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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Dampak Modal Kerja, Struktur Modal, dan Likuiditas terhadap Profitabilitas Perusahaan Retail BEI 2020–2023 Chintya Nur Indah; Supriadi Supriadi; Heny Triastuti Kurnia Ningsih
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5857

Abstract

This study aims to analyze the effect of working capital, capital structure, and liquidity on the profitability of retail companies. This type of research is descriptive quantitative. The research sample consists of 12 retail sub-sector companies listed on the Indonesia Stock Exchange during the 2020-2023 period, which were determined using a purposive sampling technique. The data source is secondary data obtained from financial reports accessed through the Indonesia Stock Exchange website and the company's official website. Data analysis techniques include descriptive statistical analysis, classical assumption tests, and hypothesis testing. The results of the study indicate that working capital and liquidity have a positive and significant effect on profitability, while capital structure has a negative and insignificant effect on profitability. Simultaneously, the three variables have a positive effect on profitability, with an R Square value of 0.280, indicating that 28% of the variation in profitability is influenced by the variables studied, while 72% is influenced by other factors not studied.
Analisis Risiko Lingkungan dan Ekonomi dalam Manajemen Proyek Pembangunan Akses Jalan Bandara Internasional Dhoho Kediri Ichwan Setiarso; Widyatmoko Widyatmoko
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5862

Abstract

This study aims to analyze the environmental and economic risks in the construction project of the access road to Dhoho Kediri International Airport. The main focus of this study is to identify the risks that emerge during the project implementation and their impact on the smooth progress of the project as well as the surrounding environment. Furthermore, this research aims to develop mitigation strategies to reduce the negative impacts of the identified risks. The benefits of this research include providing insights for local governments and project managers to manage risks more effectively, as well as informing the public about the potential impacts of the development. This study is also expected to contribute to decision-making for the sustainability of the project. The issues identified in this study include potential environmental damage caused by the development, cost uncertainties that lead to budget overruns, and social risks related to conflicts with local communities. This research uses a quantitative approach with statistical analysis to measure and identify the level of risks and their impacts, through surveys and interviews with relevant stakeholders, as well as project document analysis. Proposed solutions include the implementation of environmental risk mitigation techniques such as waste management and land rehabilitation, as well as careful budget planning to address economic risks. The results of the study show that good risk management can reduce negative impacts and improve project efficiency Abstract. This study aims to analyze the environmental and economic risks in the construction project of the access road to Dhoho Kediri International Airport. The main focus of this study is to identify the risks that emerge during the project implementation and their impact on the smooth progress of the project as well as the surrounding environment. Furthermore, this research aims to develop mitigation strategies to reduce the negative impacts of the identified risks. The benefits of this research include providing insights for local governments and project managers to manage risks more effectively, as well as informing the public about the potential impacts of the development. This study is also expected to contribute to decision-making for the sustainability of the project. The issues identified in this study include potential environmental damage caused by the development, cost uncertainties that lead to budget overruns, and social risks related to conflicts with local communities. This research uses a quantitative approach with statistical analysis to measure and identify the level of risks and their impacts, through surveys and interviews with relevant stakeholders, as well as project document analysis. Proposed solutions include the implementation of environmental risk mitigation techniques such as waste management and land rehabilitation, as well as careful budget planning to address economic risks. The results of the study show that good risk management can reduce negative impacts and improve project efficiency  
Pengaruh Manajemen Rantai Pasok terhadap Kelancaran Produksi Industri Kecil Menengah (IKM) Nela Sasirangan Kota Banjarmasin Nazema Riskia Syawal; Teguh Wicaksono; Rina Rina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5870

Abstract

The influence of supply chain management on smooth production at SME Nela Sasirangan in Banjarmasin City The purpose of this study was to determine whether demand planning, raw material procurement, and inventory management significantly affect production smoothness. This quantitative study used a saturated sampling survey method and involved 34 people who were directly involved in the production process. The analysis employed multiple linear regression to evaluate the data. The findings of this study indicate that demand planning, procurement of raw materials, and inventory management significantly influence the efficiency of the production process. This finding suggests that these three factors are an important part of supply chain management that can help the production process run efficiently and sustainably. Therefore, the implementation of effective supply chain management practices is essential for continuity and performance.
Kajian Etika Bisnis Terhadap Overclaim Produk Skincare Menggunakan Influencer Bela Sevenia; Ricky Arnold Nggili
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5871

Abstract

This study aims to analyze the impact of overclaims on the credibility and effectiveness of skincare product marketing by influencers on social media and to examine how business ethics views can be applied in the practice of overclaims in skincare product marketing using influencers. The type of research used in this study is qualitative research with an analytical descriptive approach. Qualitative research aims to understand social problems in depth by analyzing the perceptions, attitudes, and actions of various parties involved, such as companies, influencers, and consumers affected by overclaim practices. This research approach uses an Analytical Descriptive Approach, allowing researchers to explore the issue of overclaims in the marketing of skincare products in more depth. The analytical approach is used to examine business ethics related to overclaim practices in the promotion of skincare products involving influencers and consumers, the analytical approach allows researchers to describe and understand in depth the phenomenon of overclaim, as well as its implications for consumers and company reputation. The results are based on interviews with two influencers and group discussions with two groups of active social media consumers, several conclusions were obtained as Overclaim has a negative impact on credibility and marketing effectiveness. Overclaiming creates a sense of disappointment and distrust from consumers, thus reducing promotional effectiveness and damaging the reputation of both the influencer and the brand in question, and business ethics have a central role in shaping responsible marketing strategies.
Analisis Tingkat Pelayanan Dermaga Umum Berdasarkan Standar Kinerja Operasional di Pelabuhan Tanjung Wangi Adam Rizal Mahendra; Faris Nofandi; Diana Alia; Romanda Annas Amrullah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5872

Abstract

This study aims to analyze the level of dock service performance at Tanjung Wangi Port based on the main operational indicators, namely ship waiting time, pilotage service time, and the ratio between effective time and mooring time. The next objective is to analyze the effect of the number of ship visits on port service performance, especially in terms of service efficiency and use of dock facilities, and to project the value of the Berth Occupancy Ratio (BOR) of the Tanjung Wangi Port dock until 2028 to determine the potential for dock congestion in the future and identify the need for infrastructure improvements. The calculation results show that the average ship waiting time is 0.55 hours and the pilotage service time is 0.41 hours, both of which are still within the performance standard limits. The ratio of effective time to mooring time was recorded at 53.11%, which also meets the performance standards recommended by KSOP and Pelindo. In addition, the projection of ship visits shows a significant increase until 2028, which also drives the increase in the BOR value. Based on the projection, the BOR at the dry bulk dock has the potential to approach or exceed the ideal limit of 50% in 2028 if it is not accompanied by an increase in dock capacity and operational efficiency. Thus, even though the current performance of dock services is considered quite good, there needs to be anticipatory steps in the form of infrastructure planning and management optimization to maintain the smooth running of port services in the future.
Analisis Peran Syahbandar dalam Pengawasan Kelaiklautan Kapal Tradisional di Wilayah Kerja KSOP Kelas III Labuan Bajo Abel Yosa Nohara; Trisnowati Rahayu; Faris Nofandi; Diana Alia
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5875

Abstract

This study analyzes the role of the Syahbandar in overseeing the seaworthiness of traditional ships in the Labuan Bajo area, focusing on the challenges and implications for maritime safety. Traditional ships, particularly the Phinisi, play a significant role in local transportation and tourism. However, many of these vessels fail to meet seaworthiness standards, increasing the risk of accidents, including sinking or serious injury. The research employs a qualitative descriptive approach, utilizing data from interviews, observations, and documentation, and analyzes the findings using Fishbone diagrams. Results show that factors contributing to this issue include lack of awareness among ship owners, incomplete safety equipment, insufficient supervision by the Syahbandar, and lack of enforcement. The study highlights the need for improved oversight, better compliance with safety regulations, and more rigorous enforcement to enhance the safety of traditional ships and protect passengers.
When Technology Meets Financial Behavior: A Household-Level Study on Digital Payment, Literacy, and Connectivity in Indonesia Faizal Rizky Yuttama; Budi Widadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5876

Abstract

The rapid expansion of digital financial services has significantly transformed household financial behavior, particularly in developing economies. However, the effectiveness of these tools in improving household financial efficiency depends not only on their usage but also on users' digital literacy and access to supporting infrastructure. This study aims to examine the influence of digital payment system usage, digital financial literacy, and internet access on household financial efficiency in the context of Indonesia's digital economy. A quantitative survey was conducted among 120 households in Banyumas Regency, Central Java, using a structured questionnaire. Data were analyzed using multiple linear regression after validating assumptions of normality, multicollinearity, and heteroscedasticity. The variables measured included frequency of digital payments, financial literacy levels, internet accessibility, and self-reported financial efficiency. The results indicate that all three independent variables significantly and positively affect household financial efficiency, with digital financial literacy exerting the strongest influence. Digital payment usage and internet access also contributed significantly. These findings suggest that financial efficiency is not merely a function of access or usage but is strengthened when supported by adequate literacy and infrastructure. The study highlights the interdependent role of behavioral and structural factors in enabling effective household financial management. This research contributes to the growing literature on digital financial behavior by focusing on the household level in a semi-urban setting. The findings offer practical implications for policymakers, fintech developers, and financial educators aiming to promote inclusive and efficient digital financial ecosystems.
Tingkat Partisipasi Masyarakat dalam Perencanaan Pembangunan Daerah di Kecamatan Tidore Utara Kota Tidore Kepulauan Sukardi Samad; Abdulrahman Senuk; Musdar Muhammad
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.5878

Abstract

This research was conducted with the aim of knowing the level of community participation in development planning in North Tidore Subdistrict, Tidore Islands City and to find out the factors that influence the level of community participation in development in North Tidore Subdistrict, Tidore Islands City. the research approach used in this research is descriptive qualitative research, which is a research that aims to provide a systematic, factual and accurate description of the data in the field about community participation in development planning in North Tidore Subdistrict. Data collection is done by interview, observation, literature study. Based on the results of the research conducted, it can be said that community participation in development in North Tidore Subdistrict is still classified as moderate, this can be seen from the attendance list of Musrenbang participants at the Kelurahan / Village level in North Tidore Subdistrict.
Peran Sektor-Sektor Ekonomi Terhadap Pertumbuhan Ekonomi Kabupaten Halmahera Utara Huzaima Abdullah; Musdar Muhammad; Firdaus Duko
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.5880

Abstract

One of the other objectives of economic development is to create jobs needed by the community, thereby reducing unemployment and directly increasing national income and also encouraging economic growth. Research objectives; To find out what economic sectors are the basic sectors and non-basic sectors, to increase economic growth in North Halmahera district. The research location is North Halmahera district, using the method, quantitative description, with analytical tools that use Location Quotient (LQ), secondary data time sires 2019-2023. The results of the study; the basic sector, as many as fourteen economic sectors, the agriculture, forestry and fisheries sector and the water supply sector, waste management, waste and recycling, these two sectors are very dominant in providing economic growth in North Halmahera district, in addition to being a basic sector also exports, while the manufacturing industry sector and the company services sector, this sector is unable to meet the needs within the North Halmahera district area, so to meet the needs imported from other regions.
Transformasi Digital dan Integrasi Kecerdasan Buatan dalam Manajemen Strategis: Analisis Dampak dan Strategi Adaptasi di Era Disrupsi Debora Silvia Hutagalung
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5885

Abstract

This study analyzes the impact of digital transformation and artificial intelligence (AI) integration in strategic management frameworks and formulates effective adaptation strategies amid disruptive change. Using a qualitative approach based on a systematic literature review and case studies from 2020-2025, the research examines how AI reconfigures strategic decision-making hierarchies, evaluates digital transformation implications for talent management and organizational structures, and identifies effective adaptation strategies for traditional sectors facing disruption. Findings reveal that AI integration fundamentally transforms organizational decision-making through real-time data analysis and algorithm-based predictions, enhancing precision and response speed to market changes. Digital transformation drives organizational restructuring toward more flexible and adaptive models while necessitating talent management evolution to develop digital skills and support continuous learning. The success of traditional sector adaptation depends on developing dynamic digital capabilities and implementing effective reskilling strategies to bridge competency gaps. This research contributes to theoretical framework development integrating technology, strategy, and human resource management aspects in digital disruption contexts, with practical implications highlighting the importance of balancing technological investments with organizational capability development and innovation culture.

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