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Strategi Komunikasi Pemasaran Umkm Tresna Art Dalam Meningkatkan Daya Saing Produk Batik Tulis Dan Souvenir Khas Madura Nathasya L. Sitohang; Zahrotul Rifaah; Arnella G. Br Sebayang; Rio Kurniawan
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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MARKETING COMMUNICATION STRATEGY OF TRESNA ART MSME IN IMPROVING THE COMPETITIVENESS OF MADURESE BATIK AND SOUVENIR PRODUCTS This study aimed to analyze the marketing communication strategy implemented by Tresna Art MSME in improving the competitiveness of Madurese batik and souvenir products. The research was motivated by the increasing competition among batik and souvenir businesses in Bangkalan Regency. A descriptive qualitative method with a constructivist paradigm was employed. Data were collected through in-depth interviews, observation, and documentation. The main informant was Supik Amin as the owner of Tresna Art. The findings showed that Tresna Art implemented marketing communication strategies through social media utilization, sales promotion, direct communication with customers, participation in exhibitions, and digital marketing activities. These strategies increased customer awareness, expanded market reach, strengthened business image, and enhanced customer loyalty. Product quality, unique batik motifs, product innovation, and customer service were also identified as supporting factors in improving product competitiveness. The study concluded that marketing communication strategies played an important role in increasing the competitiveness of Madurese batik and souvenir products amid increasingly competitive business conditions.

Implementasi Suzuki Method Dalam Mengembangkan Keterampilan Gerak Dasar Tari Pada Siswa Kelas XI SMA Negeri 4 Cilegon Sevie Enggriela; Alis Triena Permanasari; Wiwin Purwinarti
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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DEVELOPING BASIC DANCE MOVEMENT SKILLS IN GRADE XI STUDENTS OF STATE SENIOR HIGH SCHOOL 4 CILEGON This study aims to describe the implementation of the Suzuki Method in developing basic dance movement skills among eleventh-grade students at SMA Negeri 4 Cilegon. The research employed a qualitative approach with a descriptive phenomenological method to gain an in-depth understanding of the learning process, students’ skill development, and factors influencing the implementation of the method. The participants consisted of 28 eleventh-grade students selected through purposive sampling. Data were collected through participant observation, in-depth interviews, documentation, and field notes. Data analysis followed the Miles, Huberman, and Saldana model, including data condensation, data display, and conclusion drawing and verification. The findings revealed that the Suzuki Method was implemented through several stages, namely method introduction, basic training, movement practice, evaluation, and reflection. The method emphasizes repetitive practice, discipline, concentration, body control, and center-of-gravity strengthening, which contributed to improvements in coordination, balance, flexibility, spatial awareness, and musicality. Furthermore, students demonstrated increased self-confidence, collaboration skills, and learning motivation in dance education. Although challenges related to differences in physical abilities and concentration levels were identified, teachers addressed them through individualized guidance and group practice. Therefore, the Suzuki Method proved effective in supporting the development of students’ basic dance movement skills and enhancing the overall quality of dance learning.

Kesiapan Manajemen Sekolah dalam Pembelajaran Deep Learning di SD Muhammadiyah 1 Ngaglik Sleman Nur Rohmah Ahsantia; Rahmat Mulyono; Saryanto
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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School Management's Readiness in Deep Learning at SD Muhammadiyah 1 Ngaglik Sleman The implementation of Deep Learning in elementary schools requires management readiness so that learning innovations can take place effectively and sustainably. This study aims to analyze the readiness of the management of SD Muhammadiyah 1 Ngaglik, Sleman, in implementing Deep Learning. The research uses a descriptive qualitative approach. Data were obtained through semi-structured interviews with one principal, one deputy principal for curriculum, and three classroom teachers, as well as observation and documentation; The validity of the data is strengthened through triangulation and member checking. The results of the study show that school management has a good understanding and commitment to learning innovation. However, implementation readiness is still in the early stages because special training for teachers is still limited, the use of infrastructure and supporting technology is not optimal, and there is no strategic policy document that explicitly regulates the implementation of Deep Learning. These findings imply the need to strengthen teacher capacity, optimize supporting facilities, and prepare a systematic implementation strategy so that the implementation of Deep Learning is more targeted and sustainable.

Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Tingkat Stress Guru Di SMA Bina Dharma Jakarta Najwa Afifah Rinjani; Mochamad Mansur
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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The Influence of Workload and Work Environment on Teacher Stress Levels at Bina Dharma High School Jakarta Current trends indicate that teachers face increasingly complex job demands, not only in teaching activities but also in managing instructional administration, evaluating students, and adapting to advancements in educational technology. These conditions lead to an increased workload that has the potential to cause psychological stress. Additionally, a less-than-conducive work environment—both in terms of physical conditions and workplace relationships at the school—can affect teachers’ comfort at work, thereby triggering work-related stress. This study aims to determine the influence of workload and work environment on the level of work-related stress among teachers at Bina Dharma High School. This study employs a quantitative method with an associative approach. Data collection was conducted through the distribution of questionnaires to all teachers using a saturation sampling technique, with a sample size of 43 respondents.T he data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing using partial test (t-test) and simultaneous test (F-test). The results show that workload has a positive and significant effect on teachers’ work stress levels, indicating that higher workload leads to higher stress levels. Meanwhile, the work environment does not have a significant effect on teachers’ work stress levels. Simultaneously, workload and work environment have a significant effect on teachers’ work stress levels. Based on these findings, it can be concluded that workload is the dominant factor influencing teachers’ work stress, while the work environment is not a major factor affecting work stress in this study.

Implementation of Sustained Mindfulness Training to Reduce Stress Levels and Improve the Social-Emotional Competence of Teachers at SD Negeri Mlarangan Niken Dwi Astuti; Rahmat Mulyono; Jumintono
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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High levels of work-related stress among elementary school teachers negatively affect the quality of learning and interpersonal relationships within the school environment. This school action research aimed to examine the effectiveness of sustained mindfulness training in reducing stress levels and improving the social-emotional competence of teachers at SD Negeri Mlarangan. The study was conducted in two cycles involving 10 teachers as research subjects. The instruments used included the Teacher Work Stress Scale, the Social-Emotional Competence Scale, observation sheets, and reflective journals. Data were analyzed descriptively using quantitative and qualitative approaches. The findings revealed that the implementation of sustained mindfulness training over eight weeks successfully reduced the average teacher stress score from the high category (76.4) to the low category (42.3), while social-emotional competence increased from 58.2% to 84.7%. The most significant improvement occurred in the dimensions of self-awareness and emotional management. This study concludes that sustained mindfulness training is an effective and applicable intervention for improving the mental health and social-emotional competence of elementary school teachers.

Pengaruh Kompetensi Digital Dan Komunikasi Internal Terhadap Kinerja Pegawai Pada Balai Besar BMKG Wilayah II Ciputat Di Era Transformasi Teknologi Informasi Qonita Naylaffayza Putri; Dewi Kurniawati
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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THE INFLUENCE OF DIGITAL COMPETENCE AND INTERNAL COMMUNICATION ON EMPLOYEE PERFORMANCE AT THE BMKG REGIONAL HEADQUARTERS II CIPUTAT IN THE ERA OF INFORMATION TECHNOLOGY TRANSFORMATION This study aims to examine how digital competence and internal communication impact employee performance at the BMKG Regional Office II in Ciputat, amid the current wave of information technology transformation. The method used was quantitative, where data was collected through questionnaires administered to 85 permanent employees and analyzed using multiple linear regression with the help of SPSS. The findings show that, partially, digital competence has a positive and significant effect on performance. Similarly, internal communication was also found to significantly affect performance. The resulting regression equation indicates that an increase in digital competence and internal communication will be directly proportional to an increase in performance. The coefficient of determination (R square) value of 66.6% shows that these two variables are able to explain 66.6% of the variation in employee performance, while the remaining 33.4% is determined by other factors outside the research model. Thus, this research model is considered to have a fairly strong ability to explain the relationship between digital competence, internal communication, and employee performance.

Pengaruh Creative Marketing Campaign An Brand Experience Terhadap Purchase Intention Pada Konsumen Susu Mbok Darmi Di Kota Bogor Amelia Junaedi Putri; Dewi Trirahayu
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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THE EFFECT OF CREATIVE MARKETING CAMPAIGN AN BRAND EXPERIENCE ON PURCHASE INTENTION IN MBOK DARMI MILK CONSUMERS IN BOGOR CITY The local dairy beverage industry in Indonesia faces increasingly intense competition, particularly in urban areas such as Bogor City, requiring small and medium enterprises (SMEs) to optimize marketing strategies that effectively drive consumer Purchase Intention. This study aims to analyze the influence of Creative Marketing Campaign and Brand Experience on Purchase Intention among consumers of Susu Mbok Darmi in Bogor City, both partially and simultaneously. A quantitative approach with a causal research design was employed. Data were collected through questionnaires distributed to 100 respondents who met the criteria of being at least 17 years of age and having purchased or consumed Susu Mbok Darmi, selected using a purposive sampling technique. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, and F-tests with the assistance of SPSS version 29. Partial test results indicate that Creative Marketing Campaign has a positive and significant effect on Purchase Intention (t = 8.467; sig. < 0.001), and Brand Experience has a positive and significant effect on Purchase Intention (t = 3.214; sig. = 0.002). Simultaneous test results show that both variables jointly exert a positive and significant effect on Purchase Intention (F = 54.442; sig. < 0.001), with a coefficient of determination (R²) of 52.9%, indicating that the two variables together explain 52.9% of the variation in Purchase Intention. These findings indicate that the more creative and consistent the marketing campaign and the more positive the Brand Experience perceived by consumers, the higher their Purchase Intention toward Susu Mbok Darmi products. These results are expected to serve as an empirical basis for SMEs in developing more effective creative marketing and Brand Experience strategies to strengthen consumer Purchase Intention.

Implementasi Nilai-Nilai Serviam dalam Pengembangan Karakter Siswa di SMP Katolik Theodorus, Kotamobagu Bernadina Waha Labuan; Anggraini Magdalena Paendong
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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IMPLEMENTATION OF SERVIAM VALUES IN STUDENT CHARACTER DEVELOPMENT AT THEODORUS CATHOLIC MIDDLE SCHOOL, KOTAMOBAGU This study aims to determine and describe the implementation of Serviam Values in developing student character at Theodorus Catholic Junior High School, Kotamobagu. The focus of the study includes the application of Serviam values in school life, supporting and inhibiting factors in its implementation, and efforts made by teachers and students to instill these values. This study used a qualitative approach with descriptive methods. Data collection techniques included observation, interviews, and documentation. The research subjects consisted of students and teachers at Theodorus Catholic Junior High School, Kotamobagu. The results indicate that the implementation of Serviam values in developing student character has been implemented through learning activities, spiritual development, school regulations, service activities, and teacher role models. Serviam values help students develop character that is more disciplined, responsible, caring for others, and respectful toward teachers and the school environment. Supporting factors for the implementation of Serviam values include collaboration between teachers and parents, a religious school culture, and the presence of character-building activities. Meanwhile, inhibiting factors include the influence of students' social environments, lack of student awareness, and technological developments that influence student behavior. Schools address these obstacles through ongoing character development, motivation, student mentoring, and strengthening collaboration with parents.

Pengaruh Gaya Belajar Terhadap Prestasi Akademik Murid Di SD Katolik St. Yohanes Ranoiapo Marthinus Marcel Lintong; Luscia Siwa; Yolfania F. Puyu
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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THE INFLUENCE OF LEARNING STYLES ON STUDENTS' ACADEMIC ACHIEVEMENT AT ST. JOHN RANOIAPO CATHOLIC ELEMENTARY SCHOOL This paper aims to analyze the influence of learning styles on student academic achievement at St. Yohanes Ranoiapo Catholic Elementary School. The low academic achievement of students, many of whom have not yet met the minimum passing grade (KKM) in all subjects, is the background to this paper. This paper is a quantitative study using a survey approach. The population of this paper was 53 students in grades III-IV, all of whom were sampled using a total sampling technique. The data collection instrument used was a Likert-scale questionnaire that had been tested for validity and reliability. The data analysis techniques used were prerequisite analysis tests (normality and linearity) and simple linear regression analysis using IBM SPSS 25. The results indicate that learning styles significantly influence student academic achievement, with a significance value of 0.000 (<0.05). The regression coefficient of 0.502 indicates a positive effect. The effect of learning styles on academic achievement is 25.5% (R Square = 0.255), with the remaining 74.5% being influenced by other factors. Overall, this paper proves that the more a student's learning style matches the learning strategy used, the higher their academic achievement. Therefore, teachers are advised to accommodate diverse learning styles (visual, auditory, and kinesthetic) in the learning process.

The Principal’s Role in Improving Learning Quality Through a Deep Learning Approach at SD Negeri Gerjen, Kulon Progo Regency Sriyaningsih; Welius Purbonuswanto; Rahmat Mulyono
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

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This study aims to analyze the role of the principal in improving the quality of learning through a deep learning approach in elementary schools. Deep learning, as a learning method based on deep understanding, collaboration, and the application of concepts in real-world contexts, requires effective leadership support. The research method employed a qualitative approach with data collection techniques through interviews, observations, and document studies. The findings indicate that the principal acts as an instructional leader through the following strategies: (1) facilitating teacher training on deep learning, (2) creating a collaborative learning environment, (3) optimizing school resources, and (4) monitoring competency-based learning evaluation. As a result, teachers become more skilled in designing meaningful learning experiences, while students demonstrate improvements in critical thinking skills and creativity. This study concludes that the principal’s leadership is the key to the successful implementation of deep learning for high-quality learning.

Home Page

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Reviewer

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Contact Name
Yudhie Suchyadi

Contact Email
yudhie@unpak.ac.id

Phone
+6287770220700

Journal Mail Official
jmp-pasca@unpak.ac.id

Editorial Address
Gedung Sekolah Pascasarjana, Universitas Pakuan Jl. Pakuan No 01, Kel. Tegallega, Kec. Kota Bogor Tengah Kota Bogor - 16143 Indonesia

Location
Kota bogor,

Jawa barat

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yudhie Suchyadi

Contact Email yudhie@unpak.ac.id

Phone +6287770220700

Journal Mail Official jmp-pasca@unpak.ac.id

Editorial Address Gedung Sekolah Pascasarjana, Universitas Pakuan Jl. Pakuan No 01, Kel. Tegallega, Kec. Kota Bogor Tengah Kota Bogor - 16143 Indonesia

Location Kota bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yudhie Suchyadi

Contact Email
yudhie@unpak.ac.id

Phone
+6287770220700

Journal Mail Official
jmp-pasca@unpak.ac.id

Editorial Address
Gedung Sekolah Pascasarjana, Universitas Pakuan Jl. Pakuan No 01, Kel. Tegallega, Kec. Kota Bogor Tengah Kota Bogor - 16143 Indonesia

Location
Kota bogor,

Jawa barat

INDONESIA