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Nur Sandi Marsuni
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Balance: Jurnal Ekonomi
Published by Universitas Muhammadiyah Makassar
ISSN : 18582192     EISSN : 26865467     DOI : 10.26618/jeb
Core Subject : Economy,
Economics, Econometrics & Finance
Balance: Jurnal Ekonomi has p-ISSN 1858-2192 and e-ISSN 2686-5467 published by the Development Economics Study Program of the Faculty of Economics and Business, Muhammadiyah University of Makassar, this journal publishes research articles in the field of Economics. This journal publishes research studies that use various qualitative and/or quantitative methods and approaches in the field of Economics. This journal aims to develop concepts, theories, perspectives, paradigms, and methodologies in the scope of Economics published twice a year, namely June and December. The scope of Balance: Journal of Economics covers Economics and Development, Economic Behavior, Islamic Economic System, International Economy as well as applied sciences of Statistical Economics, Macro and Micro. Article submissions are made using the Balance: Jurnal Ekonomi template accompanied by supporting documents in the form of: a statement of authorship, ethics, and a copyright statement, which can be downloaded on the main page of the Balance: Jurnal Ekonomi website. Balance: Jurnal Ekonomi has been single-reviewed by peer reviewers. The decision to accept or not accept scientific articles in this journal is the right of the Editorial Board based on recommendations from peer reviewers.
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Articles 375 Documents
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Consumer Behavior in Selecting Fuel (BBM) From Gas Stations and Retail Fuel in Mimika Regency Nussy, Hillary Gabriela; Ancelina Mayau; Selviana Edoway; Rulan L. Manduapessy
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/nw8rxe34

Abstract

This study investigates consumer behavior in selecting between official gas station (SPBU) fuel and retail fuel sold informally by local communities in Mimika Regency, Indonesia. Informal fuel trading has become a significant socio-economic phenomenon influencing price stability and transportation sector dynamics in Timika. The research aims to identify key factors shaping consumer preferences, assess the impact of retail fuel practices on price stability and transportation economics, and evaluate the effectiveness of existing regulatory enforcement. Employing a descriptive qualitative approach, data were collected through in-depth interviews with retail fuel sellers, public transport drivers, and users of transport services, combined with field observations at major retail fuel points such as Hasanuddin Street, SP2, and Timika Central Market. Secondary data from relevant government agencies and media sources supported the analysis. The findings reveal that despite the sufficient availability of SPBU facilities, many consumers prefer retail fuel due to accessibility, time efficiency, and perceived affordability. During 2022–2025, retail fuel sales reached approximately 13,719 KL for Pertalite and 6,405 KL for Pertamax, reflecting a large-scale informal market. This activity caused consumer-level fuel price fluctuations ranging from IDR 10,000 to 15,000 per liter, generating instability in transportation costs and fare systems. Although 27 enforcement operations were conducted during 2023–2024, implementation remains constrained by structural and operational barriers. The study concludes that addressing this issue requires strengthening regulatory enforcement, improving formal distribution systems, and expanding SPBU infrastructure aligned with local consumer behavior.
Analysis of the Influence of Capital Expenditure on the Economic Growth of Baubau City Agustyawati, Dwi; Zarliani Uli, Nur; Farisman, Faisal Setiawan; Anggraini, Selvi
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/mmtf6m39

Abstract

This study aims to analyze the influence of capital expenditure on economic growth in Baubau City. Capital expenditure is a crucial component of regional government spending, particularly in supporting infrastructure development and the provision of public assets that generate long-term economic benefits. This research employs a quantitative approach using secondary data obtained from the Regional Financial and Asset Management Agency (BPKAD) of Baubau City and the Central Bureau of Statistics (BPS) for the period 2018–2022. The data include realized capital expenditure and Gross Regional Domestic Product (GRDP) as a proxy for economic growth. Simple linear regression analysis is applied to examine the relationship between capital expenditure and economic growth, supported by classical assumption tests to ensure the reliability of the regression model. The empirical results indicate that capital expenditure has a statistically significant effect on economic growth in Baubau City, with a significance value of 0.000, which is lower than the 0.05 threshold. This finding confirms that increased capital expenditure contributes positively to regional economic performance by stimulating economic activity through a multiplier effect. Investments in fixed assets and infrastructure enhance production capacity, support key economic sectors, and encourage regional development. Overall, the study highlights the strategic role of capital expenditure in promoting sustainable economic growth at the regional level. The findings provide valuable insights for local governments in optimizing budget allocation policies to support economic development and improve regional welfare
Trust as a Mediating Variable of the Influence of Social Media Marketing and Content Quality on Purchase Decision (A Study on TikTok Users in Malang City) Nugraha, Diki Egie; Wilujeng, Ita Prihatining; Ely Siswanto
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9k3cv383

Abstract

This study analyzes the influence of social media marketing and content quality on purchase decisions, with trust positioned as a mediating variable, among TikTok users in Malang City, Indonesia. The rapid growth of TikTok as a short-video–based social media platform has reshaped digital marketing strategies and consumer behavior, making it important to understand how marketing activities and content characteristics affect purchasing decisions. This research employs a quantitative approach using a survey method. Data were collected from 180 active TikTok users who have made purchases influenced by marketing content on the platform. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing has a significant positive effect on purchase decisions and trust. Similarly, content quality significantly influences both purchase decisions and consumer trust. However, trust does not have a significant direct effect on purchase decisions and does not mediate the relationship between social media marketing, content quality, and purchase decisions. These results indicate that TikTok users’ purchasing behavior is primarily driven by direct marketing exposure and the quality of content rather than by trust-based considerations. This study contributes to the digital marketing literature by providing empirical evidence that challenges the mediating role of trust in short-video social media platforms. Practically, the findings offer valuable insights for marketers and business practitioners to focus on developing effective social media marketing strategies and high-quality content to enhance consumer purchase decisions in competitive digital environments.
The Influence of Celebrity Endorsers and Social Media Marketing on Purchase Decisions through Brand Image of Le Mineral Rohmah, Yaumi; Siswanto, Ely; Wilujeng, Ita Prihatining
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/v9ethj97

Abstract

The rapid growth of digital marketing has intensified the use of celebrity endorsers and social media platforms as strategic tools to influence consumer purchasing behavior. This study investigates the influence of celebrity endorsers and social media marketing on purchase decisions, with brand image examined as an intervening variable, focusing on consumers of Le Minerale bottled mineral water in Indonesia. The study is motivated by the consistent increase in Le Minerale’s Top Brand Index from 2021 to 2024, indicating the effectiveness of its marketing strategies amid intense competition in the fast-moving consumer goods (FMCG) industry. A quantitative research design was employed using purposive sampling, involving 180 respondents who had purchased Le Minerale products and actively used social media. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that celebrity endorsers and social media marketing have a positive and significant direct effect on purchase decisions and brand image. However, brand image does not significantly influence purchase decisions and fails to mediate the relationship between celebrity endorsers, social media marketing, and purchase decisions. These results suggest that consumers are more directly influenced by celebrity endorsements and social media exposure rather than by brand image formation. The study contributes to digital marketing literature by highlighting the limited mediating role of brand image in FMCG purchase decisions. Practically, the findings imply that firms should prioritize direct engagement strategies through credible celebrity endorsers and effective social media campaigns to stimulate consumer purchases in the digital era.
Marketing Mix to Improve the Family Economy of Female Silk Craftsmen in Tanasitolo District, Wajo Regency Akbar, Muh.; Semaun, Syahriyah; Astuti, An Ras Try; Aminah, St.; Damirah, Damirah
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/gp8s0g12

Abstract

This study investigates the role of the marketing mix strategy in strengthening the family economy of female silk weavers in Tanasitolo District, Wajo Regency, from the perspective of Islamic economics. Employing a descriptive qualitative methodology with a phenomenological approach, this field research aims to explore how the implementation of the 7P marketing mix strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—contributes to business sustainability and household welfare among women-led silk weaving enterprises. Primary data were obtained through in-depth interviews with female silk weavers, while secondary data were sourced from relevant literature, including books and peer-reviewed journal articles. The findings indicate that the effective application of the 7P marketing mix, when aligned with Islamic economic principles such as fairness, honesty, and mutual benefit, enhances product competitiveness, improves market access, increases sales performance, and ultimately strengthens family economic resilience. Furthermore, the integration of ethical values derived from Islamic economics supports sustainable business practices and empowers women as key economic actors within their households and communities. This study offers practical implications for policymakers, development practitioners, and micro-entrepreneurs by highlighting the importance of integrating strategic marketing approaches with Islamic economic values to promote inclusive economic development and improve the welfare of female micro-entrepreneurs.
The Effect of the Labor Force Participation Rate (LFPR) and Population on Economic Growth in North Sumatra Br Sinaga, Era Widia; Saajidah, Annisah; Saragih, Elisa Clara; Sirait, Melani Manginar; Hutabalian, Relli Anisma; Hidayat, Nasrullah
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/1s7b6q30

Abstract

This study investigates the effect of the Labor Force Participation Rate (LFPR) and population size on economic growth in North Sumatra Province during the 2018–2023 period. Economic growth remains a crucial indicator of regional development performance, particularly in provinces experiencing demographic dynamics and labor market fluctuations. Using a quantitative approach, this study employs multiple linear regression analysis based on secondary data obtained from the Central Bureau of Statistics (BPS) and the North Sumatra Manpower Office. Prior to estimation, classical assumption tests including normality, multicollinearity, autocorrelation, and heteroscedasticity were conducted to ensure model robustness. The empirical results reveal that LFPR has a positive and statistically significant effect on economic growth, indicating that higher labor market participation enhances regional production capacity and output. Population size also shows a positive and significant influence, suggesting that population growth can stimulate economic activity through expanded labor supply and consumption demand when properly managed. Simultaneously, LFPR and population significantly affect economic growth, as confirmed by the F-test results. The coefficient of determination (R²) of 91.84% indicates that the two independent variables explain a substantial proportion of variations in economic growth in North Sumatra. These findings highlight the strategic role of labor force engagement and demographic management in fostering sustainable regional economic growth. Policy implications emphasize the importance of job creation, workforce skill development, and human capital investment to maximize the benefits of demographic potential and support inclusive economic development in North Sumatra Province.
Reconstructing the Theory of Production within the Islamic Economic Paradigm: A Normative and Applied Study Rahmawati, Rahmawati; Wahab, Abdul; Abdullah, Wahyuddin
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/en6dbg22

Abstract

Islamic economics refers to an economic system founded on the principles and structure of the Qur’an and the Sunnah, with the ultimate aim of achieving maslahah (public benefit) for humanity. Conceptually and in principle, Islamic economics is fixed; however, in practice, it can be flexible and adaptive depending on specific circumstances and conditions. The fundamental principles of Islamic economics can be summarized into four key values: tawhid (monotheism), balance, free will, and responsibility. Production in Islamic economics is not merely the physical creation of something new, but also the process of adding utility to goods through various productive activities. The ultimate goal of production is to achieve happiness in both this world and the hereafter, in line with the objectives of maqasid al-shari’ah. These objectives dictate that production activities must be based on Islamic values, ensuring that the goods or services produced do not contradict the preservation of religion, life, intellect, lineage, and wealth. Production priorities should align with the hierarchy of needs: dharuriyyat (essentials), hajiyyat (complementary needs), and tahsiniyyat (refinements). Moreover, production must account for aspects such as justice, social welfare, zakat, charity (sadaqah), almsgiving (infak), and endowments (waqf). It should also ensure optimal management of natural resources, avoid waste and excess, and prevent environmental degradation. A fair distribution of profits among owners, managers, and employees must also be maintained. Production cannot be separated from the factors of production, which include natural resources (land), labor, capital, management, technology, and raw materials.
Business Competition Management in the Deepfake and Synthetic Media Era: Corporate Identity Verification as a Strategy to Mitigate Market Disinformation Waringgi, Dody; Setiasih, Setiasih
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ft7sdd96

Abstract

This study examines business competition management in the era of deepfake and synthetic media, focusing on corporate identity verification as a strategy to mitigate market disinformation in Indonesia. The proliferation of highly realistic manipulated content poses significant risks to corporate reputation, market stability, and fair competition. Using a qualitative descriptive-analytical approach, data were collected from literature studies, policy analysis, in-depth interviews, and focus group discussions with experts in law, business, and information technology. The study identifies key threats, including instant reputation attacks using deepfake content, financial market manipulation through fabricated information, and sophisticated cybersecurity threats such as voice and video phishing. Findings highlight the urgency for companies to implement AI-based deepfake detection, strengthen multi-factor identity verification protocols, establish agile crisis response teams, and actively participate in regulatory advocacy. Additionally, raising digital literacy and promoting collaborative standards between industry and regulators are critical to safeguarding market integrity. This research contributes to both managerial practice and public policy by providing actionable strategies for businesses and regulators to counter disinformation, maintain competitive fairness, and enhance corporate resilience in a rapidly evolving digital landscape. The study underscores that proactive adaptation and swift response are no longer optional but essential for sustaining trust, stability, and transparency in Indonesia’s competitive business environment.
The Relationship of Inflation and Economic Growth to the Financial Performance of the Makassar City Government Alfi Widiyanti; Diah Retno Dwi Hastuti; Muhammad Syafri; Sri Astuty; Citra Ayni Kamaruddin
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/0fddbn21

Abstract

Financial performance is a measure of achievement in financial aspects including regional revenue and spending, so financial performance can be reflected in the increase in local revenue and regional spending efficiency (Lathifa & Haryanto, 2023). Financial performance measurement is very important to assess the accountability of local governments in their financial management. This study aims to analyze the relationship between inflation and economic growth on the financial performance of the Makassar City Government during the 2015–2024 period. The method used is a quantitative approach with secondary time series data, and an analysis technique in the form of a spearman rank correlation test, The results of the study show that both inflation and economic growth have a positive but weak relationship to very weak to very weak to the financial performance of the Makassar City government as indicated by the correlation value of > 0.05. This indicates that macroeconomic fluctuations are quite strong. The revenue structure, which is still highly dependent on central transfers, is one of the factors that explains the weak relationship between macroeconomic indicators and regional fiscal performance. Based on these findings, it is recommended to develop the research by including other variables beyond macroeconomic indicators such as regional investment levels, unemployment rates, the number of poor people, or the human development index (HDI). This variable reflects aspects of socio-economic development that can affect the financial performance of local governments, both directly and indirectly. 
The Role of Seaweed Cultivation in Improving Community Economy from the Perspective of Islamic Economics in Bone Regency Ilham, Muhammad; Semaun, Syahriyah; Astuti, An Ras Try; Amin, Sitti Jamilah; Mulyadi, Mus
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ahmvk166

Abstract

This study explores the role of seaweed cultivation in enhancing community economic welfare from a Sharia Economics perspective in Bone Regency, Indonesia. The research aims to analyze the contribution of seaweed farming to economic growth, its impact on production patterns and income distribution, and its alignment with Sharia economic principles. A qualitative case study approach was employed, involving field research through interviews with village officials and community members, supported by secondary data from journals, books, and relevant articles. The findings indicate that seaweed cultivation provides a stable source of income, supports poverty reduction, and encourages ethical and sustainable practices in accordance with Sharia principles. However, challenges such as price fluctuations, climate variability, and limited access to capital remain significant. The benefits of cultivation are unevenly distributed, with larger producers gaining more advantages, highlighting the need for policies that empower small-scale cultivators. From a Sharia perspective, seaweed farming emphasizes justice, balance, sustainability, and ethical entrepreneurship, requiring supportive conditions such as access to capital, training, fair markets, and information. Sustainable production, stable pricing, capacity building, and product diversification are essential to optimize economic and social outcomes. This study contributes to the literature on Sharia-compliant economic development by demonstrating how community-based agricultural practices can generate equitable growth, enhance livelihoods, and foster responsible economic behavior aligned with religious and ethical values.

Page 37 of 38 | Total Record : 375

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