cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Meisa Sofia
Contact Email
meisa.sofia@bisnis.pnj.ac.id
Phone
+62217863538
Journal Mail Official
snrt@bisnis.pnj.ac.id
Editorial Address
Gedung H Jl. Prof. DR. G.A. Siwabessy, Kukusan, Kecamatan Beji, Kota Depok, Jawa Barat 16424
Location
Kota depok,
Jawa barat
INDONESIA
Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Published by Politeknik Negeri Jakarta
ISSN : 20853262     EISSN : 27757374     DOI : https://doi.org/10.32722/snrtbisnis
Core Subject :
Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari dunia industri untuk berdiskusi dan mempublikasikan hasil penelitian dan penerapan teknologi terkini.
Arjuna Subject : -
Articles 238 Documents
 12   13   14   15   16 
Analisis Tingkat Kepuasan layanan Arsip InAktif di BNI Record Center setelah ISO 30301-2019 Nuria Puspitasari
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims finding the satisfaction level of inactive archive services at BNI Record Center (BRC) after ISO 30301-2019 implementation. ISO 30301:2019 is a standard for archive management system policy with involvement from Top Management as decision-makers in the establishment and implementation of the archiving management system. BNI Record Center Cikupa is committed to providing archive management services in alignment with the goals of PT Bank Negara Indonesia (Persero) Tbk by providing a framework for archive management objectives that considers all applicable laws and regulations, as well as continuously improving. In line with this commitment, BRC must be able to maintain the ISO 30301:2019 certification, both in terms of services and routine maintenance, to anticipate physical security risks for the archives, cleanliness, and infrastructure, including risks such as fire, flooding, pests, and ensuring the archive storage room meets the established standards. The archive services provided by BRC include storage and lending of archieve to all archieve owners in the BNI Division/Regions/Branches within the Jabodetabek area. Data collection was conducted through surveys, including direct interview with BRC managers and questionnaires comleted by service users, with a total of 77 responders. The method used in this study is the Customer Satisfaction Index (CSI) calculation, with assessment variables including service quality, security, cleanliness, and facilities as perceived by the responders. The result of the CSI analysis indicate a user satisfaction level of 99,15% regarding the archive management at BRC, which translates to an average likert scale score of 4,96, indicating that users are very satisfied with the quality of the archive management service
Pengendalian Persediaan Toko X Berdasarkan Analisis ABC, EOQ, dan ROP Setia Novaliana; Arizal Putra Pratama; Erlyn Rosalina; Wahyudi Utomo; Fauzi Mubarak
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

X Shop is a retail shop that sells building tools. The X Store experienced out-of-stocks and excess stock on several types of inventory, both of which resulted in the X Store losing sales opportunities and holding back capital on excess stock of goods. Therefore, this research aims to apply the use of the ABC analysis method, EOQ method, and ROP method in controlling the inventory of the X Store. The data used is quantitative data and qualitative data. Quantitative data in the form of numerical data obtained from 2023 sales data belonging to Shop. The results of the analysis using the ABC analysis method show that the inventory included in group A is 4 types of goods (20%) with 56% of the investment value. There are 6 types of goods (30%) which are included in group B with 31% investment value, and 10 types of goods (50%) which are included in group C with an investment value of 13%. The results of the EOQ calculation show that the optimal order quantity for group A goods is 35-73 pcs and the ROP results show that for inventory in group A, the right time to reorder is when the inventory has reached 5- 10 p
ANALISIS STRATEGI BERSAING CNNINDONESIA.COM MENGGUNAKAN COMPETITIVE FIVE FORCES DI ERA DIGITAL Adella Damayanti Wijaya; Iis Mariam; Riza Hadikusuma; titik Purwinarti; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the competitive strategy applied by CNNIndonesia.com applied by CNNIndonesia.com in the midst of competition in the online news media industry, which is increasingly competitive in the digital era. This research uses a descriptive research method with a qualitative approach and by using data collection techniques through observation interviews and documentation. In maintaining position of the company in the midst of a competitive environment, it is necessary to conduct an analysis using the theory of Competitive Five Forces. analysis using the Competitive Five Forces theory. This analysis the theory examines five forces that affect industry competition, namely the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and competition between similar industries. competition between similar industries. The results of the analysis show that CNNIndonesia.com has implemented various strategies to face competition in the digital era. The analysis can be used as a consideration for the company in order to evaluate the strategies that have been implemented. Then, resulted in the conclusion that, CNNIndonesia.com will continue to be able to compete in a competitive environment, but must remain adaptive to changes.
Pengaruh Online Customer Review dan Online Customer Rating Pengguna Aplikasi Shopee Terhadap Minat Beli Pada Produk Kosmetik Lokal Luxcrime (Studi Kasus Pada Pengguna Kosmetik Lokal Luxcrime Di Kota Depok Andira Syifa Mutia Mantauw; Ni Made Widhi Sugianingsih; Iis Mariam
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether Shopee users' online customer reviews and ratings partially or fully influence the purchase intentions of Luxcrime, a local cosmetics company in Depok City. This study uses a quantitative method. The study population included 2,123,350 people living in the city of Depok, and 100 people responded to the Slovin formula. The program SPSS version 26 was used to analyze the collected data. The results of the partial significance test (T-test) show that the online customer review variable (X1) has a significant partial impact on purchase intention (Y); The T-value is 10.403 and the T-table value is greater than 1.985. In addition, online customer review variable (X2) significantly affects purchase intention (Y), with a t- value of 21.596 which is higher than the t-table.The joint significance test (F-test) shows that purchase intention (Y) is strongly influenced by both online customer reviews (X1) and online customer ratings (X2). The F table value of 3.09 is lower than the F value of 517.509. The degree of influence of these two variables on purchase intention is shown by the coefficient of assessment (R2) of 0.914, which is 91.4 percent. The factors that remain 8.6 percent of this study are influenced by other factors.
Pengaruh Review dan Rating Terhadap Pemesanan Hotel dengan Price Discount sebagai Moderasi Siti Fatimathus Sholikah; Risya Zahrotul Firdaus; Iis Mariam
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aims of this research is to analyze the influence of hotel reviews and ratings on potential customers' decisions to book hotels through Traveloka, with price discount as a moderating variable. Quantitative methods are applied to test research hypotheses. Data was collected through an online questionnaire from 100 users of the Traveloka application in Beji District, Depok City who represent the sample for this research and the data was analyzed using the PLS-SEM. The research findings indicate that online customer reviews have a positive influence on hotel booking decisions with a t-statistic of 2.556 and p-values of 0.011; online customer rating has a positive influence with a t-statistic of 4.336 and p-values of 0.000; The price discount variable is proven to be able to strengthen the influence of online customer reviews on booking decisions with a t-statistic of 2.047 and p-values of 0.041, however the price discount variable is not able to strengthen the influence of online customer ratings on hotel booking decisions.
Pengaruh Store Atmosphere dan Brand Awareness Terhadap Repurchase Intention (Studi Kasus Pada Konsumen Kedai Kopi Janji Jiwa Di Kecamatan Gunung Putri) Arizal Putra Pratama; Putra Farhan A Halim; Mawar O Sinaga; Wahyudi Utomo; Riza Hadi Kusuma
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the influence of store atmosphere (encompassing lighting, layout, and cleanliness) and brand awareness (including recognition of logo, tagline, and product quality) on the repurchase intention of Janji Jiwa coffee shop customers in Gunung Putri district. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research found that both store atmosphere (path coefficient of 0.360, p < 0.001) and brand awareness (path coefficient of 0.503, p < 0.001) had a significant and positive impact on repurchase intention. These findings indicate that efforts to create a comfortable and attractive store atmosphere, as well as strengthen brand image, will positively impact customer loyalty at Janji Jiwa
PENGARUH MOTIF PENGGUNAAN DAN FITUR LAYANAN APLIKASI HALO BCA TERHADAP KEPUASAN NASABAH Syai Khumayyah; Arizal Putra Pratama; Nidia Sofa; Riskon Ginting
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of motives and use of service features on user satisfaction with the application of the “Halo BCA” application. Banking Service Applications such as Halo BCA are one of the innovations made to enable communication between Customer Service and their customers without distance barriers. This study aims to determine the effect of usage motives and service features of the “Halo BCA” application on user satisfaction. This research uses descriptive quantitative research methods, with data collection techniques using survey instruments and questionnaires to BCA customers who have used the “Halo BCA” application. The results of the analysis showed that the majority of respondents were satisfied with the use of the “Halo BCA” application. Factors such as ease of use, speed of information, security, and availability of features are the main factors that contribute to user satisfaction. In addition, technical support and customer service response also have a significant impact on usage motives and user satisfaction. This study provides valuable insights for Bank Central Asia in understanding customer needs and preferences related to the “Halo BCA” application. The implication of these findings is the importance of continuously improving service quality and application features to ensure higher customer satisfaction in the future. Thus, this study makes a significant contribution to understanding the factors that influence customer satisfaction with the use of the “Halo BCA” application on its service features, as well as providing direction for further improvement and development in digital banking services.
Pengaruh Social Media Content Marketing dan Electronic Word Of Mouth pada Aplikasi Tiktok terhadap Keputusan Pembelian Masker Camille Beauty Vienesa Aulia Hermawan; Ratri Kurniasari; Nidia sofa; Riskon Ginting
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Vienesa Aulia Hermawan_ Analysis Of The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks, Applied Business Administration Department. Jakarta State Polytechnic. 2024. This Research Analyzes The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks By Focusing On Followers On Tiktok @Camillebeauty_Official. In This Research, Data Was Collected And Analyzed To Evaluate The Impact Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On Purchase Decisions For Camille Beauty Masks. The Results Of The Analysis Show That Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application Have A Significant Influence On The Decision To Purchase Camille Beauty Masks.
Pengaruh Product Knowledge dan Social Media Marketing TikTok terhadap Minat Beli Green Product Menstrual Cup pada Generasi Z di Jakarta Timur: Indonesia Ananda Ratu Permatha; Ni Madhe Widhi Sugianingsih; Titik Purwinarti; endah.wartiningsih@bisnis.pnj.ac.id; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product knowledge and social media marketing on the purchase intention of eco-friendly menstrual cups among Generation Z in East Jakarta. The research method uses a quantitative approach and includes causal associative research (cause-and-effect). Purposive sampling combined with non-probability sampling was used for the sampling process.. The sample formula refers to the Issac and Michael formula, resulting in a sample of 100 respondents who meet the predetermined criteria. Data collection involved primary and secondary data. The SmartPLS version 4 application was used to process the data. The study found that the product knowledge variable significantly and favorably influences purchase intention, as evidenced by a regression coefficient of 0.324 (32%), a t-statistic of 7.309 > t-table 1.65, and a p-value of 0.000 < 0.05. This indicates that the better the product understanding and social media marketing, the greater the purchase intention of consumers. Together, both variables have a significant effect on purchase intention with an R-Square value of 0.690, meaning that both variables explain 69% of the purchase intention for menstrual cups, while the remaining 31% is influenced by other factors not analyzed in this study.
Pengaruh Social Influence dan Perceived Price Terhadap Repurchase Intention Merchandise K-Pop Di Jakarta (Studi Kasus Pada Penggemar K-Pop Yang Berbelanja di Group Order) Lisa Febriyanti; Titik Purwinarti; Erlyn Rosalina; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the extent to which social influence and perceived price affect the repurchase intention of K-Pop merchandise in Jakarta, both partially and simultaneously. The research employs a quantitative approach using non-probability sampling through the purposive sampling method. A total sample of 400 respondents was determined using the Yamane formula, based on Jakarta's population of 11,135,191 people. Data processing was conducted using SPSS version 27. The results of the partial correlation test indicate that the social influence variable (X1) has a significant effect on the repurchase intention variable (Y), with a t-count value of 5.020, which is greater than the t-table value of 1.965, and a contribution of 23.23%, thus accepting H1. Meanwhile, the perceived price variable (X2) also shows a significant effect with a t-count value of 6.728, which is greater than the t-table value of 1.965, and a contribution of 26.52%, thereby accepting H2. Simultaneously, the F-test results show an F-count of 94.265, which is greater than the F-table value of 3.02 with a significance level of 0.000. This means that social influence (X1) and perceived price (X2) jointly influence repurchase intention (Y), with a coefficient of determination of 0.306, indicating that 30.6% of the variation in repurchase intention (Y) can be explained by the two independent variables, while the remaining percentage is influenced by other factors outside the model. Thus, both variables have a positive influence on the repurchase intention (Y) of K-Pop merchandise through group orders in Jakarta.

Page 14 of 24 | Total Record : 238

 12   13   14   15   16 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026 Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025 Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024 Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023 Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022