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Dany Budiman
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INDONESIA
Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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OPTIMALISASI PENGAWASAN PENDISTRIBUSIAN LIQUEFIED PETROLEUM GAS TABUNG 3 KILOGRAM OLEH DINAS PERDAGANGAN KABUPATEN KUDUS Raisa Rafifiti Choerunnisa; Ferlina Ardiyan
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.484

Abstract

This research aims to analyze the supervision of the distribution of 3 kilogram LPG gas cylinders and to examine efforts to optimize the supervision of the distribution of 3 kilogram LPG gas cylinders in Kudus Regency. The method of this research is descriptive qualitative research. Data collection was conducted through interviews and document studies. This research was carried out based on the phenomenon occurring at the Department of Trade of Kudus Regency, particularly regarding issues such as differences in the retail ceiling price (HET) at various distribution bases, the presence of illegal distribution bases, and the misallocation of 3-kilogram LPG gas cylinders, which has led to gas shortages. The results of the study indicate that the supervision carried out by the Department of Trade has not been optimal due to several obstacles, including limited human resources, the absence of strict sanctions, lack of community participation, and suboptimal public outreach. The theoretical framework used in this study is the supervision theory proposed by Hani Handoko. Recommendations include increasing the number of staff to enable a structured schedule for monitoring the distribution of 3 kilogram LPG gas cylinders. Additionally, it is advised to disseminate information or install notices regarding sanctions for distribution bases that violate regulations. Public outreach activities should also be conducted periodically for agents, distribution bases, and the general public.
Faktor Perencanaan Suksesi Generasi Pertama Berbasis Family Business Enterprise (Studi Kasus pada Toko Emas di Kota Bandung) Raphaela Medisa; Syahputra Syahputra
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.117

Abstract

In the city of Bandung, there are many businesses established by the family of one of them a gold shop. Gold entrepreneurs managed to get bright prospects by choosing the next generation who came from family members. However, researchers must find the truth about this research. The purpose of this study is to study the factors that influence the first generation in selecting the next generation with succession planning in the family business to survive for a long time. The 24 variables in the first generation succession planning research in the family business support six theories, Alcorn (1982), John Ward (1998), Alan Carsrud (2006), Soedibyo (2007), Boyd, Royer, Pie, and Zhang (2015) and Ghee, Ibrahim and Halim (2015). This research is a quantitative factor analysis study. The population is known to researchers through surveys to gold shops in Bandung, amounting to 120 populations and 60 respondents. Data were then processed by a factor analysis method through the help of SPSS version 23 for Windows. The research produced five factors that enhance the success of the first generation of planning to choose the next generation in the gold shop family business in the city of Bandung. The five factors are competent next generation factors of 30,014%, the main focus of the target factor is 11,157%, the business relationship factor with the family is 11,081%, the first generation factor is 11,044% and the planning and succession control factor is 10,642%. The total to 73,938%, so there was another factor of 26.02% which affected the generation of information for family businesses in Bandung. Keywords: First generation, decision making, succession planning
Pengaruh Corporate Social Responsibility (CSR) terhadap Minat Beli Ulang dengan Brand Image sebagai Variabel yang Memediasi Elisabet Yesika Sitanggang; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.248

Abstract

The purpose of this study is to determine the effect of Corporate Social Responsibility (CSR) on repurchase intention with brand image as a mediating variable. The population of study are consumers who know the CSR program and have purchased products from PT Indofood Sukses Makmur Tbk at least more than 2 times. The method used in this research is a quantitative approach. The number of sample is 100 respondents. The data analysis used is by using the SmartPLS program. The variables of this research are Corporate Social Responsibility (CSR) as the independent variable (X), repurchase intention as the dependent variable (Y), and brand image as the mediating variable (Z). The results of this study indicate that Corporate Social Responsibility (CSR) has a positive and significant effect on brand image, brand image has a positive and significant effect on repurchase intention, Corporate Social Responsibility (CSR) has a positive and significant effect on repurchase intention and brand image mediates Corporate Social Responsibility (CSR) for repurchase intention.
Implementasi Employee Relations Dalam Meningkatkan Engagement Karyawan Di PT Pos Indonesia Kantor Cabang Utama Bandung Aqmalina Putri Aninditha; Chandra Hendriyani; Tengku Sitti Rochmah; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.313

Abstract

Human resources are the driving force of a company to achieve goals effectively and efficiently. Harmonization of the relationship between management and employees needs to be fostered and improved from time to time. PT Pos Indonesia as a government-owned company developed a strategy in the form of implementing a number of employee relations activities to increase employee engagement. The research method used is a descriptive qualitative method obtained through field observations and literature studies. The results showed that the employee relations activities planned by PT Pos Indonesia were in the form of education and training programs, award programs, and special events programs that could increase employee performance and engagement with the company. The largest participation in employee relations activities is a special program, while the most influential dimension of employee engagement is the Vigor dimension, which is the delivery of energy from employees to do their work with enthusiasm and willingness. Other positive impacts that are felt directly by employees have increased work motivation, a sense of respect, a positive work climate, and high loyalty.
Peranan Wanita pada Usaha Pengolahan Ikan Asap dalam Peningkatan Pendapatan Rumah Tangga Misran Hani; Muarif Leo; Abdul Gafur; Risna Risna
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.474

Abstract

In this research, the main problem raised is what is the role of women in the smoked fish processing business in increasing income in Gerak Makmur Village, Sampolawa District, South Buton Regency? This research aims to determine the role of housewives in increasing family income in Gerak Makmur Village. This research uses a qualitative approach. The subjects in this research were seven housewives (grilled fish sellers in Gerak Makmur Village. Data collection in this research was carried out using research instruments in the form of interviews, observation and documentation. The data obtained was analyzed descriptively. Based on the research results , it was concluded that (1) The income of grilled fish business actors in 2023 is quite high, the average income of business actors is IDR 46,216,423 per month or the equivalent of IDR 34,360,000 per year South Buton Regency in 2023 of IDR 394,744 /capita/month then shows the large role of grilled fish business actors in meeting the needs of families. Housewives are mostly the main activity which is carried out entirely with the head of the family and other family members , not just a side activity of a housewife
Social Media Branding Strategy in StartUp Business Arsiyanti Lestari; Siswantini Siswantini
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i1.72

Abstract

Social media is an important tool in developing digital business. Therefore, it must be owned and utilized by every novice entrepreneur known as StartUp. There are so many things that can be employed through social media, including branding. The intense competition among startup entrepreneurs, who are fighting for sharing market in Jakarta, triggers to implement social media branding strategy. PickPack employs social media as one of marketing and communication channels to be able to create an engagement and brand awareness achievement. In branding, for example, if there is an accumulation of positive comments from certain brand users, it will not only increase brand awareness, but also raises the sales. Starting the process as startup business, it is necessary to build engagement with consumers. Thus, this study tries to examine what business strategies applied by startup business. Qualitative methodologies with a single case study method and reduction data analysis techniques were used in this study. Research located in PickPack Jakarta to analyze the strategy of social media branding. The results show that, first, processing social media branding must be in accordance with its role and selection of appropriate social networks thus increasing brand awareness. In using social media branding, the PickPack need to consider the interesting content that can be viral (widespread), so that brand awareness can be skyrocketed. Second, the message conveyed through the brand must be easily remembered by consumers. The message delivered must be different from other products and must have a relationship between brand and product category. Using taglines and interesting hashtag that help consumers easily search in internet making consumers keep PickPack brand in their mind. This means brand awareness can be strengthened by using a portent that fits the product category, and brand on social media branding. Doing repetition of the messages in same meaning with different contents can increase the memory of the brand and brand awareness going up. Keywords: brand, brand awareness, social media, social media branding, strategy
ANALISIS MODEL BISNIS PADA PT SOKA CIPTA NIAGA BANDUNG KEDALAM PENDEKATAN BISNIS MODEL CANVAS MENGGUNAKAN PETA EMPATI RESI RESMAWATI
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.173

Abstract

A company in running its business process requires the design of a Business Model with the aim that the business process will be by following the expectations desired by the company. The purpose of the research was to make the design of the business model by using an Empathy Map of the socks that received the first Halal certification from the Majelis Ulama Indonesia, for the socks industry. The method of research conducted is using The Qualitative Method, done by collecting data in interviews with consumers of Soka socks with Triangulation Technique. There were four informants selected, namely with different ages, occupations and interview location. All selected informants were women and had used Soka Socks for more or less three years. The results obtained in the interview process to the consumers of Soka socks will be analyzed to become the design of The Empathy Map and Business Model Canvas for PT Soka Cipta Niaga.
Analisis Program Kemitraan dalam Meningkatkan Reseller Engagement Evermos Nazhara Putri Yasyfa; Chandra Hendriyani; Fenny Damayanti
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.316

Abstract

The partnership program is one of the company's strategic efforts to increase revenue in order to achieve a sustainable company. Evermos as one of the social commerce that implements a partnership program to increase reseller engagement. The purpose of this study is to analyze the partnership program in increasing reseller engagement at Evermos. This research method is a descriptive qualitative method using interviews, observations, and secondary data. The results show that the partnership program can increase reseller engagement on Evermos. The growth of resellers from year to year can show that the partnership program can increase company profits and a good corporate image. Evermos carries out coaching and training purposes to improve quality, quantity, and open new business opportunities for resellers to sell various kinds of Muslim products in Indonesia without capital. The author provides suggestions to improve quality in providing partnership programs for partners who will work together in order to increase profits and a good image for the company.
Analisis Event Marketing Tabungan Tandamata Dalam Meningkatkan Jumlah Nasabah Di Bank Bjb Kantor Pusat Bandung Mega Putri; Chandra Hendriyani; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.391

Abstract

In today's competitive era of inter-bank competition, companies must be able to adjust the right marketing strategy, because everything is done to maintain the company's existence. Banks are financial institutions that collect funds from the public and then channel them back through credit. To attract consumers or prospective customers, Bank bjb's head office conducts event marketing promotions through concerts by inviting various top artists. It is hoped that this will become an attraction for prospective Bank bjb customers. The purpose of this study was to determine the success of the event marketing of the Tandamata savings and the DIGI Cash Application, in increasing the number of customers at Bank bjb's head office. The research method used is qualitative, with a descriptive approach through interviews and direct observation. The results of the study show that the strategy used by Bank bjb has been effective, as evidenced by the increasing number of Tandamata savings customers, the procedure for opening Tandamata savings can run well, reflected in the convenience provided by Bank bjb to customers. However, for a good marketing event, it must be able to influence the number of customers who open bjb Tandamata savings at bank bjb.
Driving Factors of Consumer to Purchase Furniture Online on IKEA Indonesia Website Trisha Gilang Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i1.26

Abstract

The tendency of consumers in shopping for furniture is very different from shopping for other goods or services, because furniture is expected to be stored and used in a long time. Considering that, consumers tend to want to shop directly to offline stores in order to see, feel and check quality directly because of many aspects that are assessed such as the quality of materials, models, colors and more. Behind the trend to shop furniture offline, IKEA continues to innovate to improve the performance of its website so that consumers can shop online. Therefore, this study intends to analyze what factors are driving consumers in shopping for furniture online especially on the website of IKEA Indonesia. From two grounded theory employed on this research, there are 14 factors that can influence consumers to buy online. This data analysis uses Principal Component Analysis (PCA), a factor analysis method that extracts factors by using total variance in the analysis. From data calculation, it is known that there are 8 driving factors of consumer to purchase furniture online on IKEA Indonesia’s website: Enjoyment, Perceived Risk, Efficiency, Service & Merchandise Quality, Ease of Navigation, Price Attractiveness, Flexibility and Reliability. By knowing what factors can affect consumers in doing online shopping for furniture, companies in this case IKEA Indonesia can optimize the use of its website in accordance with influential factors. Keywords: Retail Business, Online Purchase Decision, Factor Analysis

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