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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Pengaruh Chatbot Berbasis Artificial Intelligence di Platform E-Commerce Shopee terhadap Kepuasan Konsumen dalam Pembelian Produk Facial Wash pada Mahasiswa Tata Rias dan Kecantikan Meriza Elvira; Rahmi Oktarina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12738

Abstract

Advances in Artificial Intelligence (AI) have significantly influenced the development of digital services in the e-commerce sector, particularly through the adoption of chatbot technology to support customer interactions. Nevertheless, users of the Shopee platform continue to experience challenges such as delayed service responses and insufficient product information, which may reduce the quality of the shopping experience and affect customer satisfaction. This study examines the influence of AI-powered chatbots on customer satisfaction in purchasing facial wash products among students of the Cosmetology Study Program. A quantitative research design with a descriptive approach was employed. The study involved 123 respondents selected through purposive sampling. Data were obtained using a Likert-scale questionnaire and analyzed through descriptive statistics, assumption testing, simple linear regression, the t-test, and the coefficient of determination using SPSS version 26. The results are expected to enrich empirical evidence regarding the role of AI-based chatbots in improving customer satisfaction and to provide practical insights for e-commerce providers in optimizing digital customer service.
Efektivitas Pengelolaan Pendapatan Asli Daerah dalam Mendukung Kemandirian Fiskal Alwi Alwi; M. Rimawan; Puji Muniarti; Hanifa Mutiah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12739

Abstract

This study aims to analyze the effectiveness of local own-source revenue (PAD) collection and describe the fiscal independence ratio of the Bima City Government during 2021-2025. A descriptive quantitative method was used, relying on secondary data from the Regional Financial and Asset Management Agency (BPKAD) of Bima City. The results show that the PAD effectiveness ratio improved from the "less effective" category in 2021 (79.78%) to the "effective" category in 2024 and 2025 (99.45% and 98.63%, respectively), reflecting improved tax administration, more realistic revenue targets, and intensification efforts on the swiftlet nest tax, entertainment tax, food and beverage tax, and parking retribution. In contrast, the fiscal independence ratio remained consistently in the "very low" category with an instructive relationship pattern throughout 2021-2025, ranging between 7.07% and 17.33%, indicating persistently high dependence on central and provincial transfer funds. The improvement in PAD effectiveness was not automatically followed by a significant increase in fiscal independence, since the growth of transfer funds far outpaced PAD growth. These findings imply that strengthening local fiscal independence requires strategies beyond improving PAD collection effectiveness, such as expanding the local tax base, developing local economic sectors, and optimizing regional asset management, so that PAD growth can keep pace with the growth of transfer funds over time.
Hubungan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Generasi Z melalui TikTok Shop di Kota Surakarta Mega Artha Meviana; Bangun Prajadi Cipto Utomo; Indra Hastuti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12740

Abstract

This study aims to analyze the relationship between Electronic Word of Mouth (E-WOM) and the purchasing decisions of Generation Z via TikTok Shop in Surakarta City. A quantitative approach was employed, involving 100 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using IBM SPSS Statistics version 25. The analysis encompassed tests for validity, reliability, and normality, as well as simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination. The results indicate that E-WOM has a positive and significant effect on purchasing decisions, evidenced by a calculated t-value of 15.012 and a significance level of 0.000 (<0.05). The validity of the research model is supported by the F-test, which yielded a significance value of 0.000. The coefficient of determination (0.697) indicates that E-WOM explains 69.7% of the variation in purchasing decisions, while the remaining 30.3% is influenced by factors outside the scope of this study. The findings suggest that the more positive information and reviews consumers receive via TikTok Shop, the greater the likelihood of Generation Z making a purchase.
Analisis Manajemen Strategik dalam Meningkatkan Kualitas Pelayanan Rumah Sakit di Era Transformasi Kesehatan Ria Anggraeni Lubis; Orieza Sativa Novitaloka; Purwadhi Purwadhi; Yani Restiani Widjaja
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12748

Abstract

Health transformation has encouraged hospitals to improve organizational governance in order to enhance the quality of healthcare services. These changes require hospitals to develop adaptive strategies in response to technological advancements, regulatory reforms, and increasing public expectations regarding service quality. This study aims to analyze the implementation of strategic management in improving hospital service quality during the health transformation era. The research employed a qualitative descriptive approach using a library research method. Data were collected from national and international scientific articles, reference books, government policy documents, and other relevant literature related to strategic management and hospital services. The collected data were analyzed using content analysis through data reduction, data presentation, interpretation, and conclusion drawing. The findings indicate that strategic management is implemented through five major components: strategic environmental analysis, strategy formulation, strategy implementation, strategy evaluation, and service innovation based on health transformation. These components collectively contribute to strengthening organizational effectiveness, improving hospital governance, optimizing the utilization of digital technology, enhancing human resource competencies, and delivering higher-quality, patient-oriented healthcare services. Therefore, strategic management serves as an essential approach for supporting the successful implementation of health transformation while continuously improving the quality of hospital services.
Determinan Pertumbuhan Ekonomi Sektor Pariwisata di Kabupaten Gianyar dengan Budaya Lokal sebagai Variabel Moderasi Ni Wayan Metya Yuyun; Made Sinthya Aryasthini Mahaendrayasa
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12754

Abstract

This study aims to analyze the factors influencing the economic growth of the tourism sector in Gianyar Regency and examine the moderating role of local culture. Tourism plays a strategic role in promoting regional economic growth through income generation, employment opportunities, and other economic activities. This study used secondary time-series data from 2010–2024 and applied the Moderated Regression Analysis (MRA) method. The dependent variable was tourism sector economic growth, while the independent variables included the number of tourist visits, tourist attractions, and tourism sector revenue. The number of cultural performances served as the moderating variable. The findings indicate that the number of tourist visits and cultural performances positively and significantly affect tourism sector economic growth, whereas the number of tourist attractions and tourism sector revenue have no significant effect. Furthermore, local culture significantly moderates the relationship between tourist visits and tourism sector economic growth, indicating that stronger cultural activities enhance the economic contribution of tourism. These findings highlight the importance of integrating cultural preservation with tourism development to strengthen regional economic sustainability. The study concludes that increasing tourist visits and promoting local cultural performances are essential strategies for supporting tourism-driven economic growth in Gianyar Regency and recommends policies emphasizing sustainable local culture-based tourism development.
Analisis Pengaruh Sektor Pariwisata terhadap Pertumbuhan Ekonomi di Indonesia Pocut Nazwa Zia Syahfina; Safuridar Safuridar; Rinaldi Syahputra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12755

Abstract

This study aims to analyze the effect of foreign tourist arrivals, tourism receipts, and exchange rate on Indonesia's economic growth over the period 2004–2024. A quantitative approach was employed using time series secondary data sourced from the World Bank, BPS, and the Ministry of Tourism and Creative Economy, analyzed through multiple linear regression. Partial test results indicate that foreign tourist arrivals have a positive but insignificant effect, tourism receipts have a negative and insignificant effect, while the exchange rate has a positive and significant effect on economic growth. Simultaneously, all three variables significantly influence economic growth with a high coefficient of determination. These findings suggest that the exchange rate is the most dominant variable in driving economic growth, while the tourism sector's contribution remains suboptimal due to economic leakage and weak linkages between the tourism sector and other domestic productive sectors. The results reinforce the relevance of Export-Led Growth Theory and Multiplier Effect Theory in the Indonesian context, highlighting that increases in tourist arrivals must be accompanied by improvements in visitor spending quality and stronger local industry linkages. Future research is encouraged to incorporate additional macroeconomic variables such as investment and inflation, and to adopt methods capable of capturing long-run dynamics more comprehensively.
Pengaruh Gaya Hidup dan Literasi Keuangan terhadap Pengelolaan Keuangan Mahasiswa Program Studi Manajemen Angkatan 2021 di Universitas Teknologi Digital Kemala Dewi Kencana; Vina Anggilia Puspita
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12759

Abstract

This study aims to analyze the influence of lifestyle and financial literacy on the financial management of Management Study Program students, Class of 2021, at the Digital Technology University. The study used a quantitative approach with a questionnaire as the data collection instrument and involved 120 respondents. Data analysis included descriptive analysis and multiple linear regression analysis, accompanied by tests of validity, reliability, partial tests (t-test), simultaneous tests (F-test), and coefficient of determination. The results showed that lif, style had an average value of 3.841, financial literacy was in the high category for 84.2% of respondents, and financial management had an average value of 4.089. Partially, lifestyle had a significant effect on financial management with a calculated t-value of 2.549 and a significance of 0.012, while financial literacy had a significant effect with a calculated t-value of 3.323 and a significance of 0.001. Simultaneously, both variables had a significant effect with a calculated F-value of 8.009 and a significance of 0.001. The Adjusted R Square value of 0.105 indicates that the two variables explain 10.5% of the variation in financial management.
Pengaruh Leverage, Sales Growth dan Firm Size terhadap Kinerja Keuangan pada Perusahaan Sektor Konstruksi yang Terdaftar di BEI Tahun 2020-2024 Nanda Regina Indah Sari; Nur Endah Fajar Hidayah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12761

Abstract

This study examines the effect of leverage, sales growth, and firm size on financial performance among 17 construction companies listed on the Indonesia Stock Exchange (IDX), selected using a purposive sampling technique. This study employs a quantitative approach using secondary data obtained from the companies’ annual financial statements for the observation period. Data analysis was conducted using SPSS Statistics version 27 through several stages, including descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that leverage has a negative and significant effect on financial performance, suggesting that higher levels of debt relative to company assets or equity are associated with weaker financial performance. Sales growth has a positive and significant effect, indicating that companies experiencing increasing sales tend to demonstrate better financial performance. Meanwhile, firm size has a positive effect on financial performance, although the effect is not statistically significant. These findings highlight the importance of maintaining an optimal capital structure and strengthening sales growth strategies to improve financial performance. The study provides practical implications for construction company managers and investors in evaluating financial policies and business performance within the Indonesian construction sector.
Pengaruh Current Ratio, Debt To Equity Ratio dan Nilai Tukar terhadap Nilai Perusahaan pada Perusahaan Terindeks Lq45 Periode 2016-2025 Agung Nurfalah; Furtasan Ali Yusuf; Kenedi Kenedi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12772

Abstract

Indonesia's economy experienced fluctuating growth during 2016–2025, including a sharp contraction during the COVID-19 pandemic followed by gradual recovery. These macroeconomic conditions affected the capital market, particularly the value of LQ45-indexed companies listed on the Indonesia Stock Exchange. Firm value, measured by Price to Book Value (PBV), declined substantially from 11.81 times in 2016 to 2.06 times in 2025. During the same period, the Current Ratio and Debt to Equity Ratio remained relatively stable, while the Rupiah depreciated against the US Dollar. Previous studies on the effects of liquidity, capital structure, and exchange rate on firm value have produced inconsistent findings and rarely distinguish between short-run and long-run relationships. This study aims to examine the short-run and long-run effects of the Current Ratio, Debt to Equity Ratio, and exchange rate on the firm value of LQ45-indexed companies during 2016–2025. This research applies a quantitative associative method using secondary data from the Indonesia Stock Exchange and Bank Indonesia. Purposive sampling selected six companies, resulting in 60 firm-year observations. The data were analyzed using the Panel Autoregressive Distributed Lag (Panel ARDL) method. The results indicate that in the short run, the Current Ratio and Debt to Equity Ratio have no significant effect on firm value, whereas the exchange rate has a significant positive effect. In the long run, the Current Ratio remains insignificant, the Debt to Equity Ratio has a significant positive effect, and the exchange rate has a significant negative effect.  
Pengaruh Return on Assets, Firm Size, dan BI Rate terhadap Price to Book Value pada Bank Umum yang terdaftar di BEI Periode 2015–2024 Ratu Raida Fathiyya Adilla; Furtasan Ali Yusuf; Kenedi Kenedi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12788

Abstract

The banking sector holds a strategic role in the Indonesian economy as an intermediary institution that collects and channels public funds into productive activities. Firm value, commonly proxied by Price to Book Value (PBV), reflects investors' perception of a bank's performance and future prospects, making it an important benchmark in investment decision-making. This study aims to examine the partial and simultaneous effects of Return on Assets (ROA), Firm Size, and the BI Rate on the Price to Book Value of commercial banks listed on the Indonesia Stock Exchange (IDX) during the 2015–2024 period. A quantitative associative approach was applied using secondary data drawn from the audited annual financial reports of commercial banks listed on the IDX. Using a purposive sampling technique, five banks meeting the sample criteria were selected, yielding 50 firm-year observations. Panel data regression was performed with EViews 12, and the Fixed Effect Model was selected following the Chow and Hausman tests. The results show that, partially, ROA has no significant effect on PBV (t = -0.250668; sig. = 0.8033), and the BI Rate has no significant effect on PBV (t = 0.413715; sig. = 0.6812). In contrast, Firm Size has a positive and significant effect on PBV (t = 2.744670; sig. = 0.0089). Simultaneously, ROA, Firm Size, and the BI Rate significantly affect PBV (F = 4.426872; sig. = 0.000928), explaining 32.87 percent of its variance (Adjusted R² = 0.328658). These findings suggest that firm size, rather than short-term profitability or the prevailing policy rate, is the dominant factor shaping investors' valuation of commercial banks on the IDX, providing practical implications for corporate financial strategy and investment decision-making.

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