JIM invites manuscripts in the various topics include, but not limited to, functional areas of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Corporate Governance, Management Information Systems, International Business, Business Ethics and Sustainability, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 46 Documents
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Loyalitas Pelanggan Maxim Bike: Peran Kepercayaan, Harga, dan Kepuasan dalam Perspektif Bisnis Islam Syahid Amrulloh; Ahmad Zuliansyah; Yeni Susanti
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.1511

Abstract

The rapid development of digital technology has driven innovations in online transportation services that offer convenience, speed, and efficiency, one of which is Maxim Bike. This study aims to analyze the effect of trust, price, and customer satisfaction on customer loyalty among Maxim Bike users in Bandar Lampung City. The research employs a descriptive quantitative method with a sample of 97 respondents. Data were collected through observation, interviews, and questionnaires, and analyzed using SmartPLS 4 with validity, reliability, hypothesis testing, and coefficient of determination (R²). The results indicate that trust and customer satisfaction have a positive and significant effect on customer loyalty, while price has no significant effect. This suggests that customer loyalty is more influenced by the quality of relationships and customer experience than by price factors. Theoretically, this study highlights the importance of trust and satisfaction as key determinants of loyalty in digital service marketing, while also aligning with Islamic business values such as trustworthiness (amanah), honesty, and fairness. Practically, companies are advised to enhance service quality, information transparency, as well as user safety and comfort, while maintaining fair pricing to sustain perceived customer value.
Implementasi Halal Supply Chain Management (HSCM) pada usaha mikro, kecil, dan menengah (UMKM) Pangan: Studi Kualitatif Sutono; Izzah Sarirotun Nijwah; Zamrud Mirah Delima; Edi Wicaksono Abdurrosid
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.1635

Abstract

This study aims to examine the implementation of Halal Supply Chain Management (HSCM) among food micro, small, and medium enterprises (MSMEs). A qualitative descriptive approach was employed, with data collected through semi-structured interviews with MSME actors and a key informant from the Badan Penyelenggara Jaminan Produk Halal (BPJPH). The data were analyzed thematically to explore the understanding of halal, supply chain practices, and implementation challenges. The findings indicate that although MSMEs demonstrate a relatively high level of halal awareness, HSCM implementation remains partial and largely administrative. Upstream supply chain practices, particularly in raw material procurement, are predominantly informal and trust-based, increasing potential halal-related risks. The study identifies an implementation gap between halal awareness and operational practices, driven by limited managerial capacity and halal literacy. Furthermore, halal certification is often interpreted as symbolic compliance rather than a substantive supply chain management system. This study contributes to the HSCM literature by providing qualitative insights into MSME practices and by highlighting the interplay among values, perceptions, and managerial capability in shaping halal supply chain implementation.
Peran Integrasi Logistik dalam Meningkatkan Pengaruh Praktik Manajemen Rantai Pasok terhadap Keunggulan Kompetitif Lintang Stiaji; Titik Kusmantini
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.1734

Abstract

This study aims to analyze the role of logistics integration in strengthening the influence of supply chain management practices on the competitive advantage of MSMEs producing frozen food in Bantul Regency. The study uses a quantitative approach with a survey method involving MSME actors as research respondents. Data collection was carried out through the distribution of structured questionnaires, while data analysis used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that Supply Chain Management (SCM) practices have a positive and significant influence on logistics integration and competitive advantage. Other findings show that logistics integration also has a positive effect on the competitive advantage of MSMEs. In addition, logistics integration has been proven to be able to mediate the relationship between SCM practices and competitive advantage, so that the implementation of an integrated supply chain can strengthen business competitiveness. The implementation of effective SCM practices encourages improvement in operational efficiency, distribution accuracy, product quality, and the ability of MSMEs to meet market needs in a sustainable manner. This research provides an empirical contribution on the importance of logistics integration in supporting the success of supply chain strategies, especially in the frozen food MSME sector which faces increasingly dynamic business competition. The research findings are expected to be a reference for MSME actors in developing a more effective distribution system and supply chain management to increase competitive advantage in a sustainable manner.
Pengaruh Citra Merek Dan Kualitas Ulasan Online Terhadap Minat Beli Pengguna Shopee Di Kota Cirebon Zaki Januar Mulyawan; Aang Curatman
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2009

Abstract

This study aims to analyze the influence of brand image and online reviews on the purchase intention of Shopee users in Cirebon City, both partially and simultaneously. This research method uses quantitative. The population in this study are Shopee application users in Cirebon City who have used the application for more than six months. The sampling technique used purposive sampling with a total of 120 respondents. Data collection was carried out through questionnaires, while data analysis used the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 4 program. The results showed that brand image has a positive and significant effect on purchase intention, with a t-statistic value of 5.046 and a significance level of 0.000 <0.05. Online reviews also have a positive and significant effect on purchase intention, with a t-statistic value of 5.564 and a significance level of 0.000 <0.05. In addition, brand image has a positive and significant effect on online reviews, as indicated by a t-statistic value of 277.524 and a significance level of 0.000 < 0.05. Simultaneously, brand image and online reviews have a very strong influence on Shopee users' purchase intention, with a coefficient of determination (R²) value of 0.959. This indicates that 95.9% of the variation in purchase intention can be explained by brand image and online reviews, while the rest is influenced by other factors outside the study. The conclusion of this study is that brand image and online reviews are the main factors influencing Shopee users' purchase intention in Cirebon City. Therefore, marketplaces and sellers are advised to continue strengthening their brand image and optimally manage online reviews to increase purchase intention and consumer trust..
Kinerja Keuangan UMKM Percetakan Digital: Peran Literasi Keuangan, Manajemen Keuangan, dan Inklusi Keuangan Dwi Warni Wahyuningsih; Abdul Azis Arifai; Titi Rapini
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.1894

Abstract

This study examines the effect of financial literacy, financial management, and financial inclusion on the financial performance of digital printing MSMEs in Ponorogo Regency. Unlike previous studies that have largely focused on conventional MSME sectors, this research emphasizes the digital printing industry, which has received limited empirical attention despite its rapid growth and distinct financial characteristics. Using a quantitative approach, primary data were collected through questionnaires distributed to 30 active MSME owners selected using purposive sampling. The data were analyzed using multiple linear regression. The t-test results indicate that financial literacy and financial management do not significantly affect financial performance, suggesting that financial knowledge and administrative practices alone may not directly drive financial outcomes in this sector. In contrast, financial inclusion shows a positive and significant effect on financial performance, and the F-test confirms that all variables collectively have a significant influence. These findings provide new empirical evidence regarding the crucial role of financial inclusion in improving financial performance in the digital printing sector, thereby contributing to the development of MSME financial behavior theory and offering valuable insights for policymakers in designing strategies to enhance financial access and strengthen MSME sustainability.
Consumer Perception of Artificial Intelligence-Based Advertising and Its Impact on Purchase Intention: Evidence from an Academic Environment IMAS PERMATASARI; ANDRIANSYAH BARI; VIVIN WULANDARI
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2046

Abstract

Artificial Intelligence (AI) is rapidly changing the way businesses create and deliver digital advertisements. While AI makes advertising more personalized and visually engaging, consumers do not always respond to AI-generated content in the same way. This study examines how four dimensions of consumer perception influence purchase intention toward AI-based advertising. Using a quantitative approach, data were collected from 120 members of the academic community at Politeknik Negeri Sriwijaya and analyzed using Smart-PLS. The results indicate that attractiveness, credibility, and trust significantly encourage purchase intention, with trust emerging as the strongest predictor. In contrast, authenticity does not significantly influence consumers' intention to purchase. These findings suggest that digitally literate consumers are becoming more pragmatic, placing greater value on useful, credible, and trustworthy advertising than on whether the content is created by humans or AI. The study extends current knowledge on AI-based advertising and offers practical insights for businesses seeking to develop AI-driven advertising strategies that build consumer trust and strengthen purchase intention.

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