Pariwisata
Jurnal Ilmiah Hospitality (JIH) is an open-access, peer-reviewed academic journal published by Sekolah Tinggi Pariwisata Mataram (STP Mataram), Indonesia. The journal provides a scholarly platform for researchers, academics, practitioners, and students to disseminate original research and scholarly studies related to tourism, hospitality, hotel management, destination development, tourism business, and related interdisciplinary fields. Jurnal Ilmiah Hospitality is committed to advancing knowledge and encouraging evidence-based discussion on contemporary issues in tourism and hospitality, particularly those relevant to the development of tourism in Indonesia and Southeast Asia. The journal welcomes empirical research, conceptual studies, case studies, applied research, and interdisciplinary perspectives that contribute to the advancement of tourism and hospitality scholarship and practice. The journal particularly encourages manuscripts addressing emerging issues such as sustainable tourism, community-based tourism, destination management, tourism marketing, tourist behavior, hospitality management, hotel operations, culinary tourism, tourism innovation, digital tourism, tourism economics, tourism policy, cultural and heritage tourism, halal tourism, wellness tourism, and tourism development. JIH promotes rigorous academic standards through a peer-review process and editorial evaluation. Submitted manuscripts are evaluated based on their originality, academic relevance, methodological rigor, clarity of presentation, and contribution to the development of tourism and hospitality knowledge. The journal is published twice a year, in June and December, and provides immediate open access to its published articles
Articles
548 Documents
<![CDATA[ANALISIS PENGARUH RASIO LIKUIDITAS DAN RASIO SOLVABILITAS TERHADAP PROFITABILITAS ]]>
<![CDATA[Fitri Nabila]]>;
<![CDATA[Arie Cahyani]]>;
<![CDATA[Ayu Ambang Lestari]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3308
<![CDATA[Penelitian ini bertujuan untuk menguji dan menjelaskan pengauh rasio likuiditas dan rasio solvabilitas terhadap profitabilitas. Sampel penelitian adalah Perusahaan property dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019-2021. Teknik analisis data menggunakan analisis regresi linear berganda. Hasil analisis menunjukkan bahwa rasio likuiditas dan rasio solvabilitas tidak berpengaruh terhadap profitabilitas baik secara parsial maupun simultan.]]>
<![CDATA[PENGEMBANGAN PAKET WISATA SELANCAR CV ROOTS LOMBOK DI KAWASAN PANTAI GERUPUK, KABUPATEN LOMBOK TENGAH ]]>
<![CDATA[Lalu Surya Anggana]]>;
<![CDATA[Supardi Supardi]]>;
<![CDATA[Rumba Rumba]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3314
<![CDATA[This research aims to explore the potential and challenges of developing sports tourism, particularly surfing tourism package, as a destination attraction in Gerupuk Beach, Central Lombok Regency. CV Roots Lombok plays a crucial role in providing and developing appealing surfing tour packages for domestic and international tourists. This research uses a qualitative descriptive method. Data collection is conducted through observation, interviews, and documentation to identify the potential and challenges in the development of surfing tourism by CV Roots Lombok. The results show that Pantai Gerupuk offers ideal waves for surfers of various levels and has supportive local culture, but faces challenges such as security, marketing, community participation, and environmental conservation. The conclusion of this study emphasizes the importance of high safety standards, effective marketing strategies, local community involvement, and environmentally friendly practices to maximize the positive impact of surfing tourism development in Pantai Gerupuk]]>
<![CDATA[PENGEMBANGAN PAKET WISATA WELLNESS DI DESA WISATA KARANG SIDEMEN ]]>
<![CDATA[Apriana Hidayati]]>;
<![CDATA[I.A.Y.S.D Utami Pidada]]>;
<![CDATA[Jumraidin Jumraidin]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3315
<![CDATA[Perkembangan pariwisata sangat di pengaruhi oleh perubahan tren wisatawan dalam melakukan perjalanan. Salah satu minat khusus yang mulai di minati oleh wisatawan adalah wellness tourism, yang merupakan merupakan jenis wisata alternatif yang berkembang dari pariwisata kesehatan (health tourism), yang menggabungkan rekreasi dan kegiatan santai. Sehingga diperlukan pengembangan paket wisata wellness sebagai daya tarik baru untuk wisatawan agar bisa menikmati kegiatan wisata dengan menekankan kesehatan dan kebugaran. Penelitian ini menggunakan metode deskriptif kualitatif dan data di kumpulkan dengan cara observasi, wawancara dan dokumentasi. Ruang lingkup yang digunakan menggunakan aspek-aspek 5A (Aksesibilitas, Akomodasi, Atraksi, Aktivitas, dan Amenitas). Hasil penelitian ini menunjukkan bahwa Desa Wisata Karang Sidemen memiliki potensi wisata yang cocok dengan konsep wellness tourism, sehingga peneliti dapat menyusun pengembangan paket wisata wellness 3 hari 2 malam. Penelitian ini memberikan dasar yang kuat untuk pengembangan lebih lanjut dan dapat dijadikan acuan bagi pihak-pihak terkait dalam merancang dan mempromosikan paket wisata wellness di Desa Wisata Karang Sidemen]]>
<![CDATA[PENGARUH INTERPRETASI PERSONAL TERHADAP KEPUASAN WISATAWAN DOMESTIK DI MUSEUM NEGERI NUSA TENGGARA BARAT ]]>
<![CDATA[Nurun Annisa Aulia]]>;
<![CDATA[Muhammad Ilham Hamzah]]>;
<![CDATA[M. Tanggap Sasmita]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3316
<![CDATA[Tujuan dari penelitian ini adalah mengetahui seberapa besar pengaruh interpretasi personal terhadap kepuasan wisatawan domestik di Museum Negeri NTB. Metode yang digunakan yakni kuantitatif deskriptif dengan variabel yang diuji adalah interpretasi personal (X) dan kepuasan wisatawan domestik (Y). Populasi yang digunakan adalah wisatawan domestik yang telah mengujungi Museum Negeri NTB satu tahun belakang yakni di tahun 2023 dan sampel diambil menggunakan rumus slovin yang menghasilkan 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan secara daring, dan teknik analisis data regresi linier sederhana dengan tabel R-square yang dari hasil penelitian menunjukkan bahwa pengaruh interpretasi personal terhadap kepuasan wisatawan domestik berpengaruh sebesar 44,3% dan 56,7% dipengaruhi oleh faktor lain dari interpretasi personal. Saran kepada pihak Museum Negeri NTB terkait beberapa aspek dari variabel interpretasi personal (X) yang perlu ditingkatkan dan lebih dioptimalkan kembali seperti pemandu menyambut wisatawan, pemandu memanfaatkan alat seperti papan informasi, pemandu memanfaatkan alat ilustrasi seperti audio dan video serta pemandu menjelaskan informasi secara terstruktur. Sehingga, semakin baik kepuasan wisatawan yang berkunjung di Museum Negeri NTB]]>
<![CDATA[STRATEGI PROMOSI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DITAMAN WISATA EDUKASI JABAL RAHMAH DESA JANGO LOMBOK TENGAH ]]>
<![CDATA[Lalu Fahmi Mulyadi]]>;
<![CDATA[Jumraidin Jumraidin]]>;
<![CDATA[H. Lalu Ratmaja]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3317
<![CDATA[This research explores promotional strategies to increase tourist visits to the Jabal Rahmah Educational Tourism Park, Jango Village, Central Lombok. Strategically located in the middle of Lombok Island and inaugurated on November 10 2018, this park offers an educational tourism concept based on Islam and nationality. Even though it has great potential with complete facilities and various educational activities, the number of tourist visits is not yet optimal. This research uses descriptive qualitative methods with observation, interviews and documentation to collect data. SWOT analysis identifies strengths such as strategic location and complete facilities, as well as weaknesses such as road accessibility and less than optimal social media promotion. Huge opportunities open up through digital promotions and collaboration with related parties, although challenges remain from extreme weather and destination competition. Recommended strategies include strengthening promotions via social media to increase tourist awareness and interest]]>
<![CDATA[PENGEMBANGAN PAKET WISATA DIGITAL DANAU BIRU, KARANG SIDEMEN, LOMBOK TENGAH ]]>
<![CDATA[M. Arya Bayu Kusnendar]]>;
<![CDATA[Komang Mahawira]]>;
<![CDATA[Achlan Fahlevi Royanow]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3318
<![CDATA[This research focuses on developing a digital tour package for Lake Biru in Karang Sidemen Village, Central Lombok, to increase the attractiveness of local tourism. The research background notes the significant development of tourism in West Nusa Tenggara (NTB) thanks to increasingly better facilities. Digital transformation and the use of social media have become the main tools in promoting tourist destinations. The research method used is a descriptive qualitative approach with case studies through observation, semi-structured interviews and documentation. The research results show that Blue Lake, with its natural beauty and various activities, has great potential to be promoted through digital strategies. However, there are challenges in terms of accessibility and competition with other nearby destinations. SWOT analysis identifies strengths, weaknesses, opportunities and threats in developing digital tourism packages. The research conclusions suggest the use of social media and online platforms for effective promotion, as well as improving supporting facilities to increase visibility and tourist attraction, which can ultimately contribute positively to the local economy.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA LOMBOK CULTURE TOUR AND TRAVEL ]]>
<![CDATA[Sadira Dinda Dwi Putri]]>;
<![CDATA[I.A.Y. Sari Dewi Utami Pidada]]>;
<![CDATA[Achlan Fahlevi Royanow]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3319
<![CDATA[The quality of service from a travel company plays an important role in creating customer satisfaction, which is the key to the company's success and is beneficial for improving the company's reputation. The purpose of this study was to determine the effect of service quality on customer satisfaction at Lombok Culture Tour and Travel. Using quantitative research methods with a total of 100 respondents using purposive sampling technique. Data analysis techniques using multiple linear regression analysis. The results of this study indicate a simultaneous significant influence between service quality consisting of reliability, responsiveness, assurance, empathy and tangibles on customer satisfaction. The responsiveness variable has the most influential and significant value on customer satisfaction]]>
<![CDATA[HUBUNGAN DUKUNGAN SOSIAL TEMAN SEBAYA DENGAN PENYESUAIAN DIRI PADA MAHASISWA RANTAU DARI WILAYAH 3T DAERAH PAPUA ]]>
<![CDATA[Kristianus Doni Baruna Marandof]]>;
<![CDATA[Dewita Karema Sarajar]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3320
<![CDATA[The 3T areas are the outermost areas of Indonesia and the majority of people in these areas make the decision to migrate to cities that are considered more advanced, both for work and to study. Thus, to be successful in migrating, students are required to have good adjustments to pursue education and take on the role of students who come from minority areas in the urban areas where they now live. This research aims to determine the relationship between peer social support and adjustment in overseas students from the 3T region of Papua. This research used a saturated sampling technique with the subjects involved in this research being 63 overseas students from the 3T region of Papua who had migrated to SWCU Salatiga. Data collection methods used the Student Social Support Scale (SSSS) to measure peer social support and the Student Adjustment to College Questionnaire (SACQ) adjustment. The data analysis method used is non-parametric Spearman's rho. From the results of the data analysis that has been carried out, a correlation coefficient of 0.439 is obtained with a p value of 0.001 or (p < 0.05). From these results it can be concluded that there is a significant positive relationship between social support from peers and adjustment in overseas students from the 3T region of Papua. Thus, if 3T students' self-adjustment is high, the higher the social support their peers have, and vice versa]]>
<![CDATA[STRATEGI COPING STRESS PADA KORBAN BULLYING DI SEKOLAH MENENGAH ATAS ]]>
<![CDATA[Christiana Christiana]]>;
<![CDATA[Ratriana Y.E. Kusumiati]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3321
<![CDATA[Strategi coping stress yang dimiliki oleh korban bullying merupakan hal yang penting agar dapat membantu dalam mengatasi serta menerima berbagai tekanan situasi yang tidak dapat diatasinya. Penelitian ini bertujuan untuk mengetahui gambaran strategi coping yang digunakan korban bullying serta faktor-faktor yang mempengaruhinya pada siswa SMA. Subjek merupakan dua siswa SMA yang pernah mendapatkan tindakan bullying yang dipilih menggunakan Teknik snowball sampling. Teknik pengumpulan data menggunakan Teknik observasi dan wawancara. Teknik analisis yang digunakan dalam penelitian ini adalah analisis deskriptif. Hasil penelitian menunjukkan bahwa: (1) strategi coping yang dipilih oleh subjek V adalah emotional focused coping dan problem focused coping; dan (2) strategi coping yang dipilih oleh subjek L adalah problem focused coping. Faktor yang mempengaruhi dari masing-masing subjek yaitu kepribadian, tuntutan situasi serta kesenangan]]>
<![CDATA[MODEL PENGEMBANGAN PAKET WISATA BUDAYA MELALUI KONSEP VILLAGE TOUR DI DESA WISATA KAMASAN ]]>
<![CDATA[Ayu Tasbiati]]>;
<![CDATA[Aprillia Delviona Bino Putri]]>;
<![CDATA[Anak Agung Indira Maharani]]>;
<![CDATA[I Made Trisna Semara]]>;
<![CDATA[Ni Luh Putu Intan Nirmalasari]]>;
<![CDATA[Moh Agus Sutiarso]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v13i1.3377
<![CDATA[Desa wisata merupakan sebuah konsep pengembangan pariwisata alternatif yang menjadikan desa sebagai destinasi wisata. Namun realitanya sampai saat ini pengembangan desa wisata tidak memberikan kontribusi yang besar teradap masyarakat maupun daerah. Hal ini disebabkan oleh kurangnya partisipasi dan kolaborasi dalam mengembangkan desa wisata yang mandiri dan unggul. Tujuan penelitian ini adalah Mengidentifikasi dan Menganalisis potensi wisata yang akan dikembangkan di Desa Wisata Kamasan, mengidentifikasi partisipasi masyarakat dalam pengembangan desa wisata, Membuat strategi pengembangan pariwisata budaya di Desa Wisata Kamasan, dan Menciptakan Model paket wisata berbasis budaya di desa wisata Kamasan. Teknik pengumpulan data yang digunakan di dalam penelitian ini adalah observasi, wawancara, studi dokumen, dan focus group discussion sedangkan teknik analisis data menggunakan deskriptif kualitatif, dan analisis swot.]]>
