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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Pengaruh Gaya Hidup Self-Reward dan Financial Knowledge terhadap Pengelolaan Tabungan Mahasiswa Universitas Ekuitas Indonesia Yucari Aisyah Sobarna; Fia Dialysa Sulaksana
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12635

Abstract

This research examines how self-reward lifestyle and financial knowledge contribute to the savings management of students at Universitas Ekuitas Indonesia. The increasing tendency of students to engage in self-reward activities is assumed to influence financial decision-making, particularly in relation to saving behavior. A quantitative approach was applied by combining descriptive and verificative research designs. Primary data were obtained from questionnaires completed by 101 students of Universitas Ekuitas Indonesia. The collected responses were processed using multiple linear regression techniques. The findings reveal that students demonstrate good levels of self-reward lifestyle and financial knowledge. Statistical testing confirms that each independent variable contributes positively and significantly to savings management when examined individually. Likewise, simultaneous testing verifies that both variables jointly provide a significant positive contribution to students' savings management. These findings imply that stronger financial knowledge, supported by a well-controlled self-reward lifestyle, can encourage more effective savings management among university students.
Pengaruh Pelatihan Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada Hotel Berbintang di Kuta Putu Maysanda Ulandari; I Ketut Santra; Ni Nyoman Teristiyani Winaya
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12654

Abstract

Hotels in the Kuta area of Bali are facing more competition.  This is pushing hotel managers to improve the skills of their staff by providing good job training and motivating their employees.  Changes in how well employees perform at a popular hotel in Kuta, Bali, show that we should look into how job training and motivation affect their performance.  This study looks at how job training and motivation at work affect how well employees perform, both separately and together.  A numerical method was used, involving 148 employees chosen through a careful random sampling process.  Data was gathered using surveys, observations, and documents, and then analyzed with multiple linear regression using SPSS software.  The results show that job training and motivation to work both help improve how well employees perform.  Together, they account for 57. 7% of the differences in performance, with motivation having a stronger effect.  These results show that hotel management should improve training methods and reward systems to boost employee performance and keep service quality high, especially with more competition in the hospitality industry.
Pengaruh Influencer Marketing dan Community Engagement terhadap Minat Pembelian game indie di Solo Raya Nurudin Nurudin; Luki Sri Anggorowati; Unna Ria Safitri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12662

Abstract

The goal of this study is to look into the consequences of marketing through influencers and community engagement on the purchase intention of indie games in Solo Raya. A quantitative methodology with a descriptive associative technique was applied, using questionnaires distributed to 102 active Steam platform users in the Solo Raya area. Data were assessed through multivariate linear regression analysis via SPSS 25. The outcomes of the partial test (t-test) indicated that influencer marketing positively and significantly influences purchasing intentions (t = 9.023; sig. 0.000 < 0.05; β = 0.606), while community engagement also showed a positive and significant influence (t = 8.392; sig. 0.000 < 0.05; β = 0.363). The simultaneous examination (F-test) confirmed that the two variables together have a major influence on purchase intention (F = 151.571; sig. 0.000 < 0.05). The coefficient of determination (adjusted R2) was 0.764 or 76.4%, meaning both variables explain 76.4% of the variation in indie game purchase intention. These results offer practical insights for indie developers in designing effective and efficient marketing strategies through the integration of influencer marketing and community engagement.
Analisis Price Discount dan Online Customer Review terhadap Impulse Buying Behavior Pengguna Shopee : Studi pada Mahasiswa Program Studi Manajemen Bisnis Internasional Politeknik Negeri Bali Nilazalia Saifa Kamil; I Made Widiantara; Luh Kemala Putri Widhiari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12679

Abstract

The continuous growth of e-commerce has changed consumer consumption patterns, as exposure to various digital marketing stimuli often leads to unplanned purchases. Therefore, this study was conducted to determine the role of price discounts and online customer reviews both separately and together in influencing impulse buying tendencies among Shopee users in the International Business Management Study Program, Bali State Polytechnic. This study employed quantitative methods through purposive sampling on 133 respondents who had registered to shop on Shopee during the past month. Data were collected through a structured questionnaire, which was then analyzed using multiple linear regression analysis. The results show that price discounts have a positive and significant effect on impulsive buying behavior, as well as online customer reviews which show a similar pattern of influence, while simultaneous testing of both variables also confirms a significant influence on this behavior, although the Adjusted R Square value recorded is only 12.7% indicating that this research model is only able to explain a small part of the variation in impulsive buying behavior, while the remaining 87.3% is influenced by other variables outside the model studied—which leads to the conclusion that in addition to price discounts and online reviews, psychological, social, and situational factors also play an important role in shaping consumers' impulsive buying behavior on e-commerce platforms, but these aspects have not been covered in this study and need to be studied further in the future.
Pengaruh Kepemimpinan Transformasional, Servant Leadership, dan Kepemimpinan Spiritual terhadap Organizational Citizenship Behavior (OCB) pada Karyawan Generasi Milenial di Kabupaten Boyolali Aidha Meilany Suryadewi; Hari Purwanto; Unna Ria Safitri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12693

Abstract

This study aims to analyze the influence of transformational leadership, servant leadership, and spiritual leadership on Organizational Citizenship Behavior (OCB) among millennial employees in Boyolali Regency. This research employed a quantitative explanatory approach. The population consisted of millennial employees aged 30-44 years working in Boyolali Regency. A total of 223 respondents were selected using the Slovin formula. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS version 25. The results indicate that transformational leadership has a positive and significant effect on Organizational Citizenship Behavior (t = 3.407; p = 0.001). Servant leadership also has a positive and significant effect on Organizational Citizenship Behavior (t = 4.524; p = 0.000). Likewise, spiritual leadership has a positive and significant effect on Organizational Citizenship Behavior (t = 8.338; p = 0.000). Simultaneously, transformational leadership, servant leadership, and spiritual leadership significantly influence Organizational Citizenship Behavior (F = 167.319; p = 0.000). The coefficient of determination (R²) of 0.696 indicates that 69.6% of Organizational Citizenship Behavior is explained by the three leadership variables, while the remaining 30.4% is influenced by other variables outside this study. The findings imply that organizations should implement leadership practices that inspire, serve, and emphasize spiritual values to improve employees' voluntary work behavior.
Pengaruh Harga, Lingkungan Sosial, dan Layanan Distribusi terhadap Keputusan Pembelian Ampas Tahu: Kasus pada Pabrik Tahu Sutra Desa Singosari, Mojosongo, Boyolali Dwi Hasto Budiyanto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12701

Abstract

The increaising demaind for tofu by-products, especiailly tofu dregs used ais livestock feed, hais encouraiged producers to understaind the faictors influencing consumer purchaising decisions. Price, sociail environment, aind distribution services aire considered importaint vairiaibles aiffecting consumers in deciding to purchaise tofu dregs. This study aiimed to ainailyze the effect of price, sociail environment, aind distribution services on purchaising decisions of tofu dregs ait Paibrik Taihu Sutrai, Singosairi Villaige, Mojosongo District, Boyolaili Regency. This reseairch employed ai quaintitaitive aipproaich using descriptive aind verificaition methods. Primairy daitai were collected through questionnaiires distributed to consumers who haid purchaised tofu dregs. The reseairch instrument used ai five-point Likert scaile. The collected daitai were ainailyzed using multiple lineair regression aifter paissing the vailidity, reliaibility, aind claissicail aissumption tests. The findings indicaite thait price hais ai positive aind significaint effect on purchaising decisions. Likewise, the sociail environment significaintly influences purchaising decisions through recommendaitions aind interaictions aimong consumers. Distribution services ailso haive ai positive aind significaint effect becaiuse timely delivery aind product aivaiilaibility increaise consumer confidence. Simultaineously, price, sociail environment, aind distribution services significaintly aiffect purchaising decisions for tofu dregs. These findings imply thait improving pricing straitegies, strengthening positive sociail influence, aind maiintaiining reliaible distribution services cain enhaince consumer purchaising decisions aind support the competitiveness of tofu-processing businesses.
Pengaruh Beban Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Proses Pengadaan Barang/Jasa Pemerintah Kabupaten Mamuju Rukaiyah Rukaiyah; Subrayanty Agnem Tonapa; Mohammad Hatta
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12710

Abstract

The objectives of this study are to analyze the effect of workload on employee performance  in the goods and services procurement process of the Mamuju Regency Government, to analyze the effect of work motivation on employee performance in the goods and services procurement process of the Mamuju Regency Government, and to analyze the simultaneous effect of workload and work motivation on employee performance  in the goods and services procurement process of the Mamuju Regency Government. This study is a survey using a quantitative approach. The research was conducted at the Mamuju Regency Government, specifically among employees involved in the goods and services procurement process. The population for this study consisted of 113 individuals, with a sample of 90 respondents. The sampling technique used was random sampling. The primary instrument used to collect data was a questionnaire. Data analysis was performed using multiple linear regression analysis with the assistance of SPSS version 26. The results of this study indicate that workload does not have a significant effect on employee performance in the goods and services procurement process of the Mamuju Regency Government. Work motivation has a positive and significant effect on employee performance in the goods and services procurement process of the Mamuju Regency Government. Workload and work motivation simultaneously have a significant effect on employee performance effectiveness in the goods and services procurement process of the Mamuju Regency Government.
Pengaruh Kualitas Pelayanan, Fasilitas dan Harga terhadap Kepuasan Konsumen pada Biro Perjalanan Wisata PT. Garuda Nusantara Express Bunga Yuliana; Donna Setiawati; Luki Sri Anggorowati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12712

Abstract

This study was conducted to examine the extent to which service quality, facility completeness, and pricing impact customer satisfaction levels at the travel agency PT Garuda Nusantara Express, located in Boyolali. A quantitative survey method was employed to collect data from one hundred respondents who completed questionnaires. This sample size was determined using the Slovin formula based on a total population of 273 consumers. The analysis included validity and reliability testing, multiple linear regression, classical assumption testing, and hypothesis testing—specifically partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that all instruments used were valid and reliable. Furthermore, the regression model residuals were normally distributed and free from multicollinearity and heteroscedasticity. Service quality, facility completeness, and pricing each made a positive and significant contribution to consumer satisfaction levels, with pricing exerting the strongest influence. When analyzed simultaneously, these three elements also demonstrated a substantial impact and accounted for a significant portion of the variation in consumer satisfaction levels. Therefore, efforts to enhance service quality, provide adequate facilities, and implement fair, competitive pricing can improve consumer satisfaction at PT Garuda Nusantara Express.
Pengaruh Digital Competence, Professional Integrity, dan Disiplin Kerja terhadap Kinerja Pegawai pada Kantor Kementerian Agama Kabupaten Boyolali Nida Muthi'ah; Unna Ria Safitri; Hari Purwanto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12713

Abstract

This research focuses on exploring and analyzing the influence of digital competence, professional integrity, and work discipline. This study is grounded in the crucial essence of employee performance as a primary determinant of organizational achievement, particularly in the digital era, which requires the mastery of technological competencies, professional integrity, and excellent work compliance. A quantitative approach was applied by establishing the entire population of 91 employees at the Office of the Ministry of Religious Affairs of Boyolali Regency as a full sample using a census or saturated sampling technique. Collection instruments utilized questionnaires. Empirical findings confirm that digital competence exerts a positive and partially significant influence on employee performance, professional integrity manifests a positive but partially insignificant impact, while work discipline is proven to have a positive and partially. Furthermore, simultaneously, these three independent variables provide a significant impact on R Square value of 0.547, reflecting 54.7% can be explained this research model, with the remaining 45.3% accounted for by other factors.
Pengaruh Budaya Organisasi dan Motivasi Kerja terhadap Kinerja Pegawai Kantor Badan Pengawas Pemilihan Umum (BAWASLU) di Kabupaten Karanganyar Citra Ayu Kasworo Wati; Khabib Alia Akhmad; Nur Hadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12730

Abstract

Employee performance at the General Election Supervisory Agency (BAWASLU) of Karanganyar Regency is influenced by organizational culture and work motivation, as examined in this study. A total of 30 employees served as research subjects, with the entire population used as the sample through a saturated sampling method. A quantitative approach with a causal associative design was chosen to test the relationships between these variables. Data collection was carried out using a Likert scale questionnaire (1–5) that had undergone validity and reliability testing. Before entering the main analysis, a series of classical assumption tests—including normality, multicollinearity, and heteroscedasticity tests—were conducted first. Multiple linear regression analysis was then applied as the primary technique, complemented by the coefficient of determination test (R²) and hypothesis testing through t-tests and F-tests processed using SPSS version 27. Organizational culture and work motivation were proven to have a significant positive impact on employee performance. The simultaneous contribution of both variables reached 70.7% based on an Adjusted R² value of 0.707 with an F-calculated of 36.026 at a significance of 0.000. Partially, organizational culture significantly influences employee performance with a t-calculated of 5.602 (significance 0.000). Work motivation also shows a significant positive influence with a t-calculated of 3.319 at a significance of 0.001. Strengthening organizational culture and enhancing work motivation are proven to be strategic steps to boost employee performance at BAWASLU Karanganyar Regency. These steps are highly relevant given the increasing complexity of election supervision challenges.

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