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Meisa Sofia
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Gedung H Jl. Prof. DR. G.A. Siwabessy, Kukusan, Kecamatan Beji, Kota Depok, Jawa Barat 16424
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Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Published by Politeknik Negeri Jakarta
ISSN : 20853262     EISSN : 27757374     DOI : https://doi.org/10.32722/snrtbisnis
Core Subject :
Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari dunia industri untuk berdiskusi dan mempublikasikan hasil penelitian dan penerapan teknologi terkini.
Arjuna Subject : -
Articles 238 Documents
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PENGARUH GAYA HIDUP DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TOKO SERBA 35 RIBU PADANG Nurdianti Usmardi; Gustina Jamaan; Ika Yuanita
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Gaya hidup merupakan salah satu hal yang sangat sering ditonjolkan saat ini. Dalam mendukung tercapainya pemenuhan gaya hidup tersebut, hendaknya seseorang dapat menyesuaikan dengan keadaan ekonominya. Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Hidup Dan Harga Terhadap Minat Beli Konsumen Pada Toko Serba 35 Ribu Padang. Pendekatan penelitian yang digunakan yaitu pendekatan kuantitatif yang terdiri dari variabel dependen yaitu gaya hidup dan harga dan variabel dependen yaitu minat beli konsumen. Metode pengumpulan data dilakukan dengan cara penyebaran kuesioner secara langsung kepada pelanggan toko serba 35 ribu dengan sampel berjumlah 100 responden dan teknik pengambilan sampel non probability sampling (purposive sampling). Teknik analisis data pengujian dibantu menggunakan software SPSS versi 22. Berdasarkan hasil penelitian ini menunjukkan bahwa variabel gaya hidup memiliki pengaruh negatif yang tidak signifikan terhadap minat beli konsumen. Sedangkan, pada variabel harga memiliki pengaruh positif yang signifikan terhadap minat beli konsumen. Pada kasus penelitian ini, gaya hidup tidak termasuk ke dalam salah satu faktor yang menjadi perhatian utama minat seorang konsumen untuk membeli suatu produk. Terkait harga, dengan adanya strategi yang baik dan penetapan harga yang terjangkau serta mampu bersaing di pasaran akan memunculkan minat konsumen untuk membeli suatu produk di toko dan hal ini sesuai dengan yang diharapkan konsumen yang pendapatannya menengah ke bawah.
PENGARUH WORD OF MOUTH TERHADAP MINAT BERKUNJUNG WISATAWAN PANTAI CAROCOK PAINAN Shelly Putri; Gustina Jamaan; Novadilastri Novadilastri
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Indonesia adalah negara yang memiliki kekayaan alam dan perlu dilestarikan melalui kepariwisataan. Hal ini bertujuan menambah penerimaan devisa negara maupun daerah dengan memperluas kesempatan pekerjaan bagi masyarakat. Penelitian ini mengkhususkan objek penelitian di Pantai Carocok Painan. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Word Of Mouth (WOM) dan Electronic Word Of Mouth (E-WOM) terhadap minat berkunjung wisatawan Pantai Carocok Painan. Populasi dalam penelitian ini adalah seluruh wisatawan yang berkunjung ke Pantai Carocok Painan. Adapun teknik pengambilan sampel yang digunakan adalah non probability sampling yaitu accidental sampling. Dengan penyebaran kuisioner kepada 100 sample wisatawan yang telah mengunjungi pantai cerocok painan, dan menggunakan teknik analisa data berupa analisa regresi linear berganda, uji t dan uji F. Hasil penelitian ini menunjukkan bahwa Word Of Mouth (WOM) dan Electronic Word Of Mouth (E-WOM) berpengaruh secara positif signifikan terhadap minat berkunjung wisatawan Pantai Carocok Painan, kajian ini menyimpulkan bahwa pengaruh word of mouth dan electronic word of mouth terhadap minat berkunjung wisatawan Pantai Carocok Painan adalah sebesar 60.2% sedangkan 39.8% dipengaruhi oleh faktor lain seperti adanya brand image dan service quality yang menambah jumlah kunjungan wisata ke Pantai Carocok Painan.
Pengaruh Kondisi Makroekonomi di Indonesia Terhadap Pergerakan Saham PT Panorama Sentrawisata Tbk Asterina Anggraini; Sudarno
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Secara garis besar tujuan penelitian ini adalah menganalisis pengaruh kondisi makroeonomi yaitu, nilai tukar, tingkat suku bunga, inflasi, indeks harga konsumen, dan jumlah yang beredar terhadap pergerakan harga saham PT Panorama Sentrawisata Tbk. Unit analisis adalah harga saham PT Panorama Sentrawisata Tbk bulan Januari 2018 hingga bulan Juni 2023. Metode pengumpulan data yang digunakan adalah pengolahan data sekunder. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda menggunakan software EViews. Dari hasil pengujian, nilai tukar dan indeks harga konsumen memiliki pengaruh secara positif yang signifikan sedangkan inflasi memiliki pengaruh secara negatif yang signifikan terhadap harga saham PT Panorama Sentrawisata Tbk. Suku bunga dan jumlah uang beredar tidak memiliki pengaruh yang signifikan terhadap harga saham PT Panorama Sentrawisata Tbk. Koefisien determinasi (nilai adjusted R-squared) sebesar 0,42. Hal ini berarti 42% variasi harga saham PT Panorama Sentrawisata Tbk dapat dijelaskan oleh variasi dari tiga variabel makroekonomi, yaitu nilai tukar, inflasi, dan indeks harga konsumen sedangkan sisanya (57%) dijelaskan oleh sebab-sebab lain di luar penelitian.
Pengaruh Customer Experience dan Rating Pengguna Aplikasi GrabFood Terhadap Repurchase Intention (Studi Kasus: Mie Gacoan di Kecamatan Pondok Gede, Kota Bekasi) Tri Wahyuningsih; Kadunci; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT This research aims to analyze the partial and simultaneous influence of customer experience and online customer rating of GrabFood application users on repurchase intention of Mie Gacoan products in Pondok Gede District, Bekasi City. It is hoped that this research can be a consideration for Mie Gacoan in paying attention to customer experience and online customer ratings, so that repurchase intention activities for Mie Gacoan products through GrabFood can increase. This research is an associative research with a quantitative approach. The total population was 227,2328 people with sampling using a non-probability sampling technique, purposive sampling type. The sample size was 100 respondents spread across Pondok Gede District, Bekasi City. The data analysis method used was multiple linear regression, coefficient of determination test (R2), T test and F test. Data processing used SPSS 25 for Windows software. The regression equation model in this study is Y = -9, 585 + 0.644X1 + 0.363X2 + e. Based on partial correlation results, the customer experience variable has an influence on repurchase intention of 58.52% and the online customer rating variable has an influence on repurchase intention of 49.28%. The results of hypothesis testing in this research show that there is a significant positive influence between the customer experience variable and the online customer rating of GrabFood application users on repurchase intention for Mie Gacoan products, both partially and simultaneously. Keywords: Customer Experience, Online Customer Rating, GrabFood Application, Repurchase Intention. ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh secara parsial dan simultan antara customer experience dan online customer rating pengguna aplikasi GrabFood terhadap repurchase intention produk Mie Gacoan di Kecamatan Pondok Gede, Kota Bekasi. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi Mie Gacoan dalam memperhatikan customer experience dan online customer rating, sehingga kegiatan repurchase intention produk Mie Gacoan melalui GrabFood dapat meningkat. Penelitian ini merupakan penelitian asosiatif pendekatan kuantitatif. Total populasi sebanyak 227.2328 jiwa dengan pengambilan sampel menggunakan teknik non probability sampling jenis purposive sampling. Jumlah sampel 100 responden yang tersebar di Kecamatan Pondok Gede, Kota Bekasi. Metode analisis data yang digunakan regresi linear berganda, uji koefisien determinasi (R2 ), uji T dan uji F. Pengolahan data menggunakan software SPSS 25 for windows. Model persamaan regresi dalam penelitian ini adalah Y = -9, 585 + 0,644X1 + 0,363X2 + e. Berdasarkan hasil korelasi secara parsial variabel customer experience memberikan pengaruh terhadap repurchase intention sebesar 58,52% dan variabel online customer rating memberikan pengaruh terhadap repurchase intention sebesar 49,28%. Hasil uji hipotesis pada penelitian ini menunjukkan bahwa terdapat pengaruh yang positif signifikan antara variabel customer experience dan online customer rating pengguna aplikasi GrabFood terhadap repurchase intention produk Mie Gacoan baik secara parsial dan simultan. Kata kunci: Customer Experience, Online Customer Rating, Aplikasi GrabFood, Repurchase Intention.
Pengukuran Kinerja Keuangan dengan Menggunakan Metode Rasio Likuiditas Pada PT JAPI (2021 – 2023) Vivario Jethro Althoof; Ratri Kurniasari; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Real estate and property companies have complex operational activities, these complex operational activities must be supported by a healthy level of company liquidity. Therefore, real estate and property companies need to measure financial performance using the liquidity ratio method to ensure that the company's operational activities can run well and ensure the company's current assets are in a good position. PT JAPI is one of the companies engaged in real estate and property, and at this time PT JAPI is experiencing difficulties in financing its operational activities due to the large number of delays in payment of lot installments by PT JAPI's customers which results in extreme fluctuations in company revenue. Therefore, PT JAPI must know its liquidity level so that the financing of the company's operational activities can be managed properly and can run smoothly. This study aims to measure the financial performance of PT JAPI in 2021 - 2023 using the liquidity ratio method, the liquidity ratio methods used are current ratio and cash ratio. The research method used in this research is descriptive research with a quantitative approach. The results of this study indicate that PT JAPI's current ratio tends to decrease from year to year, based on the results of the current ratio measurement, it can be said that PT JAPI's financial performance tends to be poor because it is still quite far below the industry average current ratio. Then for the results of PT JAPI's cash ratio tends to be low when compared to the average cash ratio industry, PT JAPI's financial performance based on the cash ratio can be said to be unfavorable.
Pengaruh Pengungkapan Integrated Reporting Terhadap Kinerja Perusahaan Jorinda Abel Pradeva; Agung Nur Probohudono
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study examines the impact of Integrated Reporting disclosure factors on Company Performance indicators in Indonesia, particularly for firms with the highest market capitalization. 210 samples were collected from 42 firms over a 5-year span. The relationship between IR disclosure and a company's performance, as gauged by its Return on Assets (ROA), is studied using linear regression analysis. IR disclosure positively and significantly impacts a company's ROA ratio. IR disclosure enhances company performance, both financially and reputationally, while increasing transparency among stakeholders, as shown in this study. Based on study findings, Indonesian companies are anticipated to enhance their IR disclosure practices to boost performance and attract investor trust. Keyword: Integrated Reporting, firm performance, transparency, finance, Indonesia
Pengaruh Kualitas Layanan Elektronik dan Penanganan Keluhan Terhadap Loyalitas Pelanggan (Studi Kasus Pengguna Aplikasi Bukalapak di Kota Depok) Aulia Rachmawati; Ni Made Widhi Sugianingsih; Mawarta Onida Sinaga
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study analyzes the effect of electronic service quality and complaint handling on customer loyalty of Bukalapak application in Depok City. The aspects of service quality studied include efficiency, availability, fulfillment, security, response, compensation, and ease of contact, while complaint handling is evaluated from empathy, response speed, fairness of solutions, and ease of communication. Data from 100 Bukalapak users were analyzed using SmartPLS 4. The results showed that e-service quality and complaint handling significantly influenced customer loyalty, with calculated t values of 4.998 and 4.215, and a significance of 0.000. These findings confirm the importance of improving service quality and complaint handling in maintaining customer loyalty.
Pengaruh Smart Money Dan Influencer Trader Dalam Keputusan Investasi Saham Pada Generasi Z Di Kota Jakarta Selatan Ghandur Dzakwan A Halid; Riskon Ginting; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This research aims to thoroughly examine the influence of Smart Money and Influencer Traders on the stock investment decisions of Generation Z in South Jakarta. As a generation that is deeply integrated with technology and heavily influenced by social media, Generation Z shows a distinct tendency to follow investment strategies endorsed by Smart Money and recommendations provided by Influencer Traders. The study employs a quantitative research method, utilizing a structured questionnaire distributed among Generation Z individuals residing in the South Jakarta area. The analysis delves into the separate and combined impacts of Smart Money and Influencer Traders on investment behavior. The findings indicate a significant and positive influence of both Smart Money and Influencer Traders on the stock investment decisions of Generation Z, highlighting their role in shaping investment trends within this demographic. The research contributes valuable insights into how these factors can guide more informed and prudent investment choices among young investors. It also underscores the importance for financial educators, policymakers, and investors to understand and adapt to the unique characteristics and influences driving the investment behavior of Generation Z.
Peningkatan Partisipasi Pemilih Pemula dalam Kontestasi Pemilu 2024 melalui Platform Bijakmemilih.Id Dita Indra Febryanti; Syan Rosyid Adiwinata
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Elections are a crucial moment for democracy, yet the participation rate of first-time voters tends to be low. This study explores the role of the existing digital platform, Bijakmemilih.id, in increasing the participation of first-time voters in the 2024 Election. The main focus of this research is to analyze the contribution of Bijakmemilih.id in enhancing first-time voter participation. The study aims to identify the contribution of the Bijakmemilih.id platform in increasing first-time voter participation in the 2024 election, analyze the factors influencing the increase in first-time voter participation in the 2024 election process through the Bijakmemilih.id platform, and evaluate the extent to which the Bijakmemilih.id platform can be adopted by first-time voters to enhance their participation in the upcoming election. This research involves a needs analysis through surveys and literature studies to identify the research problem using quantitative methods to answer the formulated research questions. To address the research problem, a survey was conducted on 227 respondents, and the data from the survey were analyzed using SmartPLS Software. Thus, this study can contribute by providing recommendations for solutions to increase first-time voter participation in the election contest.
Pengaruh Work Life Balance Terhadap Kepuasan Kerja dengan Burnout sebagai Variabel Intervening pada PT XYZ Mughniya Firli Imani Akbar; Ni Made Widhi Sugianingsih; Wahyudi Utomo
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to examine the influence of work life balance on job satisfaction with job burnout as an intervening variable at PT XYZ, a construction company located in Jakarta. The research was conducted at PT XYZ, which has 53 employees based in Jakarta. The sample for this study consisted of 23 employees selected using purposive sampling, focusing on Millennials and Generation Z. This study utilized a quantitative approach with a survey method, where questionnaires were distributed to respondents. Data analysis was performed using SPSS version 26 software, with various statistical tests such as validity, reliability, and path analysis to test the hypotheses. The findings indicate that work life balance has a significant impact on job satisfaction, both directly and indirectly through job burnout as an intervening variable. Employees who maintain a good balance between work and personal life tend to have higher job satisfaction and lower levels of job burnout. Conversely, job burnout was found to have a significant negative impact on job satisfaction. These findings provide insights for the company to develop more effective work life balance programs aimed at enhancing employee well-being and productivity while reducing burnout levels. Consequently, the company can create a healthier and more productive work environment, ultimately leading to improved overall organizational performance.

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