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Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Financial Technology : Sistematik Mapping Studi Eriana Afnan
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i1.154

Abstract

Artikel ini merupakan intial research yang berusaha menggali hasil studi terdahulu dibidang Financial Technology dengan menggunakan Systematic Mapping Study (SMS). Tujuan dari penelitian ini adalah untuk mengetahui topik Financial Technology apa saja yang di teliti. Penelitian ini metode kualitatif dengan menggunakan study pustaka. Penelusuran dilakukan pada scopus database sebanyak 43 artikel pada tahun publikasi 2016-2020 yang dipublikasikan dalam bentuk jurnal ilmiah yang masuk dalam kriteria inklusi. Hasil dari SMS ini dapat memberikan gambaran tentang peluang untuk eksplorasi topik-topik baru dalam Financial Technology atau mengeksploitasi topik yang sudah ada. Rekomendasi hasil studi Financial Technology dengan fokus penelitian . focus Actualization, Alternative Data, ArtificalI Intellegence, Bank, Bank Regulation, Blockchain, Cellular Payments, Corporate, Corporate Governance, Cross Border M&A, Crowdfunding, Customer Relationship, Financial Services, Fundraising, Location, Mobile Banking, Peer to Peer Lending, Technology, Technology Based Start Up. Serta tren negara asal publikasi terbanyak menghasilkan penelitian tentang Financial Technology yaitu di benua Eropa 26 (60%) yaitu di negara France, Ukraine, Spain, German Poland, Moscow, Sweden, Berlin, Slovenia, Estonia, Netherlands, Milan, Finland, dan England, lalu Benua Asia 8 (19%) yaitu dinegara Indonesia, China, India, Korea, Thailan, lalu Benua Amerika 6 (14%) yaitu dinegara Brazil, US, California, lalu di Benua Australia 1 (2%), lalu Ocenia 1 (2%) yaitu di negara New Zealand, dan Benua Africa 1 (2%) yaitu dinegara South Africa .
Implementation of Aplikasi Manajemen Surat (AMS) Korporat to Support Communication at PT PLN (Persero) Pusharlis Desri Aryanti; Sofiatiningsih Sofiatingsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.269

Abstract

Mail management s mportant part of the administrative process. Letters are form of written communication that s carried out for the fluency of the company. t process must be managed as well as possible so the information received and submitted can be responded mmediately. Conventional mail management s currently not deal, because the process s complicated and takes a long time. Current developments have need a system to speed up the mail management process so that can be conveyed mmediately. Aplikasi Manajemen Surat Korporat s created to managed of secretarial administration. The author's purpose to carry out research at PT PLN (Persero) Pusharlis to find out the process of mail management and mplementing the Aplikasi Manajemen Surat Korporat that can support the communication process. The research used qualitative method with descriptive approach. Data collection techniques by literature studies from books and journals, interviews, and direct observations. The results, Aplikasi Manajemen Surat Koporat at PT PLN (Persero) Pusharlis has been mplemented properly with the company's standard operating procedures, the system s always updated with the current era.. ts easy use speeds up the mail management process so that information can be conveyed quickly and real time, so the communication process fluency.
Pengaruh Implementasi Kebijakan Pendidikan dan Transformasi Budaya Organisasi terhadap Manajemen Sekolah untuk Mewujudkan Efektivitas Penggunaan Budaya Sharing di Lingkungan Pendidikan Mulyaningsih Mulyaningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v1i1.5

Abstract

The quality of an education cannot be separated from the various factors that support the achievement of a good education including the existence of biased policy of government regulation that can be applied in the educational environment as a public institution. The problem of education in Indonesian society today is the high level of inefficiency. The purpose of this study is to examine the phenomenon of the problem of implementation of organizational culture transformation of the school management to realize the effectiveness of the use of sharing culture in the education environment. The object of this study is the Head of Administration at State Junior High School in West Java, with a sample of 135 people using descriptive research methods and verification through path analysis techniques (Path). The result of the research on the influence the policy planning on school management is higher than the effect of organizational culture transformation on school management, and the effect of organizational culture transformation on school management to realize the effectiveness of the use of culture sharing is simultaneously significant. Thus, in this research, the transformation of organizational culture planning must be the main priority to realizing the effectiveness of the use of sharing culture, it is necessary that the value of noble for education in Indonesia effectiveness in the use of funds issued by the Government, should be the transformation of culture sharing the same noble values - with mutual assistance in planning activities and school budgets that have been prepared that refer to the vision and mission, are equally in harmony to account for the expenditure of education funds in the form of reports in a transparent manner, equally faithful to carry out planned activities and report any funds issued transparently. Keywords: Transformation, Sharing, Policy, Education, Effectiveness
ANALISIS KONTEN MEDIA INSTAGRAM SPEELGOED TOYS TERHADAP CUSTOMER ENGAGEMENT Irma Sentana; Chandra Hendriyani; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.541

Abstract

This study aims to analyze the effect of Instagram social media content on customer engagement at Speelgoed Toys, a collectible toy company. Based on the analysis of various types of marketing content, previous social interactions on social media proved to be the main factor that increased customer engagement. The uniqueness of this research lies in the contextual and applicative approach that not only discusses customer engagement theory, but also relates it directly to the social media strategy implemented by local companies. This research uses a descriptive qualitative approach of case study method with a focus on an in-depth understanding of the phenomenon of customer engagement in Speelgoed Toys' Instagram content. This research analyzes how Speelgoed Toys' social media content on customer engagement with the aim of gaining a holistic understanding of audience behavior, perceptions, and motivations. Primary data was obtained through in-depth interviews with business owners, while secondary data was obtained from various sources such as Instagram content documentation and previous marketing reports. The results show that Speelgoed Toys' Instagram content has successfully created a strong customer engagement relationship between the brand and the audience, especially adult collectors who are the main target market. However, even though customer engagement is already quite good, there is still potential for further development by developing the brand's Instagram content.
Pengelolaan Digital Filing sebagai Bentuk Penerapan E-business di PT Dirgantara Indonesia Fenny Damayanti; Salma Alkindira
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.79

Abstract

Nowadays many companies have make use of information technology. Implementation of information technology has been done partly of wholly, depending on each company’s need. Companies are aware of the benefit in making use of information technology to win the competition in business which is tighter and competitive. The decision to make use of information technology should be started by having the blue print so that the implementation of information technology can be sustained and bring a competitive advantage to the company. One of the form of information technology’s implementation in company is known as e-business. Digital filing is one of the form of e-business implementation in company. Most of work done in company is producing or making documents. Digital filing’s role as a part of information technology is important in managing the company’s documents. By having an excellent document management, documents as an important assets for company, could be maintained and easily found when needed. PT Dirgantara Indonesia as one of the well known state-owned company in Indonesia and overseas has implemented the digital filing as a form of e-business implementation. PT Dirgantara Indonesia is aware of the benefit in using the digital filing in keeping and finding documents needed. This study uses descriptive methodology, while data collections are collected through observation, interview, literature and documentation studies. The results show that the decision in implementing digital filing is a right decision that PT Dirgantara Indonesia have taken, which is in line with PT Dirgantara Indonesia’s vision: “To become the world-class company in the industry based on mastering a high technology and being able to compete in the global market by focusing on cost efficiency”. It proves that PT Dirgantara Indonesia aware to change its business processes platform to digital. Documents management done by PT Dirgantara Indonesia consists of 2 (two) main activities they are filing and finding documents needed. PT Dirgantara Indonesia needs to maintain the hardware and software, internet connection so that documents management can be done smoothly. Keywords: E-business, Digital Filing, Document Management, Information Technology
Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
Pengaruh Kepercayaan Pelanggan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Pada Bagian Pergudangan PT Agung Dewi Kartikaningsih; Surip Surip; Robby Simanjuntak; Sumarsid Sumarsid; Gunardi Gunardi
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.341

Abstract

PT Agung Raya is one of the companies engaged in shipping services (logistiks) that always chooses accurate strategies to always gain customer trust, maintain the company's image and of course be able to make it continue to survive in the midst of the onslaught of similar companies. The data version which used in this study is primary data, namely data obtained directly from respondents, through data collection techniques using questionnaires or questionnaires, which are filled out by respondents. The object of research in this study is the warehousing department of PT Agung Raya with the research sample being customers of the warehousing department of PT Agung Raya. The findings in this stuy indicate that there is a positive influence of customer trust on customer loyalty where the significance value was 0.006 <0.05 and the coefficient value was 0.217. There is a positive and significant effect of corporate image on customer loyalty, the significance value is 0.000 <0.05 and the coefficient value is 0.375. And there is a positive and significant influence on customer trust, company image on customer loyalty, with a significance value of 0.000 <0.05 and a coefficient value of 123.672. The effect of customer trust, company image on customer loyalty is 76.8%.
Analisis Peran Emosi Positif Sebagai Mediator Gaya Hidup Berbelanja Dan Motivasi Berbelanja Hedonis Terhadap Pembelian Impulsif Di E-Commerce Mukmin Setiadi; Anny Nurbasari
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.468

Abstract

The growth of E-commerce in Indonesia has provided significant benefits to society, particularly in terms of convenience in shopping and access to a wider range of products. The research aims to in-vestigate the role of positive emotions as a mediator between shopping lifestyle and hedonic shopping motivation on impulse buying behavior in E-commerce. This study employs a quantitative method. The population consists of consumers who have made purchases on E-commerce platforms. The sample includes consumers who have exhibited impulsive characteristics in their transactions over the last 6 months. Primary data for this research was collected through distributing questionnaires via Google Forms to respondents. The target respondents are students in Bandung who have made at least one purchase on E-commerce platforms. Using SmartPLS 4.0 for Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis, the researcher tested hypotheses. From the hypothesis test-ing, first, shopping lifestyle directly influences positive emotions. Second, positive emotions also signifi-cantly influence impulse buying. Third, shopping lifestyle also has a direct effect on impulse buying. Fourth, no significant influence was found between hedonic shopping motivation and impulsive buy-ing. Fifth, shopping lifestyle mediated by positive emotions significantly influences impulse buying.
Retail Service Quality and Customer Loyalty Kartika Sekar Ayuningtias; Trisha Gilang Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i1.84

Abstract

IKEA Alam Sutera is a conventional furniture company with the theme of self-service shopping that is still new to the people of Indonesia. There is a retail service quality that is a variable on the experience of consumers in receiving IKEA services that have problems in them and cause dissatisfaction from customers, therefore the customer satisfaction variable is used in this study. It also has the aim to know whether customers can still be loyal to IKEA with the customer loyatly variable. The sample of this research was 100 respondents who were IKEA consumers who had made purchases at least 2 times. Location of this research at IKEA Alam Sutera offline store at Tanggerang Indonesia and the respondents answer the question by google form. The data analysis technique used is descriptive analysis and path analysis with the help of SPSS version 23 software. The results of this research were first there is a direct influence of retail service quality on customer satisfaction of 21.5%. Second, there is a direct influence of retail service quality on customer loyalty of 21%. Third, there is a direct effect of customer satisfaction on customer loyalty of 18.7%. Finally, there is non-direct influence of retail service quality on customer loyalty through customer satisfaction of 41% at IKEA Alam Sutera. Keywords: customer loyalty, customer satisfaction, retail service quality
Proses Administrasi Kredit Back To Back Loan Dalam Mengurangi Rasio Non Performing Loan (NPL) Di Bank BJB Kantor Cabang Sukajadi asbatian nur fadirohim; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.202

Abstract

The banking world has never been separated from people's lives today. The many features offered do not escape from the target of society. Including credit facilities that are always owned by every conventional bank. One type of credit is a Back To Back Loan credit at BJB Bank. To get the facility, prospective customers must go through several stages, including credit administration to find out the level of the ability of prospective borrowers to make installment payments each month to avoid Non Performing Loans (NPL). Because high NPL can disrupt the liquidity of the banks. The purpose of this study is to determine the administrative process undertaken by prospective debtors when applying for Back To Back Loan credit at BJB Bank. The research method used is qualitative with a descriptive approach. Data collection techniques used were the study of literature from journals, secondary data and interviews to the credit administration section of the branch unit. The results showed that the Back To Back Loan credit administration process carried out by BJB Bank has proven to be able to reduce the number of bad loans or NPLs so that the credit movement can run stably.

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